hawaii hispanic news august 2011 issue

100% Latino -owned & -operatedAugust 2011 Serving Hawaii's 120,842 Hispanic Residents

SEE NAVAL OFFICER PG.26

SEE NAVY CHIEF PG. 11

By José Villa, Senior Editor

Latino Navy Chief is “2011 Navy Times Sailor of the Year – Honorable Mention”

Hispanic advocate Naval Officer is “2011 Navy Times Sailor of the Year”

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Volume 10, Number 8

www.hawaiihispanicnews.org


Councilwoman Alicia Hughes with Lt. Commander Michael Files, during the city of Alexandria Proclamation

In thIs Issue: Business:Comcas unveils broadband for low-in-come families in Atlanta, Ga. pg. 3

Government: Immigra-tion Benefits for Victims of Trafficking and Other Crimes pg. 6

Community: Dora The Explorer Dress Up Col-lection Doll and Dora Fiesta Favorites Kitchen this month pg. 10

Education: Launch of Nation's Most Compre-hensive Bilingual Digital Literacy Program pg. 16

La Cocina: Black Bean Mango Salad pg 27

(Editor ’s Note: Both cover stories involved ANSO members.) The primary goal of ANSO, the Association of Naval Services Officers, is to help the seagoing services recruit and retain Hispanics in the Navy, Mar ines , Coast Guard and Merchant Marines.

ANSO’s miss ion i s comprised of three primary facets: 1) fostering the personal growth and professional development of officers, enlisted, and civilians; 2) providing mentorship, networking, training, and education opportunities; and 3) engaging the Hispanic C o m m u n i t i e s t h r o u g h outreach initiatives.

WASHINGTON, D.C. – Our Hispanic community can feel a particular sense of pride knowing that the military officer the Navy Times chose as its

“2011 Sailor of the Year” is an active and longtime ANSO (see box on left) member. Lieutenant Commander Michael Files, an African-A m e r i c a n , b e a t out hundreds of nominations for this prestigious national award.

Files said: “I have been a lifetime ANSO member since

1998. From 2003 to about 2006 or 2007, I served on the board

of directors as the public affairs officer. I also served as the

symposium chairman and the youth day coordinator.”

Files was an “Air Force brat” who t r ave l l ed wi th h i s s t a ff sergeant father and family. They were stationed near Austin, Texas when his father left the Air Force, so Files considers that his hometown. He went to high school there. In 1998 he graduated f rom the U .S . Naval Academy (Annapolis) with bachelors’ degrees in science and

political science. It was then that his ANSO affiliation began.

Why did he join ANSO in the first place? He said:

“Growing up in Texas many of friends and individuals that married into our family were Hispanic. So I had a natural affinity for the community from a young age. Once I entered the Navy, I saw ANSO as an excellent opportunity to help both members of the Hispanic community and the Navy. I was able to network with junior and senior officers and enlisted personnel who all had a common goal. So membership provided many ‘wins’”

Professionally, he served as a naval line officer and was assigned as the assistant protocol officer in Guam for two years. He said: “I was fortunate to work for a great

ANSO

WASHINGTON, D.C. – Our Hispanic community can feel a particular sense of pride knowing that the enlisted member the Navy Times chose as its “2011 Sailor of the Year

– Honorable Mention” is an active ANSO member.

Rafael Barney was born in Queens, New York to Colombian

parents. His dad is from Cali and mom from Medellin. When he was five the family moved to Miami. He attended two different high schools. He said: “I was best friends with and played basketball with a kid named Armando Christian Pérez – who is now better known as Reggaeton superstar Pitbull.”

After graduating from high

school, Barney joined the Navy in August 2000. He said: “I didn’t know anything about the Navy. I came in, went to fireman school for two or three weeks and was assigned to an aircraft carrier in San Diego.”

He continued: “However, thanks to a mentor I met, I only served two years of a four-year tour. He was a master chief in the Navy’s RP (Religious

Program) specialty. In the Army and Air Force, the position is known as a chaplain’s assistant. I told him I wanted to enter that specialty. He gave me step-by-step instructions. I followed them exactly and was soon able to switch career fields.”

Barney went on: “On a ship, RPs do everything from setting up for services to operating the

B U S I N E S S - August 2011 Hawaii Hispanic News

American Advertising Federation - Hawaii

National Association of Hispanic Journalists

U.S. Hispanic Chamber of Commerce

National Council de La Raza

Latin BusinessAssociation

Society of Professional Journalists

Comcast and Atlanta Latino organizations unveil ambitious low-income family

broadband adoption experimentBy José Villa, Senior Editor

Publisher/Senior EditorJosé Villa

EditorMarí Roma Villa

Entertainment EditorRay Cruz

Contributing WriterPriscilla Cabral-Perez

The Hawaii Hispanic News is published the first week of every month. Editorial input submission deadline is 20th of month. Advertising reservation deadline is 20th of month. Editorials and advertising are on a space availability- and time-constrained basis after these dates. Subscription rates are $30.00 (U.S.) for a one-year subscription (12 issues); and $75.00 (U.S.) for three years (36 issues). Foreign rates are available on request. Reproduction or use of editorial or graphics content without permission is prohibited.

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ATLANTA, Georgia – This month Comcast, Latinos in Information Sciences and Technology Association (LISTA) and the Latin American Association (LAA) launched Internet Essentials, an ambitious and comprehensive broadband adoption experiment. The details were announced by Georgia Governor Nathan Deal, U.S. Congressman John Lewis, Atlanta Mayor Kasim Reed and David Cohen, Comcast Corporation Executive VP, during a press conference at Drew Charter School.

T h e I n t e r n e t Essentials program addresses three of the primary barriers to broadband adoption research has identified – 1) a lack of understanding of how the Internet is relevant and useful; 2) the cost of a home computer, and 3) the cost of the Internet service. The program is available to 317,000 low-income families who receive a free lunch under the National School Lunch Program (NSLP) in 28 metro-Atlanta area school districts. The goal of Internet Essentials is to help close the digital divide and ensure more Americans benefit from all

the Internet has to offer. According to David Cohen, “The

Internet is a great equalizer and a life-changing technology. Internet Essentials helps level the playing field for low-income families by connecting students online with their teachers and their school’s educational resources. It also enables parents to receive digital literacy training so they can do things like apply

for jobs online or use the Internet to learn more about h e a l t h c a r e a n d government services available where they live.”

“While America has increasingly become a digital

nation, many Latino families are being left at a disadvantage because they don’t have Internet service at home,” said Jose Marquez, National President and CEO of Latinos in Information Sciences and Technology Association (LISTA).

“It’s crucial that Latino families have Internet services at home to increase their chances of gainful employment and a quality education. LISTA is proud of the actions that Comcast is taking to bridge the technology gap in our community. We hope that other community and

government leaders will join Comcast in providing technology training and support to Nation’s growing Latino community.”

Millie Irizarry, CEO of the Latin American Association, said, “We’re encouraged to see large corporations supporting our Latin community, especially as it pertains to education, and this new program is an excellent example of such an effort. The Internet is no longer dispensable, but an ‘essential’ item in almost every aspect of our lives from our education to our careers. It’s imperative that state and national businesses follow in the footsteps of Comcast and continue to find new and creative ways to enhance the learning experience for our Latin communities’ youngest citizens.”

Mayor Kasim Reed said: “The city of Atlanta is proud to pledge our support, but we can’t do this alone. We need parents, educators, community leaders and other government officials to join in this effort, spread the word and help increase broadband adoption in our community.”

Service Details:Internet Essentials participants will

receive:• Residential Internet service for $9.95

SEE COMCAST PAGE 3

Some discounts, coverages, payment plans, and features are not available in all states or in all GEICO companies. Government Employees Insurance Co. • GEICO General Insurance Co. • GEICO Indemnity Co. • GEICO Casualty Co. These companies are subsidiaries of Berkshire Hathaway Inc. GEICO Gecko image © 1999-2011. GEICO: Washington, DC 20076. © 2011 GEICO

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Continued from page 2

Hawaii Hispanic News - August 2011

Comcasta month;

• No price increases, no activation fees, or equipment rental fees;

•A voucher to purchase a low-cost computer for $149.99 + tax;

• Access to free digital literacy training in print, online or in person.

Additional benefits include a complementary Norton™ Security Suite ($160 value) for comprehensive online

security protection.Eligibility:A household is eligible to participate

in the Internet Essentials program if it meets all of the following criteria:

•Is located where Comcast offers Internet service;

•Has at least one child who receives a free school lunch under the NSLP;

(As an example, according to the Department of Agriculture, a household of three would have to make less than $25,000 a year in income);

•Has not subscribed to Comcast

Internet service within the last 90 days;•Does not have an overdue Comcast

bill or unreturned equipment. Comcast will sign up eligible families

in the program for at least three years and through the end of the 2013-2014 school year. Any household that qualifies during this three-year period will remain eligible for Internet Essentials provided the household still qualifies for the program until that child graduates from high school.

For general information about Internet Essentials, please visit www.

internetessentials.com for English and visit www.internetbasico.com for Spanish. Educators or third-parties interested in helping to spread the word can find more information at www.internetessentials.com/partner.

Parents interested in enrolling in the program can call 1-855-846-8376 or, for Spanish, 1-855-765-6995.

In Atlanta, Comcast also supports One Economy and Boys and Girls Clubs and provides courtesy Internet services to libraries and community centers throughout the metro Atlanta area.

- August 2011 Hawaii Hispanic News

MillerCoors celebrates minority business growth by declaring ‘National Urban Entrepreneurs Week'

Let Me Do Your Business Writing!

Business Plans Non-Profit Grants

Creating Non-Profit (501c 3) SBA 8(a) Federal Contractor Apps Woman Business Enterprise Apps

Minority Business Enterprise Apps

NEW: Help Companies Locate/Bid On Federal Contracts!

Government statistic: “Only 1% of companies eligible for government contracts apply.”

Call: José Villa (808) 744-7225

CHICAGO, Illinois -- MillerCoors salutes today's urban entrepreneur and declared August 1 through 5, "National Urban Entrepreneurs Week." The company has also launched a call-for-entries for the annual MillerCoors

Urban Entrepreneurs Series (MUES) and Business Plan Competition.

According to the U.S. Census Bureau, minority-owned businesses have increased nearly 50 percent since 2000, fully twice the rate of all U.S. businesses. More significantly, urban entrepreneurs, who now employ some 5.9 million workers, are leading the way in job creation and helping to rebuild the economy.

Now in its 12th year, the MUES program provides small business owners the unique opportunity to compete for a total of $150,000 in business grants.

"At MillerCoors we know jobs are needed to build great communities. We want to do our part to empower small

business development, which is helping to drive our economy by creating more employment opportunities," said Larry Waters, vice president of multicultural relations for MillerCoors. "The MUES program is a viable resource for aspiring entrepreneurs and small business owners.

Through this c o m p e t i t i o n , entrepreneurs c o m p e t e f o r much-needed capital to fuel and grow their businesses."

MillerCoors has awarded m o r e t h a n $1 .7 mi l l ion dollars to small businesses since the program's creation in 1999. This year, during

"National Urban Entrepreneurs We e k , " t h e M U E S c o m p e t i t i o n p r o v i d e d entrepreneurs wi th severa l

tools and information on how to build their businesses:

-- On August 1, MUES hosted a Twitter party, "Putting a Brilliant Idea to Paper: How to Create an Award-Winning Business Plan" with Black Enterprise senior vice president/editor-at-large, Alfred J. Edmonds, Jr. Tweeters had the opportunity to register for the hour-long party where, using the hashtag "#MUES," they could ask Edmonds questions via Twitter about their business plans and win prizes for their participation.

-- On August 3, the webinar, "How to Write a Business Plan," was distributed to business bloggers as a resource for their visitors.

