hdfc final
TRANSCRIPT
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Digital Initiatives
by various banks
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ICICI Bank
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Online Products
e-banking in ICICI
ICICI Markets
online FX, Debt, SME
Portal
Corporate Infinityonline transfer/
settlement system
Bill JunctionUtility bill payments
Business Multiplier
web interfaceICICI Direct and ICICI
Select
Pay Sealelectronic payment
system
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Smart card solution for FSCs
Bank Account/Credit History
Output Sale
Collect Money
Farmer Service Center
Credit Debit
e-purseMerchantStore
Input
Online update of Bank accounts
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Social InitiativesICICI communities
Give Online: On-line donation channel
Retail donors can donate to specific initiatives across India
100% of donations reach the initiative
Prompt feedback on utilisation of grant
Rs. 11.5 million towards Gujarat Earthquake
Shop the Cause: On-line shopping mall
Over 100 exquisite hand crafted products available
The only facility of its kind available tonon-profits in India
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Sustainable Access for Rural India (SARI) project
Partners: MIT Media Labs, Harvard University, IIT-Chennai,
I-Gyan, DHAN Foundation, ICICI Ltd
Providing reliable Internet access through Kiosks in ruralMadurai using corDECT WiLL
100 kiosks managed by entrepreneurs to be set-up
Providing e-governance, communication and information
services Possibility of delivering banking services through Internet
kiosks being explored
Innovation in Delivery channels
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First bank to introduce this service in India
Tie-ups with 50 utilities for online payments
Talks with state governments/ municipalities to facilitate e-
governance AP Govt. initiative - eSevaonline
Vizag Municipality - Saukaryam
Retail Initiatives - Utility Payments
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Allowing appointment of third parties for banking
Allowing variable interest rates on deposits
Modifications in service area approach to encourage
competition in the rural areas
Undertaking specific initiatives to provide an impetus to
rural banking
Computerisation of operations of banks especially the rural
operations
Land Records Computerisation
Networking of Post Offices
Creating the e wave - Banking
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Interactive Videos
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http://youtu.be/GBBhTCoeMNs - F-Bank Account
http://www.youtube.com/watch?v=eKxIbLVRHRE -Character of Raghu
http://youtu.be/8cj3RVNfRSo - Yeh thik hai na (Smart
wife) http://www.youtube.com/watch?v=14xrOjWLe0c&featur
e=share&list=PL1915903FE898CACE - Khayaal aapka
(Testimonial of customer)
http://youtu.be/GBBhTCoeMNshttp://www.youtube.com/watch?v=eKxIbLVRHREhttp://youtu.be/8cj3RVNfRSohttp://www.youtube.com/watch?v=14xrOjWLe0c&feature=share&list=PL1915903FE898CACEhttp://www.youtube.com/watch?v=14xrOjWLe0c&feature=share&list=PL1915903FE898CACEhttp://www.youtube.com/watch?v=14xrOjWLe0c&feature=share&list=PL1915903FE898CACEhttp://www.youtube.com/watch?v=14xrOjWLe0c&feature=share&list=PL1915903FE898CACEhttp://www.youtube.com/watch?v=14xrOjWLe0c&feature=share&list=PL1915903FE898CACEhttp://youtu.be/8cj3RVNfRSohttp://youtu.be/8cj3RVNfRSohttp://www.youtube.com/watch?v=eKxIbLVRHREhttp://www.youtube.com/watch?v=eKxIbLVRHREhttp://www.youtube.com/watch?v=eKxIbLVRHREhttp://youtu.be/GBBhTCoeMNshttp://youtu.be/GBBhTCoeMNs -
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SEO
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SEO Case study
http://www.ebrandz.in/icici.html - SEO case study by
ebrandz
http://www.ebrandz.in/icici.htmlhttp://www.ebrandz.in/icici.html -
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Game zone
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http://www.icicibank.com/online-safe-banking/cash-
detective-game/ - Game portal for customers
http://www.tatainteractive.com/casestudies/ICICI_game.p
df - Game center for new employees (Case studies)
http://www.icicibank.com/online-safe-banking/cash-detective-game/http://www.icicibank.com/online-safe-banking/cash-detective-game/http://www.tatainteractive.com/casestudies/ICICI_game.pdfhttp://www.tatainteractive.com/casestudies/ICICI_game.pdfhttp://www.tatainteractive.com/casestudies/ICICI_game.pdfhttp://www.tatainteractive.com/casestudies/ICICI_game.pdfhttp://www.tatainteractive.com/casestudies/ICICI_game.pdfhttp://www.icicibank.com/online-safe-banking/cash-detective-game/http://www.icicibank.com/online-safe-banking/cash-detective-game/http://www.icicibank.com/online-safe-banking/cash-detective-game/http://www.icicibank.com/online-safe-banking/cash-detective-game/http://www.icicibank.com/online-safe-banking/cash-detective-game/http://www.icicibank.com/online-safe-banking/cash-detective-game/http://www.icicibank.com/online-safe-banking/cash-detective-game/http://www.icicibank.com/online-safe-banking/cash-detective-game/http://www.icicibank.com/online-safe-banking/cash-detective-game/http://www.icicibank.com/online-safe-banking/cash-detective-game/ -
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HDFC Bank
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http://c2w.com/quizzes/48013-The-HDFC-quiz - Quizzcontest for students.
