HDFC PRUDENCE FUNDHDFC PRUDENCE FUND(Open ended Balanced Scheme)

The Fund that has seen it all

Celebrating 20

11October 16, 2014

This product is suitable for investors who are seeking*:� Capital appreciation over long term� Investment predominantly in equity and equity related instruments of medium

to large sized companies • High risk (BROWN)

* Investors should consult their financial advisers if in doubt about whether the product is suitable for them. Fund Inception date: February 1, 1994

Note: Risk is represented as:

(BLUE) investors understand that their principal will be at low risk

(YELLOW) investors understand that their principal will be at medium risk

(BROWN) investors understand that their principal will be at high risk

Celebrating 20 years*of Prudent

investing

The journey so far…

• Launched as Centurion Prudence Fund in January 1994, it was renamed as Zurich India Prudence Fundand finally HDFC Prudence Fund in June 2003.

• Launched as Centurion Prudence Fund in January 1994, it was renamed as Zurich India Prudence Fundand finally HDFC Prudence Fund in June 2003.

• HDFC Prudence Fund is today the largest*

balanced Fund in India with a AUM of ~ INR 7000 crores as

on 30th September, 2014 and ~ 3 lac investors

• In this journey of over 20 years, Rs 10,000 has become ~Rs 4.5 lacs (~45 times) at CAGR of ~20.3%* *

• Our sincere thanks to all investors, distributors, well wishers etc. in making this possible

• A special thanks to 2,500 investors who have stayed with us right through this 20 year journey

2

• A special thanks to 2,500 investors who have stayed with us right through this 20 year journey

2

“Compound interest is the eighth wonder of the world. He who understands it, earns it ... he who doesn't ... pays it.” – Albert Einstein

* Source: AMFI - Average AUM : Rs 7,058 crs (July – Sep 2014), ** Past performance may or may not be sustained in Future, Refer Slide No. 16

The Fund that has seen it all.

Crises, bubbles, events, market cycles… HDFC Prudence Fund has seen it all

33

A disciplined approach to investing with a long term focus has enabled HDFC Prudence Fundto weather all of the above and generate ~20.3%* CAGR over 20 years

* Past performance may or may not be sustained in Future, Refer Slide No 16

The Fund that has seen it all

4.5 lacs

Reference made to SENSEX in this slide is only for easy understanding of market movement. The Benchmark for this FUND

is CRISIL Balanced Fund Index. * Past performance may or may not be sustained in Future, Refer Slide No 16

~20,000~5,000Sensex Levels ~10,000 ~9,000 ~20,000 ~27,000~4,000

0.67 lacs

0.49 lacs

4

Salient Features of HDFC Prudence Fund

• Prudence being a balanced fund, invests in both equities and in debt

• Asset Allocation between equities/debt is a function of valuations, growth outlook, interestrates etc.

• Equity strategy

� Clear long term focus� Multi cap strategy, flexibility to invest in large / mid / small cap stocks� Preference for high quality companies� Effective diversification of portfolio to reduce risk

• Debt Strategy

5

• Debt Strategy

� Portfolio duration is actively managed based on outlook for interest rates with a 2-3 year view� Strong preference for good credit quality

5

One Fund that offers the best of both asset classes

For details on ‘Investment Strategy’ refer Scheme Information Document available on www.hdfcfund.com

Consistent dividends

• The Fund has paid dividends in each of last 15 years

• Total dividends paid in last 15 years aggregate to Rs 50.9 per unit

• Double digit dividend yield in each of last 10 years

In last 15 years 1999 2000 2001 2002 2003 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Dividend per unit (Rs) (A) 2.0 1.5 0.9 1.0 2.0 3.0 1.5 5.0 5.0 5.0 5.0 2.5 3.5 3.5 3.5 3.0 3.0

NAV (Record Date) (B) 17.7 15.2 12.7 13.9 18.7 23.7 20.2 25.3 30.5 32.5 33.5 17.4 31.2 31.3 29.5 27.5 25.7

Dividend Yield (%) ( A / B ) 11 10 7 7 11 13 7 20 16 15 15 14 11 11 12 11 12

6

^ Past performance may or may not be sustained in the future. There is no assurance or guarantee to Unit holders as to rate/quantum of dividend distribution nor that the

dividends will be paid regularly

All dividends are on face value of Rs. 10 per Unit. After payment of the dividend, the per Unit NAV falls to the extent of the payout and statutory levy, if any. Please log on to

www.hdfcfund.com for Record Date-wise listing of dividends declared.

