headlines€¦ · headlines brings you a host of fantastic and exclusive deals to help you make the...
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HeadlinesSeptember - October 2019
World Class Deals0121 428 6850 WWW.SWALLOW.UK.COM
Swallow
HEADLINES · sep-oct 2019
Dear Customer…The autumn edition of Headlines brings you a host of fantastic and exclusive deals to help you make the most of the incredible trading opportunities in September and October.
It’s a bumper period of activity for the On Trade, with many key dates and industry events to promote in your outlet.
Autumn is a huge time for sport with the domestic football season getting into full swing. The eagerly awaited Rugby World Cup is on the horizon, with seven consecutive weekends of thrilling action from Japan and a series of mouth-watering clashes between the best international teams. Live on
terrestrial TV and with 48 fixtures spanning 6 weeks, this tournament is great for the On Trade as rugby fans famously enjoy good food and drink. More good news is that England play 3 of their 4 group games at the weekend!
Take advantage of the great deals in this edition of Headlines to convert interest and footfall into higher margins and increased profits. Make sure you let your customers know what you’re doing for the Rugby World Cup – get them in for the early games and they’ll make a habit of coming to you for the rest of the tournament.
Cask Ale Week falls in perfectly with the start of the Rugby World Cup, and is a great opportunity to promote
quality ales. This happy coincidence allows you to run Cask Ale offers and events that target the renowned beer drinking appetites of rugby fans eager to try new ales.
Another date for the diary should be the world’s largest Rum Festival in London 19th - 20th October. A force to be reckoned with in the UK spirits market, rum should come to the fore in your outlet during this period with a focus on some of the new flavoured rums attracting so much interest!
Plan for a profitable autumn and enjoy the key months of September and October with all the great deals from Headlines.
halloween
rugby world cup
bonfire night
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cask ale week national curry week
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rum fest
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Swallow
sep-oct 2019 · HEADLINES
wholesale drinks solutions
A bit about us…Swallow Wholesale Drinks Solutions is a proud family-run business born and built in the West Midlands, recently celebrating 30 successful years as Birmingham’s leading independent drinks wholesaler. With an impressive product portfolio consisting of Beers, Wine & Spirits, Ciders, Soft drinks, Gas & Snacks, we distribute a vast range of premium brands to the on-trade across the city and its surrounding areas, providing solutions to each customer’s individual drinks needs.
Continuing to supply a variety of establishments and delivering six days a week in our new fleet of branded vehicles, Swallow Drinks aims to provide all of its customers with a fast, professional service that meets their on-going demands.
With our own in-house technical services department Swallow Dispensed Drinks Solutions, we really are the full on-trade service, making us the preferred route to market in the Midlands.
Please feel free to contact us, our friendly and personable team are waiting to help!
We look forward to hearing from you.
0121 428 6850 (option 1) • [email protected]
Swallow
HEADLINES · sep-oct 2019
10 days, 2 weekendsCask Ale Week
Cask Ale Week is coming! It’s one of the biggest events of the year and celebrates all that is great about ale in Britain. It’s your opportunity to promote cask ale to its growing legion of followers by running festivals, offering new beers for tasting and organising competitions to get people involved.
Get ready for
Promotions are a proven way of driving footfall and increasing customer visit duration.
It’s a fact that people love to win prizes. Running simple competitions with a Cask Ale theme will drive participation and interest during the event.
You can get a FREE Cask Ale Week Quiz from www.caskaleweek.co.uk/pub-quiz/ Why not run your own promotions too, such as offers on a Pie and a Pint’?
Promotions & competitions!
Cask Ale Week is working in partnership with www.useyourlocal.com to help promote the event to the UK’s biggest audience of pub lovers. With 400,000 visitors every month, this will significantly increase the exposure that Cask Ale Week has with drinkers, making it really easy for people to find out exactly what’s happening where & when. www.caskaleweek.co.uk/get-involved/
Let them know you are involved!
Many outlets have had huge success with running their own beer festivals in past Cask Ale Weeks. Creating a fun, friendly buzz around your own festival will drive customers to you.
Why not run a beer and music festival?Running a few themed events during Cask Ale Week is a great way of exciting the interest of the local community. There’s a host of things you could do – the only limit is your imagination!
