hans kuijpers - mm14nl
DESCRIPTION
Tips for a succesful magento site Everyone wants to have a successful Magento ecommerce site. This presentation will explain you how to achieve a successful Magento site. The struggle of being found by search engines and end up high in the organic search results starts with educating the search engines. In this post, we cover topics that wil help you control: What URLs you want the search bots to crawl. What URLs you want the search engines index (or not index) How your links appear in search results Apply the following tips and tricks to achieve a more successful webshop.TRANSCRIPT
hans2103 22 May 2014
Tips for a successful Magento site22 MEI 2014 - UTRECHT
Hans Kuijpers
hans2103 22 May 2014
Tips for a successful Magento sitezoekmachines opvoeden
Hans Kuijpers
hans2103 22 May 2014
Tips for a successful Magento sitezoekmachines opvoeden
Hans Kuijpers
http://slideshare.net/hans2103
hans2103 22 May 2014
ik ben Hans Kuijpers
Front-end developer Site Performance Expert Joomla! en Magento trainer Blogger Liefhebber van lekker eten Gezelligheidsdier Saxofonist
hans2103 22 May 2014
ik deel graag mijn kennis
#jd14nl Joomladagen #jwc13 Joomla World Conference #jug073 Joomla Gebruikersgroep ’s-Hertogenbosch #mug073 Magento User Group ’s-Hertogenbosch #mm14nl Meet Magento !blogposts voor byte.nl/blog blogposts voor dutchento.org !Social Media via user = hans2103
hans2103 22 May 2014
hans2103 22 May 2014
Wat is zoekmachine optimalisatie?
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betaalde zoekresultaten
SEA
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organische zoekresultaten
SEO
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bron: http://gs.statcounter.com/#search_engine-NL-monthly-200807-201404
Google zoekmachine veruit meest gebruikt
april 201493,48%Google
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Hoeveel zit er al in Google index?
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veel overbodige weblinks
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Duplicate Content Categorie URLs
• http://www.tweetosties.nl/index.php/apparel.html
• http://www.tweetosties.nl/index.php/apparel.html?cat=4
• http://www.tweetosties.nl/index.php/apparel.html?___store=french&mode=list&___from_store=default
• http://www.tweetosties.nl/index.php/apparel.html?___from_store=default&___store=french&cat=5&mode=grid
gewenste resultaat: http://tweetosties.nl/apparel
hans2103 15 May 2014
Duplicate ContentProduct URLs
• http://tweetosties.nl/index.php/nine-west-women-s-lucero-pump.html
• http://tweetosties.nl/index.php/apparel/shoes/nine-west-women-s-lucero-pump.html
• http://tweetosties.nl/index.php/catalog/product/view/id/108
gewenste resultaat: http://tweetosties.nl/nine-west-women-s-lucero-pump
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voorkom duplicate content
!
herschrijf de URL
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System > Configuration > General > Web > Unsecure / Secure > Base URL without www
www naar non-www
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System > Configuration > General > Web > Search Engine Optimization > Use Web Server Rewrites =
Yes
verwijder index.php
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System Configuration > Catalog > Catalog > Search Engine Optimizations > Product URL Suffix
= empty System Configuration > Catalog > Catalog > Search Engine Optimizations > Category URL
Suffix = empty
verwijder .html
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System Configuration > Catalog > Catalog > Search Engine Optimizations > Use Categories Path
for Product URLs = No
verwijder categorie pad
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http://tweetosties.nl/nine-west-women-s-lucero-pump
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Google index opschonen
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Zorg voor een/sitemap.xml
Ook in een multi-store Magento
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elke sitemap in een apart mapje
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RewriteEngine on ! # RewriteRule voor sitemap.xml RewriteRule ^sitemap\.xml$ sitemap/%{HTTP_HOST}/sitemap.xml [L]
.htaccess om sitemap.xml door te sturen
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hans2103 15 May 2014
zorg voor een /robots.txt
ook voor een multi store Magento
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robots.txt /robots /shop.byte.nl robots.txt /tweetosties.nl robots.txt /waterfiets.nl robots.txt
elke robots.txt in een apart mapje
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.htaccess om robots.txt door te sturen
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RewriteEngine on ! # RewriteRule voor robots.txt RewriteRule ^robots\.txt$ robots/%{HTTP_HOST}/robots.txt [L]
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Google Webmaster’s URL parameters
robots.txt is last resort
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robots.txt
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http://tweetosties.nl/apparel?limit=5
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gebruik Canonical URL
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http://tweetosties.nl/nine-west-women-s-lucero-pump
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http://tweetosties.nl/nine-west-women-s-lucero-pump?___store=french&___from_store=german
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http://tweetosties.nl/index.php/catalog/product/view/id/108
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leg relaties tussen pagina’s aanrel=“next” en rel=“prev”
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public function createLinks() { $pager = $this->_getPager(); $numPages = count($pager->getPages()); ! //Need this to add the links to later on $headBlock = Mage::app()->getLayout()->getBlock('head'); //Determine exactly what needs to be output and //add to the head block if (!$pager->isFirstPage() && !$pager->isLastPage() && $numPages > 2 ) { $headBlock->addLinkRel('prev', $pager->getPreviousPageUrl()); $headBlock->addLinkRel('next', $pager->getNextPageUrl()); } elseif($pager->isFirstPage() && $numPages > 1) { $headBlock->addLinkRel('next', $pager->getNextPageUrl()); } elseif($pager->isLastPage() && $numPages > 1) { $headBlock->addLinkRel('prev', $pager->getPreviousPageUrl()); } return $this; }
https://github.com/drewhunter/SeoPagination
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hans2103 22 May 2014
Wat ziet Google?
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example search results
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<catalogsearch_result_index> <reference name="head"> <action method="setRobots"><meta>NOINDEX,FOLLOW</meta></action> </reference> </catalogsearch_result_index> ! <catalogsearch_advanced_result> <reference name="head"> <action method="setRobots"><meta>NOINDEX,FOLLOW</meta></action> </reference> </catalogsearch_advanced_result> <catalogsearch_advanced_index> <reference name="head"> <action method="setRobots"><meta>NOINDEX,FOLLOW</meta></action> </reference> </catalogsearch_advanced_index>
add to local.xml in your theme
http://www.slideshare.net/hans2103/magento-theme-set-the-basics-right-mm12nl
hans2103 22 May 2014
hans2103 22 May 2014
uit Google index verwijderen
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Rich Snippetsopvallen in de zoekresultaten
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http://www.slideshare.net/hans2103/rich-snippets-in-magento-product-page
#MM13NL had je bij moeten zijn
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http://www.byte.nl/blog/magento-rich-snippets-made-easy/
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byte.nl/blog
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http://www.byte.nl/blog/magento-rich-snippets-made-easy/
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hans2103 22 May 2014
nu jij! have fun
hans2103 22 May 2014http://www.flickr.com/photos/trasimac/1217071176
thank your for your time
http://slideshare.net/hans2103
hans2103
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