hanger nation proposal
DESCRIPTION
Hanger Nation is a website and an APP dedicated to showcasing Australian fashion designTRANSCRIPT
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All the fashion you love in one place
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HANGER NATIONHanger Nation is the only Website and APP dedicated to the promotion of the Australian Fashion Industry.
It was created to put Australian Designers right into the hands of every female and male fashionista in this country who own a mobile phone, which is over 22.1 million of them!
Customers these days are time poor. Hanger Nation provides them with seasonal collections from designers, fashion blogs, store locator and directions to the store, celebrity trends and VIP access to sales, events and discounts.
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Hanger Nation offers something people cannot get anywhere else, direct contact with Australia’s best designers in one simple and easy to find location.
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It’s simple…
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Hanger Nation will not only and your brand, it will open you up to a
whole new consumer your brand awareness and reach and driving a
to your store.
showcase
promoteincreasing
new customer
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Hanger Nation is more than a website, it is a community that will be built around
Hanger Nation App
Blog
VIP Members
And if you are unsure on just how powerful a project like Hanger Nation can be for your brand, read this…
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AUSTRALIA HAS THE
HIGHESTGLOBAL AVERAGE FOR TIME SPENT ENGAGING WITH SOCIAL MEDIA, AVERGING OVER
7 HOURS PER MONTH.
78% OF AUSTRALIAN’S 9 MILLION SOCIAL MEDIA USERS HAVE SENT OR SHARED A PHOTO IN THE PAST YEAR AND 74% HAVE SENT OR SHARED A LINK.
FACEBOOK IS THE MOST POPULAR SOCIAL NETWORKING SITE IN AUSTRALIA WITH MORE THAN
8.6 MILLION UNIQUE VISTORS PER MONTH.
53.6% OF AUSTRALIAN FACEBOOK USERS ARE WOMEN.
TWO IN FIVE ONLINE AUSTRALIANS ARE NOW INTERACTING WITH COMPANIES VIA SOCIAL NETWORKING SITES.
¼ OF ONLINE AUSTRALIANS READ TWEETS IN THE PAST YEAR.There are more than 200,000 Apps available and there have been over 3 million downloads
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In fact, within the first 3 weeks of being on itunes, Hanger Nation recorded downloads in the following countries. That means, your brand is exposed on an International Platform
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YOUR DESIGNER SHOWCASEThe app and website act like a mini-website for your brand. It will showcase your entire current collection in stores, with full garment details and RRP. Users have the ability to store their favourite outfits in their dressing room, allowing them to always revisit their favourite garments/ seasonal looks.
It will also pinpoint all your stockists around Australia and give people directions to their nearest store. That’s right it take’s people
We also have a hyperlink to your online store too.
RIGHT TO YOUR STORE.
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Hanger Nation also has the potential to upload any video’s from runway, designer interviews, to behind the scenes clips, this can all be included in your mini-site with Hanger Nation.
We also encourage Hanger Nation members to share their fashion picks with their friends on Facebook, Twitter and email again exposing brand to their peers through social media.
YOUR
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We can create your mini site and have your look book and video uploaded within 24 hours.
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THE WEBSITE WILL ALSO INCLUDE A DESIGNER PROFILE THAT CAN BE UPDATED EACH
SEASON TO TALK ABOUT YOUR INSPRIATION FOR YOUR NEW
COLLECTION
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OPPORTUNITIES WITH HANGER NATION
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ENDLESS POSSIBILITIES
YOUR BRAND
Current Brand followers
Already has established
You will be exposed to ALL the Hanger Nation Citizens, opening you up to a whole new customer
By joining Hanger Nation
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Join the new fashion revolution and make sure you are on board Hanger Nation because it’s about to change the way customers consume fashion…