Happy 5th Birthday Kindle

@dannydenhard

Kindle Birthday

• 5th Birthday

• The Kindle

• The Journey

• The Visionary Leader

• The Devices

• Killer Content

• The Stats

@dannydenhard

The Meaning

“Kindle, to light the fire”

Named by Brand Consultant Michael Cronan from Labs126

@dannydenhard

The 5th Birthday

• The Kindle was released on November 19th 2007

• Kindle was not always received so well

– Usability sucks. They didn’t think about how people would hold this device. Robert Scoble 2007

– It doesn't look like much. In fact, Amazon's new e-book reader, the Kindle, looks downright industrially ugly, a beige flashback to the clunky '80s. A glance tells you that this product was not designed by anybody working for Steve Jobs. Many critics have seized on the Kindle's lack of eye appeal as one reason to forecast its failure. – Tom Regan 2007

– "no e-versions of "Harry Potter" - J.K. Rowling in 2008

@dannydenhard

The Visionary Leader

• Jeff Bezos – Book selling background

– Went back to basics

– Knew there was a gap in the market

– Knew it was “it’s all about the long term”

– Knew Amazon could keep improving and control Ebook market

@dannydenhard

The Devices

• 5 Stand Out e-readers

• 5 improving specs • In 175 countries • Each new device

more dynamic • Each device

becomes cheaper & more desirable

• Fire HD merges e-reader with tablet

• New devices released cheaper than iPad mini

@dannydenhard

The Tipping Points

• Device improvements • Decreasing price • Top publisher join • Publishes allow

newspaper & magazine versions to be added

• Cheaper books • Book shop closures • Self publication • 50 Shades of porn effect? • Stock Price rockets at some point more Kindles are released

and publishers join Kindle revolution

@dannydenhard

The Killer Content

• The 5 big publishers joined Kindle at the right time for Kindle – June 2008

– May 2011

– October 2011

• In 2011 more Kindle books were sold than physical books

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The 50 Shades Stats

50 Shades of Grey Stats • On 2nd July 2012, 9.6 million copies had been

downloaded in the USA • Experts predict a 2013 baby boom as a result of the 50

Shades of Grey craze. • It's also predicted "Christian" and "Ana", the names of

the two main characters, will become popular baby names.

• According to BabyCenter.com a few Mums are crediting the book for their bun in the oven.

• There has been a rise in rope sales as a result of the bondage within the book, according to The FW

@dannydenhard

The Top Selling Stats

Top Selling ebooks (Kindle) - 2012 • Fifty Shades of Grey: Book One of the Fifty Shades

Trilogy - E L James • Fifty Shades Darker: Book Two of the Fifty Shades

Trilogy - E L James • The Hunger Games - Book One of the Hunger Games

Trilogy Suzanne Collins • Catching Fire: Book Two of the Hunger Games Trilogy -

Suzanne Collins • Fifty Shades Freed: Book Three of the Fifty Shades

Trilogy

@dannydenhard

The Most Highlighted Stats

Most “Highlighted” Books of All Time:

• The Holy Bible, English Standard Version

• Steve Jobs by Walter Isaacson

• The Hunger Games by Suzanne Collins

• The One Year Bible NLT (One Year Bible: New Living Translation-2)

• The 7 Habits of Highly Effective People by Stephen R. Covey

@dannydenhard

The Interesting Stats

The Interesting Facts: • Lextington, Kentucky is the most “e-literate” city in the country • Kindle is least popular in cities with warm weather • 70% of ebook buyers use Amazon to buy ebooks • 27% of ebook buyers use Barnes & Noble to buy ebooks • 10% of ebook buyers use Apple to buy ebooks • Over 180,000 Kindle-exclusive books have been purchased, downloaded or

borrowed from its lending library more than 100 MILLION times • Kindle owners borrow more than 290,000 books per month (as of Jan. 2012) • The average cost to fill a Kindle Fire is $38,880 (about £24,400). The Kindle Fire can

hold up to 6,000 ebooks, which cost an average of $6.48 to download. • In September 2010 a bus driver in Portland was caught on tape driving while

reading his Kindle which was propped on the dashboard. • In November 2010, TechCrunch posted a video of a man driving, reading a book on

his Kindle and using his iPhone - all at once.

@dannydenhard

The Celebration / The Infographic

http://www.vouchercodes.co.uk/most-wanted/kindle-5th-birthday-infographic-13792.html

@dannydenhard

The Sources

• http://www.vouchercodes.co.uk/most-wanted/kindle-5th-birthday-infographic-13792.html

• http://en.wikipedia.org/wiki/Amazon_Kindle

• http://www.barcap.com/client-offering/research.html

• http://www.businessinsider.com/s?q=kindle

• http://www.amazon.co.uk/Kindle-eBooks/b?ie=UTF8&node=341689031

@dannydenhard