harrah's: marketing collateral

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Page 1: HARRAH'S: Marketing Collateral
Page 2: HARRAH'S: Marketing Collateral
Page 3: HARRAH'S: Marketing Collateral

;)

choosem e a n s s o m e t h i n g t h a t ’ s r i g h t 4 U ;)

plan rechargechoose

convenienceh a r r a h ’ s m e a n s

Time is Money

Save both! …by holding your event in Atlantic City,

the closest, most convenient event destination in the region.

AC is just a train, plane or bus ride away. And once you get here, bounce from one Harrah’s property to the next –

on foot, or by complimentary shuttle.

excitementh a r r a h ’ s m e a n s

Shoot to Thrill

What’s in it for you?

Maybe it’s the rejuvenation of a luxury spa, or the flavor of fine cuisine, the rush of a new purchase,

or the raw energy of a live show.

At Harrah’s, your personal bliss awaits.

Guests looking for action will find it in the clubs, at the gaming tables, and on the boardwalk of Atlantic City – which, true to its motto,

is Always Turned On…

Need we say more? ;)

valueh a r r a h ’ s m e a n s

Here’s the Deal

We all want to maximize spend, whether it’s on stocks or socks. So check this out.

When you partner with Harrah’s, you partner with five, first-class business resorts. What’s ours, is yours.

Plus, we help you make the most of all your resources.

We work with you. We evaluate your needs.

And we help you custom-design the ideal event experience, just 4 U.

varietyh a r r a h ’ s m e a n s

Variety is the Spice of Life

…so add a dash to your event!

Harrah’s has such a wide variety of spaces, restaurants, shops, amenities, activities, accommodations, shows, clubs, sights and services…

OMG the choices are almost overwhelming!

But no worries – we’ve got effective, online planning tools to help you weigh your options.

Page 4: HARRAH'S: Marketing Collateral

;)

1 GOLF COURSE4 SPAS4 CASINOS5 RESORTS24/7 SERVICE49 RESTAURANTS & LOUNGES55 MEETING ROOMS184 SHOPS6823 HOTEL ROOMS15,000 MAX CAPACITY 189,000 SQ FT OF FUNCTION SPACE INFINITE POSSIBILITIES

Here’s the DealWe all want to maximize spend, whether it’s

on stocks or socks. So check this out.When you partner with Harrah’s, you partner

with five, first-class business resorts. What’s ours, is yours.

Plus, we help you make the most of all your resources.

We work with you. We evaluate your needs.

And we help you custom-design the ideal event experience, just 4 U.

valueh a r r a h ’ s m e a n s

Variety is the Spice of Life…so add a dash to your event!

Harrah’s has such a wide variety of spaces, restaurants, shops, amenities, activities,

accommodations, shows, clubs, sights and services… OMG the choices are

almost overwhelming!

But no worries – we’ve got effective, online planning tools to help you weigh your options.

varietyh a r r a h ’ s m e a n s

Time is MoneySave both!

…by holding your event in Atlantic City, the closest, most convenient event destination

in the region.

AC is just a train, plane or bus ride away. And once you get here,

bounce from one Harrah’s property to the next – on foot, or by complimentary shuttle.

convenienceh a r r a h ’ s m e a n s

Shoot to ThrillWhat’s in it for you?

Maybe it’s the rejuvenation of a luxury spa. Or the flavor of fine cuisine. The rush of a new purchase,

or the raw energy of a live show. At Harrah’s, your personal bliss awaits.

Guests looking for action will find it in the clubs, on the gaming tables, and on the boardwalk of

Atlantic City – which, true to its motto, is Always Turned On…

Need we say more? ;)

excitementh a r r a h ’ s m e a n s

Page 5: HARRAH'S: Marketing Collateral

tap into our network

As you plan your meeting, take advantage of our full portfolio of properties, and make

the most of all Harrah’s has to offer.

We can help you mix and match venues to create the perfect agenda, based on your

unique needs.

Maybe… You hold your Conference at Bally’s…

But have the opening reception at The Pool… An employee golf outing at Atlantic City Country Club… Stay overnight at Caesars…

Catch a show at the House of Blues, and one night…

Hold a Dine-Around at all of our various restaurants.

Whatever you dream up, it’s all good! And it’s all Harrah’s.

;)

for more information, contact your sales consultant:

Harrah’s Entertainment 609-340-2150

[email protected]

* Atlantic City Convention Center (ACCC) is not a property of Harrah’s Entertainment, but we frequently partner with the ACCC.

highlights function food & beverage accommodations space outlets

Atlantic City Country Club

• Over 100 years of excellence

• #1 Public/Daily Fee Golf Course in NJ (Golfweek)

• 11 customizable spaces

• Luxurious Bridal Suite

• Tap Room Bar & Grille with fairway views

• Voted Best Brunch (Philadelphia Magazine)

Bally’s • The Spa at Bally’s• Multiple themed casinos

• 33 spaces, all on one floor• 80,000 sq ft

• 12 restaurants, including Arturo’s and Red Pearl

Caesars • Skybridge to The Pier Shops

• Dusk: new nightclub presented by DJ AM

• 24,000 sq ft • Circus Maximus:

renovated theater, 1500+ stadium-style seats

• 10 restaurants, including Morton’s The Steakhouse and Mia

• More dining at The Pier

Showboat/ House of Blues

Harrah’s Resort

• Indoor Mardis Gras parade

• Foundation Room: VIP dining and seating

• Elizabeth Arden Red Door Spa

• Concert Venue: 1,200+ capacity, tiered seating

• House of Blues Music Hall: 2,000+ capacity

• Club Harlem Ballroom: 9,300 sq ft

• Ballroom: 17,000+ sq ft, splits into 7 sections

• The Pool: indoor oasis by day, party spot by night

• 10 outlets, including House of Blues Restaurant and Casa di Napoli

• 10 restaurants, including McCormick and Schmick’s, and Temptations featuring Jacques Torres

Atlantic City Convention Center *

• One of East Coast’s largest Convention Centers

• Boardwalk Hall: 14,500 capacity

• 45 meeting rooms• 500,000 sq ft, on

31-acre site

• Ovations catering services• Award-winning

architectural design

• Stay & Play packages• AC ranked among Top 10 Golf Cities

in US (Forbes Traveler)