Events & the community
*cask-marque.co.uk ** Cask report 2019
61% ofCask Aledrinkers speak tostaff aboutthe beerBar staff in your outlet should be advocates of the Cask Ale category.**
Chat cask Quality caskCustomers pay a
premiumfor a well-kept pint.Ensure you have a variety of beers. Use
brandedand invest in delivering a quality presentation.
glasswareis between
The idealservingtemperature
11-13 c̊according to 97% of cask ale drinkers.*
Perfect cask
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sep-oct 2019 · HEADLINES
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HEADLINES · sep-oct 2019
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Swallow
HEADLINES · sep-oct 2019
4.0% Citrus Pale Ale
£79.99 per 30Ltr
4.1% Triple Hopped Bitter£79.99 per 30Ltr
4.4% Dry Hopped Lager
£79.99 per 30Ltr
5.5% IPA
£89.99 per 30Ltr
BIRMINGHAM BREWING CO
BANKS BREWERY
3.8% Pale Ale
£63.95 per 30Ltr
5.0% IPA
£72.49 per 30Ltr
4.0% Dry Hopped Lager
£63.95 per 30Ltr
4.5% Pale Ale
£118.50 per 50Ltr
CRAFT ALES
JOULE’S BREWERY
4.8% Indian Pale Ale
£74.95 per 30Ltr
4.3% Craft Lager
£69.95 per 30Ltr
4.5% Arizona Pale Ale
£71.49 per 30Ltr
Sankey Grundy
4.8% Cornish Lager
£69.95 per 30Ltr
4.5% IPA
£79.95 per 30Ltr
4.5% Pale Ale
£72.95 per 30Ltr
4.5% California Pale Ale
£69.95 per 30Ltr
ST AUSTELL
Swallow
sep-oct 2019 · HEADLINES
GREENE KING
CRATE BREWERY
MEANTIME
4.7% IPA
4.5% Pale Ale
£78.50
£79.99
per 30Ltr
per 30Ltr
4.1% Yakima Red Ale
3.6% Session IPA
£76.49
£74.99
per 30Ltr
per 30Ltr
4.2% Lager
6.0% IPA
£74.95
£93.99
per 30Ltr
per 30Ltr
CRAFT ALESSankey Grundy
4.6% Lager
£72.99 per 30Ltr
4.6% IPA
£72.99 per 30Ltr
5.5% IPA
£94.95 per 30Ltr
4.0% Session IPA
£85.75 per 30Ltr
HEINEKEN BREWERY
5.3% Grapefruit IPA
£77.99 per 30Ltr
4.5% Pale Ale
£73.75 per 30Ltr
5.6% Thistle IPA
£77.99 per 30Ltr
Swallow
HEADLINES · sep-oct 2019
SWALLOW EXCLUSIVE CRAFT BEER!
SECOND CITY PALE
30LTR - SANKEY
£72.49
BIRMINGHAM BREWING CO
4.4%
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sep-oct 2019 · HEADLINES
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HEADLINES · sep-oct 2019
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HEADLINES · sep-oct 2019
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sep-oct 2019 · HEADLINES
Buy 11 Get 1 FREE
Buy 21 Get 3 FREE
Buy 40 Get 8 FREE
PeregrinoSauvignon Blanc & Merlot
£5.10 per bottle
Limited to 120 units per customer
INSPIRAL PET 75cl ZINFANDEL ROSÉ
£4.10 per bottle
Buy 12£4.00 per bottle
Buy 13-36£3.80 per bottle
Buy 37-60£3.50 per bottle
Buy 61-120
Swallow
HEADLINES · sep-oct 2019
Fine Wine Mixed Cases
White - was £54.82 now £42.20
Red - was £59.08 now £48.88
Riversdale Single Estate Marlborough Sauvignon Blanc - NZ
Famiglia Pasqua Valpolicella Riserva - Italy
Irene Morales Grand Reserve Chardonnay - Chile
Vieux Château Négrit Montagne Saint-Emilion - France
Domaine de la Baume Viognier - France
Irene Morales Syrah / Cabernet Sauvignon - Chile
Swallow
sep-oct 2019 · HEADLINES
Vegan FriendlyBy the glass favourites
Tananga New Zealand Sauvignon Blanc & Toro Fuerte Malbec
Tinamou Pinot Noir
Moreau Chablis Elegance
£5.20per bottle
£11.05per bottle
£6.00per bottle
Buy 11 get 1 FREEBuy 21 get 3 FREEBuy 40 get 8 FREE
Buy 11 get 1 FREEBuy 21 get 3 FREEBuy 40 get 8 FREE
Buy 11 get 1 FREE
The wines will be evenly split in the above offer
Swallow
HEADLINES · sep-oct 2019
Swallow
sep-oct 2019 · HEADLINES
Swallow
HEADLINES · sep-oct 2019
Get your rum range right!Ensure your range covers core, upsell and choice:
MixersGetting your mixers right is essential. They should enhance the flavour, not mask it. Plenty of premium mixers developed specifically for darker spirits are entering the market (e.g. Coca-Cola Signature Mixers), so don’t just rely on the mainstream products.