Dividend Yield (%) ( A / B ) 11 10 7 7 11 13 7 20 16 15 15 14 11 11 12 11 12

India Economic Outlook : on the recovery path

• GDP growth, CAD, Fiscal deficit (FD), IIP, CPI, WPI are showing encouraging trend • GDP growth, CAD, Fiscal deficit (FD), IIP, CPI, WPI are showing encouraging trend

• A strong, pro economy, pro business government bodes well for economy and for businesses

• Recent sharp fall in crude oil prices, should lead to sharply lower CAD, FD and inflation

7Source : Citi Research, Internal estimates, Colored rows refer to yearly data; other represent quarterly data

Equity Markets : A positive outlook

Low P/E’s*

despite markets * *

run upEBITDA margins at cyclical lows

FY14.0

16.0

18.0

20.0

22.0

24.0

93 95 97 99 01 03 05 07 09 11 13

S&P BSE Sensex EBITDA margin (%)%

0

5

10

15

20

25

30

35

40

45

91 93 95 97 99 01 03 05 07 09 11 13

0

5,000

10,000

15,000

20,000

25,000

30,000Roll PE (LHS) Average (LHS)

SENSEX (RHS) **

*

Reasonable P/E’s at cyclically low margins leads to positive outlook for equities

Source : BAML

8Reference made to S&P BSE SENSEX in this presentation is only for easy understanding of market movement and must not be construed as future performance of S&P BSE SENSEX. The Benchmark for this fund is Crisil Balanced Fund Index. Refer Disclaimer / Risk Factors on Slide 20

93 95 97 99 01 03 05 07 09 11 13

Source : CLSA

91 93 95 97 99 01 03 05 07 09 11 13

Interest rates : Headed lower

• Falling fiscal deficit, low CAD, falling inflation and likely further fall in inflation should lead to

Past Future

High commodity prices Lower/Stable Commodity prices

INR depreciation Stable INR

lower rates

Inflation drivers are moderating

INR depreciation Stable INR

Strong Consumer demand Slowdown in Consumer demand

High wage inflation Moderation in wage growth

High increase in MSP's Low growth in MSP's

Sharply rising Diesel prices Stable prices

9

HDFC Prudence Fund - Positive Outlook

• Economic outlook for India is improving

• Equity valuations are attractive

SENSEX @ 26,630 is trading at 15.6x FY15E; earnings upgrades are being witnessed (Source : CLSA)

• Cyclically low margins aid profit growth outlook

• Interest rates are near peak and are likely to come down in medium term

• In view of above, outlook for both equities and bonds is positive

• HDFC Prudence Fund, offers a simple solution to benefit from both equities and bonds• HDFC Prudence Fund, offers a simple solution to benefit from both equities and bonds

10

“Simplicity is the ultimate sophistication” - Leonardo da Vinci

Sensex value as on 30th Sep, 2014

Asset Allocation is the key to wealth creation – An illustration

You earn on what you invest

Debt, Equity allocation makes a bigger difference to wealth over

long periods, than timing.

Equity % Debt %

100 0 404 15.0

80 20 367 13.9

60 40 328 12.6

40 60 291 11.3

20 80 253 9.7

0 100 216 8.0

Initial investment of Rs 100 Value at Year

10CAGR (%)

11 11

For illustration purposes only. For calculation purpose CAGR returns for equities has been taken as 15% CAGR and for debt as 8% CAGR.

In India, household allocation to equity funds is minimal, there is a strong case to increase it.