• 1,750 guest rooms/suites• Spectacular ocean views

• 1,144 guest rooms/suites• 3 towers • Completely renovated overnight

accommodations

• 1,329 guest rooms/suites• 3 towers • House of Blues Studio Suites:

chic, loft-style décor

• 2,590 guest rooms/suites• Largest committable room block in AC• Waterfront Tower Hospitality Suites

• Home to the largest solar rooftop in the US

• Connected to AC Rail Terminal• Close to all Harrah’s properties

Page 6: HARRAH'S: Marketing Collateral

choosem e a n s s o m e t h i n g t h a t ’ s r i g h t 4 U ;)

choose

Page 7: HARRAH'S: Marketing Collateral

highlights

• Casinos: multiple, themed

casinos, including the Wild Wild West

• The Spa at Bally’s: award-winning resort-style spa, 7 indoor whirlpools

• Nightlife: Blue Martini, Preview, Mountain Bar

• The Ridge: casual, no-rules, low-limit gambling lounge

• Bikini Beach Bar: summertime fun, nightly entertainment

function space

• 33 versatile meeting rooms• 80,000 sq ft of function

space• Extremely convenient

meeting space layout – all on one floor

• Talented Catering, Entertainment and Communication team

• Boardwalk Hall: well within walking distance, the state-of-the-art special events arena holds up to 14,800 attendees, and meets present-day production standards

food & beverage outlets

12 restaurants, including:• Arturo’s • The Reserve• Red Pearl• The Fulu Noodle Bar• Virginia City Buffet

accommodations

• 1,750 guest rooms/suites• Spectacular ocean views• 3 towers• Garden Rooms: 500 sq ft

of space, 32” plasma TVs, light wood tones and rich colors, chic, contemporary feel

• Recently completed overnight accommodation renovations in both the Dennis and Garden towers

w e l o v e w h a t y o u l o v eArrive at Park Place & Boardwalk – America’s most prestigious address, and home to Bally’s.

Bally’s is just steps away from all things Atlantic City, like the beach, the Boardwalk, the Convention Center and The Walk – featuring 100 famous, name-brand outlet stores.

Plus, there’s The Spa at Bally’s right in the hotel casino, featuring 40,000 square feet of pure indulgence and relaxation.

Whatever you’re in the mood for, you’ll find it – at Bally’s.

VALUE

CONVENIENCE

VARIETY

EXCITEMENT

Page 8: HARRAH'S: Marketing Collateral

VALUE

CONVENIENCE

VARIETY

EXCITEMENT

c a p a c i t i e s a n d d i m e n s i o n s Class Hollow Exhibit Square Ceiling Theatre Room Banquet Reception U Shape Square 8'x10'/10'x10' Feet Dimensions Height

Grand Ballroom 1,760 1,029 1,120 1,950 – – 103/77 14,432 164'x88' 16' Marlborough A 190 96 100 150 57 64 9/8 1,508 58'x26' 16' Marlborough B 264 135 150 200 62 72 15/10 2,088 58'x36' 16' Marlborough C 198 126 100 150 57 64 10/10 1,508 58'x26' 16' Marlborough ABC 648 408 350 500 102 126 38/28 5,104 58'x88' 16' Blenheim 558 342 400 480 100 124 38/28 4,928 56'x58' 16' Dennis A 108 60 90 120 45 54 8/7 1,242 46'x27' 16' Dennis B 162 105 120 160 48 60 8/8 1,564 46'x34' 16' Dennis C 108 75 90 120 45 54 8/8 1,242 46'x27' 16' Dennis ABC 450 285 300 400 88 106 31/23 4,048 46'x88' 16'Bally Room 348 180 340 610 90 102 31/27 6,231 67'x93' 15'11"/9'9"Ocean Ballroom 1,065 780 800 1,180 – – 82/69 12,103 148'x93'x80' 14' Ocean A 486 378 350 520 101 122 39/30 5,301 57'x93' 14' Ocean B 579 450 450 625 95 124 43/38 6,402 104'/90'x80'/66' 14'Garden Combination 300 204 200 305 90 102 15/12 3,108 37'x84' 12'Park Combination 276 192 180 280 86 94 11/11 2,812 37'x76' 12'Versailles Room Boardroom for 20 People – – – – – 703 37'x19' 12'Traymore Ballroom 1,200 800 850 1,200 – – 90 13,000 – – Traymore A 400 300 275 400 100 125 30 4,300 50'x72' 18' Traymore B 400 300 275 400 100 125 30 4,300 50'x72' 18' Traymore C 400 300 275 400 100 125 30 4,900 60'x80' 18'Shelburne Boardroom for 20 People – – – – – 1,200 45'x27' 18'

for more information, contact your sales consultant: Harrah’s Entertainment l 609-340-2150 l [email protected]

Page 9: HARRAH'S: Marketing Collateral

highlights

• Dusk: brand new,

10,000 sq ft nightclub, with 800 person capacity, underwater vibe, multilayered, undulating, LED ceiling and music by DJ AM

• More Nightlife: martinis at The Continental, pints at Trinity Irish Pub and the most sports action at Game On!

• Gaming: Caesars is the authority on table game action and features the highest limits on the East Coast

• Location: center of the Boardwalk, on the ocean, blocks from Convention Center, connected to The Pier Shops

function space

• 24,000+ sq ft of ballroom

and meeting space, as well as non-traditional space for special functions

• Palladium Ballroom: 17,135 sq ft, with generous pre-function space

• Circus Maximus: completely renovated theater, with 1500+ stadium-style seats and very intimate feel, ideal for an impressive General Session; stage has hosted performances by Jerry Seinfeld, Jay Leno and Sheryl Crow

• Glamorous settings, with the Caesars signature grandeur and lavishness

• Award-winning catering and technical service

food & beverage outlets

10 restaurants, including: • Mia by Georges Perrier

and Chris Scarduzio• Morton’s The Steakhouse• Kwi Restaurant &

Noodle Bar• Primavera• The Bacchanal• Nero’s

More restaurants at The Pier, including:• Buddakan by Stephen Starr• The Continental• Sonsie• Phillips Seafood• Souzai Sushi & Sake

accommodations

• 1,144 guest rooms/suites• 3 towers• Recently completed

multi-million dollar overnight accommodation renovation to pamper event attendees

t h e l i f e y o u w e r e m e a n t t o l i v eAt the center of the Boardwalk, in the thick of the action, the glory and opulence of

Ancient Rome come alive at Caesars.