- - Throughout the week, the competition hosted a national radio

media tour with 2011 MUES grand-prize winners, Alejandro Velez and Nikhil Arora of BTTR Ventures. Velez and Arora informed listeners of their MUES experience and provided tips on developing and submitting a strong business plan.

The owners of BTTR Ventures entered the business plan competition after first losing in 2009. They took the feedback they received from the judges, along with the resources on the MUES website, re-entered the competition in 2010 and walked away with the top prize of $50,000. "With this grant, we were able to move from a 1,200 sq. ft. warehouse to a 10,000 sq. ft. warehouse, and produce more product than we ever thought possible," says co-owner Arora.

This year's top winner will be awarded a $50,000 grant, and four other top

finalists will each receive $25,000 grants. Competitors also have the opportunity to become a qualified MillerCoors supplier. The MUES competition is open to participants who are age 21 and older. All entries must be submitted to http://www.MillerCoorsMUES.com by Monday, October 3, 2011 at noon (CST).

Several business organizations support the MUES program, including the: Atlanta Business League; Chicago Urban League; Greater Harlem Chamber of Commerce; Hispanic Chamber of Commerce of Greater Dallas; United States Hispanic Chamber of Commerce; and additional local chambers and chapters of the Urban League.

For more information, the official rules and requirements of the MUES Business Plan Competition, visit http://www.MillerCoorsMUES.com.

By Marí Villa, Editor



Family and community are the greatest motivators for Hispanic entrepreneurs

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SPRINGFIELD, Massachusetts -- According to the U.S. Census, Hispanic-owned businesses are growing at double the national rate. While Hispanics are leading the way in this country as entrepreneurs, a new study reveals contradictions and gaps in Hispanic business owners' fiscal knowledge and usage of tools available to them to help them create a more solid future for themselves, putting achievement of their

"American Dream" at risk. Massachusetts Mutual Life Insurance

Company's (MassMutual) "Business Owner Financial Wellness Study" is a comprehensive review of multicultural business owners' dreams, opinions and overall financial health.

Growing at double the national rate, the study found that 89 percent of Hispanic entrepreneurs started their business to provide financially for their family vs. 77 percent of the general population. Thirty-one percent wanted to provide jobs for other family members (versus 19 percent generally). Seventy percent of Hispanic business owners plan to pass their business on to family members vs. 54 percent of the general population. And yet only 1-in-4 Hispanic entrepreneurs have a succession plan.

The study's Hispanic entrepreneur findings were unveiled at the Association of Latino Professionals in Finance and Accounting's (ALPFA) national convention this month. Researchers surveyed Hispanics, along with Caucasian, African American and Asian business owners. The study's look at Hispanic entrepreneurs is part of MassMutual's Fiscal Fitness Initiative created to arm Latinos with the information and tools they need to improve their fiscal health.

"Latino business owners report to a higher degree that providing for their families is the strongest driver for going into business. Also, Hispanics' definition of family is quite broad, meaning they

have more people counting on them," said Chris Mendoza, assistant vice president of multicultural markets at MassMutual. “Yet they're not planning what they need to do in order to help protect their families and businesses. This is especially surprising when you consider that 55 percent of Hispanic entrepreneurs vs. 35 percent of the general population report a major reason why they created their business was to have something to pass on to their children."

The research shows that Hispanics want control over their personal finances, yet three-in-10 say it is all they can do to keep up with everyday business expenses, much less think about the future. This leads to real concerns among respondents related to their financial situation both at home and at their businesses. These challenges are even greater for those without a higher education and limited English-language skills.

"As an organization that empowers future Hispanic leaders in all aspects of finance, our members will be on the front line of providing Hispanic entrepreneurs with the tools and information they need to safeguard their future security," said Manny Espinoza, CEO for ALPFA.

"It is our responsibility as business

leaders to examine solutions to the disparity of knowledge, confidence and usage of financial services. We're pleased at MassMutual's leadership in shedding light on this issue and exploring solutions."

MassMutual has collaborated with ALPFA to help the non-profit organization achieve its mission of expanding Latino leadership in the global workforce. ALPFA is a natural partner for MassMutual as the organization works with its members to expand their skills and knowledge they need to serve Latino and the general population.

Key findings reveal: •Motivations to start their businesses

were to pursue the American Dream, take control of their lives and support

SEE MOTIVATORS PG26

2010 Latin Business Hawaii Achievement Awards


G O V E R N M E N TImmigration Benefits for Victims of Trafficking and Other Crimes

New U.S. Census numbers 120,842 Hawaii Hispanic Residents - 40% increase since 2000

U.S. Hispanic Buying Power (annual disposable income): $1,000,000,000,000 (Trillion)

Reach this market now!Call us now! (808) 744-7225

By Nicole H. Nelson, Partner, Nelson | Smith, LLP in Portland, Oregon and Honolulu, Hawaii.

In 2000, Congress created two types of visas, the U and T, to protect victims of serious crimes who assist in the investigation and prosecution of those crimes. The availability of these visas gives victims who come forward the opportunity to gain lawful immigration status and employment authorization initially, and later, permanent residence status.

U VisasThe U visa is available to a non-

citizen who has suffered substantial physical or mental abuse as the victim of certain crimes, including:

· Domestic violence· Felonious assault· Sexual assault· Kidnapping· Prostitution· Trafficking· False imprisonment· Murder· ManslaughterThis is not the entire list of crimes

and the crimes also include any attempt or conspiracy to commit any of these crimes as well as any similar activity that violates federal, state or local law.

T h e U v i s a h a s f o u r b a s i c requirements:

1) the person has suffered substantial

mental or physical abuse as the result of being a victim of a qualifying crime;

2) the person possesses information regarding the criminal activity;

3) the person has been helpful, is being helpful or is likely to be helpful in the future to a law enforcement officer, a prosecutor or a judge; and

4) the criminal activity occurred in the U.S. or violated U.S. law.

The process of applying for a U visa begins with requesting a U visa certification from the law enforcement officer, prosecutor or judge. The certification confirms the helpfulness of the victim in the investigation or prosecution. Where the direct victim is deceased, as in the case of murder or manslaughter, the immediate relatives may be considered victims. In addition, when the direct victim is a minor, a parent may be considered a victim. After the certification, the victim may then apply for a U visa with U.S. Citizenship and Immigration Services. Certain family members may be eligible for U visas as derivatives. Also, the applicant need not be physically present in the U.S. to be eligible to apply.

Most grounds of inadmissibility, or ineligibility, in the immigration laws may be waived, including past immigration violations, deportations, and crimes. Once the U visa is approved, the applicant receives a work permit and

authorization to lawfully reside in the U.S. for four years. After three years, the person may apply for permanent residence status.

To qualify for a U visa, the crime does not need to have been recent. The crime could have occurred ten years ago and the victim could be eligible to apply. Also, the perpetrator of the crime need not have been convicted of the crime, or necessarily even caught, for the victim to be eligible to apply.

T VisasThe T visa is specific to victims of

human trafficking, for sex or labor. The T visa has four basic requirements:

1) the person is the victim of a severe form of trafficking in persons;

2) the person is physically present in the U.S. on account of the trafficking or in order to assist in the investigation or prosecution of a trafficking case;

3) the person has complied with any reasonable request from law enforcement, unless he or she is under the age of 18; and

4) the person will suffer extreme hardship involving unusual or severe harm if return to his or her country.

Unlike the U visa, an applicant for a T visa must be physically in the U.S., American Samoa or the Commonwealth of the Northern Mariana Islands. The applicant must show that he or she has complied with any reasonable request

for assistance in the investigation or prosecution of the trafficking. Normally, this is shown by an endorsement from a law enforcement agency, but may also be shown by other evidence if the applicant has been unable to obtain the endorsement.

Like the U visa , waivers of inadmissibility are available for T visa applicants, but the basis for the inadmissibility or ineligibility may be required to be connected to the trafficking. For example, if the person is present in the U.S. without lawful admission, or is undocumented, it must be because of the trafficking, which is likely the case.

Applications for T visas are submitted to U.S. Citizenship and Immigration Services, and once approved, the person receives a work permit and authorization to lawfully reside in the U.S. for four years. Family members may also be eligible for T visas as derivatives. After three years, or sooner if the investigation or prosecution is complete, the person may apply for permanent residence.

The U and T visas are essential to encourage victims to come forward by offering humanitarian protection to victims of crimes such as human trafficking, domestic violence and sexual assault and strengthen law enforcement’s ability to investigate and prosecute these crimes.


Pacific Corporate Solutions, Hawaii’s largest e-waste recycler, uses a hard drive shredder to safeguard client information

Obama Administration officials and industry leaders unveil federal strategy to promote U.S.-based electronics recycling market and jobs


Trucks from Pacific Corporate Solutions’ two divisions at last month’s Kahala Mall e-waste recycling event

WASHINGTON, D.C. – In late July, in Austin, Texas, at a certified electronics recycling center, U.S. Environmental Protection Agency Administrator Lisa P. Jackson, General Services Administrator Martha N. Johnson, and White House Council on Environmental Quality Chair Nancy Sutley were joined by the CEOs of Dell Inc. and Sprint, and senior executives from Sony Electronics to release the Obama Administration’s “National Strategy for Electronics Stewardship” – a strategy f o r t h e r e s p o n s i b l e e l e c t r o n i c d e s i g n , purchasing, management and recycling that will promote the burgeoning electronics recycling market and jobs of the future here at home.

The announcement includes the first voluntary commitments made by Dell, Sprint and Sony to EPA’s industry partnership aimed at promoting environmentally sound management of used electronics. The Administration’s strategy also commits the federal government to take specific actions that will encourage the more environmentally friendly design of electronic products, promote recycling of used or discarded electronics, and advance a domestic market for electronics recycling that will protect public health and create jobs.

Every year, Americans generate almost 2.5 million tons of used electronics, which are made from valuable resources such as precious metals and rare earth materials, as well as plastic and glass. From computers and cell phones, to portable communication and music devices – United States is, and will continue to be, a global leader in designing and developing new and improved electronic technologies. The responsible management of electronics provides an opportunity to create

economic development and jobs by developing a strong domestic electronics recycling market while preventing pollution at home and abroad.

As outlined in the strategy report, the federal government will:

* promote the development of more efficient and sustainable electronic products;

* direct federal agencies to buy, use, reuse and recycle their electronics responsibly;

* support recycling options and systems for American consumers; and

* strengthen America’s role in the international electronics stewardship arena.

Under this strategy, GSA will remove products that do not comply with comprehensive and robust energy efficiency or environmental performance standards – from its information technology purchase contracts used by federal agencies, and will ensure that all electronics used by the Federal government are reused or recycled properly. In addition, EPA and GSA will promote development of new environmental performance standards for categories of electronic products not covered by current standards. Several federal agencies will work together to identify methods for tracking used electronics in Federal agencies to move toward reuse and recycling.

A key component of this strategy

includes the use of certified recyclers and increasing safe and effective management and handling of used electronics in the United States and working with industry in a collaborative manner to achieve that goal. As a first step in this

effort, EPA Administrator Jackson in Austin, TX signed a voluntary commitment with Dell Inc. CEO Michael Dell and Sprint CEO Dan Hesse to promote a U.S. based electronics recycling market. Sony Electronics Inc. representatives were a lso present and a lso committed to improving the safe management of used electronics.

This collaboration with industry aims to encourage businesses and consumers

to recycle their electronics with certified recyclers, and for electronic recyclers to become certified. There are two existing d o m e s t i c t h i r d -party certification recycling entities, R2 and E-Stewards. T he e l ec t r on i c s recycling industry i s i n c r e a s i n g l y embracing these c e r t i f i c a t i o n programs.

