hamilton county business magazine june/july 2013

JUNE • JULY 2013

Focus: Green/Agriculture

Plus…• Cities Revise Sign Regulations• Reynolds Heads North• Atlanta Gets a Second Restaurant

Meet Tim Monger

Hamilton County Alliance President and CEO

Copyright © and (P) 1988–2010 Microsoft Corporation and/or its suppliers. All rights reserved. http://www.microsoft.com/mappoint/Certain mapping and direction data © 2010 NAVTEQ. All rights reserved. The Data for areas of Canada includes information taken with permission from Canadian authorities, including: © Her Majesty the Queen in Right of Canada, © Queen's Printer for Ontario. NAVTEQ and NAVTEQ ON BOARD are trademarks of NAVTEQ. © 2010 Tele Atlas North America, Inc. All rights reserved. Tele Atlas and Tele Atlas North America are trademarks of Tele Atlas, Inc. © 2010 by Applied Geographic Systems. All rights reserved.

Westfield, Indiana, United States

0 mi 0.5 1 1.5

Mainstreet Westfield - Exterior Rendering

Wellbrooke of WestfieldAn Open Invitation

Slated to open in early summer, the new Wellbrooke of Westfield Center for Health and Wellness integrates three areas of care into one freestanding center. Located on 7.5 acres in Grand Park Village, Wellbrooke includes three distinct lifestyle choices including short-term rehabilitative care and long-term care suites, along with service-rich residential assisted living apartments.

Early visitors have said that the 65,000 square foot center looks and feels more like a resort hotel than a nursing home or rehab clinic. Wellbrooke of Westfield General Manager Phil Heer points out that it’s all by design, because the common spaces are built to encourage interaction, not separation.

More Than A Building When Mainstreet Property Group developed plans for the $13.5 million dollar Health and Wellness Center, they focused on bringing the community together and tapping into the natural beauty of the Grand Park Village setting. The plan was realized in the form of the Center’s bright, window-filled foyer and numerous in- and out-of-doors gathering spaces, including several dining venues, big-screen theater, music

and art space, outdoor courtyards and walking paths, all located in what will be a very active, vibrant park setting.

A Center to Gather All residents and guests of Wellbrooke, as well as family, friends and the community, are invited to take advantage of all the Center’s numerous amenities: • Dining: casual and formal choices with flexible meal times, including “take out” from one of the restaurants or bistro • Happy Hour: a full-service pub • Salon & Spa: Manicures, pedicures, and full-service hair salon • Dry Cleaning: pick-up and drop-off service

Wellbrooke of Westfield’s approach to health services is based on its LifeSTYLE Promise™. Heer explains, “We offer individualized service unique to the mature market, characterized by concierge-style hospitality and resident preferences, assuring choice, control and flexibility.”

Residents and guests, their family, friends and the community are invited to take part in daily life, and the social, educational and cultural experiences that are an

integral part of Wellbrooke.

To learn more about Wellbrooke of Westfield, call (317) 804-8044. Visitors are welcome at any time; no appointment is necessary. From US Hwy 31 N, turn left on 191st Street then left onto the Access Road to 186th Street.

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4 June • July 2013 • Hamilton County Business Magazine June • July 2013 • Hamilton County Business Magazine 5

June / July 2013

www.hamiltoncoutybusiness.comPublished six times per year by the

Hamilton County Media GroupPO Box 502, Noblesville, IN 46061

317-774-7747EdiTor/PUbLishEr

Mike Corbett [email protected]

CrEaTivE dirECTorBridget Gurtowsky

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CorrEsPoNdENTsRobert Annis

[email protected] Deb Buehler

[email protected] Curts

[email protected] Demaree

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CoNTribUTorsEmmett Dulaney DBA

[email protected] Heighway

[email protected]. Charles Waldo

[email protected] J. Wilhelm PhD [email protected]

Please send news items and photos to [email protected]

Submission does not guarantee publication

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contact Mike Corbett at [email protected]

Copyright 2013 Hamilton County Media Group.