Our skybridge will lead you to The Pier Shops at Caesars for the best shopping this side of the Mediterranean. Our new Qua Baths & Spa features elegant Roman baths and

a new rooftop pool that will take your spa experience to a whole new level.

Come. See. Conquer.

VALUE

CONVENIENCE

VARIETY

EXCITEMENT

Page 10: HARRAH'S: Marketing Collateral

VALUE

CONVENIENCE

VARIETY

EXCITEMENT

for more information, contact your sales consultant: Harrah’s Entertainment l 609-340-2150 l [email protected]

c a p a c i t i e s a n d d i m e n s i o n s Class Square Ceiling Theatre Room Banquet Reception U Shape Feet Dimensions Height

Palladium 1,700 1,000 1,100 2,000 – 17,135 115'x149' 20'6"x12'4" Palladium A 500 300 310 600 – 5,405 115'x47' 20'6"x12'4" Palladium B 650 400 460 800 – 6,440 115'x56' 20'6"x12'4" Palladium C 550 300 330 600 – 5,290 115'x46' 20'6"x12'4" Palladium Prefunction 600 – 4,500 40'x60' Neptune 50 30 40 80 18 623 26'5"x20' 12'6"Mars 50 30 40 80 18 635 27'x23'5" 12'6"Venus 50 30 40 80 18 635 27'x23'5" 12'6"Jupiter 50 30 40 80 18 658 27'x23'5" 12'6"Empire B 100 60 70 90 40 1,134 56'5"x20' 11'5" Apollo 40 20 30 40 15 490 24'5"x20" 11'5" Zeus 50 30 40 50 15 644 32'x20' 11'5"Empire A 320 200 200 280 – 3,270 133'5"x24'5" 11'5" Tiberius 125 80 90 110 35 1,262 51'5"x24'5" 11'5" Spartacus 50 30 40 65 25 698 28'5"x24'5" 11'5" Romulus 50 30 40 65 25 698 26'5"x23'5" 11'5" Octavius 45 25 30 45 15 612 25'x24'5" 11'5"Circus Maximus 1,500

Circus Maximus

Page 11: HARRAH'S: Marketing Collateral

e v e r y o n e p l a y s a p a r tWhat makes a resort “world-class?”

Certainly top notch services, fine dining, ample recreation, headline entertainment and of course, luxurious guest rooms.

Harrah’s Resort has it all – and more – set against a beautiful marina backdrop.

Harrah’s Resort is home to The Pool – a year-round tropical entertainment complex. Plus, the resort boasts the tallest hotel tower in Atlantic City, featuring

The Lights, the world’s largest LED video display – a must-see AC attraction.

highlights • Elizabeth Arden Red Door

Spa: poolside and in-room massages, full-service beauty boutique

• Fitness Center: 40+ state-of-the-art machines

• Nightlife:The Pool, Eden Lounge and X-Bar (open 24 hrs)

• Poker Room: host to World Series of Poker events year-round

• Dining: gourmet and casual options, live cooking stations at Waterfront Buffet, Temptations featuring unique creations by celebrity chocolatier Jacques Torres

function space

• The Pool: 174,000+ sq ft,

multi-use venue, indoor tropical oasis by day and chic party spot by night

• Ballroom: 17,000+ sq ft, splits into 7 sections

• Concert Venue: accommodates 1,200+; dramatic, tiered theater seating

food & beverage outlets

10 restaurants, including:• The Waterfront Buffet• McCormick and Schmick’s

Seafood Restaurant• Temptations• Polistina’s Italian Ristorante• The Steakhouse

accommodations

• 2,590 guest rooms/suites• Spectacular views of the

marina and the coast• Largest committable room

block in Atlantic City, under one roof, on any given night

• Waterfront Tower Hospitality suites exceed expectations of all VIPs

VALUE

CONVENIENCE

VARIETY

EXCITEMENT

Page 12: HARRAH'S: Marketing Collateral

VALUE

CONVENIENCE

VARIETY

EXCITEMENT

for more information, contact your sales consultant: Harrah’s Entertainment l 609-340-2150 l [email protected]

c a p a c i t i e s a n d d i m e n s i o n s Class Exhibit Square Ceiling Theatre Room Banquet Reception 8'x10' Feet Dimensions Height

Ocean City Room 100 40 50 80 8 1,161 50'x30' 10'Longport Room 60 40 50 60 – 903 50'x30' 10' OC/LP Combined 160 120 120 150 15 2,064 60'x50' 8'10"

Gallery – – – 500 – 4,394 20'x163' 11'Atlantic City Ballroom 1,200 650 800 1,300 100 13,200 168'x81' 10' Section A 300 150 150 300 25 3,078 38'x81' 10' Section B 300 175 200 300 25 3,402 42'x81' 10' Section C 300 175 200 300 25 3,402 42'x81' 10' Section D 300 175 200 300 25 3,321 41'x81' 10'

Brigantine Room 225 150 250 350 27 4,144 56'x74' 11'6"The Concert Venue 1,200 – – – – – – –Ventnor Room 40 30 40 40 – 638 23'x22' 8'10"Cape May Room 30 20 30 30 – 506 24'x22' 8'10" V/CM Combined 70 50 50 80 – 1,144 52'x22' 8'10"

The Concert Venue

s f a s d

Page 13: HARRAH'S: Marketing Collateral

w h e r e b o u r b o n s t r e e t m e e t s t h e b o a r d w a l k

At Showboat, you get two high-energy venues in one!

One of the most spectacular hotels in New Jersey, Showboat features a Mardi Gras-themed casino with the hottest table games on the Boardwalk. Plus, Showboat is the proud home

to House of Blues – the world famous entertainment mecca.

