hands-on advice on how to apply for the katana funding

1This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478

This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478

How to create a winning KATANA video

Mladen RadisicInfo Day

16/11/2016, Novi Sad


A two-minute pitch video

is all that it takes to apply for KATANA

2minutes


The goal of a successful application video is two fold →

Sell YourselvesExplain why you are more qualified, and smarter than the 99.9% of applicants?Also, Founder ChemistryYou shouldn't read a script! The chemistry between the membersof the founding team triggers success. Show us the chemistry!

AttentionFirst things first: Show what

makes you more qualified than the other applicants. !


What to focus on?1. Previous experience and current activities2. Understanding of the dynamics of the value chain3. Vision for the sector/industryCriteria for evaluation of pitchesin the first round of KATANA !We offer supporting services to the most promising teams that market players identify as the ones with the most potential for future commercialization.


Steps →

You can film an effective videousing only your smartphone.You don't need special lighting or sound equipment.

How to make a winning video pitch? 5


Answer the questions Who you are? What do you know? What do you do? How do you see the future? Explain the vision and ideas behind your vision. What makes you so passionate about it? Description of the vision and ideas, why they matter. Why would people want to see it brought to market. Explain your competencies. Step

Storyboard: Concept and Scenario 1


Step

How do you understand the dynamicsof the agrifood value chain?

ProducerManufacture

rWholesaleRetailer

2

ICTMobile

NutritionEnvironmen

tMarketingTraditional

AgrifoodEmerging Industries VISION

Explain:How does you vision and

ideasfit into this concept?


Outline the 3 most important benefits of your vision!Make it clear. People always want to know what's in it for them.PS. Why should you waste your time with the technical details?Simply sum up the main benefits of your vision and ideas.

Step

3What to focus on: Major Benefits!


DO’s Check Audio Talk spontaneously Make sure you video is easy to

watch Shoot your video in English

only! Double check the video length Make sure we can hear you Consider using

subtitles/captions Think of your audience

Dont’s Do not recite a script

written beforehand Do not add any

backgroundmusic to your video.

Don’t shoot in dark places

Do’s & Dont’s: KISS → Keep It Short and Simple!

Step

4


Step

Upload your video pitch!5Step


→ PS. Get your creative juices flow! Sshh.... Here's an insider's scoopfor you: perhaps you could make it in the form of an interview ;)

Attention

!

So, did you figure outwhat makes a video pitch awesome?Be Creative!


→ Go to the KATANA Website

→ Click the APPLY HERE button

→ Register! → Upload

your video pitch

→ Shoot a 2-minute video

How to

apply?


Application process includes the evaluation of theother applications competing for the same funding.KATANA brings a platform-based evaluation system for its Open Call 1that includes Peer-to-Peer (p2p) evaluation, where applicants evaluate other teams and their pitches.

The novelty of this system is that the Applicant and the Evaluator rolesare shared by the same set of people.

How system of evaluations works?!


If an applicant tries to skew the evaluation by falsely ranking good proposals, their applications will be downgraded by the algorithm automatically.Applicants will be presented with two applications, and they will rank them. They will have to state which of the two they find better, but they will not give marks that could result in skewed results.Additionally, applicants will be evaluated on the basis of thequality of their ranking in relation to other applicants.

How the system of evaluations works? !


Applicants are at the same time Evaluators ofother applications of the same call.

Applicants who fail to provide their evaluations of the other applications within the deadline set by the KATANA team, will automatically have their applications excluded from the process.The evaluation process starts on March 01. 2017, and will last for 30 days. !How the system of evaluations works?


Evaluate others

Colaborate

Join the first 100

Get 100K Euros!


Call for

teams

Call for

ideas


Thank you for your attention!

www.katanaproject.eu

https://www.facebook.com/H2020KaTaNa

@H2020_KATANA

https://www.linkedin.com/groups/8551588

hands-on advice on how to apply for the katana funding

Small Business & Entrepreneurship