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Urban Farmer

Reynolds Farm Equipment

EF Marburger

Dining Out

Retail Roundabout

Chamber Pages

Business Resource Directory

Sign Ordinances

18202224252835

14

Features

8 Entrepreneur

10 Management

17 Ethics

34 History

Columns12 Tim Monger

Cover photo by Mark Lee


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Letter from the EditorJune • July 2013

Mike CorbettEditor and Publisher

Some great news on the preservation front recently. One of Carmel’s oldest homes (it’s actually in Clay Township), the McShane House, will be renovated and restored to its original purpose as a single family home. The 127 year Italianate went to auction last fall and you never know what will become of these historic properties when that happens. Fortunately, Indiana Landmarks was among the bidders and bought it. This Spring, they sold it to a young family with the energy, ambition and skills to re-store it to its original glory. There have been far too many instances where these stories don’t turn out so well, so it’s always a pleasure to report the ones that do. Best of luck to the Ehrgott family; you got a beauty. And thank you for making the effort to preserve our heritage.

Michigan Left

Have you tried a Michigan left yet? The new traffic arrangement at 96th and Allisonville Road opened a month or two ago. A left turn now involves three traffic signals instead of one but the lack of a left turn lane is supposed to help make up for the added inconvenience. I presume the lights are designed to cycle more often because we don’t have to wait for left-turning traffic. I’ve only tried it once and all three lights were green, so it was a rather pleas-ant experience. I don’t think it would have been as pleasant if any of them had been red, and especially if all three had been red. It’s a little odd doing a u-turn in front of oncoming traffic (stopped by a light) but I’m willing to play along and see how they work. Roundabouts were strange at one time too. I’m withholding judgment until I try it a few more times.

atlanta

It’s purely a coincidence that we have not one, but two stories out of Atlanta this edition. Reynolds Farm Equipment, based in Fishers for years, is building a new headquarters in Atlanta this year, though it will be keeping its Fishers facility as a showroom (including the holiday light display). It’ll join Beck’s Hybrids as a major Atlanta employer and shore up the tiny (population 725) community’s agricultural service base of business. This could be the start of something big up there. The other story involves our restaurant feature, Dining Out. When Kay Delullo opened her Trattoria, she doubled Atlanta’s restaurant selection. Andrew Hemmerlein tracked her down and rounds out our Atlanta double-play.

sign ordinances

I’ve been wanting to do a story on the various sign ordinances throughout the county but have been reluctant to tackle it because it’s such a complicated topic and I wasn’t sure we could do it justice. So I was delighted when Pat Pickett suggested that very idea, and of-fered to write it herself. She’s been covering the issue for years so she has the background to explain it clearly. Our cities and towns have been working hard to streamline what is often a frustrating process for businesspeople, and some are making progress. Here’s hoping we keep moving in the right direction.

See you around the county,

Editor and Publisher


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Emmett DulaneyEntrepreneur

eWOM as an Advertising StrategyIt’s not as easy as it looks

The buzz phrase that I have seen in every business plan lately is word of mouth (WOM), and to be more specific: electronic word of mouth (eWOM). The authors assert that if they do everything right (offer the right product at the right location and at the right price, etc.), customers won’t be able to stop talking about them. While this sounds good in theory, in reality there are still billions of dollars spent on advertising—much of it online at Google, Facebook, and others—by companies that haven’t been able to get customers talking.

a Perceived relationship

To understand why that is, I turned to research by Rebecca Gunn and a definition of eWOM as: “any positive or negative statement made by potential, actual, or former customers about a product or company, which is made available to a multitude of people and institutions via the Internet.” While eWOM has many of the same char-acteristics as the traditional offline form, there are some differences. For example, traditional WOM re-quires conversations take place orally, whereas eWOM conversations can take place simply through written language in an online environment. In addition, traditional WOM generally involves a relational aspect, whereas eWOM conversations may take place among people who have never physically met and may remain virtual strangers.

To compensate for the lack of rela-tionship, researchers discovered that in online written content consumers often create personalities for unknown, faceless communicators. Because there is a perceived relationship, the content is considered more trustworthy and credible, so it has greater influence over consumers than other forms of traditional WOM. And, while tradi-tional WOM’s audience is limited in size, eWOM can reach a wide scope of

potential consumers. Finally, eWOM conversations reside online, which al-lows the information to be sought out and retrieved.