Blending music, food, art and southern hospitality, Showboat and House of Blues make a special destination for any private event.

highlights

• “The Show”: Showboat’s

indoor Mardi Gras parade• House of Blues Music Hall:

legendary venue features world-class entertainment

• Vive Day Spa and Salon: 3,500 sq ft luxury spa and full-service hair and nail salon

• Nightlife: Masque Bar, Spirit Bar, 12 Bar and Club Worship

• Foundation Room: members enjoy priority seating and exclusive dining options (fireside lounge, decadent dining rooms, five exotic prayer rooms, live entertainment with VIP seating, special menu)

function space

• House of Blues Music Hall:

capacity of 2,000+, edgy, rock-n-roll style; perfect for a large general session, new product introduction, or an unforgettable opening reception

• 9,300 sq ft Club Harlem Ballroom breaks into two convenient sections

• Spaces can accommodate every need, and create a memorable experience in a truly unique atmosphere

food & beverage outlets

10 restaurants, including:• House of Blues Restaurant• Casa di Napoli • Rib and Chophouse• Canal Street Bread &

Sandwich Co.• French Quarter Buffet

accommodations

• 1,329 guest rooms/suites• 3 towers• Artfully themed to New

Orleans• House of Blues Studio

Suites: chic loft-style bedrooms, multi-jet spray, glass-enclosed shower, 360-degree conversation zone and 42” plasma screen

• Bourbon Tower Suites: flat-screen TVs, iPod compatibility, Sirius™ satellite radio, DVD player, whirlpool tub for two, full wet bar with wine chiller

VALUE

CONVENIENCE

VARIETY

EXCITEMENT

Page 14: HARRAH'S: Marketing Collateral

VALUE

CONVENIENCE

VARIETY

EXCITEMENT

for more information, contact your sales consultant: Harrah’s Entertainment l 609-340-2150 l [email protected]

c a p a c i t i e s a n d d i m e n s i o n s Class Square Ceiling Theatre Room Banquet Reception U Shape Feet Dimensions Height

House of Blues Music Hall Music Hall 1,280 350 500 2,000 150 20,530 – – MH Floor 1 660 350 500 1,750 150 12,330 90'x137' 12' MH Balcony 620 – – 200 – 8,200 82'x100' 20'

Club Harlem Ballroom CHB 600 250 400 850 100 9,023 – – CHB - A 300 150 250 550 75 5,313 77'x69' 10' CHB - B 250 50 150 300 40 3,710 70'x53' 10'

Foundation Room FDR 40 25 65 300 – 7,600 50'x152' 10' Apollo 40 20 30 40 15 1,406 37'x38' 10'

Club Worship Club Worship 80 50 60 400 45 7,332 – – 1st Floor 80 50 60 200 45 1,806 42'x43' 30' 2nd Floor – – – 50 – 1,650 33'x50' 10' 3rd Floor – – – 150 – 3,876 68'x57' 10'

House of Blues Restaurant – – 250 400 – 4,750 50'x95' 10'New Orleans Ballroom 700 500 800 950 250 13,440 70'x192' 20'Heart and Soul Room 100 75 100 250 35 5,240 59'x85'/15'x15' 10'

House of Blues Music Hall – 1st Floor

Page 15: HARRAH'S: Marketing Collateral

highlights

• One of the oldest and

most prestigious golf clubs in the nation— and the birthplace of the “birdie”

• Named #1 Public/Daily Fee Golf Course in NJ by Golfweek

• Named in “Top 100 Courses You Can Play” by Golf Magazine

• Century old Tap Room Bar & Grille named one of the Top 50 19th holes in the country by Golf Magazine

• Voted Best Brunch by Philadelphia Magazine

function space

• 11 meeting spaces, plus

a luxurious, 260 sq ft Bridal Suite

• Flexible space to accommodate up to 300 individuals

• Every space features updated, comfortable furnishings, and state-of-the-art audio/visual equipment

• Courteous and professional staff

food & beverage outlets

• Tap Room Bar & Grille • Outdoor seating on patio

with spectacular view overlooking the bay and Atlantic City skyline

• Intimate as well as spacious historic banquet rooms

• Breakfast, lunch, dinner or late night fare, with sweeping fairway views

• Sunday Brunch features live entertainment and complimentary valet parking

• Award-winning culinary team

accommodations

• Stay & Play packages

available with accommodations at Harrah’s Resort, Caesars, Showboat or Bally’s Atlantic City

• Atlantic City ranked among Top Ten Golf Cities in the US by Forbes Traveler

• Private lessons available to sharpen your game and lower your handicap

• Host of 6 USGA major championships

p l a y a r o u n d w i t h h i s t o r yBreathtaking natural beauty.

Spectacular banquet and wedding spaces.

The finest food, and service.

Experience over 100 years of excellence, at Atlantic City Country Club.

VALUE

CONVENIENCE

VARIETY

EXCITEMENT

Page 16: HARRAH'S: Marketing Collateral

VALUE

CONVENIENCE

VARIETY

EXCITEMENT

for more information, contact your sales consultant: Harrah’s Entertainment l 609-340-2150 l [email protected]

r o o m d i m e n s i o n s Banquet Square Dimensions Ceiling Feet Height Tap Room Bar & Grille 80 1,550 25'x62' 7'1"Bay Room 30 442 17'x26' 8'10"Green Room 30 480 20'x24' 9'7"Terrace Room 50 918 17'x54' 9'1"Outside Patio 110 2,480 –

Main Dining Area (divides into 3 sections) 3,470 Main Dining Room 150 1,628 27'6"x59' 9'10" Bar Corner 60 1,092 39'x28' 9' Front Corner 60 750 25'x30' 9'

Sonny Fraser Room 35 532 19'x28' 9'7"McDermott Room 36 784 22'x28' 8'5"Leo Fraser Conference Room 14 784 18'x23' 9'10"

Page 17: HARRAH'S: Marketing Collateral

planm e a n s r i g h t p l a c e 4 f a c e 2 f a c e ;)

plan

Page 18: HARRAH'S: Marketing Collateral

tap into our network

As you plan your meeting, keep in mind all of the destinations, resources and opportunities available to you, in one partner: Harrah’s.

We have five beautiful destinations in Atlantic City. Why limit yourself to a single one? Take advantage of our full portfolio of properties, and make the most of all Harrah’s has to offer.

We can help you mix and match venues to create the perfect agenda, based on your unique needs.

Maybe… You hold your conference at Bally’s…

But have the opening reception at The Pool… An employee golf outing at Atlantic City Country Club…

Stay overnight at Caesars… Catch a show at the House of Blues, and…

Hold a Dine-Around at all of our various restaurants.

Whatever you dream up, it’s all good! And it’s all Harrah’s.

