Handy-cam video services :

where are the markets and how do we make this profitable?

AMAN Conference Marseille June 23-25,2009

Sabrina Tahiri

Question nº 1:

Where are the markets?

All around. We live in a multimedia world.

Our traditional customers are changing to multimedia contents and newtype of platforms, because the users are also changing to new contentmodels.

• Digitals Newspapers • WebPages• Outdoor TV• Traditional Broadcasters• DTT• Mobiles

Market situation: a business opportunity

New users Demanding more audiovisual and multimedia information.

New Technologies

New clients

New Journalism

Via Internet instead of satellite.Reduction of cost.

Increase of business online and websites.

Changes in audiovisual culture.

Internet opens a new global market

Question nº 2

How do we make this profitable?

And the EFE answer is:

TVEFE

An exclusive multimedia information service

covering current affairs worldwide

complemented with extraordinary events of interest for our markets (LATAM, EUROPE,

SPAIN, ARABICS COUNTRIES, AND SOON, ASIATICS COUNTRIES )

1- What is TVEFE?

1- What is TVEFE?

A video information service in different languages: Spanish, Portuguese, English and Arabic.

News available 24/7

Using internet as distribution platform

Optimizing our resources

EFE´s commitment:

Competing worldwide with videos from all over the world

Taking advantage of our worldwide bureau network in 120

countries.

Remodelling our training courses and investment on technology

Optimizing our human resources.

General Coordination

Madrid

Editing desk Bogotá

Editing desk Rio

Editing desk Madrid

EFE BureauAmerica

EFE Bureau Europe, Asia, Africa

How does it work?Information is processed at editorial desks in Bogota (Colombia), Rio de Janeiro (Brazil), El Cairo (Egypt) and Madrid (Spain) to ensure round the

clock coverage

Editing desk El Cairo

EFE BureauMiddle East

How does it work?

The distribution platform for TVEFE products is housed in the web address

www.efeservicios.com

APA (Austria)VNA (Vietnam)

LUSA (Portugal)ANA (Greece)

Notimex (Mexico)Abu-Dhabi TV

(EUA)Canal N (Peru)

TVN (Chile)

TVE

Main alliance Other alliances

ALLIANCES

And we are open to others …

International market

PRODUCTS

TVEFE America

•Worldwide news•Of interest for American market•Spanish speaking

TVEFE Brazil

TVEFE International

TVEFE Arabic

•Worldwide news•Of interest for the Brazilian market•Portuguese speaking

•Worldwide news•Of interest for English speaking market

•Worldwide news •Of interest for Arabic speaking countries

Spanish market

PRODUCTS

TVEFE Spain

Spanish national scope news(local, regional and national

topics)

TVEFE Internationalfor Spain

Worldwide news of interest for Spanish users

PRODUCTION EVOLUTION

2007 2008 2009 2010

15-20 v/d 25-30 v/d 35-40 v/d 50 v/d

Influence over other EFE products

TVEFE

Digital Contents packages

CANAL EFE

Contents Top Ten

CULTURE & ENTERTAINMENT

POLITICS

SPORTS

HEALTH

ECONOMY

SOCIAL AFFAIRS

SCIENCE AND TECHNOLOGY

DISASTERS

LIFESTYLE

ENVIRONMENTT

TVEFE product is aimed at two types of CUSTOMERS:

CUSTOMERS

TVEFE

BROADCASTERS WEBSITES

Raw videos: aprox. 1-3 mins.

Edited footage without voice over: 40 sec.

Edited footage with voice over: 1 min.

Ready to publish

Type of customer

WEBSITES

TELEVISION BROADCAST

Contract modalities

PAY PER DOWNLOAD

VOUCHER

SUBSCRIPTION

TVEFE – CURRENT SITUATION

Type of customer

WEBSITESTELEVISION BROADCASTMOBILE HANDSETSDYNAMIC SCREENSDTT

Key issue: adapt the product to the different type of customers and platforms.

Consumer trends

VERTICALS: specializationLOCAL: trend toward proximityENTERTAINMENT: a break from the traditional newsLIFESTYLE: search for the unknown

Key issue: segmentation capacity.

TVEFE – AT FUTURE

From the traditional subscription model of Efe to the on-demand through different suppliers.

On-demand purchasing: growth in payment-per-download (variable) as opposed to classic voucher- or subscription-based purchasing. Customers have greater flexibility in contracting videos and also in choosing among different suppliers according to their needs.

From content suppliers to partners - Exploration of new business models via advertising.

Mixed model with the media that offer their site (technology and traffic) and the news provider that supply video content. The revenue is shared based on sponsorship and advertising revenue.

Payment modalities

TVEFE – AT FUTURE

COSTSThey have been reasonable as we have optimized our own resources.

INVESTMENTSTraining and technical supplies ( handy-cams and basic edition software ). The internet platform has been designed and developed by our engineer team.

INCOMES:In these first 6 month of 2010 , TVEFE is the product of our portfolio that has growth the most, increasing already 120% the expected sales for the year.As we planned in our BP in 2007, TVEFE is almost in black figures.

TVEFE – Costs, Investments and Incomes

But…

The most important cost, the best

investment and the more

extraordinary income has been…

Achieve the change of mentality and the know- how of our teams

Years ago…Our journalists were armed with just a pen or a photo

camera to make news ( just Text and Picture)

Now… Almost all our journalists are making news with a handy-cam and a portable PC, doing multimedia news products ( Text, Picture, Audio and Video )

And… We are growing fast, we make better and more complete multimedia coverage, our products are growing also in extra-value, we extend our market, and…

Finally…we have more, new and diversified customers that are satisfied with our services and… pay for them.

Muchas gracias Thank you

Shoukran Merci