hcl cdc project report final copy

PROJECT REPORT SUBMITED

TO

For 2 Years Full Time Course of PGDM

POST GRADUATION DIPLOMA IN MANAGEMENT

2010

PREPARED BY

RAVI JAIN

41 / B

1

PREFACE

Practice makes a man perfect. Training in a one of the major player of

IT Institute, has indeed been very interesting and a good learning

process for me. This practical training makes it easy job to understand

the work methodology of the company and candidate can get detailed

knowledge about specific specialization area.

It is a famous saying in Japan that the person who has read 1000’s

of pages is not worth that the person who has traveled for 100’s of

meters. This indicates the importance of exposure to the practical life.

Knowing the importance of practical knowledge this P.G.D.M program

is having an integral part training of two months as a practical

fulfillment of the course and that’s why we get the opportunity of

working with HCL CDC One of the members of HCL.

2

DECLARATION

I, hereby declare that the summer project titled " HCLCDC is a player and

where it stands in IT Sector " is original to the best of my knowledge and has

not been published elsewhere. This is for the purpose of partial fulfillment of Parul

Institute of Management requirements for the award of the title of Post Graduate

Diploma in Management (PGDM) only.

(Ravi Jain.)

Roll No. 41 (B)

3

Acknowledgement

I would like to devote Mr.Harun Malmala (Corporate guide) for his valuable

suggestion, necessary guidance and cooperation for helping of this project.

Without his help compilation of this research study would not been possible.

I am also thankful to the Faculty member Mr. Anirudh Tambe and our respected

principle sir Dr. N.K.Kapoor (Parul Inst. Of Management) for his support and vital

guidance. I sincerely acknowledge each and every individual who has helped me in

preparation, of this project.

5

INDEX

S. NO. Title Page No.

* CERTIFICATE

1. PREFACE 2

2. DECLARATION 3

3. ACKNOWLEDGEMENT 4-5

4. EXECUTIVE SUMMERY 8-10

6. LITRRATURE REVIEW 11-12

7. COMPANY PROFILE 13-14

8. INTRODUCTION OF COMPANY 15-18

9. OBJECTIVES OF THE STUDY 19-20

10. PROJECT TITLE-

i. Where do you find ITii. Information Technology Today

iii. The A-B-C of IT Options Understanding

iv. Current Opportunities in ITv. The objectives of the Executive

Training at HCL (CDC Ltd.)vi. Steps of Action Plan

21-32

11. COMPETITORS OF HCL CDC 33-34

12. PRODUCT OF HCL CDC 35-38

13. Our Alliances and Partnerships 39-41

14. REASERCH METHODOLOGY 42-47

6

15. DATA ANALYSIS 48-54

16. SWOT ANALYSIS 55-57

17. FINDINGS & LIMITATIONS 58-59

18. SUGGESTIONS & RECOMENDATIONSSUGGESTIONS & RECOMENDATIONS 60-61

17. CONCLUSION 62-63

18. BIBILOGRAPHY 64-65

19. ANNEXURE 66-67

7

EXECUTIVE SUMMARY

HCL Info systems, India's premier information enabling and integration company, has received the ISO 9001:2000 certification specifies requirements for a quality management system where an organization needs to demonstrate its ability to consistently provide product and services that meets customer and applicable regulatory requirements. ISO 9001:2000 also aims to enhance customer satisfaction through the effective application of the system, including processes for continual improvement of the system and the assurance of conformity to customer and applicable regulatory requirements.

The menu of HCL Insys global services broadly covers IT consulting and professional services in the area of vertical applications, technology integration, ERP implementation and software development. This also includes a complete portfolio of systems and network services for development. This also includes a complete portfolio of systems and network services for Facilities Management, Helpdesks, Systems Supports and network and Internet Implementation.

HCL Insys’global customers include Samsung, Government of Singapore, and AMAL insurance Jurong Port in Singapore and Malaysian’s BSN commercial bank, SIA, DBS bank, Maybank life assurance charted semiconductors.

HCL Insys’ chosen platform of total technology integration lends itself to some very significant alliances with the global leaders. Among its partner are HP for high end AISCE/UNIX services and workstation and HP Open view network management solution; Intel for PC and PC server building blocks; Microsoft,novell and SCO AG solutions; Red hat ;Linux; Samsung; Pivotal for CRM solution and ORACLE Sybase and Informix for RDBMS platform.