VALUE

CONVENIENCE

VARIETY

EXCITEMENT

Page 19: HARRAH'S: Marketing Collateral

f a c e 2 f a c e ;)Remember when “PDA” meant “public display of affection,” and you still had feeling in your thumbs?

Now, your PDA means staying connected to virtually everything. But virtual communication can only go so far. Sometimes we need to put down our “crackberrys” and get real; because there is no substitute for face-to-face communication.

Real, live, face-2-face meetings lead to:

Trusting, long-lasting connections => GROWTH

Strengthened relationships => SUSTAINED SUCCESS

Improved communication => INCREASED PRODUCTIVITY + happiness :)

At Harrah’s, it is our privilege to host your important business meetings, conferences and special events.

It is our job to ensure we deliver the results you and your clients expect.

VALUE

CONVENIENCE

VARIETY

EXCITEMENT

for more information, contact your sales consultant: Harrah’s Entertainment l 609-340-2150 l [email protected]

Page 20: HARRAH'S: Marketing Collateral

d e s t i n a t i o n a c

Located in the heart of the northeast, and within easy driving distance of a third of the entire US population, Atlantic City is a most convenient event destination – whether you travel by car, bus, train or plane.

The Atlantic City International Airport is located just minutes from the city, and offers shuttle, taxi and rental car transportation. Philadelphia International Airport is a quick, 60-minute drive or shuttle ride. Modern rail service is provided by New Jersey Transit. And major interstate highways connect to the Atlantic City Expressway, so there is frequent bus service from New York City, Philadelphia, Boston, Baltimore and Washington, DC via all major carriers.

Plus Amtrak’s Atlantic City Express Service (ACES) train runs directly between Atlantic City and New York.

Within the city, everything is readily accessible via public transportation on New Jersey Transit buses. Many attractions are located along the Boardwalk, or just blocks from it, which makes walking a convenient and healthy alternative. Jitneys, which are 13-passenger mini-buses, travel the entire city, 24/7, running the length of Pacific Avenue. The Harrah’s Entertainment Total Express Shuttle service runs between all Harrah’s properties.

Atlantic City

Atlanta

Boston

New York CityPhiladelphia

Baltimore

Washington, D.C.

From Baltimore

152 miles – 2 hrs, 24 mins

From Washington D.C.

191 miles – 3 hrs, 12 mins

From Boston

1 hr, 25 mins via Spirit Airlines

From New York City

2 hrs, 48 mins via Amtrak ACES

From Atlanta

1 hr, 48 min via AirTran

From Philadelphia

62 miles – 1 hr

VALUE

CONVENIENCE

VARIETY

EXCITEMENT

Page 21: HARRAH'S: Marketing Collateral

VALUE

CONVENIENCE

VARIETY

EXCITEMENT

for more information, contact your sales consultant: Harrah’s Entertainment l 609-340-2150 l [email protected]

Page 22: HARRAH'S: Marketing Collateral

c o d e g r e e n

At Harrah’s Entertainment, committing to the environment is in our code.

In 2003, we developed a comprehensive CodeGreen program to aggressively and creatively address our environmental responsibilities, through everyday innovation.

Our approach is simple:

Make immediate changes. Fully engage our team members. Integrate holistic, long-term, environmentally-friendly solutions for our products, equipment, and facilities.

CodeGreen teams at each Harrah’s property work hard to reduce natural resource use, conserve energy, and promote reuse and recycling. Over the last five years, we’ve implemented 74 major conservation projects across our entire organization. Those projects have reduced Harrah’s carbon emissions by the equivalent of 164,440 barrels of oil, and counting.

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Page 23: HARRAH'S: Marketing Collateral

Harrah’s has developed green programs to:

• Install energy-efficient indoor and outdoor lighting, and reduce lighting usage

• Improve efficiency and effectiveness of air-handling systems

• Retrofit equipment with energy-efficient upgrades

• Reduce water consumption in laundry facilities

• Upgrade guestroom thermostats

• Replace technological controls with advanced energy-saving sensors

• Install lower water flow controls in guest areas

• Incorporate comprehensive recycling programs

• Train employees on environmentally-friendly practices

As an industry leader in environmental sustainability and energy conservation, Harrah’s has earned a few outstanding awards, including the prestigious Region 2 EPA Environmental Quality Award – the highest recognition presented to the public by the EPA. Harrah’s also became the first casino company to join the EPA’s Climate Leaders. Our CodeGreen campaign has received numerous awards, including the American Gaming Association’s Best Public Affairs Campaign, the PRSA Pepperpot Communications Award and the HSMAI Gold Adrian Award in the Public Relations category.

…and it’s only the beginning.

Harrah’s is now building on our early successes, and conducting an ongoing company-wide inventory of energy and resource usage, to determine which programs can be ramped up to most effectively further environmental conservation and sustainability – each and every day.

g r e e n a c

Atlantic City has also become a shining example of what can be accomplished by relying on the wind and sun for energy. The Atlantic County Utilities Authority implemented a Jersey-Atlantic Wind Farm – the only coastal and urban wind farm in the country. And the Atlantic City Convention & Visitors Authority recently installed the largest single, roof-mounted solar power system in the United States on top of the Atlantic City Convention Center.

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for more information, contact your sales consultant: Harrah’s Entertainment l 609-340-2150 l [email protected]

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a t l a n t i c c i t y w e d d i n g s l o v e ’ s g r e a t e s t c e l e b r a t i o n s

h a p p e n h e r e …

Imagine your dream wedding, and we’ll make it a reality. Each of our destinations suits a different personality.

Discover Harrah’s Resort. Whether you prefer a poolside wedding surrounded by lavish tropical gardens, or the elegance of the Atlantic City Ballroom, the impeccable taste and attention to detail will ensure a fabulous day.

For the bride and groom who march to a funkier beat, nothing tops the hip, trend-forward wedding settings at Showboat and the House of Blues. From the magnificent House of Blues Music Hall to the exotic and intimate atmosphere of the Foundation Room, a one-of-a-kind celebration awaits.

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Your day must be more than special – it must be magnificent! Caesars Atlantic City is the ideal location for a wedding of pure opulence and extravagance. Begin your new journey in the spectacular Palladium Ballroom or one of our more intimate banquet rooms.

Everyone wants their wedding to be remarkable. At Bally’s Atlantic City, we believe it should also be unique. Bally’s offers breathtaking venues, world-class cuisine, and experienced staff to assist you in creating an extraordinary day filled with joy – right on the world-famous beach and Atlantic City Boardwalk.