Motivations for Contributing eWoM

The big question, from the standpoint of a business, is why some consum-ers contribute to eWOM while others don’t. In order to get customers talking about your product, you need to know what motivates them to do so. Here are seven reasons people engage in eWOM.

social benefits. By contributing on-line, consumers are able to identify with others and express opinions, which are seen as part of the require-ment for being involved in a social online community.

Enjoyment. Researchers have found that people relive exciting and adventurous experiences by contributing online.

altruism. People truly want to help oth-ers make better decisions. In the travel industry, for example, consumers often warn of a negative experience or en-dorse a positive one.

self-Enhancement. People like to be recognized as experts. Helpful eWOM through eloquent written reviews and recommendations enhances their online status.

self-directed. Similar to self-enhance-ment, self-directed motivation consid-ers the entertainment value as well

as the possibility of economic incen-tives, like monetary compensation or discounts. Self-directed motivation can be just a way to pass time and receive self-gratification; perhaps a better descriptor of this motivation would be self-gratification.

Consumer Empowerment. Consum-ers believe a company will pay better attention to them if they publicize mat-ters in an online environment. They also see it as a way to ensure quality in a risky transaction.

Expressing displeasure. eWOM may be used as a way to vent frustrations or to seek retribution. Although some studies have shown that this is not a primary motivator, negative eWOM could make consumers feel better after a bad experience.

There are many other factors that in-fluence eWOM but one of the most sig-nificant is its availability. If a consumer has mobile access at the moment of great displeasure, she may be more tempted to turn to eWOM to share her displeasure than she would be hours later. Of course the same is true for a positive experience.

significance

So what does any of this mean? It means that eWOM can be driven by any of a number of motivations, and that it can be positive or nega-tive in nature. Your challenge is to tap into one or more of these major motivators to get people talking about your business. And, unless you can come up with some method of truly motivating consumers to engage in eWOM, you had better still include something in the business plan bud-get for marketing. HCBM

Emmett Dulaney teaches entrepreneur-ship and business at Anderson University.

…because there is a perceived relationship,

online content is considered more trustworthy

and credible.


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Management Charles Waldo, PhD

The Eight Principles of ExcellenceThe timeless traits of enduring companies

Just over thirty years ago, In Search of Excellence: Lessons From America’s Best-Run Companies hit the book stores and became an instant best-seller. Excellence jump-started the consult-ing careers of its lead researchers and authors, Robert H. Waterman, Jr., and Thomas J. Peters, Ph.D., with Peters in particular birthing many books, films, articles, speeches, and high-level consultations, all based on Excellence’s foundation.

The book’s origins

Peters and Waterman were fairly low-level associates with the giant blue-chip consulting firm McKin-sey & Company when the research for Excellence was done in the late 1970’s. Neither one dreamed up this project; they were assigned to it by McKinsey’s managing director. Peters called it “blind luck” that he got the assignment.

McKinsey wanted to know if there were common practices that large, public, “excellent” companies did that lesser companies did not do. Through extensive research, Peters and Water-man searched for businesses with long-term results clearly above their competitors and very strong reputa-tions for being among the best in their industries. The project’s objective was to try to find out why.

The 1982 List

Peters and Waterman identified four-teen companies as “excellent:” Bechtel, Boeing, Caterpillar, Dana, Delta Airlines, Digital Equipment Corp. (DEC), Johnson & Johnson, McDonald’s, P & G, Emerson Electric, Fluor, H-P, IBM, and 3M.

Interestingly, each company is still around. Most are in good shape and doing well. Some were battered over the years and a few are in trouble now. But given the tumultuous business and economic landscapes over the last thirty years, each company is, if nothing else, a master at survival. And the list doesn’t include major corpora-tions such as GE, Apple, and Wal-Mart which are much different today than 30+ years ago. Nor does it include such behemoths as Amazon, E-Bay, Google,

and Facebook, which weren’t even in the dreaming stages back then. So the fourteen were not a perfect sample, but we can still learn important lessons from them.