C e r t i f i e d r e c y c l e r s a r e regularly audited by these certification entities to ensure tha t e l ec t ron ics are recycled in a manner that is safe for human health and the environment. As the next steps in this collaborative effort, EPA will continue to work with industry to encourage other companies to voluntarily commit to help grow the domestic recycling market, create the green jobs of the future in the United States and educate consumers.

“A robust electronics recycling industry in America would create new opportunities to efficiently and profitably address a growing pollution threat,” said EPA Administrator Lisa P. Jackson. “The participation of industry leaders like Dell, Sprint and Sony is absolutely essential to this effort, and will help ensure that the work of the federal government -- the largest electronics consumer around -- is protecting our people from pollution at the same time we support savings and job creation through e-cycling and re-use of valuable materials."

“Through a strong federal partnership, and coordination with manufacturers, retailers, recyclers, State and local governments, and other stakeholders, the actions outlined here will help address the potential health and environmental problems caused by the mismanagement of discarded electronics,” said Nancy Sutley, Chair of the White House Council on Environmental Quality. “This strategy will encourage the recycling of

these valuable resources and allow the U.S. to take advantage of the economic opportunities of remanufacturing and create jobs of the future here in America.”

“The Nation’s largest single consumer SEE RECYCLING PG. 27


Congresswoman Mazie Hirono, Congressman Walter Jones,Congressman Jared Polis and Congressman Don Young Sponsor Bipartisan Early Childhood Education Bill

Where to find the Hawaii Hispanic News:


Susan Michels, Office of Congresswoman Mazie K. Hirono

Washington, DC— Congresswoman Mazie K. Hirono (D-Hawaii) was joined today by Congressman Walter Jones (R-NC), Congressman Jared Polis ( D - C O ) , a n d Congres sman D o n Yo u n g (R-Alaska) in i n t r o d u c i n g H.R. 2794, the Continuum of Learning Act of 2011. This bipartisan early c h i l d h o o d learning initiative helps educators from Head Start, o ther qua l i ty early childhood e d u c a t i o n programs, and e l e m e n t a r y schools work together so young children can have a successful transition from pre-K to elementary school.

Senator Robert Casey (D-Penn.) is working on a nearly identical measure in the U.S. Senate.

“Without spending any additional taxpayer dollars, this bipartisan legislation helps our keiki enter school ready to learn and increases their success in the early years,” said Congresswoman Hirono, member of the House Education

and the Workforce Committee. “That early success puts our students on the path to graduate and compete for the best jobs. It is part of our shared legacy for our keiki, to give them a brighter future.”

The Continuum of Learning Act of 2011 does not contain any new spending or create any new programs. It is a research-d r i v e n approach that updates the E l e m e n t a r y and Secondary Act (ESEA) by integrating early learning considerations within states’ a n d s c h o o l d i s t r i c t s ’ existing K-12 plans. This will strengthen the

early education efforts for our nation’s 21.2 million children under age 5, some 86,000 of whom are in Hawaii.

The plan calls for:· States reviewing and revising their

early learning guidelines for children ages 0-5 and additional standards for grades K-3, including core academic areas and social and emotional development like appropriate classroom behavior. Hawaii’s Good Beginnings Alliance developed

strong early learning guidelines for preschool children in 2004.

· Creating or revising state teacher certification or licensure in the early elementary grades and younger to reflect the specialized knowledge and skills to teach children in the birth-to-8 age span.

· Providing training – including joint professional development – to early education and elementary school teachers in child development and best teaching practices. The plan also calls for elementary s c h o o l principals and administrators to participate in professional d e v e l o p m e n t g e a r e d toward better d e v e l o p i n g e l e m e n t a r y s c h o o l cur r icu la for young learners. M a n y s t a t e s current ly are under-utilizing a v a i l a b l e education funds for this purpose.

· Promoting coordination between early childhood and Head Start programs and elementary school teachers so children have a supportive transition from preschool to elementary school.

For example, a child who receives help on language skills or visits by a social worker in preschool can continue receiving that help, if needed, when he or she gets to kindergarten.

· Assisting elementary schools in being “ready schools” so all children have the quality teaching, supportive services, and family engagement needed for their success. Senators Sherrod Brown (D-Ohio) and Kay Hagan (D-North Carolina) introduced the Ready Schools Act, which is included as part of this

legislation.· Encouraging

schools in need of improvement to use early childhood e d u c a t i o n a s a s t r a t egy fo r improving student achievement.

“As a former teacher, I know f i r s t h a n d t h e impor t ance o f a chi ld’s early education,” said C o n g r e s s m a n Yo u n g . “ T h e C o n t i n u u m o f

Learning Act helps to strengthen our

education system by coordinating existing early learning programs and elementary grades without authorizing any new spending or federal programs.

SEE EARLY CHILDHOOD PG. 9

Hawaii Congresswoman Mazie Hirono

North Carolina Congressman Walter Jones


Early Chilhood Education Bill

At a time when Washington is focused on cutting spending and reducing the size of government, this legislation makes all the more sense. As an original cosponsor of this legislation, I will work hard to make sure this legislation receives the consideration it deserves.”

“Quality early childhood education offers a jumpstart on learning that increases student achievement and their readiness for college and a career,” said Congressman Polis. “By engaging every student early, we not only increase their chances of success in school, work, and life, but we also reduce the need for special education and other costly services. In a time of tight budgets, this is a smart investment that is a must for inclusion in the Elementary and Secondary Education Act this year.”

The Continuum of Learning Act was developed with input from numerous organizations, including:

* The National Association for the Education of Young Children (NAEYC), the world’s largest organization of people working with children f r o m b i r t h through age 8.

* T h e N a t i o n a l A s s o c i a t i o n of Elementary S c h o o l P r i n c i p a l s ( N A E S P ) , represent ing the principals of 33 million c h i l d r e n i n p r e s c h o o l through grade 8 nationwide. M o r e t h a n 200 of Hawaii’s public schools serve elementary-age children.

* The National Head Start Association (NHSA), supporting Head Start providers

nationwide. In Hawaii, 3,300 children are enrolled in Head Start.

* Pre-K Now* First Five Years Fund (FFYF)* The National Women’s Law Center* Zero to Three* First Focus Campaign for Children* Center for Law and Social policy

(CLASP)* Early Care and Education (ECE)

Consortium* High Scope Educational Research

Foundation* The National

D i s a b i l i t y Rights Network (NDRN)

* Easter SealsA d d i t i o n a l

o rgan iza t ions s u p p o r t i n g the legislation include:

· M i s s i o n : R e a d i n e s s , a bipartisan group of retired generals a d v o c a t i n g e d u c a t i o n f o r m i l i t a r y preparedness;

· Fight Crime: Invest in Kids, a b i p a r t i s a n

organization of criminal justice leaders who understand the importance of early education in preventing delinquency and crime later; and

· Mental Health America of Hawai'i because the bill calls for identifying and responding to emerging behavioral challenges of all young students.

B u s i n e s s l e a d e r s a l s o s u p p o r t t h e Continuum of Learning Act.

“ T h e members of the Hawaii Business R o u n d t a b l e b e l i e v e v e r y strongly in the importance of early childhood e d u c a t i o n , ” s a i d G a r y Kai, executive director of the Hawaii Business R o u n d t a b l e .

“Research shows that the highest rate of return for investments in human capital occurs in a child’s earliest years. Congresswoman Hirono’s education initiative helps to prepare children to succeed when they get to kindergarten and to be successful throughout their entire school career. Our businesses need the best educated workforce possible and they realize that our children must be able to compete internationally.”

“By raising standards, making sure teachers and principals have the best

training and that schools have the tools at the ready, we’ll put young students on the path to success,” said Congresswoman Hirono.

This spring, Congresswoman H i r o n o l e d t h e f i g h t i n e n c o u r a g i n g t h e U . S . D e p a r t m e n t s of Educat ion and Health and Human Services to establish the $500 mi l l ion Early Learning C h a l l e n g e Fund as par t o f P r e s i d e n t Obama’s Race to the Top education in i t i a t ive . In 2008, Hirono worked to pass t h e P R E - K

Act, a landmark expansion of pre-K education funding through the House Education and the Workforce Committee. Congresswoman Hirono was also able to have her “Early Education Loan Forgiveness Act” included as part of the College Cost Reduction Act, which became law in 2007 (PL 110-315). She began championing quality early education when she served as Hawaii’s Lieutenant Governor and led the fight to establish Hawaii’s Pre-Plus program.


Alaska Congressman Don Young

Denver Congressman Jared Polis


C O M M U N I T YNew Dora The Explorer fall toys showcased at Miami-

style Fiesta with celebrity moms and their children By Marí Villa, Editor

What are you doing to reach this market?Call us now! (808) 744-7225

New U.S. Census numbers

120,842 Hawaii Hispanic Residents -

40% increase since 2000

MIAMI, Florida -- Fisher-Price – a subsidiary of Mattel, Inc. - and Nickelodeon introduced the new Dora The Explorer Dress Up Collection Doll and Dora Fiesta Favorites Kitchen this month in a Miami-style fiesta with celebrity moms and their children.

To preview the newest fall collection: Karen Martinez, co-host of Univision's TV show "Viva La Familia/Todobebe;" celebrity chef Michelle Bernstein, owner of Miami's Michy's and Sra. Martinez restaurants; and Roxana Garcia, on-air talent for Univision radio station AMOR, joined Dora for a lunchtime celebration at the historic Moore Building in Miami's Design District.

"Dora is the perfect friend to inspire an adventure," Ms. Martinez said. "She is proudly bilingual and uses her knowledge of English and Spanish to communicate with her friends, overcome obstacles and reach her goals. Having the chance to dress her up for these adventures – on a rainy day, at school, at the beach, celebrating at Abuela's birthday party and with friends

– is a great addition." Dora greeted her friends at the event,

which was beautifully set in a modern, Miami-style space featuring vibrant colors and charming details. The guests enjoyed a tapas hour with special treats and a presentation by Michelle Bernstein, who described the inspiration behind the

Latin cuisine that was served. Children donned chef hats and "prepared" special meals at Dora Fiesta Kitchen stations. The new kitchen features Dora's voice and her own recipe cards! A magical story time experience followed the tasty snacks and immersed young guests in

stories featured in the Dora Dress Up Doll Collection.

Roxana Garcia's mother and daughters acted out excerpts from "Happy Birthday, Abuela" – one of five storybooks included with the Dora Dress Up Collection Doll line. Colombia-born actress and model

Karen Martinez ended the storytelling with "It's Friendship Day." She shared her own childhood experiences of dressing up her dolls and imagining a world of adventures with them. The children received Dora dolls and joined Martinez on stage before heading off to

a photo session with Dora. "Dora is one of the world's

most beloved and culturally-relevant preschool characters. Through our partnership with Nickelodeon we are proud to translate her adventurous spirit and core essence through our magical toy collection," said Diana Dunn-Graves, Vice President, Marketing, Fisher-Price. "The new fall offerings will give children so many ways to play and learn by exploring two of their favorite play patterns – kitchen role-play and dress up."

It 's easy for children to prepare meals for a birthday bash, picnic, backyard barbeque or to cook up just about anything with Dora's Fiesta Favorites Kitchen. The hugely popular Dora's Talking Kitchen first introduced interactive kitchen play to Dora's fans and now the new Fiesta Favorites takes the role-play adventure to special occasions.

Now kids can jo in in preparing favorite foods for special events, just like mom.

The kitchen includes a double-sided "fiesta recipe card" to place in the kitchen window when 'cooking' delicious meals like tacos, hamburgers, huevos rancheros, and more! Dora talks through each recipe with relevant phrases.

Dora the Explorer is the number-one

preschool show on television in the U.S. An international success, the series ranks among the top-rated shows in nearly every market in the world including broadcast and cable. Dora is broadcast in 151 markets and translated into 30+ languages.