Today the company has aligned its operations into five entities that offer seamless linkages for the customers seeking entry into the wired world through total them. ‘Integration solution and services’.

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HCL Info systems focus on the ever-growing segment in Imaging, Telecom and Communication products solutions and services. Now it has an exclusive sale and support partnership with Toshiba Corporation, Japan, for sales and servicing of its imaging and photocopier products. HCL Info systems product portfolio covers a range of other office automation and communication products through alliances with world leaders.

The Managed Network Service offerings for corporate include VPNs, ASP offerings, Co Location/ hosting, CDNs, security, corporate internet telephony solutions, technical and consumer help desks, 24/7 Network Operations Centre monitoring and a host of value added networking services. Consumer services include dialup PSTN/ISDN Internet access, Valufon calling cards and VoIP telephony devices.

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LITERATURE REVIEW

Doing training was really an opportunity before me when I could convert my

theoretical knowledge into practical and of real world type. Fortunately, the

company I got is a true follower of the various principles of management and also

one of the leading companies in its segment of the industry. The working

environment that I was being provided was extraordinary and helped me a lot in

delivering my work properly and with full potency of mine. HCL is one of the

renowned names in the Software and Hardware sector of computer industry.

The graph of sales of these respective product lines is the best in the industry as

compared to their competitors. I did my summer training project at HCL Career

Development Center, Vadodra, where I found all the professionals are very much

committed to their work as well as they were all professionals enough. This helped

me a lot in getting a good deal of exposure. As I had to consult the Channel

partners, I felt myself, in the beginning, in a bit problem. But the cooperation of

my superiors at the work induced confidence in me to deal with my problems

whenever they came.

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Company Profile

Born in 1976, HCL has a 3 decade rich history of inventions and innovations. In 1978, HCL developed the first indigenous micro-computer at the same time as Apple and 3 years before IBM's PC. During this period, India was a black box to the world and the world was a black box to India. This micro-computer virtually gave birth to the Indian computer industry. The 80's saw HCL developing know-how in many other technologies. HCL's in-depth knowledge of UNIX led to the development of a fine grained multi-processor UNIX in 1988, three years ahead of Sun and HP.

HCL's R&D was spun off as HCL Technologies in 1997 to mark their advent into the software services arena. During the last eight years, HCL has strengthened its processes and applied its know-how, developed over 28 years into multiple practices - semi-conductor, operating systems, automobile, avionics, bio-medical engineering, wireless, telecom technologies, and many more.

Today, HCL sells more PCs in India than any other brand, runs Northern Ireland's largest BPO operation, and manages the network for Asia's largest stock exchange network apart from designing zero visibility landing systems to land the world's most popular airplane.

HCL Info systems Ltd is one of the pioneers in the Indian IT market, with its origins in 1976. For over quarter of a century, we have developed and implemented solutions for multiple market segments, across a range of technologies in India. We have been in the forefront in introducing new technologies and solutions.

In the early 70’s a group of young and enthusiastic and ambitious technocrats embarked upon a venture that would make their vision of IT revolution in India a reality. Shiv nadir and five of his colleagues got together and 1975 set up a new company MICROCOMP to start with; they started to capitalize on their marketing skills. Micro comp marketed calculators and within a few month of starting operation, the company was out selling its major competitors.

On 11th August, 1976 HINDUSTAN COMPUTERS LIMITED was incorporated as joint venture between the entrepreneurs and UPSCE, with an initial equity of Rs.1.83 Lacs.

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Introduction of company

HCL CDC. Dominates the IT space as a leader 58000 gifted professionals, a colossal US $5.0 billion turnover an international presence in 19 countries, and most impotently, a deep- rooted commitment to innovate makes it a true technology giant.

As the fountainhead of the most significant pursuit of human mind, HCL believes only a leader can transform me into a leader HCL CDC. Is an initiative that enables individuals to be benefit industry ready IT.

