health 2.0 and enspektos, llc talk big picture health technology insights, the future of consumer...

#health2con ; #digitalhealth

Contextual | Unique | Personalized

How & Why Enspektos, LLC and Health 2.0 Are Bringing You a New Breed of Health Technology Market Intelligence

August 15, 2013


Today’s Hashtags

#health2con #digitalhealth


Overview

Who

Why

What

How


About Health 2.0 (@health2con)

Health 2.0 promotes, showcases and catalyzes new technologies in health care. We do this through a worldwide series of conferences, code-a-thons, prize challenges, and more. We also have the leading market intelligence on new health technology companies.

Kim Krueger, @kqkruegerMatthew Holt, @boltyboy Prerna Anand, @AnandPrerna


About Enspektos (@enspektosllc)

Enspektos is a digital health innovation consultancy. The firm’s mission is to help you use digital health technologies to spark action among patients, caregivers, providers and others. One way we achieve this goal is by providing novel, future-oriented, on-demand consumer health technology insights to health executives.

Fard Johnmar, @fardj


Overview

Who

Why

What

How


There is Abundant Information . . .


. . . But Less Context, Like This


Information = Noise; Context = SignalInformation

Noise

Noise

Noise

Noise

Noise

Noise

Signal

Signal

Signal

Signal

Signal

Signal

Context


Signals Accelerate Your Success, Noise Doesn’t

New Opportunities

Better Products & Services

Smarter Decisions

Fewer Mistakes

Signals


Overview

Who

Why

What

How


Companies

TechTrends

Future Consumer Tech Use

ContentImpact

Health 2.0 & Enspektos Intelligence Capabilities

Complementary Intelligence


Companies by Technology Category Health 2.0 Source, June 2013

All

Consumer F

acing

Professional

Facin

g

Patient-P

rovider C

ommunication

Data, A

nalytics,

and Ex

chan

ge0

500

1000

1500

2000

2500

3000

2540

1465

643203

229


Health 2.0 Companies by Segment Q2 Growth in Red, June 2013

Clinical Trials Search & Recruitment

Gaming

B2B-Revenue Collection & Management

Data Utility Layer

Provider Search

Personal Health Assessment & Diagnostic Testing

B2B-Administrative Tools

Patient Communities

Wellness

Self-Management Tools & Trackers

0 100 200 300 400 500 600 700 800

# Companies (n)


Total Funding by Technology CategoryApril-June 2013

Consumer FacingProfessional FacingPatient-Provider CommunicationData, Analytics, and Exchange

Total Funding: $652.7 M

$359 M, 55%$195.6 M, 30%

$68.3 M, 10%$30.2 M, 5%


Annual Funding

2011 2012 20130

0.2

0.4

0.6

0.8

1

1.2

1.4

1.6

1.8

1.03

1.611.14

Bill

ions

of d

olla

rs ($

)

As of June 2013


Data Mobility

Usability of EMRsTrackers

Key Trends in Health IT Innovation


Health 2.0: Market IntelligenceBundled and Stand-alone Service Offerings that Leverage

Health 2.0 Industry Experience to Help You Understand What’s Coming Next in Health Technology and How Best to Benefit.

Learn

• Annual Report• Tech Trend

Reports

Track

• Health 2.0 Source• Newsbites• Analyst Access

Connect

• OnDemand• Matchpoint


Health 2.0: Package Offerings

• Annual Report• Tech Trend Reports

• Newsbites• OnDemand• Limited Analyst

Access

• Unlimited Analyst Access

• Health 2.0 Source

• Matchpoint

/learn/

/

track/

/connect/


Health 2.0 Bundled Intelligence Packages

Services Learn Track Connect

Annual Report

Tech Trend Reports

Newsbites

OnDemand

Analyst Access Limited Unlimited

Health 2.0 Source

Matchpoint

Find all of Health 2.0’s intelligence products here:http://www.health2con.com/marketintel/shop/

http://www.health2con.com/marketintel/shop/



Health 2.0 Annual ReportMissed the Fall Conference? Get it all on paper with

additional content from Matthew Holt and Indu Subaiya

http://www.health2con.com/marketintel/shop/annual-report/

Annual Report

THE


Why Health 2.0 Thinks Enspektos’ Work is Worth Your Attention, Support &

Participation


Four Critical Executive Consumer Health Tech Pain Points


We Developed enmoebius bronze to Address These Pain Points

What: A unique member supported online consumer health technology and advisory service


What Makes it Different

At the core of the service is a patent-pending technology Enspektos developed called enmoebius

enmoebius delivers never-before-seen insights on how digital health (Web/social) content impacts how people think and act


enmoebius-powered Consumer Research Initiative: digihealth pulse

Ongoing Research With Digital Health Early Adopters Available via enmoebius bronze Features:

• Rich Data on How Health Content Impacts Perceptions and Behaviors

• How Consumers View and Will/Are Using Emerging Health Technologies:

Sensors, Wearables and More

Health 2.0 Insights Shaping Research Agenda

&


Sample Insights: How Are People Consuming and Reacting to Digital Health Content?

enmoebius-powered Data Stream Provides Novel Information on How Consumers Encounter and React to Web and Social Media Health Content

Data from digihealth pulse waves displayed in real-time and after each study period concludes


Sample Insight: What’s Driving Consumer Adoption of Health Technologies?


Sample Insight: How Big Data, Analytics and Algorithms Will Change Consumer Health

Dr. Google’s Days May Be Numbered: Future Health Content Will Be Predictive, Automated and “Just-in-Time”


Insights On Demand: Personalized Support & Advice

Connect and Collaborate With Noted Digital Health Experts, Including Jody Ranck, Dr. Jennifer Shine Dyer and Health 2.0 Analysts

Our Insights Agenda is Shaped by Members’ Requests: Get Answers to Questions You Care About


enmoebius bronze Demo


Overview

Who

Why

What

How


Reminder: Where to Get Health 2.0’s Bundled Intelligence Packages

Services Learn Track Connect

Annual Report

Tech Trend Reports

Newsbites

OnDemand

Analyst Access Limited Unlimited

Health 2.0 Source

Matchpoint

Find all of Health 2.0’s intelligence products here:http://www.health2con.com/marketintel/shop/




Get Started on enmoebius bronze via Health 2.0’s Website

Get Started at the Health 2.0 Website:

http://www.health2con.com/marketintel/shop/enmoebius-bronze/

Try enmoebius bronze with a 10-Day Free Trial

$35 Per Month(Limited Time Per Person Pricing for the Health 2.0 Community)

enmoebius Bronze Features

Growing Library of 250+ Research Briefs, Reports, Infographics, Webinars and More Focusing on Consumer Health Tech Trends

Personalized Support from Experts

Dashboard With Digital Health Content Impact Data Stream

Much More




Questions

health 2.0 and enspektos, llc talk big picture health technology insights, the future of consumer...

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