handout yougov british chamber of commerce
TRANSCRIPT
Holger Geißler, May, 5th, 2014
Germans vs. Brits - similarities and differences of two close neighbours
2
Agenda
• Who we are
• What do Germans vs. Brits think
• The EU and other political issues
• The economy
• Perceive each other
• Some gossip
• A question of national honour
33
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Some references in Germany
Our topic today: What do Germans vs. Brits think?
The EU and other political issues
11
Future of the EU – Germans are more optimistic
35
4448 46
0
10
20
30
40
50
60
70
80
90
100
UK
Would you say that you are optimistic orpessimistic about the future of the European
Union?
Optimistic Pessimistic
Fieldtime: March, 21st – 27th, 2014N = 1,072 in Germany, 1,958 in Great Britain
12
Referendum on membership – close race in the UK
41
55
3727
6 1016
8
0
20
40
60
80
100
UK Germany
If there was a referendum on your country‘smembership of the European Union, how would
you vote?
Remain in the EU Leave the EU
Would not vote Don't know
Fieldtime: March, 21st – 27th, 2014N = 1,072 in Germany, 1,958 in Great Britain
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Influence on Euopean affairs – Germans see Germany as influential
32
62
35
118 5
0
10
20
30
40
50
60
70
80
90
100
UK Germany
Do you agree that your country is influential in European affairs?
Agree Don't agree Don't know
Fieldtime: March, 21st – 27th, 2014N = 1,072 in Germany, 1,958 in Great Britain
14
Cooperation within European union
58
39
49
76
18
47
46
13
24
14
5
11
0 10 20 30 40 50 60 70 80 90 100
Germany should do more
Britain should do more
Germany should do more
Britain should do more
Who shoud be prepared to do more, spend moreand work more closely with other European
countries?
Agree Disagree Don't know
Fieldtime: February, 6th – 7th, 2012N = 1,076 in Germany, 1,651 in Great Britain
15
Trade sanctions on Russia – British support stronger
21
27
36
23
43
50
0 10 20 30 40 50 60 70 80 90 100
Germany
UK
Would you support or oppose trade sanctions on Russia?
Support Oppose Don't know
Fieldtime: March, 21st – 27th, 2014N = 1,072 in Germany, 1,958 in Great Britain
16
Picking sides – British have a clearer view on Ukraine
5
4
53
33
32
47
10
6
0 10 20 30 40 50 60 70 80 90 100
Germany
UK
Who do you have sympathy for?
The Russian government The new Ukrainian government
Neither Don't know
Fieldtime: March, 21st – 27th, 2014N = 1,072 in Germany, 1,958 in Great Britain
It‘s the economy, stupid
18
Women on boards of directors – stronger support in Germany
24
41
50
43
26
16
0 10 20 30 40 50 60 70 80 90 100
UK
Germany
Would you support a law being introduced in your country thatforced companies to have a minimum number of women on their
board of directors?
Support Oppose Don't knowFieldtime: Oktober, 19th – 28th, 2012N = 1,018 in Germany, 1,637 in Great Britain
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In which countries in the European Union do you think peoplegenerally work the hardest?
The British view
RANK COUNTRY SHARE
1 Germany 43 %
2 UK 38 %
3 Poland 21 %
4 Sweden 11 %
5 Netherlands 7 %
The German view
RANK COUNTRY SHARE
1 Germany 46 %
2 Sweden 12 %
3 UK 10 %
3 Poland 10 %
3 Netherlands 10 %
Fieldtime: May, 23rd – 31th, 2013N = 1,033 in Germany, 1,915 in Great Britain
20
Paid holidays – Germans have bigger expecatations
1
7
16
28
22
7
1
12
45
13
9
2
0 10 20 30 40 50 60 70 80 90 100
50 or more days
35 to 49 days
30 to 34 days
25 to 29 days
20 to 24 days
0 to 19 days
In your opinion, what is the MINIMUM number of paid days of holidaysthat workers in your country should receive each year?
Germany UK
Fieldtime: May, 23rd – 31th, 2013N = 1,033 in Germany, 1,915 in Great Britain
21
In which countries in the European Union do you think peoplegenerally work the least hard?
The British view
RANK COUNTRY SHARE
1 Greece 28 %
2 Spain 24 %
3 Italy 18 %
4 France 16 %
5 UK 11 %
The German view
RANK COUNTRY SHARE
1 Greece 33 %
2 Italy 19 %
3 Spain 16 %
4 Cyprus 13 %
5 Romania 11 %
Fieldtime: May, 23rd – 31th, 2013N = 1,033 in Germany, 1,915 in Great Britain
Perceive each other
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How do we perceive each other?
Fieldtime: February, 24th – 25th, 2014N = 1,936 in Great Britain
Fieldtime: May, 2nd – 5th, 2014N = 1,065 in Germany
The German view:What‘s the first word that comes to mind when
you think about Great Britain?