All three celebrity hosts are Dora fans, with their own children and causes close to their hearts. Argentina-born Roxana Garcia has two children; Karen Martinez, married to singer Juanes, has two daughters and a son; and Michelle Bernstein, a Miami native of Jewish and Latin descent, has opened a Miami chapter of Common Threads, a program designed to inspire culinary abilities in underprivileged children ages 8-11.

One of Dora the Explorer's Fiesta Favorite Kitchen sets


Navy Chief

library. When our chaplains are assigned to Marine or construction units, we become bodyguards and protect them. On shore duty, we administer and manage the chapels. In this career field, you gain a wealth of experience in working with people, budgeting, logistics, inventory, accounting, managing, etc.”

What is the RP field like on the spiritual side? Barney said: “Oftentimes when individuals come to see a chaplain, they are dealing with stressful situations and are reaching out for assistance. The RP is normally the first person these individuals see. So in addition to being a good office administrator, an RP has to be especially sensitive to stress-related cues.”

H a v i n g a mentor made a huge difference in Barney’s military career. “I followed my mentor’s advice, did my studies, got good evaluations and made E-5 in less than two years,” he said. “My mentor then said there was nothing else for me to accomplish there, so I moved on to a Marine construction unit at Camp Pendleton, California. In 2004, I deployed with them to Fallujah, Iraq.”

What was the Iraq experience like? “While not fired on directly, the base I was on was often shelled by RPGs and we did have casualties on base from that fire. And, of course, the stress of living and working in war zone, watching good friends die, and confronting one’s mortality daily had its own set of unique problems, which were often brought to the chaplain’s office.”

of Chaplains in the Pentagon. Barney said: “I do a lot of work in

the northern Virginia community where I live. The Naval Academy also does a lot of work with the community. I help arrange Pentagon visits and tours for at-risk youth so they can see another way of life. Some groups include members that are gang-related, are in tattoo removal programs or from high drug trafficking areas. We have speakers that talk to them about life choices.”

He continued: “During these visits we use a technique called ‘speed mentoring,’ which follows the ‘speed dating’ model.

How does he use “speed mentoring?” He said: “Our speed mentoring kit uses a deck of cards. The cards have

questions on them. The group sits down and we go through

the deck. The facilitator reads a question and

it’s answered within the

group.

O n e o f t h e

questions, for example, is ‘where

do you see yourself in three years?’ It helps start a

dialogue and the group synergy takes it from there.” He continued: “We know that

true mentoring can't happen in a matter of minutes. But, in this

case, speed mentoring allows these young people to spend a few minutes with military and civilian personnel involved in a wide range of military-related specialties. Hopefully this exposure gives them a glimpse into what’s possible if they choose another path.”

It’s easy to see that many people in his life benefit from

“dialoguing” with Barney. It also easy to see why the Navy Times chose him for this prestigious award.

His next assignment was to Naval Air Station Sigonella in Sicily, Italy. “When I arrived I was surprised there were so many Latinos, but no club or association,” he said. “So I did the paperwork, by-laws and established the Latin American

Assoc ia t ion . And I married a Colombian

girl I met there dancing Salsa. She had lived

there since age seven , w h e n h e r mom married

a Sicil ian m a n .

We’re expecting our first child this year.”

He was then transferred to his current assignment, where he works for the Chief

José Villa

“This Week In The

Hispanic Nation”

news segments

air during the

“Sabor Tropical”

Salsa

music radio show.

Saturdays,

5pm – 8pm.

With your host,

known to friends

as “Señor Salsa,”

Ray Cruz

Hawaii Public

Radio

KIPO/FM-89.3

Listener-Supported

“Radio With Vision”

738 Kaheka St

Honolulu, HI 96814



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UNCF helps thousands of deserving students. But we have to turn away thousands more. So please give to the United Negro College Fund.

Your donation will make a difference. Visit uncf.org or call 1-800-332-8623.

®

E D U C AT I O NRMHC Awards $400,000 in scholarships to four

college-bound Hispanic studentsBy Marí Villa, Editor

OAK BROOK, Illinois -- Following a tradition that has provided $1.5 million for Hispanics' college education since 2008, Ronald McDonald House Charities (RMHC) last month revealed the names of four Hispanic high school seniors who will each receive an RMHC/HACER National Scholarship of $100,000 to help finance their dream of a higher education. The students were selected for their academic achievement, commitment to community service projects and financial need.

This year's scholarships were awarded to Loren Ramirez, from Johns Creek, Ga., attending Washington University in St. Louis; Jose Limon, from Los Angeles, attending Yale University; Sophia Ottleben, from Mesa, Ariz., attending Johns Hopkins University; and Francisco Pena, from McAllen, Texas, attending the Massachusetts Institute of Technology.

"When selecting scholarship recipients, RMHC and the scholarship review committee look for outstanding Latino students with a strong commitment to give back to their local communities during and beyond their college years. We are especially proud that this year's group has made such a strong impact in their communities through various service projects including fundraising, mentoring and tutoring endeavors at elementary, middle, and high schools in low-income communities," said Martin J. Coyne, president and CEO of RMHC. "Since 1985, the RMHC/HACER Scholarship Program has awarded more than $21 million to Hispanic students. This program is one way in which RMHC provides stability and resources to families so that their children can reach their full potential."

Ramirez was recently surprised to learn of her selection as a 2011 RMHC/HACER National Scholarship recipient during a live broadcast of the popular variety program Sabado Gigante. It airs on the Spanish-language network Univision. Sabado Gigante, a program recorded in front of a live studio audience - featuring live entertainment, human interest stories and contests - is Univision's longest-running program and the longest-running television variety program in the world.

Ramirez was invited to the program, along with her twin sister and mother, under the impression that she was participating in a segment about twins, only to be surprised on-camera with the news that she had been awarded a $100,000 RMHC/HACER National Scholarship.

"Community service has always been important to me. I was able to get involved in different projects while in high school, such as fundraising for non-profit organizations, mentoring youth at my church, and tutoring young students at local after-school programs," said Loren. "It's a rewarding experience to help others who are in need and I encourage students to participate in service projects too.

I'm happy that RMHC has taken my dedication to my local community into consideration when selecting me for a 2011 RMHC/HACER National Scholarship. This scholarship will allow me to focus more on my studies and less on financing them."

The RMHC/HACER Scholarship Program was founded in 1985 by McDonald's owner/operator Richard Castro of El Paso, Texas, with the support of RMHC, McDonald's Corporation, and local Hispanic McDonald's owner/operators throughout the country. Castro,

a former educator, established the program after noticing increasing school drop-out rates among Hispanic students due to financial difficulties. The RMHC/HACER Scholarship Program provides awards ranging from $1,000 to $100,000 per student, and is one of the country's largest college scholarship programs

for graduating Hispanic high school students.

Applications for the 2012 scholarship program will be available from November 2011 through January 2012. For more information on the scholarships and other education resources, please visit www.rmhc.org and www.MeEncanta.com.


IMUSA Celebrates Hispanic Heritage Month with New Cookbook

Molcajete: Authentic Latin mortar and pestle made of volcanic stone

Save a life. Don’t Drive HoMe buzzeD. BUZZED DRIVING IS DRUNK DRIVING.

My name is Emily, and in seven yearsI’ll be an alcoholic.

START TALKING BEFORE THEY START DRINKINGKids who drink before age15 are 5 times more likely to have alcohol problems when they’re adults.

To learn more, go to www.stopalcoholabuse.gov or call 1.800.729.6686

MIAMI, Florida -- Manny Gaunaurd, president of IMUSA, a leading cookware brand with deep roots in Latin America and the United States, celebrates Hispanic Heritage Month (Sept. 15

- Oct. 15) with the debut of a new cookbook, "Latin Flavors in America." Both mark opportunities to experience the Latin influences weaving their way through home kitchens, restaurants and supermarkets.

"The number o f L a t i n -A m e r i c a n s i n t h e U . S . now tops 50 million, with buying power e s t i m a t e d at $1 trillion. The proverbial melting pot is bubbling over with arroz con pollo," says Gaunaurd. "The IMUSA chefs who crea ted these recipes specialize in cross-cultural cooking, a hybrid of familiar ingredients melded with the bold flavors of Latin cuisine."

Latin mainstays, such as avocados, mangos, varieties of chilies and peppers, and cilantro are now widely available at the supermarket. Salsa and hot sauce sales already surpass ketchup. Tacos are as popular as hot dogs and hamburgers. And chips and salsa are more popular than potato chips for snacking, according to IMUSA.

Available this fall, with 64 easy-to-follow recipes created by some of the best Latin chefs in America, "Latin Flavors in America" will take home cooks on a journey beyond typical tortilla-based specialties like enchiladas, tacos and tamales.

Featured chefs are: food TV star

and cookbook author George Duran, a native of Venezuela and author of "Take This Dish and Twist It"; Elsie Ramos, a finalist on Gordon Ramsey's "Hell's Kitchen," and author of "Elsie's Turkey Tacos and Arroz con Pollo"; and Ana Quincoces, who is of Cuban descent and has authored two successful cookbooks:

"Cuban Chicks Can Cook," and "Sabor! A Passion for Cuban Cuisine."

A perfect example of IMUSA's cross-cultural cooking is from Chef George

Duran. His Mac 'N Cheese De Maiz Dulce Y Tomate, offers a Latin accent on a very American favorite. Duran's delicious version is at http://www.imusausa.com/recipe. For more cross-cul tural recipes, and a comprehensive website of Latin-inspired house wares , please

visit: http://www.imusausa.com.

G a u n a u r d suggests these essential cooking items to start stocking a Latin-style cocina (kitchen):

Caldero: The Latin every-pot ideal for cooking rice, meats and sauces. Cast aluminum, 6.9qt, clear lid with oven-safe knob. Resists stains and easily cleans. $49.99, Macys.com Lemon and Lime Squeezers: All the juice without the seeds. $4.49 - $5.49, Macy's, Target. Molcajete: Authentic Latin mortar and pestle made of volcanic stone, makes perfect moles and guacamoles. $39.99, Macy's. Tortilla Warmer: Warm tortillas taste better! $9.99, Amazon.com. Pressure Cooker: Save cooking time. IMUSA Pressure Cookers are top-rated by Good Housekeeping magazine: $32.99 - $49.99, Bed, Bath & Beyond, Wal-Mart, Target.

By Marí Villa, Editor


Former LBH scholarship award winner Ramona Ferreira, Dr. Carlos Juarez, and Perry

Carmen Meres, a guest, Flavia Brakling, Nadia Karleusa and Leandro Maruoka

Latin Business Hawaii and the Hawaii Hispanic News co-sponsored

Coast Guard LT. Walner and Yanira Alvarez, Navy LCDR John and Tracy Rios

State Rep. Karen Awana stands by proclamations and congratulatory letters LBH received

LBH President José Villa, co-founder Ray Cruz, Angelica Silkov and director David Smith

This banner celebrates the forum where our Latin chamber meets every month.

IT company owners Cecilia and David Muldoon

Monique Smith, Ray Peralta, Vena and Lance Furuyama

“Sister Look-Alikes” Mari Smith (Mom) and daughter Monique Smith


Ernesto Valentin, Perry, Michael Pauli, Rey Cruz, Alex Rodriguez and Harold Nedd surround Cliff

LBH directors Sandra Ahn, David Smith, Star Miranda and José Villa flank State Rep. Karen Awana

Latin Business Hawaii’s 4th Birthday celebration at Gordon Biersch

Pri and Brandon enjoyed the event’s festivities

State Rep. Karen Awana and Carlos Alvarado

Janine Hol, Carmen Meres and BJ Mclanson

Emily Armijos, Kelly Rodriguez, Marlene and Celso Armijos were having a great time

LBH board member Star Miranda holds up a membership application

America Kontnier and newcomer Latina MaryJo Castro (from Austin)

Happy 4th Birthday Latin Business Hawaii !