The couple planning a more traditional wedding will love the elegance of one of America’s oldest and most prestigious golf clubs, The Atlantic City Country Club. Let our experienced and professional staff guide you through every detail of your storybook wedding.

Harrah’s Entertainment is dedicated to helping all loving and committed couples plan the day of their dreams. We offer a supportive atmosphere and welcome those celebrating civil unions with exciting options for your commitment ceremony and celebration.

Whether you’re going for a big formal affair or a smaller, more intimate reception, we understand that when it comes to planning the perfect day, there are no compromises. So all of our properties offer amenities and wedding services to accommodate your every need. You’ll find all the charms and necessities of a traditional wedding, right in the heart of Atlantic City, and set against a backdrop of beautiful ocean views.

Harrah’s Atlantic City properties have all of this to offer, and more.

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for more information, contact your sales consultant: Harrah’s Entertainment l 609-340-2150 l [email protected]

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online event planner tools

Make life easier!

Use Harrah’s proprietary online event planning tools to help you plan, schedule and design your perfect event.

The tools help automate the event planning process in a very user-friendly way. They consolidate all of your options in one online spot, so you can easily access your event information and share it with others. Plus they provide visual control over the intended look and feel of your event.

Check out these exciting and innovative tools, and start making your event a reality at: www.harrahs.com/groups-meetings/atlantic-city.

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t h e m e e t i n g s c h e d u l e r

The Meeting Scheduler tool is designed to educate event planners, and assist with the planning process.

First, the Meeting Scheduler will walk you through a series of questions pertaining to your desired event at a Harrah’s Entertainment Atlantic City property. You can save your work to your online profile as you answer the questions, enabling you to start the process, and complete it at a later time.

Your answers will result in a step-by-step schedule, which can be imported into your Outlook or similar calendar. The schedule will remind you to take actions on an appropriate timeline, and it will provide contact information for a Harrah’s property representative.

t h e r o o m d e s i g n e r

The Room Designer tool works with the Meeting Scheduler to create visual suggestions that would best fulfill the anticipated requirements for any event. It pulls information from the Meeting Scheduler, and also asks additional questions to optimize your options.

The Room Designer tool takes into consideration the number of event attendees, dates, hotel room needs, desired property amenities, entertainment and audio/visual technology requirements when designing your ideal event experience. Ultimately, it creates a visual “map” of the most suitable meeting room(s), and allows you to arrange your event space. The completed room design image is printable, and can be converted into a .pdf file, allowing it to be easily emailed.

All information generated from the Meeting Scheduler and the Room Designer tools can be sent to an appropriate Harrah’s consultant, who then completes your booking.

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for more information, contact your sales consultant: Harrah’s Entertainment l 609-340-2150 l [email protected]

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value comparison

To get high quality at low cost, you’ve got to spend smart. So make the right choice, and hold your event in Atlantic City.

Harrah’s Atlantic City offers the finest dining, accommodations, entertainment, spaces and amenities – at a fraction of the cost of other major US event destinations. You get more value, for less! Now that’s a smart investment.

See for yourself…

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for more information, contact your sales consultant: Harrah’s Entertainment l 609-340-2150 l [email protected]

Average Food & Average Average Estimated Estimated Sleeping Beverage Audio/ Room Meeting Meeting Room Rate Per Person Visual Rental Fee Cost Cost For Per Day Per Day Cost Per Day Per Person 100 People

Atlantic City, NJ (Harrah’s Entertainment) $151 $98 $1500 Waived $506 $50,600

Norwich, CT (Foxwoods) $223 $106 $2000 $1000 $688 $68,800

Uncasville, CT (Mohegan Sun) $228 $96 $2000 Waived $648 $64,800

Boston, MA $223 $116 $3000 Waived $708 $70,800

Las Vegas, NV $201 $102 $2000 Waived $626 $62,600

New York, NY $285 $186 $3000 $2000 $992 $99,200

Orlando, FL $244 $115 $2000 Waived $738 $73,800

Scottsdale, AZ $225 $151 $2000 Waived $772 $77,200

Washington, DC $296 $120 $2500 Waived $857 $85,700

Assumptions: 100 person meeting for two days (two nights of sleeping rooms) Standard A/V set up (data projector, screen, cables, dress kit and stand) Meals: breakfast, lunch, a break each day

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rechargem e a n s f e e d UR s e n s e s ;)

recharge

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Harrah’s destinations serve the best food in Atlantic City, hands down. But it’s not just about the food, is it? It’s about the experience.That’s why we’ve designed our restaurants to be as rich with flavor, as the authentic fare they serve. Here’s a taste.

t e m p t a t i o n sFeel your willpower simply melt away as you follow the aroma of fresh brewed coffee to a world of pure temptations. Peruse signature palate pleasures including sumptuous, hand-crafted Jacques Torres chocolates available pre-packaged or individually. Indulge in gourmet cookies fresh from the oven, sip a sensual chocolate drink, served hot or cold, or journey to the Coffee Counter for a cup of liquid luxury from illy, the world’s finest Italian espresso coffee. Heavenly French pastries, fanciful cupcakes, decadent danish, specialty juices, wines, champagnes and gourmet gifts abound in this enticing enclave. What will tempt you?

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b u d d a k a nInstantly transport to an ancient Chinese village complete with rock gardens, thatched roofs and a dramatic twilight sky. A gigantic golden Buddha gazes over the 24-seat communal table made of glowing alabaster resin.The menu portrays an innovative interpretation of Modern Asian cuisine that matches the décor in creativity and inspiration. Indulge in this exotic Meat Packing District outpost relocated to AC.

m c C o r m i c k & s c h m i c k ’ sOften called “affordable upscale” or “upscale casual,” McCormick & Schmick’s Seafood Restaurant is uniquely designed to create an inviting, original and relaxed dining and bar atmosphere. The menu, printed twice daily, features a “Fresh List” of more than 30 seafood varieties from Alaska Halibut to New Zealand Grouper. With more than 80 preparations available, including world-class steaks, every guest is sure to find something to love.

h o u s e o f b l u e sServe your soul at the House of Blues Restaurant, which features a distinctive, progressive American menu, including delectable temptations inspired by southern favorites, infused with influences from the Pacific Rim. The décor is exotic and inviting, with French carved mahogany, Oriental carpets and intimate booths.