http://www.indigo.co.in/ - It handles websites & digital
marketing programs for HDFC.
http://c2w.com/quizzes/48013-The-HDFC-quizhttp://www.indigo.co.in/http://www.indigo.co.in/http://www.indigo.co.in/http://c2w.com/quizzes/48013-The-HDFC-quizhttp://c2w.com/quizzes/48013-The-HDFC-quizhttp://c2w.com/quizzes/48013-The-HDFC-quizhttp://c2w.com/quizzes/48013-The-HDFC-quizhttp://c2w.com/quizzes/48013-The-HDFC-quizhttp://c2w.com/quizzes/48013-The-HDFC-quizhttp://c2w.com/quizzes/48013-The-HDFC-quiz -
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Videos
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http://youtu.be/yengQT73zbA - Were everywhere you go
http://youtu.be/n4jJtGQAA4E - 40% faster ATM cash
withdrawals
http://youtu.be/yengQT73zbAhttp://youtu.be/n4jJtGQAA4Ehttp://youtu.be/n4jJtGQAA4Ehttp://youtu.be/n4jJtGQAA4Ehttp://youtu.be/yengQT73zbAhttp://youtu.be/yengQT73zbA -
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Case-studies
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Why HDFC is No.1 among
Indian banks for socialmedia presence
http://www.digitalvidya.com/blog/social-media-
insights/why-hdfc-is-no-1-among-indian-banks-for-
social-media-practice/ - Detailed social media insight of
HDFC bank with other competitors
http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/http://www.digitalvidya.com/blog/social-media-insights/why-hdfc-is-no-1-among-indian-banks-for-social-media-practice/ -
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AXIS Bank
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http://www.youtube.com/watch?v=2bnsL249KZs -badhti ka naam zindagi & its making.
http://www.youtube.com/watch?v=47kOVmdr-no -
Manisha lath gupta (Marketing head of AXIS bank)engages with audiences.
http://www.youtube.com/watch?v=2bnsL249KZshttp://www.youtube.com/watch?v=47kOVmdr-nohttp://www.youtube.com/watch?v=47kOVmdr-nohttp://www.youtube.com/watch?v=47kOVmdr-nohttp://www.youtube.com/watch?v=47kOVmdr-nohttp://www.youtube.com/watch?v=2bnsL249KZshttp://www.youtube.com/watch?v=2bnsL249KZs -
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Case studies
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http://lighthouseinsights.in/review-of-axis-bank-on-
social-media.html - Detailed review of AXIS bank onsocial media.
http://www.indiadigitalreview.com/cmo-digital/digital-
generates-leads-and-there-are-products-which-we-can-close-online - Interview with CMO regarding various
initiative & plans n social media.
http://lighthouseinsights.in/review-of-axis-bank-on-social-media.htmlhttp://lighthouseinsights.in/review-of-axis-bank-on-social-media.htmlhttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://www.indiadigitalreview.com/cmo-digital/digital-generates-leads-and-there-are-products-which-we-can-close-onlinehttp://lighthouseinsights.in/review-of-axis-bank-on-social-media.htmlhttp://lighthouseinsights.in/review-of-axis-bank-on-social-media.htmlhttp://lighthouseinsights.in/review-of-axis-bank-on-social-media.htmlhttp://lighthouseinsights.in/review-of-axis-bank-on-social-media.htmlhttp://lighthouseinsights.in/review-of-axis-bank-on-social-media.htmlhttp://lighthouseinsights.in/review-of-axis-bank-on-social-media.htmlhttp://lighthouseinsights.in/review-of-axis-bank-on-social-media.htmlhttp://lighthouseinsights.in/review-of-axis-bank-on-social-media.htmlhttp://lighthouseinsights.in/review-of-axis-bank-on-social-media.htmlhttp://lighthouseinsights.in/review-of-axis-bank-on-social-media.htmlhttp://lighthouseinsights.in/review-of-axis-bank-on-social-media.htmlhttp://lighthouseinsights.in/review-of-axis-bank-on-social-media.htmlhttp://lighthouseinsights.in/review-of-axis-bank-on-social-media.html -
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Indian BFSI digital Review
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It was conducted by socialsamosa.com
Collected data 2nd April 2013 to 1stmay 2013 for Indias majorfinancial institutions with active social media profile
Institutions selected for the review were
- AXIS bank
- ICICI Bank
- HDFC Bank
- IDBI bank- SBI card
- Kotak Mahindra Bank
- Citibank India
- Franklin Templeton
- Yes Bank
- Reliance mututal fund
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Community engagement
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Customer service
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General sentiments
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Ideal Content strategy toattract audiences
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Contentstrategy
Self-Promotional
Bankingsecurity
Quizzes
Financialservices
Trivia
CSRUpdates
Q&Aupdates
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Thank you