Los Angeles Mayor Antonio Villaraigosa at a California Emerging Technology Fund event

U.S. Dept of Education and State Officials Attend Launch of Nation's Most Comprehensive Bilingual Digital Literacy Program

By Marí Villa (Editor)

Mi hija irá a launiversidad de .

Las palabras de un padre son las que ayudan a construir el futuro de sus hijos. El Hispanic Scholarship Fund tiene la información para ayudar a que tus hijos vayan a la universidad. Es gratis y en español. Visita TusPalabrasdeHoy.org o llama al 1-877-HSF-8711.

De tus palabras de hoy depende su mañana.

LOS ANGELES, California – On August 10 off ic ia ls from the White House Initiative on Educational Excellence for Hispanics, and the State of California, joined Los Angeles Mayor Antonio Villaraigosa and impreMediapublisher M o n i c a L o z a n o t o participate in the launch of Club Digital, the nation's most comprehensive bilingual Internet training program.

Designed to close the Digital Divide, which d i s p r o p o r t i o n a t e l y affects Hispanic families i n A m e r i c a , C l u b Digital offers 30 days of bilingual, interactive lessons about all aspects of the Internet. They will run throughout the month of August in impreMedia publications, including La Opinion, La Opinion Contigo and El Mensajero. The lessons are also available anytime at www.laopinion.com/clubdigital and more than 200,000. Lesson supplements will be distributed free-of-charge by community organizations throughout California.

Club Digital has been made possible through a public-private collaboration involving impreMedia, the California Emerging Technology Fund (CETF), the National Telecommunications and Information Administration (NTIA), AT&T and the Dewey Square Group.

In early 2012, Club Digital will expand nationally to reach more than 9.4 million Hispanics. "Club Digital is an innovative and critical communityinitiative that will improve educational opportunities for millions," said Juan Sepulveda, Executive Director of the White House Initiative on Educational Excellence for Hispanics. "Accessing the Internet is one

of the best ways we know to improve the academic achievement of Hispanic Americans."

California officials share the Obama administration's goal of improving Internet access, especially for low-income students and their families. "Preparing all students for success demands we ensure no child is left offline--at home or at school," said Tom Torlakson, California State Superintendent of Public Instruction. "Club Digital helps students as well as parents gain Internet skills that boost classroom learning, knowledge and workplace readiness."

Through its innovative and interactive bilingual lessons, Club Digital will educate users about the many economic, educational and social benefits of accessing the Internet. "Going online is no longer a luxury," said Monica Lozano, Publisher and Chief Executive Officer of impreMedia, and founder of Club Digital. "The Internet is now the essential tool of modern life, the gateway to jobs, education, government, financial and healthcare services, and much more."

Los Angeles Mayor Antonio Villaraigosa was among the federal, state and private sector dignitaries who

toured the Magnolia Place Family Center in Los Angeles, one of the many community organizations around the state hosting Club Digital lessons. "It's inspiring to see people learning firsthand what the Internet means for their lives and for their families," said Villaraigosa. "For many on the wrong side of the Digital Divide, this is an opportunity for access they never thought they would have."

Club Digital users were also able to visit an onsite mobile computer lab provided by the Southeas t

Community Development Corporation, which will travel around the Los Angeles area, inviting users to try Club Digital.

"Easy access is the key," said Sunne Wright McPeak, President and CEO of the California Emerging Technology Fund. "No one should feel anymore that the Internet is beyond their reach. Club Digital is designed to bring this critical learning and economic tool to the people who need and deserve it most."

Combining traditional media, online resources and community partnerships, Club Digital is an unprecedented public-private collaboration designed to serve as many Americans as possible. A portion of Club Digital was funded by the U.S. Department of Commerce American Reinvestment and Recovery Act Funds as well as by private funders. "AT&T is committed to bringing high-speed Internet access to as many people and communities as possible," said Ken McNeely, President, AT&T California.

"The Club Digital training program is an excellent resource – providing new opportunities and new skills to users at no charge."

Club Digital's California pilot program runs August 1-30 and lessons will remain accessible at www.laopinion.com/clubdigital. The program launches nationally in January, 2012.


Granos integrales Consuma como merienda cereales integrales listos para comer o galletas integrales.

Verduras Coma verduras crujientes como merienda en la escuela.

Leche Como merienda tome leche sin o baja en grasa.

Carnes y legumbres Escoja sándwiches de pavo, pollo, rosbif o jamón.

Útiles escolares

Frutas Coma frutas variadas.Las frutas tienendiferente contenidonutricional.

El éxito en la escuela no sólo depende de tener lápices, libros y borradores adecuados. Los estudios muestran que una dieta rica en verduras, frutas y granos integrales, junto con un estilo de vida saludable, puede ayudar a que su hijo

tenga éxito. Descubra cómo la buena nutrición puede llevar a grandes cosas en MyPyramid.gov.

Kmart launches first brand-produced U.S. Hispanic video series distributed through YouTube

HOFFMAN ESTATES, Illinois -- Kmart connects to Hispanic moms with the launch of Madres y Comadres, a n e i g h t -part original S p a n i s h -l a n g u a g e miniseries f o c u s e d o n t w o H i s p a n i c mothers and the unique challenges they face r a i s i n g a fami ly in A m e r i c a while also remaining true to their H i s p a n i c identity.

T h e lighthearted webisodes are s tyled to resemble a mock 'telenovela' while using humor and emotion to tap into the challenges Hispanic women and their families face today. Kmart recently launched a custom YouTube channel as the hub for the series. YouTube.com/MadresyComadres.

One driving insight is the role that extended families play in Hispanic culture, leading to the title "Madres y Comadres" (‘Madre’ meaning mother, and 'Comadre' which translates to a mother's close female friend that she confides in). The scripted series is accompanied by twelve video interviews with real Hispanic moms from Mexico, Peru, Guatemala and Colombia coping with the nuances of raising American children in a traditional Hispanic household.

"Kmart is a heritage brand with a rich history in America. We're passionate

about the diversity of our customer base and excited about the opportunity to speak directly with our Hispanic customers while celebrating their culture

and traditions," said Mark Snyder, chief marketing officer, Kmart. "The first episode of Madres y Comadres launched this month just in time for back to school. It aligns with the recently launched Latina Smart Facebook page, allowing Kmart to develop a deeper relationship with Hispanic women who are both tech savvy, yet underserved from a content perspective."

"Google is excited about being the supporting platform for the first brand-produced U.S. Hispanic series distributed through YouTube," said Mark Lopez, head of U.S. Hispanic at Google. "The content is highly relevant linguistically and culturally, and caters to U.S. Latina needs and interests. We're finding that most brands that engage the U.S. Hispanic market on a sustained basis are able to achieve brand development and

sales growth by successfully establishing a deeper link with their consumer audience."

"Women are forced to play so many roles – mothers, housewives a n d professionals," s a i d w r i t e r and director A l b e r t o Ferreras, best known for his long-running

" H a b l a " documentary s e r i e s o n HBO Latino.

" W h e n y o u are a Latina, you have to b e a l l t h a t and bilingual and bicultural. T h e s e segments are a t r ibute to a l l mothers work ing so h a r d a n d

learning f rom and supporting each other." Ferreras was tapped to direct the series by Kmart partner Meredith Corporation and their Meredith Video Studios arm.

The fully customized YouTube channel will include a wealth of content and robust functionality, such as data capture, Facebook and Twitter social plug-ins and sharing features, and even shopable video. While YouTube will serve as the host channel for all video content, the holistic approach will include a dedicated Twitter account @MadresyComadres and Facebook media, consistent with the multiple platforms where Hispanic usage is outpacing other audience segments.

Content can be found at YouTube.com/MadresyComadres. For more information or images for Kmart back to school, visit www.kmartepk.com.

Madres Y Comadres mini-series by KMART through YouTube

By Marí Villa (Editor)




Discovery Familia premieres new co-production of Artzooka! Just in time for back-to-school.

MIAMI, Florida -- Just because summer is coming to a close does not mean the fun has to stop. This August, as the kids prepare t o go back t o school, Discovery Familia begins a journey through the imagination with the launch of Artzooka!

P r e m i e r i n g o n A u g u s t 2 2 and airing from Monday to Friday at 2pm ET/11am PT, this new co-production of the in ternat ional ly-acclaimed kids ' show provides U.S. Hispanic children with access to the world of manual arts. It encourages t h e m t o t h i n k outside-the-box and to see that art can be made from almost anything, anywhere.

Produced in partnership with CCI Entertainment, Artzooka! is composed of 26 episodes and employs its own talent. Conducted in Spanish for Discovery

Familia by renowned stage actor Bruno Lazzaro, Artzooka! is arts and crafts at its best! The half hour series blends live action and animation to inspire kids to find their inner artist.

"We are proud to bring Artzooka! to U.S. Hispanic audiences. This customized version of one of the best children's series aligns with our network's core values of creating life-long learners and helping

our preschool audience reach their maximum potential," said Bilai Joa Silar, Vice President and Channel Director, Discovery Familia.

Artzooka! provides audiences with t r a d i t i o n a l t e c h n i q u e s a p p l i e d i n unconventional ways to teach c h i l d r e n t o draw outside the lines and create their own masterpieces using everyday objects found at home. It also offers families a u n i q u e o p p o r t u n i t y for bonding as they work on creat ive and fun imaginative p r o j e c t s together.

With the use o f advanced t e c h n o l o g y ,

colorful images and a lot of dynamism, Artzooka! aims to impart a number of important educational lessons among these:

-- To stimulate the natural creativity in kids and encourage them to express

themselves through practical and manual activities.

-- To open-up and expand a child's imagination by offering them new ways to look at everyday things.

-- To instill confidence in children by encouraging them to test out new concepts and skills.

In addition to this new series, the network will also be introducing a number of informative new shorts airing during primetime for moms. The on-air capsules entitled "Ser Mama Hoy" (Being a Mother Today), are conducted by early childhood expert, and Discovery Familia's brand ambassador, Jeannette Torres-Alvarez. These 60-second spots are filled with expert advice for today's Hispanic mom from the point-of-view of Jeannette as both an expert and a mother, such as:

-- How to encourage kids to participate in physical activity and to find the joy in it, be it sports, dance or just being active as a family together. -- Instilling a love for maintaining the Spanish language and making that process feel like playtime. -- Developing your child's self-confidence to create a solid emotional foundation.

Discovery Familia, the first and only network to target and deliver a coveted audience of highly-engaged Hispanic moms and their preschool aged children, which is rising fast and projected to reach over 4 million Hispanic TV homes by the close of 2011.


Jeremie from Artzooka! sporting his dinasaur


Latin Business Hawaii

Latin Business Hawaii, PMB 344 POB 30800, Honolulu, HI 96820, (808) 744-7225, [email protected]

Fourth Annual Hawaii Hispanic Achievement Awards Nomination Form

Nominee’s Name: ______________________________________________________________________________ Name of Business: ______________________________________________________________________________ Title/Position: __________________________________________________________________________________ Business Address: ______________________________________________________________________________ Home Address: _________________________________________________________________________________ Phone: (Office) ___________________ (Home)________________ E-mail: _____________________________ Sponsor’s Name: _______________________________________________________________________________ Business/Organization: _________________________________________________________________________ Phone: __________________________________________________ E-mail: _____________________________ Give a concise statement clearly describing why the nominated individual should be recognized in the Fourth Annual Hawaii Hispanic Achievement Awards: Sponsor Signature: _________________________________________ Date____________________ Sponsor Nominee Signature: _________________________________________ Date____________________

Latin Business Hawaii is accepting nominations for the 2011 Hawaii Hispanic Achievement Awards

The Annual Hawaii Hispanic Achievement Awards (AHHAA) are designed – as part of National Hispanic Heritage Month -- to recognize and acknowledge outstanding Latinos/Latinas (civilian or military) in Hawaii who demonstrate outstanding excellence and achievement.