t h e c o n t i n e n t a lA clever mix of vintage elegance and vanguard sophistication, The Continental invokes the drama of the Rat Pack days on the Vegas strip. The space incorporates such unique retro elements as a sunken fire-pit lounge, populuxe bar and “outdoor patio” – all accented by a breathtaking view of the ocean. The global tapas menu showcases a variety of innovative dishes meant to be shared. And of course the martinis are an essential part of the experience.

m i aMajestic Roman columns, soaring ceilings and captivating décor set the stage for a great night out at Mia by Georges Perrier and Chris Scarduzio. Enjoy Italian and Mediterranean inspired classic dishes in the dining room, or take in the scene at the bar with our small plate menu, extensive wines by the glass and specialty cocktails. For happy hour, dinner or late night fun, join us at Mia, named one of the best restaurants in Atlantic City.

m o r t o n ’ s t h e s t e a k h o u s e

Morton’s The Steakhouse is renowned for its signature menu and legendary hospitality, setting a high standard for fine steakhouse dining. Sinatra and cocktails set the mood as generous portions of USDA prime aged beef or succulent seafood and classic steakhouse sides arrive at tables dressed in crisp linens. Guests indulge in martinis, world-class wines, generous porterhouses and decadent desserts. Private dining is available.

s o u z a i s u s h i & s a k eSouzai brings Atlantic City a premier sushi restaurant, featuring a wide variety of traditional menu items created by the famous Tommy Sushi. An extensive selection of cocktails, sakes, Japanese beers and wines round out Souzai’s mouthwatering plates of sushi, sashimi, tempura and yakitori. Come early... stay late... Souzai boasts the best scenery on The Pier with full, unobstructed views of the ocean, beach and downtown Atlantic City.

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for more information, contact your sales consultant: Harrah’s Entertainment l 609-340-2150 l [email protected]

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n i g h t l i f eFor the hottest dance clubs,

the chillest lounges, and a killer music scene…

Harrah’s is your guide to everything there is to do and see, in AC, after dark.

t h e p o o l a f t e r d a r kParty all night at The Pool, an ultra-chic indoor tropical oasis. Nominated as Best Superclub by Clubworld Magazine, and winner of the Best Bottle Service and Dance Club awards by AC Weekly, The Pool features three distinct party areas in 172,000 square feet. By day, guests relax poolside, enjoying cocktails, a massage or a light lunch. After dark, The Pool transforms into the hottest club scene in Atlantic City, with live DJ’s spinning all night long, celebrity guests and the best bottle service in the private cabanas and hot tubs. You never know who you’ll bump into at The Pool After Dark.

c l u b w o r s h i pYou’ll own the night at Club Worship, the three-level nightclub that offers an indulgent bar, the most tantalizing dance floor in town and exclusive, private VIP seating and bottle service. It’s everything you could desire in a night out on the town.

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d u s k DJ AM presents Dusk – the ultimate underworld playground at Caesars Atlantic City.

With an 800-person capacity, Dusk is located at Caesars, just steps from the Pier. Designed by world-renowned firm ICrave, Dusk is arranged in three concentric ovals, like the rings of a water droplet, around the main dance floor. Elevated stages, the VIP Ladies Lounge, a cryogenic cooling system, a multilayered, undulating, mesh LED ceiling, and music designed and dictated by DJ AM guarantee guests a premier nightlife experience.

h o u s e o f b l u e s House of Blues is more than just a music venue – it’s the premier music destination in Atlantic City, and a name known around the world. It’s synonymous with unforgettable music, southern-inspired cuisine and folk art. Plus soulful, southern hospitality means you’re sure to feel at home.

Hold your event in the House of Blues Foundation Room, an ultra-chic, members- only gourmet outlet. The fireside lounge, elegant dining options and live entertainment create the ultimate VIP atmosphere. And the membership gives you access to VIP concert seating, discounted hotel rooms, additional live entertainment and other rockin’ perks at House of Blues locations across the country.

b i k i n i b e a c h b a r Set your sights on a great beach experience at Bikini Beach Bar. Bikini Beach Bar offers breathtaking views of the sand, the sea, and some of the most beautiful suntans and scenery found along the shore. While you’re soaking it all in, enjoy tropical drinks, live entertainment, festive menus, plus fun-filled promotions, activities, and events, or if you choose, hours of rest and relaxation!

t h e l i g h t sIf you’re looking for eye candy, check out The Lights on the Waterfront Tower at Harrah’s Resort, the tallest structure in Atlantic City. Featuring four million square feet of contiguous LED lighting, The Lights is estimated to be the world’s largest video board. Digital content dazzles onlookers from sundown to sunrise, enhancing the already stunning Atlantic City skyline. It’s a must-see attraction in and of itself.

c - m a x Catch a show at Circus Maximus, our brand new theater and meeting space. Circus Maximus boasts more than 1500 plush, stadium-style seats, a full-service bar and a thumpin’ sound system.

c a s i n o s Live it up on a Harrah’s casino floor! Thousands of thrilling Harrah’s tables feature traditional favorites like Blackjack, Roulette, Mini-Baccarat and Craps. Slots and Keno parlors never fail to entertain. Our comfortable Poker Rooms have something for everyone, from beginning players to experts. And we always keep things fresh by constantly debuting the latest new games.

t h e p i e rThe Pier is one of the hottest places in Atlantic City to be when the sun goes down. Each hotspot has a vibe all its own. Catch the game and take in the vibrant bar scene at Game On. Enjoy an elegant cocktail at The Continental, or a frosty pint at The Trinity Pub. Whatever your mood, you’ll find an exciting and bustling place to hang out at The Pier after dark.

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for more information, contact your sales consultant: Harrah’s Entertainment l 609-340-2150 l [email protected]

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d a y l i f e

Everyone can find something to enjoy in this town.Explore Atlantic City’s many daytime delights…

a t l a n t i c c i t y c o u n t r y c l u bPlay a round with history and walk in the footsteps of champions at Atlantic City Country Club. Our legendary golf course was named the #1 Public/Daily Fee Golf Course in the state of New Jersey. Velvety fairways, spectacular banquet and wedding facilities, culinary delights, the century old Tap Room Bar and Grille and an extraordinarily accommodating staff maintain the club’s 100-year tradition of excellence. See why Atlantic City was ranked among the “Top 10 Golf Cities in America” by ForbesTraveler.com

q u a b a t h s & s p aRejuvenate at Qua Baths & Spa, which features traditional Roman baths, cascading waterfalls, and a new outdoor, rooftop pool that takes the spa experience to a whole new level. Qua’s $15 million luxury oasis is the ideal atmosphere for relaxed “Social Spa-ing,” as well as individual experiences.