The British view:What‘s the first word that comes to mind when
you think about Germany?
24
Which European countries are the most important to Great Britain andGermany?
The British view
RANK NAME SHARE
1 Germany 45 %
2 France 11 %
3 Russia 9 %
4 Italy 1 %
4 Spain 1 %
4 Netherlands 1 %
4 Switzerland 1 %
4 Norway 1 %
The German view
RANK NAME SHARE
1 France 35 %
2 Russia 20 %
3 Great Britain 8 %
4 Netherlands 1 %
4 Poland 1 %
4 Sweden 1 %
4 Italy 1 %
4 Spain 1 %
Fieldtime: February, 24th – 25th, 2014N = 1,936 in Great BritainFieldtime: May, 2nd – 5th, 2014N = 1,065 in Germany
25
Admired countries – UK admires Germany, Germany admires China
2418
116 6 2
1017 18 15
9 5
0102030405060708090
100
Which countries do you admire the most?
UK Germany
Fieldtime: March, 15th – 20th, 2013N = 1,023 in Germany, 2,068 in Great Britain
26
The British view: Very positive about Germany and Mutti
59
44
9 11
28
34
4
11
0
10
20
30
40
50
60
70
Germany Angela Merkel
Do you have positive or negative opinion ofGermany and Angela Merkel?
Positive Negative Neither Don't know
Fieldtime: February, 24th – 25th, 2014N = 1,936 in Great Britain
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The German view: Positive about the UK, David who?
42
121114
41
60
6
14
0
10
20
30
40
50
60
70
Great Britain David Cameron
Do you have positive or negative opinion of Great Britain and David Cameron?
Positive Negative Neither Don't know
Fieldtime: May, 2nd – 5th, 2014N = 1,065 in Germany
28
Which descriptions apply the British to the German?
55
11
34
8
31
18
17
17
25
3
17
67
8
34
23
13
22
12
29
40
Hard-Working
Divided by social class
Lack a sense of humour
Live too much in the past
Arrogant
Honest
Fair-minded
Open to new ideas
Friendly
Drunk
0 10 20 30 40 50 60 70 80
How the British and the German rate each other
The British in the eye of the Germans Germans in the eye of the British
Fieldtime: February, 6th – 7th, 2012N = 1,076 in Germany, 1,651 in Great Britain
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Most honest countries
The British view
RANK COUNTRY SHARE
1 Germany 20 %
2 Sweden 17 %
3 Denmark 11 %
4 Netherlands 10 %
5 Finland 7 %
The German view
RANK COUNTRY SHARE
1 Sweden 19 %
2 Denmark 16 %
3 Austria 13 %
4 Finland 12 %
5 Netherlands 11 %
6 UK 6 %
Fieldtime: May, 23rd – 31th, 2013N = 1,033 in Germany, 1,915 in Great Britain
30
Most dishonest countries
The British view
RANK COUNTRY SHARE
1 Romania 20 %
2 Italy 13 %
3 Greece 12 %
4 Bulgaria 10 %
5 France 9 %
The German view
RANK COUNTRY SHARE
1 Greece 22 %
2 Romania 19 %
3 Poland 15 %
4 Italy 12 %
5 Bulgaria 11 %
Fieldtime: May, 23rd – 31th, 2013N = 1,033 in Germany, 1,915 in Great Britain
Some gossip
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Most admired people
UK
RANK NAME SHARE
1 The Queen 18,74%
2 Barack Obama 8,57%
3 Pope Francis 3,66%
4 Sir Richard Branson 3,43%
5 The Dalai Lama 3,09%
… … …
17 Angela Merkel 0,91%
Germany
RANK NAME SHARE
1 Pope Francis 16,13%
2 Angela Merkel 13,22%
3 Barack Obama 10,84%
4 Edward Snowden 8,20%
5 Bill Gates 3,44%
… … …
8 The Queen 0,82%
http://yougov.co.uk/news/2014/01/11/infographic-bill-gates-most-admired-world/
33
Comic Sans – Germans like it more
52
64
30
24
18
12
0 10 20 30 40 50 60 70 80 90 100
UK
Germany
What is your opinion on Comic Sans?
Like Don't like Don't know
Fieldtime: March, 17th – 18th, 2014N = 2,284 in Great BritainFieldtime: April, 8th – 10th, 2014N = 1,082 in Germany
34
Acceptance of usage of Comic Sans – Germans use it more
65
56
79
70
36
38
68
49
74
58
89
87
49
39
70
17
0 10 20 30 40 50 60 70 80 90 100
A poster for an event
A website
A comic book
A party invitation
A wedding invitation
An email or letter to a colleague
An email or letter to a friend
A notice posted at work
Do you think it is generally acceptable to useComic Sans in the following circumstances?