Opportunities and beyond:

HCL takes students to the core of IT fundamentals and the most advanced cutting problems. Its course modules are structured to give me the best of both worlds, academic and hands-on. Whether anybody are a beginner or a working professional, HCL CDC. Can make a difference to our learning curve and thereby to our curve.

Empowering students to bring out the best:

As the fountainhead of the most significant pursuit of human mind (IT), HCL, strongly believes “only a leader can transform me into a leader “HCL CDC. Is a formalization of this experience and credo which has been perfected over three decades?

It is an initiative that enables aspiring individuals to benefit from HCL’s longstanding expertise in the space and become industry ready IT professionals.

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SCOPE OF THE STUDY

MISSION

To create Industry Ready Computer Hardware and Networking Professionals

VISION

To Endeavour for rapid expansion and growth of knowledge based economy in the state.

Quality Policy Statement

“We will deliver defect-free products, services and solutions to meet the

requirements of our external and internal customers the first time, every time.”

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HCL-CDC’s Vision for Gujarat

Help create ICT professionals at all skill levels to meet the demand on account of ICT growth in the state. -An employment opportunity for all, not just for the privileged few.

Help provide trained manpower for BPO segment by training the prospective candidates on Voice / Technical and Process. -A huge saving for the BPO industry on training costs. A solution to attrition related costs.

Help provide placement assistance and opportunities for aspiring candidates, who avail the HCL CDC advantage. -An initiative which is un-paralleled in the IT Industry

HCL CDC to act as an enabler for the Government’s vision and in the process help other major IT companies fined readymade manpower.-Again a new initiative “by” the IT leader HCL “for” the industry.

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OBJECTIVES OF THE STUDYOBJECTIVES OF THE STUDY

Management Objective

To fuel initiative and foster activity by allowing individuals freedom of action and innovation in attaining defined objectives.

People Objective

To help HCL CDC people share in the company’s success, which they make possible; to provide job security based on their performance; to recognize their individual achievements and to help them gain of satisfaction and accomplishment from their work.

Core ValuesCore Values

It is uphold the dignity of individual It is honors all commitments It is committed to quality, Innovation and growth in every endeavor It is responsible Corporate Citizens.

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Project Title

“HCLCDC is a player and where it stands in IT Sector”

Project title is “HCL is a player and where it stands in IT Sector” this title tell me the about HCL CDC that how much market it has because it includes the competitive study of all the IT Institutes those are providing the same course and have a very good reputation in market. I choose this title because i want to study that market share of HCL CDC and where it stands.

In IT education it has been said that if education is a kingdom than Students is its king. Education involves only servicing to students, so satisfying them ultimately makes the business will be profitable.

Objective

The objective of the project is to increase the market share of HCLcdcBy delivering the best service to the students. This project also deals with theConsumer behavior towards the HCLcdc.

22

How is IT so Nice?

IT Lets You Live Today

The Big Wide World of Information Technology

Where do you find Information Technology?

The answer is: Wherever you look. In fact, everywhere! Connects you to your friends over Voice, SMS and email Plays your favorite TV serials and FM, brings you a Jinga-La-

La Life Works the Traffic Signals, turns on Street Lights every evening Brings Power to your Homes, Schools and Colleges, generates

Electricity Bills Regulates Fuel Usage in Cars, Drives Trains and Aircraft Books your railway journey, gets your gas cylinder replaced, Lets you enjoy video games, play music on your iPod Measures your blood pressure, computes your ECG, gives you

a chance to see unborn babies, regulates environments in incubators and respirators, works dialysis,

Launches satellites, fires missiles.

23

Information Technology Today

Today, Information Technology goes much beyond just providing Sales Records and Factory Workers’ Productivity Report

As you can see, all of today’s life around us is enabled by Information Technology

The A-B-C of IT Options Understanding

As per the common person’s understanding, IT means programming of computers

Just like Medicine today, which has grown into various branches of specialization like Dentistry, Ophthalmology, Cardiology and Orthopedics – IT has also grown into a vast area of knowledge.

Let us discuss a few important aspects of IT

24

SOFTWARE SOFTWARE

SOFTWARE

SOFTWARE

General Mindset about IT

25

SOFTWARE

Reality about IT – The 3 Major Spheres

1. Software2. Hardware and3. Networking

1.