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t h e b e a c hLife’s a beach…and Atlantic City’s clean, wide beaches offer a variety of fun-in-the-sand activities this summer. They’re free, too – no costly beach badges are needed. So grab your towel and sunscreen and head out for a day – or night – full of surfside activities. Thrill seekers can rent jet skis right off the Boardwalk, or charter a boat for a day of deep-sea or back bay fishing.

t h e b o a r d w a l kThe famous Atlantic City Boardwalk is a delightful and fun place to visit during the day. Lined with shops, restaurants and food stands, casinos and more, it’s a people watcher’s delight. On the north end of the Boardwalk is the Garden Pier Art Center & Historical Museum, where you can catch live performances. Further south, you’ll find the Ripley’s Believe It or Not Museum and the Amusement Park at the Steel Pier. Stroll the boards or ride in a rolling chair to enjoy the sights and sounds of Atlantic City. Walking tours are also available.

e l i z a b e t h a r d e n ’ s r e d d o o r s p aEscape through Elizabeth Arden’s Red Door Spa, a state-of-the-art sanctuary of service, sophistication and serenity, that can only be from Elizabeth Arden. Red Door is the absolute Best Casino Hotel Spa there is – it has awards to prove it. Luxuries include pedicure thrones and manicure stations with individual flat-screen TV monitors, a full-service retail boutique and beauty department featuring Elizabeth Arden’s signature skincare and make-up, and massages next to the new glass dome pool.

f r e e m a r d i g r a s p a r a d e Celebrate the excitement of Mardi Gras at Showboat every Saturday, when the casino hosts an interactive parade throughout the main concourse area. Catch beads tossed by lively entertainers, enjoy the music of the strolling band, and marvel at the life-sized float, led by a Grand Marshal.

v i v e d a y s p a a n d s a l o n Indulge in the ultimate spa experience at Vive Day Spa and Salon. Balance mind and body in the Chakra Relaxation room, or enjoy the services of a full-service hair and nail salon, including body treatments, waxing, make-up application, facials, and massages.

t h e p o o lThe Pool, Harrah’s Resort’s indoor pool area, is a tropical oasis housed by a spectacular glass dome. A constant temperature of 82 degrees and a stunning arrangement of tropical gardens create the perfect atmosphere for a day of swimming, socializing, and soaking in the hot tub. Guests are invited to unwind by ordering a drink from the bar or a light lunch, or by lying down for an invigorating massage. Treat yourself to an extra measure of luxury, and rent one of the private poolside cabanas, featuring plush couches, plasma TVs and iPod docking stations. Six hot tubs are also available for private rental. And at night, The Pool transforms into the hottest club scene in AC.

o t h e r a c t i v i t i e s & a t t r a c t i o n sYou’re sure to find more than enough places to visit and things to do in the greater Atlantic City area. Just some of the attractions to make time for include:

• Atlantic City Historical Museum & Art Center

• Edwin B. Forsythe National Wildlife Refuge

• Absecon Lighthouse • Thunderbolt Raceway

• Atlantic City Aquarium • Atlantic City Trolley Tours

• New Jersey Korean War Memorial • Local Winery Tours

• Cape May Bird Observatory • Lucy the Elephant

• Atlantic City Cruises, Inc. out of Historic Gardner’s Basin

• Noyes Museum of Art

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for more information, contact your sales consultant: Harrah’s Entertainment l 609-340-2150 l [email protected]

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t a l k i n g s h o p

Atlantic City is a shopper’s paradise. It’s brimming with high-end retail stores, brand-name discount outlets and everything in between. There truly is something for everyone – and it’s all within walking distance from every Harrah’s resort.

t h e w a t e r f r o n t s h o p s a t h a r r a h ’ s r e s o r t

Seven unique boutiques. One stylish place.

The Waterfront Shops at Harrah’s Resort offer galleria-style shopping at its finest. You’ll find the best brands, like Ed Hardy, at the best boutiques, including:

• Elements at Home • Innovations • Park Place Jewelers • Destinations • Studio Shoes • Swarovski Crystal • Top Drawer

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t h e p i e r s h o p s a t c a e s a r s Shopping reaches new heights at The Pier Shops – with three levels of the most distinctive shopping, dining and nightlife destinations in Atlantic City.

Shop 80 specialty stores, including luxury brands like: • Burberry • Louis Vuitton • Baccarat • Movado • Gucci • Salvatore Ferragamo • Bottega Veneta • Tiffany & Co. • Coach • Hugo Boss

…as well as distinctive shops like candy emporium It’s Sugar. Other popular brands, from Apple to Victoria’s Secret, offer something to suit every shopper’s style, personality and budget.

t h e w a l kWalk The Walk to find the best bargains in Atlantic City. Winner of the 2008 Best Shopping Center award from South Jersey Magazine, The Walk includes over 100 outlet stores for popular brands like:

• Kenneth Cole • Gap • Jones New York • Guess • Coach • H&M • BCBG MAXAZRIA • J. Crew • Aldo • Old Navy • Banana Republic • St. John • Calvin Klein • Skechers • Fossil

t h e s h o p s a t b a l l y ’ sGuests planning a getaway to Bally’s Atlantic City are advised to pack lightly - the resort is so stocked with stores, you’ll need the extra room to take your favorite things home.

Experience 7 unique shopping destinations at Bally’s, including:

• Luxury at $30 • The Bally’s Gift Shop • Elements • The Spa Pro Shop

…and at Studio, an upscale fashion boutique for men and women, you’ll have your choice of designer brands, like:

• Cole Haan • Dolce & Gabbana • Tommy Bahama • Karen Kane • Cutter and Buck • Cyrus • Maxx NY • Whiting and Davis • Prada

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for more information, contact your sales consultant: Harrah’s Entertainment l 609-340-2150 l [email protected]

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;)

;)r e d e f i n i n g b u s i n e s s m e e t i n g s ;)

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