The 2011 AHHAA will be held during Hispanic Heritage month and location to be determined. Latin Business Hawaii is now accepting nominations for the 2011 AHHAA for Latinos/Latinas working and living in Hawaii.

The idea of the AHHAA was to acknowledge Hispanic individuals who are contributing to Hawaii as a whole. By submitting the completed nomination form, the nominee and sponsor certify that, to the best of their knowledge, the information provided is correct. Nominations will be accepted from all the Hawaiian Islands -- i.e. Big Island (Hawaii), Maui, Kauai, Molokai or Lanai – Latin Business Hawaii will not pay travel, transportation or accommodation costs for nominees or awardees.

All nomination forms must be postmarked by Saturday, September 10, 2011. They can be mailed to “Latin Business Hawaii, PMB 344 POB 30800, Honolulu, HI 96820” or emailed to [email protected]. Awardees selected from neighbor islands that cannot attend the AHHAA ceremony can submit acceptance speech to Latin Business Hawaii office by PowerPoint, CD or email.

Information for the nominator

and the nominee


FA M I LY & H E A LT HMajority of Americans are not taking proper

steps to care for the health of their eyes By Transitions Optical

PINELLAS PARK, Florida -- The results of recent, comprehensive research supported by Transitions Optical revealed that the majority of Americans are not taking the proper steps to care for the health of their eyes, and that awareness of both short- and long-term effects of UV exposure on vision is remarkably low.

The results also indicated that overall awareness about eye health is even lower among certain ethnic groups, including Hispanics, African Americans and Asian Americans, who are already at an increased risk for a number of health-related issues

– many that can impact vision. Surprisingly, less than four-out-

of-10 Americans reported visiting their eye doctor within the past 12 months. And Americans are not just neglecting to schedule eye exams for themselves – only four-out-of-10 parents have taken their children to an eye doctor within the past year. What's more, Hispanics and Asian Americans are more likely than the general population to have never scheduled an appointment for their children. Because 80 percent of learning is through vision, it is especially important that children can see their best to perform well both in and out of the classroom.

While low concern and awareness of eye health is surprising among the general population, it is even more alarming among ethnic minorities such as Hispanics, African Americans and Asian Americans, who are more likely to develop serious eye and overall health issues that can take a toll on their vision. More specifically, both Hispanics and African Americans are often affected by

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overall health issues such as diabetes and hypertension, which have vision implications and can be detected through the eye, making regular, comprehensive eye exams even more important.

Hispanics are also at higher risk for many eye health issues, including pterygia

a n d g l a u c o m a ,

as well as macular degeneration and cataracts,

which have both been linked to UV exposure. Glaucoma is a leading cause of blindness among all African Americans, and they are also at higher risk for developing cataracts at a younger age.

Asian Americans are more likely to develop angle-closure glaucoma and near-sightedness (myopia), as well as Type 2 diabetes, which can make them more susceptible to heightened damage from UV exposure, reduced contrast sensitivity and increased light sensitivity.

However despite this, the research revealed that two out of three respondents don't know that their ethnicity could be putting them at higher risk for certain vision conditions.

Survey results also suggest that ethnic minority groups may not be taking adequate steps to protect their

vision. For example, although Hispanics responded the most in-line with the general population, they were still more likely to believe that UV protection is only important in the spring and summer months. They were less likely to say that

"eye health protection" is an important consideration when selecting eyewear.

While African Americans were the most likely to say they would

schedule an eye exam if experiencing symptoms of vision problems, such as near-sightedness or presbyopia

(loss of ability to focus and see things up close), they were also the most likely to do

nothing to protect their eyes from UV rays despite

their increased risk of developing cataracts.

Despite research confirming that Asian Americans are at higher risk for developing near-sightedness, they were the least likely (six out of 10) to say they would make an eye appointment if having trouble seeing far away. They were not

only the most likely demographic group to believe that UV protection is only important in the spring and summer months, but were also the most likely to believe that wearing eyeglasses can make their vision get worse.

"One of our constant goals at Transitions is to educate all consumers, regardless of ethnicity, about the importance of maintaining eye health," said Manuel Solis, multicultural marketing manager, Transitions Optical. "This research shows that there is an even greater need to educate all populations and at-risk ethnic groups in particular, about how to take care of their eyes by getting regular, comprehensive eye exams and wearing proper UV-blocking eyewear all year-round."

Because eye damage is cumulative, it is never too early or too late to start getting regular, comprehensive eye exams. To learn more about how to maintain eye health and to find an eye doctor near you, visit http://www.transitions.com.


Source: National Cancer Institute

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Caring for a Loved One with Cancer

BETHESDA, Maryland -- Many cancer patients today receive part of their care at home. People with cancer are living longer, and many patients want to be cared for at home as much as possible. This support is often given by family caregivers, who may be spouses, partners, children, relatives, or friends

-- anyone who is helping a loved one get through cancer treatment. Today, family caregivers do many things that used to be done in the hospital or a doctor's office. In fact, they play a large role in the health care system in the United States.

Your life will change in many ways when you begin to provide care for someone with cancer. As the patient's needs c h a n g e during and after cancer treatment, your role wi l l a lso change, and the entire experience can affect your quality o f l i f e . There may be physical and emotional demands from caregiving; and, for some, social and money issues as well.

Cancer patients may need help with many basic activities during the day, such as using the toilet, moving around the house, and changing positions in bed. As you try to meet the physical demands of caregiving, you need to take care of yourself. Some caregivers have found that they don't get enough rest and don't let their own health needs get met. Engaging in healthy habits such as exercise, a healthy diet, and regular medical checkups may keep you from developing health problems or making existing ones worse.

In the beginning, there may be a lot of support from your friends and you may be able to continue working and keep up your relationships. But some caregivers

note that as they continue to care for their loved one, the time demands may increase, and friends may call or visit less often. If this happens to you, and if there are problems in your relationship with the patient, your sense of isolation can become a problem, and you may want to seek outside help. On the other hand, the challenges of caregiving can also bring you closer to the patient as you help them cope with the challenges cancer brings.

There are many financial costs of cancer. Families must pay insurance deductibles, copayments, and the cost of services that are not covered by insurance, such as transportation and home care help. Some caregivers give up their jobs and income so they can stay home with the

patient, which can make i t

harder to pay for everything.

And f i nanc i a l stress often causes

additional emotional stress.

A l l o f t h e s e changing circumstances,

new feelings, and major demands on your time

can be overwhelming. But this is a crucial time to care for your own mind, body, and spirit. Giving care and support during cancer isn't easy, yet many caregivers find that it helps them look at life in new ways. Some have said that it's an honor and a privilege to care for someone they love. You may think more about the purpose of life, and recognize more clearly which people and aspects of life mean the most to you. Looking for meaning can be a way to cope. Other caregivers discover they can be strong during hard times, and develop a better sense of self-worth or personal growth.

Getting support from health care professionals may help you take better care of your loved one and yourself. You can also find support from caregiver groups and cancer organizations, where you can talk with other families. Some

caregivers find it helpful to join a support group or to talk to a counselor, psychologist, or other mental health professional.

Many people who are active in their faith or spiritual community will find support and resources readily available. Advice about caregiving is available from the National Cancer Institute (NCI) in the booklet "Caring for the Caregiver" and in the fact sheet "Home Care for Cancer Patients". More information can be found at the Coping with Cancer: Supportive and Palliative Care page of the NCI Web site.

NCI leads the National Cancer Program and the NIH effort to dramatically reduce the burden of cancer and improve the lives of cancer patients and their families, through research into prevention and cancer biology, the development of new interventions, and the training and mentoring of new researchers. For more information about cancer, please visit the NCI web site at www.cancer.gov/espanol or call NCI's Cancer Information Service at 1-800-4-CANCER (1-800-422-6237). More articles and videos in the culturally-relevant Lifelines series are available at www.cancer.gov/lifelines.

What are you doing to reach this market?Call us now! (808) 744-7225

New U.S. Census numbers

120,842 Hawaii Hispanic Residents -

40% increase since 2000


Hear from otHer teens

that have been there & made it.

Message and data rates may apply.

text WeCanHelpUs to 30364 or go to reachout.com

EyeCare America encourages everyone to get the facts during Cataract Awareness Month

SAN FRANCISCO, California -- Though cataracts are the leading cause of vision loss worldwide, myths persist about their cause and treatment. More than 20 million people in the US older than 40 have cataracts, and more than half of them will develop cataracts by age 80, according to the National Eye Institute.

"Cataracts are not preventable, but they are treatable," said Richard P. Mills, M.D., "and the best way to ensure vision stays healthy for a lifetime is to schedule

a visit with an ophthalmologist. In fact, more than 90 percent of the people who have cataract surgery regain useful vision."

August is Cataract Awareness Month. In honor of the month, EyeCare America, a public service program of the Foundation of the American Academy of Ophthalmology, provides eye exams at no out-of-pocket cost to people age 65 and older [The medication assistance isn't relevant to cataracts]. The eye exams are provided by a corps of nearly 7,000 volunteer ophthalmologists across the

U.S. and Puerto Rico. Those interested in the program can

visit www.eyecareamerica.org to see if they are eligible. The organization's online referral center also enables friends and family members to find out instantly if their loved ones are eligible to be matched with an EyeCare America volunteer ophthalmologist.

Separating Cataract Fact from Fiction Cataracts are a natural result of aging. As the eye's lens, which sits behind the pupil, grows older, its cells die and accumulate, turning the lens yellowed and cloudy. The result is blurred vision and "fuzzy" images. Eye injuries, certain medications and diseases, such as diabetes, are also known to cause cataracts. In the early stages, stronger lighting and eyeglasses may lessen vision problems caused by cataracts. But at a certain point, cataract surgery - the most frequently performed operation in the U.S. - may be necessary to improve vision.

Five common Cataract myths to dispel:

• MYTH 1: Eye drops can prevent or dissolve cataracts.

FACT: No. The Food and Drug Administration has not approved any drops that cure or delay cataracts. Some such products claim they can prevent cataracts, but cataract formation is a natural part of the eye's aging process. Other products claim they can "dissolve" cataracts. But since cataracts are not a

"substance," there is nothing for the drops to dissolve.

• MYTH 2: Close-up tasks like reading or sewing make cataracts worse.

FACT: No. Cataracts are not caused by how people use their eyes. However, cataracts likely become more noticeable during close work. One sign of a cataract is the need for more light to do the same activities well.

• MYTH 3: Cataracts are reversible.FACT: No. The lens naturally clouds

as it ages. This process is unavoidable. However, its progress can be slowed by quitting smoking, eating a balanced diet

and wearing sunglasses with 100% UVA and UVB protection.

• MYTH 4: Cataract surgery is dangerous, and recovery takes months.

FACT: No. Cataract surgery is one of the safest and most highly perfected surgical procedures in medicine, with a 95 percent success rate. Of course, as with any surgery, risks do exist and should be discussed with a doctor before the procedure. Patients will need to avoid bending or lifting anything heavy for up to three weeks after the procedure, as well as refrain from rubbing or pressing the eye. Normal activities may be resumed the day after surgery, when the eye patch is removed. Cataract patients often notice vision improvement immediately following surgery, and others will notice more gradual improvement for a few months afterward.