26

Current Opportunities in IT

Which Industry Would Want You?

Each and Every Industry! Each and Every Service Sector! Why? Because IT Controls all Activities in all Industries And also in all Service Sectors – Human Resources, Marketing, Medicine,

Law Enforcement, to Name a Few

A Snapshot of Industries…

… Where IT Enables Business

Research and Development in all Spheres Manufacturing Banking and Finance Business Process Outsourcing (BPO) Healthcare and Pharmaceuticals Infrastructure Projects Travel and Logistics Tourism Telecom Communication and Broadcasting Government Corporate Management Education Retail Textiles and Garment Fishing Oil Exploration and Refineries Dairy Foreign Trade

27

The objectives of the Executive Training at HCL (CDC Ltd.) are:

1. To identify the working of the organization.2. To conduct an exhaustive analysis of the marketing department.3. To build a good rapport with the company’s staff.4. To do a practical and live observation of the work place.5. To understand the attitudes and behavior of the customers.

Steps of action plan

The overall project duration is sixty days. Understanding of the project Preparing for the fieldwork Designing data collection methods Data collection Data separation and analysis Project findings Report preparation and submission

Market research

To Study the Marketing Dynamics and how much market share coveredBy HCLcdc this project divide in four phases in all we study step by stepAnd come to know about HCLcdc the four Phases are:

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Phase 1: Data Collection

The objective of phase 1 is to collect data from the designated areaMarket and other sources like schools, colleges and institutes.

Collection of data from market, my regular target of data collectionIs 40 data per day from the market?

In competitor analysis, I have to sort out the competitor of HCLcdcPresent in the Vadodra market, product they are offering,

Phase 2: Comparative study of Company

The objective of this phase to understands the market dynamic andStudies the competitor of HCLcdc and tries to find out the gaps betweenThem. It’s includes the followings steps by me:

Visiting all the IT institute and collect the information about theirCenter, marketing strategies and the extra facility provide by them.

Compare between the core products of HCLcdc and itsCompetitors.

Phase 3: Products Mix

The objective of this phase to finds out the difference between all theProducts of HCLcdc and its competitor in local market. Its include theFollowings steps by me:

Visiting all the IT institute and collect the information about theirProducts.

Fees structure of the same course providing by the entire ITInstitute in Vadodra.

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Phase 4: Conclusion

The objective of this phase to include all the facts and findings and ourSuggestion from which company can increase its sale and came to knowStrategies about their compotator.

What are my Options?

Graduation

Focus only on Old Approach of Too Many Basics, Nothing New in Advancement

Does not leave you Equipped Enough to Stand on your Own Feet Options: Existing University Courses like BBA / B.sc / B.com / BCA

Professional Certification Courses

Correct Focus – Just Enough Basics, Practical Coverage, Stress on what the World Needs Today

Equips you with Required Base Knowledge Options: Other Ordinary Training Institutes or HCL-CDC

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Okay, Now Where Do I Focus My Efforts?

Be Smart: Identify which side of your Bread is Buttered

Software Engineering Hardware and Networking

Decide Smart: Enroll in the Best

A Career Development Center, not just one that imparts Bookish Knowledge

Getting the Centre Business!

Market Penetration Participation Points of Sale Involvement Target Audience Tapping Prospect Counseling and Sales Closing Sales Reporting Campaign Effectiveness Analysis and Realignment Understanding and Use of Franchise Management System

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Key Benefits of Orientation

Hands-on Functional Involvement in the Areas of

Marketing Planning and Brand Positioning

Centre Break-even Understanding and Sales Target Setting Marketing Strategy Management of Timelines

Market Penetration Participation

Establishing Market Presence Publicity Campaigning Data Collection for Walk-ins Inquiry Handling and Sales Closing

Marketing Activity Realignment

Campaign Effectiveness Analysis Field Sales Reports Centre Sales Reports

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Competitors of HCL CDC

In domestic market HCL cdc has many competitors. Some small players also has competition in IT education sector.

Competitors of HCL CDC Vadodra..

i) IIJTii) NIITiii) IIHTiv) JET KING

How Learning with HCL Career Development Center… Makes all the Difference!