The Eight Effective Practices

Here are the practices found in each “excellent company.” These are very brief descriptions; go to the book for the details. As you review them, ask yourself: 1) Are these practices as relevant now as they were then? 2) Should other practices be added to the list? and 3) If some of the eight prac-tices are still relevant, how well does your organization follow them? How about you as an individual?

A Bias for Action: The “ready, shoot, aim” philosophy. No “paralysis by analysis.” Lots of small, experimental trials, learn from the inevitable mistakes, and try again. Fail fast. Communicate, commu-nicate, communicate.

Get and Stay Close to the Customer: Customers “intrude” in every nook and cranny of the company, are highly val-ued, and are often considered partners or stakeholders. There is an obsession with quality, reliability, and customer

service. Customers truly are Queens and Kings, not “necessary evils.”

A Mindset of Autonomy and Entrepre-neurship: Primary responsibility for innovation is pushed to the front lines. Risk-taking, “boot-legging,” and “championing” are encouraged.

Employees are not penalized when things go wrong. Successful product or program champions rise quickly up the ranks.

Productivity Through People: The ideas and actions of the front-line workforce, customers, and suppliers are the main source of productivity gains. “Treat all employees as adults, as partners, with dignity, and show respect.” (p.238) Provide job security and safety. Broadly share gains from productivity improvement.

Be Hands-on and Value-Driven: “Every ex-cellent company we studied was clear on what it stands for, and takes the process of shaping values seriously…We wonder if it is even possible to be an excellent company without clarity of the right sorts of values.” (p. 280) Two common key values were striving to be the best, and delivering superior quality

How well does your

organization follow

these principles?


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and service. Leaders are highly visible and close to the front-lines.

Stick to the Knitting: Robert Wood Johnson, founder of Johnson & John-son, said “Never get into businesses you don’t know thoroughly or know how to run.” (p.299) The excellent companies expanded and diversified primarily internally, one small, man-ageable step at a time. Contain risks and get out if not working.

Simple Form, Lean Staff: One employee, one boss. The “flat organization.” People know who they report to. Organization realignments are rare. Responsibility for results, along with commensurate authority and resources, is pushed far down the line. Warren Buffett is said to require just one piece of paper from his division presidents prior to the next fiscal year with just two numbers to which they commit: Revenues and Net Profits Before Taxes. This “elaborate planning” seems to have worked out pretty well for him. How about you?

Simultaneous Loose-Tight Properties: The key values of the organization (Quality, Service, Ethics, and so on) are articu-lated and known. All employees are charged with tightly adhering to them, but employees are given wide latitude (loose) as to how the daily business is done. A “cookie cutter” approach is rare.

This brief overview does not do justice to In Search of Excellence’s depth of content. Should you wish to email me about how you think the eight Excellent Practices are working—or might work—in your organization, I would be pleased to hear from you. Perhaps I will follow-up to this article in the next issue. I will not use names if you say not to.

I believe “excellence” can be found in all types and sizes of organization, in-cluding the religious and not-for-profit sectors. But I also believe too many organizations have an inflated opinion of how good they are, with major gaps between how an owner or CEO sees things compared to the typical front-line employee or customer. What do you think? HCBM

Dr. Charles Waldo is retired from Anderson University’s Falls School of Business and can be reached at [email protected].

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HOTBED of Entrepreneurship

Cover Story

Hamilton County Alliance hires new CEOBy Mike Corbett

Photos by Mark Lee

im Monger is the new President and Chief

Executive Officer of the Hamilton County Alliance.

The county’s economic development organization’s

leadership spent six months re-visioning and

transitioning the 20-year-old Alliance to better serve the county’s

municipalities. Monger was hired as part of that process. He has

been working in economic development for 25 years. Among

his positions: a site consultant for 8 years, Executive Director for

the Indiana Dept. of Commerce and, most recently, senior VP for

Cassidy Turley Location Advisors and Incentives Practice. Here

are excerpts from a recent interview.

haMiLToN CoUNTY bUsiNEss MagaziNE: So, Tim, how does Hamilton County look in the economic development world?

TiM MoNgEr: When you look at its size now and what it will be in 2020, there will continue to be significant growth in Hamilton County. It’s a very educated community, which from an economic development standpoint is a real plus, and when we look at the individual communities within the county, each one has charted a direction for growth, and that’s a real positive thing from an economic development standpoint.

hCbM: Yes, we’ve got lots of land, great schools, relatively low taxes, it ought to be easy to attract business. Where’s the downside here?