• MYTH 5: Cataracts "grow back."FACT: No. Cataracts develop as the

lens's cells die and accumulate; they are not a "growth" that sits on top of the eye. Occasionally patients do develop a different, secondary cataract, though. When the membrane that holds the new lens implant becomes cloudy, vision can be compromised. But this can easily be treated with laser surgery, a painless, 15-minute procedure usually done at a doctor's office.

EyeCare America is designed for people who:

• Are U.S. citizens or legal residents• Are age 65 and older• Have not seen an ophthalmologist in

three or more years• Do not belong to an HMO or receive

eye care benefits through the VAEyeCare America is co-sponsored

by the Knights Templar Eye Foundation, Inc., with additional support provided by Alcon. The program is endorsed by state and subspecialty ophthalmological societies. To see immediately if you, a loved one or a friend, 65 or older, is eligible to receive a referral for an eye exam and care, visit www.eyecareamerica.org.



U.S. Hispanic Buying Power

(annual disposable income):

$ 1,000,000,000,000(Trillion)

What are you doing to reach this market?

Call us now! (808) 744-7225

Ages 21-65: 73,000 Hawaii Hispanic

residents98% of registered

Hispanic voters in Hawaii

voted in 2008

2010 U.S. Census

numbers 120,842Hawaii

Hispanic Residents

Source: Commissioner Pedro Pierluisi Media Relations

Puerto Rico included in United States Postal Service’s “Flags for Our Nation”

postage stamp series

SAN JUAN, Pue r to R ico - - Resident Commissioner Pedro Pierluisi participated Thursday, August 11 at the official unveiling of the postage stamp for Puerto Rico that is being issued by the United States Postal Service as part of the “Flags for Our Nation” series. In addition to the flag of Puerto Rico, the stamp bears the image of the bird known as “San Pedrito,” which is native to the Island. The Puerto Rico stamp is part of the fifth set of the “Flags of Our Nation” stamp series and follows on the heels of a commemorative stamp issued last year honoring Julia de Burgos.

“I am very pleased that the flag of Puerto Rico has been included in this national initiative by the United States Postal Service, and I urge everyone to go out and purchase these stamps. Our flag is the source of great pride for the people of Puerto Rico. It represents us as an island and as a community, and it tells our story,” said Pierluisi.

The Resident Commissioner noted that he is working with his colleagues in Congress to ensure that the United States Postal Service’s business model and services can be maintained in a sustainable form and continued for the foreseeable future.

“Today’s ceremony is an appropriate occasion for us to publicly acknowledge

the important function that the United States Postal Service fulfills for our nation, and particularly the important role that is played by the dedicated Postal Service employees here in Puerto Rico. Your service has enabled commerce to flow, trade and business transactions to

occur across the Caribbean and around the world, and for our people to keep in communication with friends and family residing in the 50 States, other territories, and abroad,” said Pierluisi.

“Postage stamps are an American tradition and a means by which the public, especially our youth, can learn about the nation’s history, traditions,

places and landscapes, a n d i t s h e r o e s and role models ,” added the Resident Commissioner.

The “Flag of Our Nation” series includes the 50 states, the five U.S. territories and the District of Columbia. Stamps in the series are what is known as “Forever” stamps, which means they will always be honored

by the Postal Service for first class circulation.

The stamps will be available for sale in post offices throughout the country, or can be ordered through the Internet (www.usps.com) or by phone (800-782-6724).

Longtime Honolulu resident Doña Ena McDermott, the matriarch of Honolulu’s Cuban community, recently passed away at the age of 95. You could always count on her to be at the Hispanic festivals and many of the community events. She was an adopted mom, grandma or great-grandma to many members of Hawaii’s Latin community.

She had those traits that are common to all our Latina moms, abuelitas and bisabuelas. She always had a big hug, a big kiss and a heartfelt “Que Dios te bendiga.” (“May God bless you”) whenever she saw us.

Services for Doña Ena will be Thursday, August 18, at 5pm at St. Augustine’s in Waikiki. Then our community will have a chance to say to her: “Que Dios la bendiga y que descanse en paz.” (“May she rest in peace”)

‘FOREVER’ portion is only crossed out in this sample


E N T E R TA I N M E N TSeveral Latin musical talents receive awards from

The Latin Recording Academy

MIAMI, Florida – Last month The Latin Recording Academy announced that Joe Arroyo, Gal Costa, Jose Feliciano, Alex Lora, Les Luthiers, Ruben Rada, and Linda Ronstadt will be honored with The Latin Recording Academy's Lifetime A c h i e v e m e n t Award . Manuel Alejandro, Jesus "Chucho" Ferrer and Ray Santos will be the recipients of the pres t ig ious Trustees Award. These honorees will be acknowledged at a special invitation-only ceremony on Wednesday, Nov. 9, 2011, at the Four Seasons Hotel Las Vegas as part of the weeklong Latin Grammy Awards celebration.

"This year's group of accomplished honorees are as diverse as they are influential as creators of the most renowned and prominent recordings from across the globe," said Gabriel Abaroa Jr., President/CEO of The Latin Recording Academy. "We are privileged and honored to recognize and celebrate the contributions of these true icons to the world of Latin music at our annual ceremony, which has grown to be such an emotional and beautiful event. Their legacies have affected multiple generations and will continue to influence musicians and music fans for years to come."

Lifetime Achievement Awards: This special award is presented by vote of The Latin Recording Academy's Trustees

to performers who have made creative contributions of outstanding artistic significance to the field of recording during their careers.

Colombian singer, songwriter and composer Joe Arroyo (Editor’s Note: Mr. Arroyo passed away the same

day this award was announced) began his musical journey at the young age of 8, singing in one of his hometown's most popular music halls. In 1971 he joined the very successful band Fruko Y Sus Tesos (Fruko And His Buddies) and toured throughout Colombia, Ecuador, Peru and the United States, sharing the stage with legends such as Bobby Cruz,

Celia Cruz, Hector Lavoe, Tito Puente, and Richie Ray. A decade later Arroyo formed his own band, La Verdad (The Truth) and was awarded the Conga De Oro Award by the acclaimed Colombian Carnival of Barranquilla. His music crossed many styles including salsa, compas, merengue, reggae, and soca and he also developed his own style, the Joeson. Until recently, Arroyo continued to perform throughout Latin America and the United States.

One of Brazil's most popular singers, Gal Costa has recorded more than 35 albums in a five-decade career. In 1981 her double album Fantasia became her biggest hit yet, reaching multi-platinum status. She has recorded songs composed by some of Brazil's iconic songwriters, including Tom Jobim, Jorge Ben Jor and Erasmo Carlos. Additionally, she has recorded in Portuguese, Spanish and

English. With her fiery and unique style, Costa became part of the Tropicalismo movement, which rose in the late '60s and fused several musical genres. Currently, she is working with Caetano and Moreno Veloso on new compositions. Costa has appeared and performed at countless festivals, exhibitions and concerts, which have garnered her many accolades.

Seven-time Grammy and Latin Grammy winner Jose Feliciano has recorded nearly 70 albums, earned more than 45 gold and platinum records, toured all around the world, and is the recipient of countless prestigious awards the world over. Feliciano, one of the huge crossover acts who paved the road for Latinos to follow, was born in Puerto Rico and began his musical career in the streets of New York. He taught himself to play the accordion and guitar there, earning the title "the world's g r e a t e s t l i v i n g guitarist" by critics around the world. Throughout his 50-year career, he has given the world such compositions as "Feliz Navidad,"

"Rain," "Chico And The Man," "Destiny,"

"Ay Carino," "Cuando El Amor Se Acaba," and "Por Que Te Tengo Que Olvidar." A consummate philanthropist, Feliciano established the Jose M. and Susan L. Feliciano Charitable Foundation for Children and the Arts to help give back to the community.

Mexico-born Alex Lora is a rock pioneer, emerging in the early '60s to

invigorate rock, while becoming one of the genres' most important writers, composers and active performers. As the leader of the group Three Souls In My Mind (known better by their short name El Tri), Lora has received three Grammy nominations, two Latin Grammy nominations and numerous gold and platinum records. El Tri celebrated 40 years of rock and roll with a huge five-hour concert during which such artists as Miguel Rios from Spain, Los Ratones Paranoicos from Argentina and Molotov from Mexico, shared the stage. Throughout his illustrious career he has also shared the stage with such artists as Chuck Berry, Creedence Clearwater Revisited, the Cult, Sammy Hagar, Joan

Jett, the Ramones and the Rolling Stones.

With more than 34 per formances d e l i v e r e d t o approximately eight million international spectators and many unforgettable albums, the Argen t inean-b a s e d e n s e m b l e Les Luthiers have been entertaining audiences with music since 1967. Their concerts fuse theater with high-class humor and amazing musical

elements that include outstanding homemade instruments (some extremely sophisticated). They skillfully employ these instruments in their recitals while performing brilliant tangos, zambas, bossas, chamber music, and classical works. Les Luthiers -- Carlos Lopez Puccio, Jorge Maronna, Marcos Mundstock, Carlos Nunez Cortes,

Joe Arroyo

Linda Ronstadt

SEE LATIN ACADEMY AWARDS PG. 25

Source: The Latin Recording Academy


LA ESQUINA DE RAY

(RAY'S CORNER)

Ray Cruz is the host of the Sabor Tropical Salsa music show on Hawaii Public Radio's 89.3 FM KIPO. Ray plays the best Salsa music from yesterday and today. Every month in this column I'll provide you a list of the must - have music for your collection. These are my picks for this month. They are in no particular order, but should be included in a Salsa connoisseur's music collection. 1.Joe Rizo - Mongorama2.Sonora Poncena – A Band And Their Music3.Various – Grandes Maestros De La Salsa Live! #3

4.Willie Torres - Hardcore5.Tipica 73 - Lo Mejor6. Jorge Alberto - Mi Tumbao7. Lucky 7 Mambo - Chapter 18 . Frankie Mora les - No Te Equivoques9. Bobby Sanabria - Tito Puente Masterworks Live!10.Mambo Legends Orchestra - Watch Out! Ten Cuidao!Please visit our website for a complete list: www.salsaafterdark.com. Listen to "Sabor Tropical" on Hawaii Public Radio KIPO 89.3 FM, Saturdays from 5-8pm. Listen "Live" via the web at www.hawaiipublicradio.org.

Aloha!..Ray Cruz

Latin Recording

Awards

and Daniel Rabinovich -- have received several national and international awards throughout their distinguished career. In 2007 they were designated Distinguished Citizens of Buenos Aires. Today, they continue to perform in Europe and Latin America.

Ruben Rada, also known as "El Negro Rada," is an Afro-Uruguayan percussionist, composer and singer who has recorded more than 30 albums, which today are considered Uruguayan classics. Throughout his more than 40-year career, Rada was the first musician to combine Western rock with Latin music and integrate elements of jazz, funk, soul, tango, and pop, evolving and modernizing the candombe style of music. Rada has worked with such talented musicians as Mijares, Eugenia Leon and Tania Libertad. He has also shared the stage with Grammy-winning superstar Sting and talented UK reggae band UB40. Currently, he has a very busy schedule performing throughout the South American region.

T e n - t i m e Grammy winner Linda Ronstadt is one of the '70s m o s t p o p u l a r i n t e r p r e t i v e singers and has released more than 30 solo albums, 15 compilations and greatest hits a l b u m s , w i t h several reaching cer t i f ied gold , p l a t i n u m a n d m u l t i - p l a t i n u m status. Released in 1987, her first all-Spanish album, Canciones De Mi Padre, stands as the best-selling non-English-language album in U.S. music history. Nicknamed the Queen of Rock, Ronstadt has recorded in several genres such as

jazz, R&B, gospel, opera, country, choral, tropical, and mariachi. Additionally, she has collaborated with such diverse artists as Rosemary Clooney, Billy Eckstine, Philip Glass, Flaco Jimenez, the Chieftains, and Dolly Parton. She currently devotes time to her family and continues to support many Hispanic social causes.