HCL in India

34

Product of HCL CDC

HCL is an IT company and it is an Indian company and it produce computers & laptop.HCL CDC is the subsidy of the HCL LTD that’s growing in service sector. HCL CDC provides the training to students & employees in the field of Hardware, Software, Networking and Telecommunication.

HCL products:-

To join the pampered tribe of IT whiz kids, the Career Development Centre or CDC offers a number of industry relevant courses.

Hardware Software Data Base Course Soft skill course

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1. HARDWARE COURSES :-

a. HCE+ (HCL CERTIFIED ENTERPRISE ENGINEER.b. HCNE (NETWORK ENGINEER)c. HCSA (SYSTEM ADMINISTRATOR)d. HCSP (SYSTEM PROFESSIONAL)e. HCTS (TECHNOLOGY SPECILIST)f. Basic Hardware MODULAR

Basic Modular:-

I. Basic HardwareII. CCNA

III. MCSEIV. RHCEV. Server security

2. SOFTWARE COURSES :-

A. HCSE+ (.NET track)B. HCSE + (JAVA track)C. HCSE+ (ORACLE track)D. HCSE+ (ORACLE developer track)

(3) DATA BASE COURSE :-

1. ORACLE 9i 2. ORACLE 10g UPGRADE3. SQL SERVER 2008

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Structured program provide by HCL CDC:-

HCL Certified Enterprise Engineer (HCE+)

HCL Certified Network Engineer (HCNE)

Basic Hardware

Advance Networking

Network Technology and Devices

System Engineer

Linux Administrator

HCL Certified Software Engineer (HCSE Dot Net Track)

HCL Certified Software Engineer (HCSE Java Track)

HCL Certified Software Engineer (HCSE Oracle Developer Track)

Implementing Windows Application using VB.Net

Implementing Windows Application using C#.Net

Core Java 1.5

Advance Java 1.5

Basics of IT Hardware

MS Office

C

C++

HTML

Internet and Mail

HCL Certified Service Pro (HS Pro)

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Our Alliances and Partnerships

To provide world-class solutions and services to all our customers, they formed Alliances and Partnerships with leading IT companies worldwide.HCL Info systems has alliances with global technology leaders like Intel, AMD, Microsoft, Bull, Toshiba, Nokia, Sun Microsystems, Ericsson, nVIDIA, SAP, Scan soft, SCO, EMC, Veritas, Citrix, CISCO, Oracle, Computer Associates, Red Hat, In focus, Duplo, Samsung and Novell.

40

Computing

Software

Security

Networking

Office Automation

Telecom

Global Technology Partners in Every Field

RESEARCH PROBLEM

HCL CDC Corporate selling and feedback and market share of HCL and

compared to other IT companies.

The business of HCL CDC and the company through its researchers

wants to know the potential in order to expand and retain its market share.

RESEARCH DESIGN

Determined the Information Sources: The researcher gathered data

through secondary sources.

PRIMARY DATA is collected through questionnaire, search and

research through place where today's computer has been mostly used.

SECONDARY DATA is being search sites like magazines, newspapers,

journals, websites and the data has been collected through other

approaches.

DATA COLLECTION

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The researcher collected information through the official websites, magazines

and journals.

DEVELOPED THE RESEARCH FRAME

This included deciding upon various aspects for the project on which the entire

research is based. The research frame included:

NATURE OF STUDY

The project on which the researcher worked is descriptive and inferential in

nature.

DATA SOURCE

The researcher took the help of both primary as well as secondary sources.

Secondary sources being interaction with various IT people of the selected and

has been chosen for the research by the researcher. Secondary sources being the

internet as the medium and the official sites of the companies of IT sectors and

corporate selling and feedback of HCL.

INSTRUMENT USED

The researcher for the research used a Questionnaire cum Schedule for market

research for both the segments horizontal and vertical. The Questionnaire was

prepared by the researcher and Schedule was provided by the company in

which the researcher did its research report

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Strategy

A marketing strategy is a process that can allow an organization to concentrate its (always limited) resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.

A marketing strategy is most effective when it is an integral component of corporate strategy, defining how the organization will engage customers, prospects and competitors in the market arena for success. It is partially derived from broader corporate strategies, corporate missions, and corporate goals. They should flow from the firm's mission statement. They are also influenced by a range of micro environmental factors.

