Hans Hageman & Associates  

Copywriting Checklist for Healers

Below are my proven tips for attracting the clients you deserve. These elements should be on your website and in your sales copy.

1 Choose your customer avatar

● Who is your ideal client? ● Write to that one person ● Write down the description

2 What is your solution in one sentence?

● Describe client ● Describe pain ● Elevator pitch

3 Why should they listen to you?

● Hero’s Journey ● Your training ● Social proof (testimonials, social media, client #’s, etc.)

4 Establish the value

● Testimonials ● Describe physical and emotional cost if they continue on

same path ● Compare to other options

5 Frequently asked questions

● address possible objections ● be empathetic ● be bold and answer questions you’re afraid to ask

6 Make it about them

● Talk benefits not features (what will it do for them not

what it is) ● Use the language your ideal client would use ● How will their life (in all areas) improve if the problem is

solved?

7 Clear call to action

● What should they do next? ● Provide guarantee ● Time limit

Questions: Email me at hans@hanshageman.com. I’m a real person and I’ll answer you personally.