1This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478
This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478
How to create a winning KATANA video
Mladen RadisicInfo Day
16/11/2016, Novi Sad
2This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478
A two-minute pitch video
is all that it takes to apply for KATANA
2minutes
3This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478
The goal of a successful application video is two fold →
Sell YourselvesExplain why you are more qualified, and smarter than the 99.9% of applicants?Also, Founder ChemistryYou shouldn't read a script! The chemistry between the membersof the founding team triggers success. Show us the chemistry!
AttentionFirst things first: Show what
makes you more qualified than the other applicants. !
4This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478
What to focus on?1. Previous experience and current activities2. Understanding of the dynamics of the value chain3. Vision for the sector/industryCriteria for evaluation of pitchesin the first round of KATANA !We offer supporting services to the most promising teams that market players identify as the ones with the most potential for future commercialization.
5This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478
Steps →
You can film an effective videousing only your smartphone.You don't need special lighting or sound equipment.
How to make a winning video pitch? 5
6This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478
Answer the questions Who you are? What do you know? What do you do? How do you see the future? Explain the vision and ideas behind your vision. What makes you so passionate about it? Description of the vision and ideas, why they matter. Why would people want to see it brought to market. Explain your competencies. Step
Storyboard: Concept and Scenario 1
7This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478
Step
How do you understand the dynamicsof the agrifood value chain?
ProducerManufacture
rWholesaleRetailer
2
ICTMobile
NutritionEnvironmen
tMarketingTraditional
AgrifoodEmerging Industries VISION
Explain:How does you vision and
ideasfit into this concept?
8This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478
Outline the 3 most important benefits of your vision!Make it clear. People always want to know what's in it for them.PS. Why should you waste your time with the technical details?Simply sum up the main benefits of your vision and ideas.
Step
3What to focus on: Major Benefits!
9This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478
DO’s Check Audio Talk spontaneously Make sure you video is easy to
watch Shoot your video in English
only! Double check the video length Make sure we can hear you Consider using
subtitles/captions Think of your audience
Dont’s Do not recite a script
written beforehand Do not add any
backgroundmusic to your video.
Don’t shoot in dark places
Do’s & Dont’s: KISS → Keep It Short and Simple!
Step
4
10This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478
Step
Upload your video pitch!5Step
11This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478
→ PS. Get your creative juices flow! Sshh.... Here's an insider's scoopfor you: perhaps you could make it in the form of an interview ;)
Attention
!
So, did you figure outwhat makes a video pitch awesome?Be Creative!
12This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478
→ Go to the KATANA Website
→ Click the APPLY HERE button
→ Register! → Upload
your video pitch
→ Shoot a 2-minute video
How to
apply?
13This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478
Application process includes the evaluation of theother applications competing for the same funding.KATANA brings a platform-based evaluation system for its Open Call 1that includes Peer-to-Peer (p2p) evaluation, where applicants evaluate other teams and their pitches.
The novelty of this system is that the Applicant and the Evaluator rolesare shared by the same set of people.
How system of evaluations works?!
14This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478
If an applicant tries to skew the evaluation by falsely ranking good proposals, their applications will be downgraded by the algorithm automatically.Applicants will be presented with two applications, and they will rank them. They will have to state which of the two they find better, but they will not give marks that could result in skewed results.Additionally, applicants will be evaluated on the basis of thequality of their ranking in relation to other applicants.
How the system of evaluations works? !
15This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478
Applicants are at the same time Evaluators ofother applications of the same call.
Applicants who fail to provide their evaluations of the other applications within the deadline set by the KATANA team, will automatically have their applications excluded from the process.The evaluation process starts on March 01. 2017, and will last for 30 days. !How the system of evaluations works?
16This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478
Evaluate others
Colaborate
Join the first 100
Get 100K Euros!
17This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478
Call for
teams
Call for
ideas
18This project has been funded from the European Union’s Horizon 2020 research and innovation programme under grant agreement N° 691478
Thank you for your attention!
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