MoNgEr: (laughs) I don’t know that there is a downside. I do think that communities have recognized the importance of site consul-tants, and they respond primarily to regional groups and state groups, rather than individual communities. If you look at it from a regional perspective, there’s probably not a type of business that this region can’t respond to.

But, let’s say (a business is seeking) a million square foot distribu-tion operation, where’s the best location in this particular region? It’s

Charting A New CourseCharting A New Course

June • July 2013 • Hamilton County Business Magazine 13

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going to be on an interstate because that’s what corporations are looking for, so is it likely to be in Hamilton County? Probably not, but there are things, both from the standpoint of of-fice industries, headquarters, high tech manufacturing, that Hamilton County is well-positioned to be able to attract.

hCbM: Do each of our communities appeal to certain types of business?

MoNgEr: Well, I think high tech manufacturing is something Nobles-ville would be associated with. When you look at Fishers, some of the growth has been in the office industry area. One of the ways to compare and contrast Carmel and Fishers is that Carmel has seen a lot of speculative office development over the years, whereas Fishers tends to be more built to suit… Westfield is similar to Nobles-ville from the standpoint of some of their manufacturing, but then you have Grand Park, and that’s really a game changer for that community and not just for that community but for Hamilton County in total. And, when mentioned earlier that this ought to be a piece of cake, yes it is, but the key is getting people here to be able to see what we have to offer, and I suspect Grand Park is going to bring in a lot of people who are bringing their kids for soccer matches. And, in between those they’re going to want to see a bit of the community and if that person happens to be a decision-maker, I think we are certainly going to benefit.

hCbM: Where are Hamilton County’s sweet spots?

MoNgEr: There are certain types of office industries that make sense. Headquarters, like Baldwin and Lyons, their acquisition of a building here, Geico and the sort of things they’re

doing with customer service, those are examples of office industries…Tech-nology based businesses are another area for growth, like SMC Pneumatics, where they’re using the latest technol-ogy to manufacture their product. The size of the businesses is another way to look at the county’s sweet spot: the 30 to 50 thousand square foot manu-facturing facility. Just go up 37 and look at the facilities behind the car dealers to see some of the businesses that are out there. Those are the kinds of businesses that make sense for Hamilton County.

hCbM: Any negatives about the county to be concerned about?

MoNgEr: The challenge is always go-ing to be when a company decides to move to a particular location, can they get the people? Do they live there or can they get there from other parts of the region…The concern is do we have the right mix of employees for that company to be successful. It’s going to provide jobs not only for residents of HC but probably for people commuting so infrastructure is important…transit is important. HCBM


Pursuing a PermitMunicipalities update sign ordinances to reflect 21st century realitiesBy Patricia J Pickett

Sign, sign, everywhere a sign Blockin’ out the scenery, breakin’ my mind Do this, don’t do that, can’t you read the sign?

erhaps the Five Man Electrical Band never had to apply for a sign permit for their business; their angst may have turned to

stipulations regarding size, protrusion and placement. It’s an issue that has challenged businesses large and small throughout Hamilton County for years. In response, some municipalities have recently overhauled their dated or amended ordinances; others are just beginning the process.

Historically, acquiring the proper permits has been a classic case of “easier said than done.” Take, for instance, the experience of car dealer Tom O’Brien, Jr. Ten years ago, the company was creating a new building on 96th Street and their needs did not match the or-dinances. “We were selling a number of different makes of automobiles and needed a sign for each, as well as our own signage,” recalls O’Brien. “It was a pretty lengthy and costly process that required multiple appearances in front of the Carmel Board of Zoning Appeals for variance approval.” Even at that,

O’Brien supported the stringency with which they went about their job. “When I drive through Carmel, I appreciate the clean and uniform appear-ance we have.”

Landscaper and owner of Surround-ings by Natureworks Randy Sorrell had a similar experience

a decade ago. “I recall it being a pretty long and arduous task…it was just dif-ficult to find out what I needed, when I needed it and to whom,” he recalls. “And it felt oddly subjective. We were challenged on things like colors and font styles.”

