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Headline Writing
By Michael Flax
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Headlines Tell and Sell a Story
• A savvy editor once gave a writer this advice:
• If you have 10 days to create a story, ______________________________________________.
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Rules for Headlines• __________________________
_________________________: – (opt) ______________________
• ___________________________________________________: – (opt) ______________________
• ___________________________________________________:– (opt) ______________________
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Rules for Headlines (cont.)
• ________________________:– (opt) ______________________
__________________________
• _________________________________________________:– (opt) ______________________
______________________________________________________________________________
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Rules for Headlines (cont.)
• Use single quotation marks within a headline: – (opt) ______________________
____________________________________________________
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Rules of what not to do
• ________________________:– (opt) ______________________
____________________________________________________
• ________________________:– (opt) ______________________
__________________________
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Rules of what not to do (cont.)
• _________________________________________________:– (opt) ______________________
______________________________________________________________________________
• Avoid excess abbreviation (_____________________________________) (_______________________)
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Rules of what not to do (cont.)
• ______ a period at the end of a headline
• Most important: ___________________________________________________________________________
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Final Rules
• The headline should reflect the _____________________– Use a serious tone for a serious
story
• (opt) ______________________ ___________________________
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Final Rules (cont.)
• For less somber stories, headline writers can enjoy using ____________________
• (opt) ______________________ ___________________________
• (opt) ______________________ ___________________________
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Headline Types
• Banner
– A headline that runs across the entire width of a page
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Headline types (cont.) • _______________
– ____________________________________________________________________________________________________
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Headline types (cont.)
• ____________________
– ________________________________________________________________________________________________________
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Headline types (cont.)
• _______________
– ______________________________________________________________________________
Story Headline Story
Story Story Story Story Story
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Headline types (cont.)
• ________________
– ________________________________________________________________________________________________
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Headline types (cont.)
• _______________
– ________________________________________________________________________________________________________
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Headline types (cont.)
• ____________________
– ____________________________________________________
Headline
Headline
Headline
StoryStory Story StoryStory Story Story story story story story story story story story story story story story story story story story
Story story story story story story story story story story story story story story story story story
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Headline types (cont.)
• _______________________
– ____________________________________________________
Main Headline HeadlineSub Headline headline headline
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Headline types (cont.)
• ________________________________________________
– ___________________________
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Headline types (cont.)
• ____________________
– ________________________________________________________________________________________________________
Main Headline Headline Subhead
headline headline
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Headline types (cont.) • ______________
– ________________________________________________________________________________________________________
Main Headline Headline Subhead
headline headline
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Headline Sizes
• Usually, the bigger the story, the bigger the headline
• Rule of thumb: ____________ __________________________________________________
• __________________________________________________________________________.
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Work Cited• Schaffer, James; McCutheon, Randall; Stofer, Kathryn T.
Journalism Matters. Gathering the News. Lincolnwood, Il. 2001. Pg 362-371.