Germany UK
Fieldtime: March, 17th – 18th, 2014N = 2,284 in Great BritainFieldtime: April, 8th – 10th, 2014N = 1,082 in Germany
35
Most liked font – Arial & Times are prefered most
21
2
16
20
7
24
29
5
16
13
9
27
0 10 20 30 40 50 60 70 80 90 100
Times New Roman
Courier
Comic Sans
Calibri
Broadway
Arial
Which font do you like the most?
Germany UK
Fieldtime: March, 17th – 18th, 2014N = 2,284 in Great BritainFieldtime: April, 8th – 10th, 2014N = 1,082 in Germany
Arial
Broadway
Calibri
Comic Sans
Courier
Times New Roman
36
Racism in football – perceived as a serious problem in England
46
3237 35
31114
21
0
10
20
30
40
50
60
70
80
90
100
England Germany
Would you say that racism does or does not existin football in your country?
Is a serious problem Is not a serious problem
Doesn't exist in my country Don't know
Fieldtime: September, 9th – 15th, 2013N = 1,051 in Germany, 1,896 in Great Britain
37
Homophobia in football – a common view in both countries
3830
35 32
5 5
21 24
0
10
20
30
40
50
60
70
80
90
100
England Germany
Would you say that homophobia does or does not exist in football in your country?
Is a serious problem Is not a serious problem
Doesn't exist in my country Don't know
Fieldtime: September, 9th – 15th, 2013N = 1,051 in Germany, 1,896 in Great Britain
How about sex life of the two neighbors?
39
Proportion of sexual partners – similiar patterns in both nations
64
61
29
33
7
6
0 10 20 30 40 50 60 70 80 90 100
UK
Germany
Approximately what proportion of your previoussexual partners can you name?
Can recall all the names Cannot recall all the names Doesn't apply
Fieldtime: March, 15th – 20th, 2013N = 1,023 in Germany, 2,068 in Great Britain
40
Sexual behavior – very similar pattern in sexual habits
27
36
51
34
33
25
32
51
30
29
0 20 40 60 80 100
Been unfaithful
Had a one-night stand
Watched pornography
Had sex in a public space
Used a sex toy
Which of the following have you ever done?
Germany UK
Fieldtime: March, 15th – 20th, 2013N = 1,023 in Germany, 2,068 in Great Britain
41
Sexual performance – Englisch lovers are more self-critical
34
49
40
30
26
21
0 10 20 30 40 50 60 70 80 90 100
UK
Germany
How would you rate your own sexual performance?
Good Bad No answer
Fieldtime: March, 15th – 20th, 2013N = 1,023 in Germany, 2,068 in Great Britain
42
Quality of sex life – it could always be better
29
34
51
50
20
16
0 10 20 30 40 50 60 70 80 90 100
UK
Germany
How would you rate the quality of your sex life at the moment?
Good Bad No answer
Fieldtime: March, 15th – 20th, 2013N = 1,023 in Germany, 2,068 in Great Britain
A question of national honour
44
Eurovision Song Contest – remain or leave?
36
54
45
26
19
20
0 10 20 30 40 50 60 70 80 90 100
UK
Germany
Do you think your country should continue to compete in theEurovision Song Contest?
Yes No Don't know
Fieldtime: April, 19th – 24th, 2013N = 1,018 in Germany, 1,637 in Great Britain
45
Eurovision Song Contest – any benefits for Europe?
14
23
76
66
10
11
0 10 20 30 40 50 60 70 80 90 100
UK
Germany
Dou you believe the Eurovision Song Contest brings Europe closer together?
Yes No Don't know
Fieldtime: April, 19th – 24th, 2013N = 1,018 in Germany, 1,637 in Great Britain
46
Eurovision Song Contest – fair game or done-deal?
10
30
75
43
5
16
10
11
0 10 20 30 40 50 60 70 80 90 100
UK
Germany
Which of the following best represents your view?
All countries have a good chance of winningSome countries suffer unfairly from political votingNeitherDon't know
Fieldtime: April, 19th – 24th, 2013N = 1,018 in Germany, 1,637 in Great Britain
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Summary
There are a lot of similarities how British and German people see and perceivethe world
• In sexual life they are very close
• Their view on other neighbors are very similar
The two neighbors like each other a lot, but the British admire Germany muchmore as vice versa
• Germans see France as their most important partner and admire China the most – the British are looking to Germany
• Germans are seen as not funny, a bit too arrogant and hard-working – even if Germans have muchbigger expectations for paid holiday
• The British are seen as „drunk“, „live too much in the past“ and „divided by social class“ – pictures ofbald, drunk hooligans on Spanish beaches seem to appear
As expected the Germans are much more Pro-European, maybe due to thehigher-perceived influence that Germany seems to have
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Holger Geißler
Board member
T +49 221 42061-344
F +49 221 42061-100
Thank you for your kind attention!
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