Sales of rum have been rising in the UK, reaching nearly 35 million bottles. Golden and dark rum are the main sellers for the On Trade, with golden rum being the most popular, accounting for £374 million in sales in 2018. Rum has the advantage of being both a serious spirit and an all-round party drink. And with research group CGA predicting that golden rum sales will outstrip gin by 2020, it’s time rum took centre stage in your venue.
Why the rise?Consumers are becoming more adventurous with their choices, and the more exploration they do, the more knowledgeable they become. They’re seeking brands that define them as individuals.
Spiced rums were previously associated with lower quality mixing spirits. However, if crafted as a premium sipping rum with an innovative flavour profile, spiced rum can become an accessible alternative for spirit drinkers with more refined tastes as well as a new, exciting, luxury drink for those exploring the rum world.
With rum sales rising and now worth over £1bn, there is a new spirit on your bar which is giving gin a run for its money…
White, flavoured and spiced rum categories were worth £137m over 2018
Your range should also cover a variety of rum
categories
Core - Standard
Captain Morgan / Bacardi / Sailor Jerry
Upsell - Premium
Kraken Black Spiced / Dead Man’s Fingers
Choice - Niche
Craft / Small Batch
The next big thing...
Rum1 in 3 cocktails served in the On Trade contains rum, so ensure you have a good range
of rum based cocktails on your list. Include the classic (and best selling) Mojito, as well as options using different flavours and varieties of rum.
MojitoIngredients:2oz Bacardi Carta Blanca white rum1/2 lime1 tbsp sugar6 mint leavesSoda water to top
Method:1. Muddle lime & sugar in a mixing glass2. Add white rum and ice3. Shake and pour into a serving glass4. Top with soda water5. Garnish with mint leaves and lime segments
Swallow
sep-oct 2019 · HEADLINES
Swallow
HEADLINES · sep-oct 2019
£1.25 OFFPER 70cl BOTTLE
Offer subject to availability. For further information on our great range of brands, please visit www.quintessentialbrands.com
Swallow
sep-oct 2019 · HEADLINES
NEW
Dr. Eamers'Dry Gin
£19.95
Swallow
HEADLINES · sep-oct 2019
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HEADLINES · sep-oct 2019
1ST OCTOBER - 31ST OCTOBER 2019
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HEADLINES · sep-oct 2019
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HEADLINES · sep-oct 2019
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sep-oct 2019 · HEADLINES
BUY 4 CASES GET 1 FREE
wholesale drinks solutions
Swallow
HEADLINES · sep-oct 2019
Oct
Nov
7
5
National Curry Week
Bonfire Night
National Curry Week celebrates all things curry - often referred to as Britain’s national dish – as well as raising money for poverty focussed charities. It’s a perfect opportunity to boost trade and hold events to raise money.• Promote a different curry dish each day at a special price to encourage
your customers to try a diverse range of curries. • Don’t just stick to Indian, include other styles such as Goan or Thai.• If you don’t have the facilities to make large volumes of curry, try
offering Indian snacks that can be pre-bought to make it easier.• Promote your events both inside and outside your venue as well as on
social media channels using #nationalcurryweek• Take advantage of a classic pairing and promote Indian beers with
your curries – stock up on brands such as Kingfisher & Cobra.
• Don’t forget about other drinks that can be paired well with curry. IPAs are a perfect match for spicy dishes, while milk stouts are great with tandoori chicken. You can even pair curry with wine, for example chicken korma goes well with Semillon.
• Donate to charity by designating a specific dish on your menu to donate £1 per plate sold to charity or by holding a special curry evening during the week with proceeds going to charity. The official National Curry Week charity is Curry for Change: www.nationalcurryweek.co.uk/charity.aspx
Plan for success����
oct
31HalloweenHalloween is now a key calendar event for the On Trade – it’s a fun, social occasion that involves drinking, eating and decorations. In other words, the perfect event to boost your profits!• Decorate your outlet with cobwebs, pumpkins and skeletons.• Run a fancy dress competition with a prize for the best costume.
Make sure your staff are in fancy dress too!• Make a spooky soundtrack – include Halloween classics such as
Ghostbusters, Highway to Hell, Monster Mash and, of course, Thriller!• Stock up on seasonal ales. You could even host a beer festival to
push wet sales!• Give out trick or treat envelopes with selected drinks purchases.
Offer meal vouchers or a free bottle of wine to the lucky winners.
• Create a spooky selection of Halloween cocktails! Get creative with your garnishes by using themed decorations – edible eyeballs, jelly spiders and plastic vampire teeth are a few to get you started!
