harnessing power-of-social-media-hannah-bullock

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Harnessing the power of social media How to make social media work for your cause or community

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Post on 21-Jan-2015

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How can you make social media work for your cause or community? A presentation accompanying the practical session delivered by the Eden Project’s Hannah Bullock at one of Eden’s Big Lunch Extras community camps. Find out more about Big Lunch Extras at www.biglunchextras.com

TRANSCRIPT

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Harnessing the power of social mediaHow to make social media work for your cause or community

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1. Create a sense of identity

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2. Share ideas and opinions

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3. Network and get help

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4. Connect in real time

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Your turn

Your task:• Get ideas for a community consultation• Publicise and organise a Big Lunch• Organise a cleaner neighbourhood campaign• Recruit volunteers to your project• Encourage people to support local businesses

Your tools:• Which social media network(s)?• What techniques (pictures, hashtags, questions…)?• How will you get people interested in what you have to say?

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Social media tips

• Try a range of social media tools• Publicise your social networks• Post regularly• Keep it visual• Create a dialogue• Let your personality shine through