Survey Research

A survey research is defined as the method of collecting information by asking a set of pre formulated questions in a predetermined sequence in a structured questionnaire to a sample of individuals drawn so as to be representative of a defined population. These questionnaires are administered to an individual or a group of individuals through interviews. Typical survey objectives involve describing or learning from an ongoing activity by studying the changes in behavioral patterns of the subjects of interest to the researcher.

Plan for achieving the same with weekly time line

I have to collect the data from 280 customers (students) in a week. I will get fill the form of students those are interested in HCL CDC

Hardware, software networking, courses

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I will try my best to achieve the weekly target and above the target

Identification of segments:-

My customer segments are of two types:

I) Technical students (those students they are doing or done Engineering and any technical courses.).

II) Non technical students (those students they are 12th passed and graduate in any stream or those are pursuing graduation.

Plan on how to approach segments:

My plan for how to reach the target customers are as follows:-

I have door to door contact with the customers. I have contact with many educational institutes for contact to students. I have organized the seminar with my group at the schools and college

campus. I have use reference to reach the customers

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Communication strategy

When I did interact with customers then I used my soft skills and Interpersonal skills. I tried to familiar with the customer because when we get more familiar with the customer then customer feels comfort and He believes that we are giving them a right suggestion. I should know English for get better corporate exposure but I should Know Hindi and local language for capture the rural area to understand The customer needs and convince the customer in their language.

Limitation

The data collected is totally dependent on respondents’ views,

Which could be bias in nature?

Sometimes respondents do not give a response or give partial

Response. It is called non response error. The reason may be lack

Of knowledge or unwillingness to answer.

The sample size is small and it may not actually represent the

Whole population.

During the survey I came across unfavorable weather conditions

Like scorching heat and dust storm.

There is limited time available each day and lot of tasks have to

Completed in a day like preparing reports, conducting surveys,

Spend time at the office to gain knowledge, etc.

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SAMPLE SIZE

0

50

100

150

200

250

300Series7

M.A

BCA

BBA

B.SC

B.COM

49

What is your qualification?

pursuing 12thundergradutepost graduate

According to survey I got many of students are interested in computer education among them most of are under graduate and they are seeking for good institute and carrier development centers.

50

Why would you like computer training?

general interestfor jobother

I asked many of students about their preferences in computer programs and most of them answered for Job.

51

Required training?

basic computer knowledgenetworkinghardwaresoftware engineeringother

From above question I came to know that many students are interesting in software engineering in spite of networking, hardware, or other computer knowledge.

52

Which IT institute you prefer most?

HCL CDCNIITIIHTJETKINGOTHER

I got that many students are unknown about HCL and they are well known about JETKING and other IT institutes and to make people aware about HCL we have to use promotion strategy in branding of HCL CDC…

53

Why you prefer it most?

for job assurance for job assistance for good quality training Affordable

And reason is JETKING providing many short term and affordable program for the students.

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STRENGTHS:

HCL’s strengths are many, to mention a few:

a) Global Presence: Its collaborations and joint ventures with international companies such as Perot System, and partnership with world leaders like Ericsson, Toshiba, Nokia, Oracle and Microsoft, enable it to bring the best technology available worldwide to its consumers. 24 locations in 16 countries.

b) Fast paced and flexible work culture which provides its employees autonomy to accomplish the task without much pressure from the higher authorities. Thus, employees are motivated to give their best to the organization.

c) The core strength of HCL is the talent and innovativeness of its people which enables it to provide the “right solution at the right time.”

d) The mass markets handled through a chain of dealers, resellers and retailers which help bring technology usage closer to the individual. It has very strong distribution network.

e) Its pool of competencies: Hardware, Software, Training, Networking, Telecom and System Integration.

f) Ability to understand customer's business and offer right technology.

g) Long standing relationship with customers.

h) Best-value-for-money offerings.

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WEAKNESSES:

a) After sales service.b) Less promotional campaigns.

OPPORTUNITIES:

a) IT industry booming at a rate of 45% every year.b) Increasing consumer awareness about IT and its use.c) Tremendous untapped potential of IT products in India.d) Increasing competition.e) Tie ups with various MNCs enable to extract their core competencies.

