Business Transformations, Sales Operations and Lessons Learned from the 2002 Olympic Winter Games

Noelle Picus-PaceSilver Medal Winner at Sochi

Skeleton launch

Survived: There must be a better way

Transformed run

Checking my time

Mitt at the

Olympics

Marketing Transformation

Ads with “Fuzzy”Results

WebsiteAnalytics

Statistical Tracking Of

Website Visitors

A/B Testing

Web Marketing

Optimization

Marketing ROI Analytics

Sales Optimization

Sales Team

• Territories• Brochures• Samples

Sales OperationsAnalytics

ROI

PlanField Sales

Inside Sales

Detailed Sales Operations

Micro Training Call Targeting:• When• Who• What• How

Inside Sales

Visual Tools Motivation• Gamification

20 Companies-Over 1000 Jobs

• Goal Zero – Bluffdale, UT• Omniture – Orem, UT• At Task – Lehi, UT• Wilson – Saint George, UT• Mindshare – Murray, UT• Mity Lite – Orem, UT• Tru Hearing – Sandy, UT• Imagine Learning – Provo, UT

Transformational Success