handbook: human experience design workshop (digital summit)
TRANSCRIPT
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Human Experience Design Workshop Handouts Take notes! Write on me!
Sarah Weise @weisesarah @ linkedin.com/in/sarahweise [email protected]
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Inspirations. Ideas. Takeaways. Actions. I will…. So that…
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Numbers Game
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20 C
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#1 Mad libs Visioning activity to encourage creativity and buy-in
FOR: target customer WHO NEEDS: services/features needed UNLIKE: competitors/alternatives WE ARE A: business type WE PROVIDE: emotional benefit WE STAND OUT BY: key differentiator
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#2 Wall voting Who is our primary target customer?
Wealthy old people / retirees
Young entrepreneurs
Average Joe with family inheritance
Busy CEO’s
Middle-aged,
successful business
people
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#3 Wall target Small group activity to visualize key priorities with more granularity.
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Description
Goals & Needs
Tech Usage (Laptop / Smart Phone / Tablet / Favorite Apps)
Picture (Yes, draw it!)
Age: Gender: Occupation:
#4 Personas Customer Name:
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#5 Empathy map
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#6 Journey map Take notes here:
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#7 User stories I am a YOUNG ENTREPRENEUR I want to…. So that I can…
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Never have to meet in person Spend my time growing my business
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#7 User stories I am a YOUNG ENTREPRENEUR I want to…. So that I can…
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Spend my time growing my business
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#8 Ideation Generate lots of ideas quickly
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#8 Ideation Refine the best elements from each idea
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#9 Usability testing Jot down what you’d like to remember about….
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Starting out: First impressions: Scenarios: Metrics (task completion rate, perceived ease, time):
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#10 Image-based projective interviews
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One project/task where I could use this at work:
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I will try these 3 things at work:
3.
2.
1.
Tweet your top takeaway to @weisesarah with Digital Summit hashtag
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Mad Libs
Wall Voting
Target Prioritization
Personas
Empathy Mapping
Journey Mapping
Write-and-Pass User Stories
Ideation & Refinement
Usability Testing
Projective Interviews