head smackin content the easy way - seomoz
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![Page 1: Head Smackin Content the easy way - SEOmoz](https://reader035.vdocuments.site/reader035/viewer/2022081518/54182c9c7bef0a25558b5da3/html5/thumbnails/1.jpg)
Content, the easy way
Date:Author:
April 7, 2023
Wil Reynolds (@wilreynolds)
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This is content
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![Page 7: Head Smackin Content the easy way - SEOmoz](https://reader035.vdocuments.site/reader035/viewer/2022081518/54182c9c7bef0a25558b5da3/html5/thumbnails/7.jpg)
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Tale of 2 pieces of content
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Snowboard Binding
Buying Guide
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![Page 13: Head Smackin Content the easy way - SEOmoz](https://reader035.vdocuments.site/reader035/viewer/2022081518/54182c9c7bef0a25558b5da3/html5/thumbnails/13.jpg)
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THE END…
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3,781 words later
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Or this approach
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BE USEFUL
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Wouldn’t a 3 min video be
ideal?
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![Page 21: Head Smackin Content the easy way - SEOmoz](https://reader035.vdocuments.site/reader035/viewer/2022081518/54182c9c7bef0a25558b5da3/html5/thumbnails/21.jpg)
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Adding a year to your product categories
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Don’t forget to look at your
“year” traffic
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![Page 24: Head Smackin Content the easy way - SEOmoz](https://reader035.vdocuments.site/reader035/viewer/2022081518/54182c9c7bef0a25558b5da3/html5/thumbnails/24.jpg)
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Triple digit growth
4 characters
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Applies to Video
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Getting a content
strategy started
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STOP!!!!!!
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Word puzzle
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Remember…
Pandas beat Jackasses
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Let’s continue…
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Speed is a competitive advantage
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Is your blog killing your site
theme?
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Ruining your content theme?
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Don’t ask why
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Happened to us…
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Be careful with common elements Tag cloudsNav itemsArchives
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Re-Build Broken Assets
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Find the people who will care
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![Page 57: Head Smackin Content the easy way - SEOmoz](https://reader035.vdocuments.site/reader035/viewer/2022081518/54182c9c7bef0a25558b5da3/html5/thumbnails/57.jpg)
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Would you like to get a link from a competitor?
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Develop something everyone in your industry wants
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Put it on a microsite UNBRANDED!
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Use image search
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A real “award” is content
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Respect the fact that these
are high quality sites
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Real PR
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Real high value content
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Make your infographic fail
proof
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Find LONG Posts w/ great
info NO ONE wants
to read
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Take the data out
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Make a pretty infographic
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Review all their backlinks + comments
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Works great for history of XYZ
brand
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Switch gears
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Google Patent search for content
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Master the content pivot
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