• Hold a Halloween themed quiz and promote well in advance to attract groups and families.
• Halloween is a great family occasion and falls during half-term. Attract families to your venue with Halloween games, pumpkin hunts and special offers on kid’s meals.
Remember, remember the 5th of November! Get involved with local community events to attract more customers to your outlet on Bonfire Night. Become a pit stop for families before they head to the local firework display or make a real night of it and host your own bonfire! • If you are holding your own bonfire, ensure it is positioned and lit on
your car park or a similar open space with a large enough cordoned area to ensure customers are safe.
• Fireworks can be a great addition to your bonfire night event but should only be set off by an individual who is registered and licensed.
• Special food offers such as holding a barbecue or hog roast are sure to increase footfall at your venue.
• Keep the children entertained with face painting!• For an extra treat, think about selling toffee apples or marshmallow
kebabs for customers to toast over a small fire pit. • Create a buzzing atmosphere for your event with live music.• Set up an outdoor bar to cater for increased wet sales.
oct
13
Remember, safety comes first! See HSE safety advice here: www.takestockmagazine.com/bonfire.night.safety/
Swallow
sep-oct 2019 · HEADLINES
20 COUNTRIES3/4 ENGLAND GROUP MATCHES AT WEEKENDS
48 MATCHES 6 WEEKS
The Rugby World Cup is a great opportunity for the On Trade to boost sales and increase footfall – make your outlet the go-to place for rugby fans to watch the action! The 2019 tournament is hosted by Japan, consequently all the matches are in the morning UK time - take advantage by drawing in customers at what is usually a quieter time of day!
Sep
20nov
2WORLD RUGBY Kick start your
autumn sales!
Correct at time of printing.
Pool AIrelandScotlandJapan
Russia
Samoa
Pool CEnglandFrance
Argentina
USA
Tonga
Pool BNew Zealand
South Africa
Italy
Namibia
Canada
Pool DAustralia
WalesGeorgia
Fiji
Uruguay
TV coverage: ITV has exclusive broadcasting rights - no special TV package is required!
Winning atmosphere! Order your POS kits in advance, ensure your fixtures list is highly visible and decorate your premises with flags and bunting.
Shout about it! Advertise your big screen and match schedule with outdoor banners and A boards. Don’t forget to promote your special offers and events on your social media channels!
Tackle the full English! Run a special breakfast & pint deal to increase footfall for the morning matches!
TV screens: Check the TV positions to ensure the best overall visibility and that your lighting and sound are suitable. Remember to account for build-up of noise during the game.
Cheers! The Rugby World Cup also coincides with Cask Ale Week. Stock up on themed seasonals and Greene King IPA. Greene King IPA is the official sponsor of the RFU.
FRI 20/09 - SUN 13/10GROUP MATCHES
SAT 19/10 - 8:15amQUARTER FINAL 1
SAT 19/10 - 11:15amQUARTER FINAL 2
SUN 20/10 - 8:15amQUARTER FINAL 3
SUN 20/10 - 11:15amQUARTER FINAL 4
SAT 26/10 - 9:00amSEMI FINAL 1
SUN 27/10 - 9:00amSEMI FINAL 2
SAT 2/11 - 9:00amFINAL
COMINGSOON!
nov
30St. Andrew’s Day
dec
25christmas
kosovo vs england17 novEngland vs Montenegro14 nov
England vs Kosovo10 sepEngland vs Bulgaria7 sep
bulgaria vs england14 octEngland vs Czech Rep.11 oct
Euro 2020 qualifiers
Terms and Conditions1. All offers are available from 1st September to 31st October 2019 unless otherwise stated. 2. All offers are subject to regional
availability and prices are exclusive of VAT. 3. We will not accept orders where they would breach a beer tie or other contracts that the buyer holds with a third party. 4. E.&.O.E. 5. This brochure is not intended as an inducement to breach any contract,
which may exist between a tenant & their landlord to purchase beers or any other products. In such cases only those products, which are excluded from such agreements, should be considered. 6. We treat the buyer placing an order with us as the buyer’s
confirmation that there is no such tie. 7. All prices featured may be subject to a duty increase.
Swallow (Soft Drinks, Beer & Cider Wholesaler Ltd)Stonehouse Lane, Bartley Green, Birmingham, B32 3AHTel: 0121 428 6850 Fax: 0121 428 6858Email: [email protected]: www.swallow.uk.comAWRS URN: XJA W000 0010 0730
Autumn Specials from
1986 - 2018
32& COORS
Please contact Swallow for generous deals on all Molson Coors draught brands.