THREATS:

a) Local assemblers are biggest menace for the company.b) JETKING and other Institute giving direct competition.c) Govt. instability has a long term repercussions affecting company’s

policies & its growth.d) Technological shift as a result of research & development. Daily new

technologies are emerging.

Concluding the S.W.O.T. analysis in words that prosperity lies ahead for HCL. In order to retain its position as India’s No. 1 IT conglomerate, it has to come out with the state of art as well as futuristic technologies to its consumers well before time.

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FINDINGS & LIMITATIONS

Every project has some limitations even the researcher came across some

limitations while working on the project which made the analysis a little

inappropriate at times. Some of the basic limitations faced during the research are

listed below:

Most of the research was based on cold calls, so then visited many places i.e.

local areas and where it had not responded much.

There was a bias on the part of the respondents.

Companies that were contacted through telephone at times did not give

correct information to the researcher.

The manager or the person heading the Department did not have the rights to

give the authorized official information to people other than the members of

the official itself and the high officials.

At times there was a problem of non response from the Institutes, companies

and other authorized and unauthorized areas which affected the result of the

project being done by the researcher.

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Suggestions and RecommendationsSuggestions and Recommendations

HCL is having large number of channel partners but it is not supporting & taking care all of them equally which results in increasing discontentment among new channel partners because it’s not possible for company to support all of them equally. Company should take some positive action against it.

Company executive should visit Institute or centers on regular basis.

They should pay proper attention towards teaching. Otherwise it tends towards defame of brand name in comparison to rivals.

Need to expend customer care center as the consumer base of HCL cdc is increasing with tremendously fast pace.

Proper attention should be paid for advertisement planning otherwise it may lead to problem for center as well as for company.

Company should tie up with some event management company to organize various promotional activities like canopy, Carnival.

Company should make policy for fixed end user fee structure for all HCL cdc center’s so that fair game will be played & franchiser would not to compromise on their margin.

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Conclusion

Marketing is a very crucial activity in every business organization. Every product produced within an industry has to be marketed otherwise it will remain as unsold stock, which will be of no value. I have realized this fact after completion of my summer training project. Despite of various difficulties and limitations faced during my summer training project on the topic “HCL CDC is a player and where it stand’s in IT sector”. I have tried my level best to find out the most relevant information for the organization to complete the assignment that was given to me. After completion of my summer training project I have gained several experiences in the field or sales marketing. I have got the opportunity to meet various people, which fluctuate in different situation and time. This summer training project has given me the opportunity to have first experience in the corporate world.

Theoretical knowledge of a person remains dormant until it is used and tested in the practical life. The training has given to me the chance to apply my theoretical knowledge that I have acquired in my classroom to the real business world. I have completed my summer training project in which are involved in its successful completion. In spite of few limitations and hindrance in the summer training project I found that the work was a challenge and fruitful. It gives enough knowledge about the computers market and the distribution process undertaken by an organization. This summer training project has enabled my capability in order to manage business effectively and in my career in future.

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Bibliography

BOOK

AUTHOR: KOTLER PHILIP

TITLE: MARKETING MANAGEMENT

PLACE OF PUBLICATION: DELHI

PUBLISHER: TATA MC GRAW HILLS PUBLISHING CO. LTD

MAGAZINES / JOURNALS / NEWSPAPERS

Business World

Business Today

The Times of India

WEBSITES :

www.hcl.in

www.hclcdc.in

www.indiainfoline.com

www.google.co.in

www.hclinfosystem.in

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http://www.hcl.in/

QUSSTIONAIRE

Name:- / /

Address:-

Telephone number(s)

Landline:

Mobile:

Any previous computer experience?

None at all A Little Completed Basic

Course Other (please state

What is your qualification? Pursuing 12th Graduate post graduate

Why would you like computer training?

General Interest For job Other (please state)

Training Required

Basic computer knowledge Networking Hard ware Software engineer Other (please state)

Which IT institute you prefer most?

NIIT IIHT Jet-king HCL CDC Other

Why you prefer it most? for job assurance for job assistance for good quality training Affordable

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hcl cdc project report final copy

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