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Headline Writing By Michael Flax

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Page 1: Headline Writing By Michael Flax. Headlines Tell and Sell a Story A savvy editor once gave a writer this advice: If you have 10 days to create a story,

Headline Writing

By Michael Flax

Page 2: Headline Writing By Michael Flax. Headlines Tell and Sell a Story A savvy editor once gave a writer this advice: If you have 10 days to create a story,

Headlines Tell and Sell a Story

• A savvy editor once gave a writer this advice:

• If you have 10 days to create a story, ______________________________________________.

Page 3: Headline Writing By Michael Flax. Headlines Tell and Sell a Story A savvy editor once gave a writer this advice: If you have 10 days to create a story,

Rules for Headlines• __________________________

_________________________: – (opt) ______________________

• ___________________________________________________: – (opt) ______________________

• ___________________________________________________:– (opt) ______________________

Page 4: Headline Writing By Michael Flax. Headlines Tell and Sell a Story A savvy editor once gave a writer this advice: If you have 10 days to create a story,

Rules for Headlines (cont.)

• ________________________:– (opt) ______________________

__________________________

• _________________________________________________:– (opt) ______________________

______________________________________________________________________________

Page 5: Headline Writing By Michael Flax. Headlines Tell and Sell a Story A savvy editor once gave a writer this advice: If you have 10 days to create a story,

Rules for Headlines (cont.)

• Use single quotation marks within a headline: – (opt) ______________________

____________________________________________________

Page 6: Headline Writing By Michael Flax. Headlines Tell and Sell a Story A savvy editor once gave a writer this advice: If you have 10 days to create a story,

Rules of what not to do

• ________________________:– (opt) ______________________

____________________________________________________

• ________________________:– (opt) ______________________

__________________________

Page 7: Headline Writing By Michael Flax. Headlines Tell and Sell a Story A savvy editor once gave a writer this advice: If you have 10 days to create a story,

Rules of what not to do (cont.)

• _________________________________________________:– (opt) ______________________

______________________________________________________________________________

• Avoid excess abbreviation (_____________________________________) (_______________________)

Page 8: Headline Writing By Michael Flax. Headlines Tell and Sell a Story A savvy editor once gave a writer this advice: If you have 10 days to create a story,

Rules of what not to do (cont.)

• ______ a period at the end of a headline

• Most important: ___________________________________________________________________________

Page 9: Headline Writing By Michael Flax. Headlines Tell and Sell a Story A savvy editor once gave a writer this advice: If you have 10 days to create a story,

Final Rules

• The headline should reflect the _____________________– Use a serious tone for a serious

story

• (opt) ______________________ ___________________________

Page 10: Headline Writing By Michael Flax. Headlines Tell and Sell a Story A savvy editor once gave a writer this advice: If you have 10 days to create a story,

Final Rules (cont.)

• For less somber stories, headline writers can enjoy using ____________________

• (opt) ______________________ ___________________________

• (opt) ______________________ ___________________________

Page 11: Headline Writing By Michael Flax. Headlines Tell and Sell a Story A savvy editor once gave a writer this advice: If you have 10 days to create a story,

Headline Types

• Banner

– A headline that runs across the entire width of a page

Page 12: Headline Writing By Michael Flax. Headlines Tell and Sell a Story A savvy editor once gave a writer this advice: If you have 10 days to create a story,

Headline types (cont.) • _______________

– ____________________________________________________________________________________________________

Page 13: Headline Writing By Michael Flax. Headlines Tell and Sell a Story A savvy editor once gave a writer this advice: If you have 10 days to create a story,

Headline types (cont.)

• ____________________

– ________________________________________________________________________________________________________

Page 14: Headline Writing By Michael Flax. Headlines Tell and Sell a Story A savvy editor once gave a writer this advice: If you have 10 days to create a story,

Headline types (cont.)

• _______________

– ______________________________________________________________________________

Story Headline Story

Story Story Story Story Story

Page 15: Headline Writing By Michael Flax. Headlines Tell and Sell a Story A savvy editor once gave a writer this advice: If you have 10 days to create a story,

Headline types (cont.)

• ________________

– ________________________________________________________________________________________________

Page 16: Headline Writing By Michael Flax. Headlines Tell and Sell a Story A savvy editor once gave a writer this advice: If you have 10 days to create a story,

Headline types (cont.)

• _______________

– ________________________________________________________________________________________________________

Page 17: Headline Writing By Michael Flax. Headlines Tell and Sell a Story A savvy editor once gave a writer this advice: If you have 10 days to create a story,

Headline types (cont.)

• ____________________

– ____________________________________________________

Headline

Headline

Headline

StoryStory Story StoryStory Story Story story story story story story story story story story story story story story story story story

Story story story story story story story story story story story story story story story story story

Page 18: Headline Writing By Michael Flax. Headlines Tell and Sell a Story A savvy editor once gave a writer this advice: If you have 10 days to create a story,

Headline types (cont.)

• _______________________

– ____________________________________________________

Main Headline HeadlineSub Headline headline headline

Page 19: Headline Writing By Michael Flax. Headlines Tell and Sell a Story A savvy editor once gave a writer this advice: If you have 10 days to create a story,

Headline types (cont.)

• ________________________________________________

– ___________________________

Page 20: Headline Writing By Michael Flax. Headlines Tell and Sell a Story A savvy editor once gave a writer this advice: If you have 10 days to create a story,

Headline types (cont.)

• ____________________

– ________________________________________________________________________________________________________

Main Headline Headline Subhead

headline headline

Page 21: Headline Writing By Michael Flax. Headlines Tell and Sell a Story A savvy editor once gave a writer this advice: If you have 10 days to create a story,

Headline types (cont.) • ______________

– ________________________________________________________________________________________________________

Main Headline Headline Subhead

headline headline

Page 22: Headline Writing By Michael Flax. Headlines Tell and Sell a Story A savvy editor once gave a writer this advice: If you have 10 days to create a story,

Headline Sizes

• Usually, the bigger the story, the bigger the headline

• Rule of thumb: ____________ __________________________________________________

• __________________________________________________________________________.

Page 23: Headline Writing By Michael Flax. Headlines Tell and Sell a Story A savvy editor once gave a writer this advice: If you have 10 days to create a story,

Work Cited• Schaffer, James; McCutheon, Randall; Stofer, Kathryn T.

Journalism Matters. Gathering the News. Lincolnwood, Il. 2001. Pg 362-371.


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