Trustees Award: This special award is presented by vote of The Latin Recording Academy's Trustees to individuals who have made significant contributions, other than performance, to the field of recording during their careers.

With a career that spans more than 40 years as a songwriter, composer and producer, Manuel Alejandro has a repertoire of more than 500 songs, which have established him as one of the most popular and sought after composers of Latin love songs. Through working with such artists as Luis Miguel, Julio Iglesias, Raphael, Rocio Jurado, Jose Jose, and Emmanuel, Alejandro has produced and/or written some of Latin Americas most iconic songs. These include hits such as

"Mi Amante Amigo," "Como Yo Te Amo," "Voy A Perder La Cabeza Por Tu Amor," "Todo Se Derrumbo Dentro De Mi," and "Pobre Diablo." Today, Alejandro is working on a special project containing his favorite 100 songs (each album will contain 33 1/3 songs).

Mexican arranger and musician J e s u s " C h u c h o " Ferrer's career has seen him arrange 8,000 musical works in various styles ranging from pop and mariachi to classical and children's music. Throughout his career he has collaborated with such artists as Marco Antonio Muniz, Aida Cuevas, Placido Domingo, Maria Felix, Vicente

Fernandez, Lucero, Luis Miguel, and Joan Sebastian, among others. Aside from producing popular musical arrangements, Ferrer has directed several symphony orchestras, including the: Mexico City Philharmonic Orchestra; Fine Arts Chamber Orchestra;

Orchestra of the National Autonomous University of Mexico; and Vancouver Symphony Orchestra. Ferrer was the signature musical conductor of the prestigious Ibero-American Music Festival for more than 20 years. He was also the musical director of RCA Victor in Mexico, developing the careers of Mexican music legends. Today, at 82 years old, he continues to create and enjoy his life passion: music.

Heralded as "El Maestro" of the mambo sound, Ray Santos has performed, composed and arranged music for dozens of premiere Latin orchestras throughout his more than 50 year career. He has produced music for several projects, including films such as The Mambo Kings and arranged music on Linda Ronstadt's Frenesi and Paquito D'Rivera's Tropicana Nights, both Grammy-winning albums. For more than 25 years, Santos has been a music educator at the City College of New York and frequently lectures at colleges and

universities throughout the United States. Among his many accolades, Santos has received the Chico O'Farrill Lifetime Achievement Award and Bobby Capo Lifetime Achievement Award. In 2003 he was inducted into the International Latin Music Hall of Fame.

The Latin Recording Academy is an International, membership-based organization comprised of Spanish- and Portuguese-speaking recording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin Grammy Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community. For more information about The Latin Recording Academy, please visit www.latinGrammy.com.

Jose Feliciano



Naval OfficerContinued from page 1

Motivators

admiral, who is now being considered for CNO (Chief of Naval Operations - is typically the highest-ranking officer in the Navy, unless the chairman or vice chairman of the Joint Chiefs of Staff is a naval officer).

Files continued: “The admiral facilitated a medical waiver for me so I could serve on-board a ship. He told me - essentially – that if I didn’t have the on-board experience I would be less promotable. Having obtained the waiver, I then able to serve on the USS Germantown, an amphibious dock landing ship based out of Commander Fleet Activities Sasebo, Japan.”

His next assignment took him to Corpus Christie, Texas, where he served with a mine countermeasures naval squadron there. They were involved in mine hunting and mine sweeping

missions in Bahrain.For the next three years, his

assignment took him to Broadway in the heart of New York City, where he was the Enlisted and Officer Program officer for Navy Recruiting District New York. His area of recruitment respons ib i l i ty was comprised of the five New York boroughs, Long Island and north central New Jersey. In that capacity, he supervised 120 enlisted and civilian personnel.

F i l e s s a i d : “ I was then assigned to California as a Military Resource Manager at the Space and Naval Warfare System Center San

their families. •About two-thirds said they wanted

to follow their dreams, a much larger percentage than with the general-market business owner at only 36 percent. This is more prominent among 1st generation owners.

• 79 percent of Hispanics said they wanted to be their own boss vs. 57 percent of the general-market business owners.

• Approximately 54 percent reported that "giving back to the community" was a driver of opening their businesses compared to 21 percent of the general population.

• Hispanic business owners are worried about meeting their personal long-term financial goals and express discomfort with financial investments.

• Approximately 28 percent don't have time to get involved in managing investments vs. 18 percent of general-market business owners.

• 23 percent have too many immediate

financial concerns to think about saving for retirement, compared to 16 percent of general-market businesses.

• 18 percent say they wouldn't know where to go for financial assistance vs. 12 percent among general-market businesses.

• Hispanic entrepreneurs feel that financial planning for their business is important, but their behaviors in key areas such as succession planning show a disconnect between beliefs and actions.

• Only 17 percent are concerned about transitioning ownership upon retirement vs. 32 percent of the general population.

• However, most Hispanic business owners do know who will take over their business, as 7 in 10 plan to pass their business on to a family member. This would be their child (47 percent) or their spouse (21 percent) – in both cases more likely than among general-market business owners.

•More than a third say they are interested in growing their business but do not have the knowledge to do so vs. 14 percent in the general population.

• Latino business owners want a financial advisor who: is specifically trained or certified in helping small businesses; speaks their language of preference; and is involved in the community.

• Approximately 69 percent of Hispanic business owners want an advisor who is specifically certified to work with small businesses vs. 50 percent of general business owners.

• Six in 10 Hispanic owners say that they want an advisor who can speak in their preferred language.

• Being involved in the community is more than twice as important (32 percent) to Hispanic owners as it is to the general market (14 percent).

• In addition to providing for their families, other financially-related concerns that stand out include:

• Keeping employees loyal to the business (53 percent)

• Creating a long-term financial plan (38 percent)

• Developing a college savings plan for their children (18 percent)

"Latinos understood the meaning of

Diego. About halfway through my tour, I volunteered for a United Nations mission in Ethiopia. I was there eight months as an observer on the Ethiopia/Eritrea border monitoring militia and military movements.”

The assignment in Ethiopia with the United Nations must have been very

interesting. Files commented: “That assignment not only allowed me to go to Africa, which in and of itself was an unbelievable experience. But it also allowed me to get to know, work with and develop friendships with 30 other

U.N. observers from nations around the world. These nations included several African nations, India, Pakistan and China.”

Afte r San Diego , F i les was transferred to his current assignment in Washington, D.C., where he is the Deputy Executive Assistant for the Assistant Deputy Chief of Naval Operations for Manpower, Personnel, Training and Education.

Throughout his naval career, his desire to be of service and to help both the military and civilian communities he resides in, are constants. In reviewing his

involvement both on- and off-base, it is understandable why the Navy

Times would choose a naval officer of his caliber for their annual award.

the 'American Dream' long before the term was coined," said Mendoza. "As businesses owners, they put incredible pressure on their shoulders to succeed, not just for themselves, but for the good of their families. The good news is they actually know to whom they want to transition their businesses, as part of their dream in providing for their families. They just need to understand the advantages of having a formal succession plan, the information and tools to help improve their ability to achieve that dream," he concluded.

The collaboration with ALPFA is a key component of MassMutual's Hispanic Fiscal Fitness Initiative, which includes partnerships with Latino non-profit business organizations across the country to help Hispanic business owners and professionals improve their financial health. MassMutual has commissioned research on Latinos' fiscal health in Houston, San Antonio and Fort Lauderdale. The research just unveiled represents its first comprehensive analysis of Latino business owners at a national level.


SPAWAR System Center Pacific Science, Technology, Engineering and Mathematics (STEM) outreach


Black Bean Mango Salad

When you’re looking for an easy, refreshing salad that leaves your hunger satisfied, reach for this quick Black Bean and Mango Salad. Filled with tender, creamy GOYA® Black Beans, r ipe, f r e s h l y c h o p p e d m a n g o a n d r u b y r e d G O Y A ® P i m i e n t o s , this protein-packed salad is perked up with a tangy lemon a n d o l i v e oil dressing. With only 10 minutes, start to finish, this is a recipe that fills up your stomach, not your time.Ingredients1 can (15.5 oz.) GOYA® Black Beans, or GOYA® Low-Sodium Black Beans, drained and rinsed1 mango, finely chopped (about 1 cup)

La Cocina



1 jar (4 oz.) GOYA® Fancy Pimientos, drained and finely chopped1 tsp. finely chopped fresh cilantro1 tbsp. GOYA® Extra Virgin Olive Oil1 tbsp. GOYA® Lemon Juice1 tsp. GOYA® Salsita Chipotle

H o t S a u c e (optional)½ tsp. GOYA® A d o b o A l l -P u r p o s e Seasoning with PepperDirections1. In small bowl, mix together olive oil, lemon juice, hot sauce (if desired), and Adobo. 2. Pour olive

oil mixture over black bean mixture; stir to combine. Serve chilled or at room temperature. (Note: This salad can be stored, covered, in the refrigerator, for up to 1 week.)Serves 4Prep time: 10 Min.Total time: 10 Min.

RecyclingBy Goya Recipes, www.goya.comof electronics, the Federal Government,

will now be the Nation’s most responsible user of electronics. The steps outlined in the report will ensure that government leads by example and that the billions of dollars in IT equipment the government

cycles through annually will be either reused or recycled properly,” said GSA Administrator Martha Johnson.

"Our goal at Dell is to deliver the highest quality and most efficient products to our customers with the least environmental impact," said Michael Dell, chairman and CEO, Dell Inc. "Last fiscal year, we diverted more than 150 million pounds of end-of-life electronics globally from landfills, and we are well on our way to meeting our goal of recycling 1 billion pounds by 2014. We encourage everyone in our industry to commit to easier, more responsible recycling as we all work to protect our planet."

“To be recognized by the EPA for responsible e-waste recycling is an honor for Sprint and a chance to build on our industry-first Electronics Stewardship Policy,” said Sprint CEO Dan Hesse. “Our current policy and

today’s commitment with the EPA highlights our goal to handle electronic waste holistically – from product design to disposal – and is another proof point to our broader commitment to sustainability innovation.”

“At Sony, any product we make and put our name on, we will take back and recycle in the most responsible manner,” said Mark Small, Vice President for Corporate Environment, Safety and

H e a l t h . “ ‘ We M a k e It, We Take It Back’ has been Sony’s policy since 1995. This partnership – in coordination with the EPA and other stakeholders

– will help us reach our “Road to Zero” goal, Sony’s vision of zero waste and zero environmental impact throughout the complete life cycle of all our products and related activities.”

M o r e i n f o r m a t i o n on the EPA and industry collaboration: http://www.epa.gov/electronicsstrategy

M o r e i n f o r m a t i o n o n G S A’s e l e c t r o n i c stewardship goals and promoting federal agencies’ purchasing Environmentally Preferable Products: http://

www.gsa.gov/portal/content/187053


Individuals and businesses dropped off their unwanted electronic equipment at the recent Kahala Mall

e-waste recycling event


Latin Business Hawaii, Hawaii Hispanic News & New Hope Oahu Nueva Esperanza

Invite You To Our Hispanic Heritage

Month Prayer Breakfast

at the

New Hope Christian Center

(290 Sand Island Access Rd)

Wednesday, September 14, 2011 7:00am – 8:30am

This breakfast meeting will bless the National Hispanic Heritage

Month events celebrated in Hawaii this year on Military Bases, in Federal Agencies and in our Civilian Communities statewide

Breakfast Donation: $10/person

Please RSVP (808) 744-7225 or [email protected]

** Net proceeds will go to LBH Keiki-To-Kollege Scholarship Fund **

hawaii hispanic news august 2011 issue

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