The benefits of long term investing

Study based on return distribution of HDFC Prudence Fund over 20 years

Following table represents monthly rolling returns over last 20 years of HDFC Prudence Fund distributed over different

holding periods and return brackets, e.g., returns have been more than 15% p.a. in ~57% of 1 year holdingholding periods and return brackets, e.g., returns have been more than 15% p.a. in ~57% of 1 year holding

periods, more than 15% p.a. in ~63% of 3 year holding periods, more than 15% p.a. in ~81% 5 year holding periods

and more than 15% p.a. in ~100% of 10, 15 and 20 years holding periods

CAGR (%) 1 Year 3 Years 5 Years 10 Years 15 Years 20 Years

more than 20 49 46 55 83 94 56more than 15 57 63 81 100 100 100more than 10 65 75 96 100 100 100more than 0 76 96 100 100 100 100

more than -10 89 100 100 100 100 100more than -20 96 100 100 100 100 100less than -20 4 0 0 0 0 0

• It can be clearly seen, that as the holding period increases, return profile improves

• This is consistent with the belief that equities are a long term asset class and that risk reduces as holding period increases

12

“Time spent in markets is more important than timing the markets”

12Performance data computed till September, 2014

less than -20 4 0 0 0 0 0

^ Past performance may or may not be sustained in the future.

Fund Selection - Lane Changing does not work !

RANK 2004 2005 2006 2007 2008 2009 2010 2011 2012 20131 H H G H E D D E H G2 D D A B G H E C A A

• The above data illustrates the calendar year performance of 10 largest diversified Equity /

2 D D A B G H E C A A3 F G B A J F F J D J4 E F I I F A C B F C5 B I C F B J G G J F6 C E H D C E J A G D7 A B F J A C A F B B8 I A D C D I H D E E9 G C E E I G B H I I10 J J J G H B I I C H

• The above data illustrates the calendar year performance of 10 largest diversified Equity /Balanced funds as on Dec 31, 2013 for last 10 years

• It is evident that flavor of the season investing does not work. There is merit in stickingwith funds that have a disciplined approach to investments and have performedacross cycles

Data compiled by HDFC Mutual Fund

“If investing is entertaining, if you're having fun, you're probably not making any money”. – George Soros

13^ Past performance may or may not be sustained in the future.

Summary : Keep it simple

• Economic outlook in India is slowly but steadily improving

• Equity valuations are attractive and interest rates are likely to come down in medium term

• Outlook for both equity and bonds is thus positive

• HDFC Prudence Fund, a balanced fund with a track record of 20 years across several cycles,

across good and bad times, is well positioned to benefit from improving economic environment,

and from positive outlook of equities and bonds

“A wise companion is half the journey” – Russian Proverb

14

Performance (As on September 30, 2014)

Refer Disclaimer / Risk Factors on Slide: 22 Slide 15 15

SCHEME PERFORMANCE SUMMARY

Refer Disclaimer / Risk Factors on Slide: 24

Past performance may or may not be sustained in the future.$All dividends declared prior to the splitting of the Scheme into Dividend & Growth Options are assumed to be reinvested in the units of the Scheme at the then prevailing NAV(ex-dividend NAV). #The Scheme is co-managed by Prashant Jain and Srinivas Rao Ravuri. +The Scheme is co-managed by Prashant Jain (Equities) and Shobhit Mehrotra(Debt). @Scheme performance may not strictly be comparable with that of its Additional Benchmark in view of balanced nature of the scheme where a portion of scheme'sinvestments are made in debt instruments. ^Scheme performance may not strictly be comparable with that of its Additional Benchmark in view of hybrid nature of the schemewhere a portion of scheme's investments are made in equity instruments. 1. Benchmark 2. Additional Benchmark

16

Product Features

Type of Scheme An Open-ended Balanced Scheme

Inception Date (Date ofallotment)

February 1, 1994

Investment Objective To provide periodic returns and capital appreciation over a long period of time from a judicious mix of equityand debt investments with an aim to prevent / minimise any capital erosionand debt investments with an aim to prevent / minimise any capital erosion

Fund Manager $ Prashant Jain (Since June 19, 2003)*

Investment Plan HDFC Prudence Fund, HDFC Prudence Fund - Direct Plan#

Investment Option Under Each Plan: Growth & Dividend. The Dividend Option offers Dividend Payout and Reinvestment facility.

