has advertising come of age?
DESCRIPTION
On the 21st Anniversary of the Brisbane Advertising Association, Darren Woolley, Managing Director, TrinityP3 addresses the question "has advertising come of age?" Advertising is the second oldest profession in the world, with modern ad agencies coming into existence more than 150 tears ago, but the digital revolution is fundamentally changing the way advertising is practiced. In the face of these changes is advertising a adolescent, a mature adult or older?TRANSCRIPT
Has advertising come of age? Brisbane Advertising Association - June 4, 2010
Teen, adult or older?
Potential & possibility
Mature & dynamic
Wise & experienced
Sullen & sulky
Arrogant & angry
Grumpy & irrelevant
1. Takes responsibility for decisions & actions
2. Established clear identity & position
3. Become financially independent
Wise & experienced
Grumpy & irrelevant
Mature & dynamic
Arrogant & angry
Potential & possibility
Sullen & sulky
• Prove the business value of advertising
• Demand a more sustainable remuneration
• Clearly differentiate roles and responsibilities
The opportunity?
marketing management consultants
TrinityP3 Pty Ltd Sydney
+612 8399 0922 Melbourne
+613 9682 6800 Hong Kong
+852 3589 3095 Singapore
+65 6884 9149
[email protected] www.trinityp3.com
Thank you
marketing management consultants