head smackin content the easy way - seomoz

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Content, the easy way Date: Author: 6/26/22 Wil Reynolds (@wilreynolds)

Post on 16-Sep-2014

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Page 1: Head Smackin Content the easy way - SEOmoz

Content, the easy way

Date:Author:

April 7, 2023

Wil Reynolds (@wilreynolds)

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This is content

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Tale of 2 pieces of content

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Snowboard Binding

Buying Guide

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THE END…

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3,781 words later

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Or this approach

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BE USEFUL

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Wouldn’t a 3 min video be

ideal?

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Adding a year to your product categories

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Don’t forget to look at your

“year” traffic

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Triple digit growth

4 characters

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Applies to Video

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Getting a content

strategy started

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STOP!!!!!!

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Word puzzle

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Remember…

Pandas beat Jackasses

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Let’s continue…

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Speed is a competitive advantage

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Is your blog killing your site

theme?

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Ruining your content theme?

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Don’t ask why

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Happened to us…

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Be careful with common elements Tag cloudsNav itemsArchives

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Re-Build Broken Assets

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Find the people who will care

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Would you like to get a link from a competitor?

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Develop something everyone in your industry wants

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Put it on a microsite UNBRANDED!

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Use image search

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A real “award” is content

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Respect the fact that these

are high quality sites

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Real PR

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Real high value content

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Make your infographic fail

proof

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Find LONG Posts w/ great

info NO ONE wants

to read

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Take the data out

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Make a pretty infographic

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Review all their backlinks + comments

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Works great for history of XYZ

brand

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Switch gears

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Google Patent search for content

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Master the content pivot

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