Minimum Application Amount(Under Each Plan/Option)

Purchase: ` 5,000 and any amount thereafterAdditional Purchase: ` 1,000 and any amount thereafter

Load Structure Entry Load:Not Applicable. Upfront commission shall be paid directly by the investor to the ARN Holder (AMFIregistered Distributor) based on the investors’ assessment of various factors including the servicerendered by the ARN Holder.

Exit Load:

In respect of each purchase / switch – in of units, an exit load of 1.00% is payable if units are

17

* Date of migration from Zurich India Mutual Fund. $ Dedicated Fund Manager for Overseas Investments: Mr. Rakesh Vyas since May 10, 2012.# Direct Plan is for investors who purchase/subscribe Units in a Scheme directly with the Fund and is not available for investors who route their investments through a Distributor. Direct Plan shall have a lower expense ratio excluding distribution expenses, commission, etc and no commission for distribution of Units will be paid / charged under the Direct Plan.

In respect of each purchase / switch – in of units, an exit load of 1.00% is payable if units areredeemed / switched – out within 18 months from the date of allotment.

No exit load is payable if units are redeemed / switched out after 18 months from the date ofallotment.

For further details on load structure, please refer to the Scheme Information Document / Key InformationMemorandum

of the Scheme.

Benchmark CRISIL Balanced Fund Index

17

Asset Allocation Pattern

Under normal circumstances, the asset allocation (% of the net assets) of the Scheme’s portfolio will be as follows:

Type of the Instruments

Minimum Allocation

(% of Net Assets)

Maximum Allocation

(% of Net Assets)

Risk Profile of the Instrument

Equity & Equitylinked instruments

40 75 High

Debt Securitiesand money marketinstruments*

25 60 Low to Medium

18

*Investment in Securitised debt, if undertaken, would not exceed 10% of the net assets of the Scheme.The scheme may seek investment opportunity in the ADR / GDR / Foreign Equity and Debt Securities (max. 40% of net assets) subject to SEBI (Mutual Funds)Regulations, 1996. The scheme may use derivatives mainly for the purpose of hedging and portfolio balancing (max 25% of net assets) based on theopportunities available subject to SEBI (Mutual Funds) Regulations, 1996.

18

Glossary

CAD - Current Account Deficit

FD - Fiscal DeficitFD - Fiscal Deficit

GDP - Gross Domestic Product

MSP - Minimum Selling Price

EBITDA - Earning before interest, taxes, depreciation & amortization

19

Thank You

20 20

DISCLAIMER

The views expressed herein are based on the basis of internal data, publicly available information and other sources believed to be reliable. Any calculations made are approximations, meant as guidelines only, which you must confirm before relying on them. The information contained in this document is for general purposes only and is not an offer to sell or a solicitation to buy/sell any mutual fund units/securities. The document is given in summary form and does not purport to be complete. The document does not have regard to specific given in summary form and does not purport to be complete. The document does not have regard to specific investment objectives, financial situation and the particular needs of any specific person who may receive this document. The information/ data herein alone are not sufficient and should not be used for the development or implementation of an investment strategy. The same should not be construed as investment advice to any party. The statements contained herein are based on our current views and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in such statements. Neither HDFC Asset Management Company (HDFC AMC) and HDFC Mutual Fund (the Fund) nor any person connected with them, accepts any liability arising from the use of this document. The recipient(s) before acting on any information herein should make his/her/their own investigation and seek appropriate professional advice and shall alone be fully responsible / liable for any decision taken on the basis of information contained herein.

21

decision taken on the basis of information contained herein.

MUTUAL FUND INVESTMENTS ARE SUBJECT TO MARKET RISKS, READ ALL SCHEME RELATED DOCUMENTS CAREFULLY.

21