Those scenarios—and numerous oth-ers—prompted an overhaul of Carmel’s 20-year-old ordinance, according to Mike Hollibaugh, director, Depart-ment of Community Services (DOCS). “The Mayor was made aware of these concerns, and that prompted him to urge us to work collaboratively with the Carmel Chamber in overhauling an

ordinance that addressed these issues.” A committee of four Chamber mem-bers, along with Chamber President Mo Merhoff, met with Hollibaugh and his staff for nearly four years before a new sign ordinance was presented in 2012 and passed just before the New Year.

“It was our goal to eliminate a major-ity of sign variances by clearly defin-ing specifications, limitations and exclusions in terms of signage,” says Rachel Boone, who headed up much of the DOCS staff efforts. “By simplifying the process—and provid-ing a very clear visual guide—we’ve not had any variances to date in 2013.”

Fishers

In 2011, the town of Fishers underwent a similar, yearlong rewriting process to ensure their sign ordinance was more user-friendly

and reflective of the growing busi-ness community. Like Carmel, they had a parade of variance requests, many from fast food establishments seeking a menu board in addition to the main drive through signage. “The new sign ordinance allows these,” says

Rick Brandau, Fisher’s direc-tor of planning and develop-ment. “And we changed our multi-story

signage as well as single elevation sig-nage to better serve those businesses.”

Another significant change that had been the source of multiple variances was a shift from one sign per elevation to signage based on cumulative sign area, allowing for multiple signs with a cap on square footage. “This was par-ticularly helpful for large retail stores like Marsh and Walmart. Prior to the change, multiple signage on either end of a ‘big box store’ required a vari-ance,” explained Brandau.

They’ve also updated the way in which busy entrepreneurs can apply for signage, via the Fishers website. The ap-plication goes directly to the planner, resulting in a 30-day temporary permit until final approval. While payment in person is required today, when the Town’s new website goes on line in the near fu-

ture, it is hoped that on-line payment will be possible.

It was actually a pleasant experience. — Randy Sorrell on Carmel’s new sign permitting process


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The Fishers Town Center has a few ex-ceptions to the rule, including the per-mitting process, which goes through the Town Center Review panel prior to issuing a permit. “We actually provided some of the same signage options that had previously been exclusive to the town center,” says Kevin Stotts, associ-ate planner, who ultimately drafted the ordinance. “And the response has been largely positive.”

Noblesville

Likewise, Noblesville’s 2009 update provided for some unique signage for downtown Noblesville as well as the Corporate Campus. Temporary sig-nage, according to Denise Aschleman, AICP, CFM, Noblesville zoning admin-istrator, was a recurring issue that they focused on to ensure clarity and specific guidelines.

“Banners for commercial uses may be displayed for a maximum of 28 days a calendar year but that allotted time may be divided up into a banner four times a year for a minimum of seven days each,” she explains. “These temporary signs may be no more than 32 square feet in size and must be located on the premises of the business for which it advertises. A permit is required and a fee of $50 applies. Ban-ners are prohibited in the core central business district.”

Those sorts of specifics are imperative when dealing with multiple businesses with different needs. In addition, No-blesville has simplified its application process including a checklist for each

specific sign. Both may be found on the city’s website. A sign permit will be issued within five business days of re-ceipt of a fully completed application, or the applicant will be notified regard-ing the reasons for permit denial.

Westfield

In Westfield, a sign ordinance only a decade old is dated enough that it has eight amendments to it, most of which are in response to the needs of the city’s growing business community,

according to Kevin M. Todd, AICP, senior planner.

“Recent amendments have addressed many of the concerns that we have heard from businesses regarding the sign standards,” says Todd. “Amend-ments were made to allow new types of temporary signs, to increase the amount of wall sign area within com-mercial centers and to allow elec-tronic gas price signage.” In contrast to Noblesville, most of Westfield’s temporary signage does not require a


sigN rEgULaTioNs bY CoMMUNiTYsigNs CarMEL CiCEro FishErs NobLEsviLLE shEridaN WEsTFiELd

Pole Signs No No No NoYes

One per street frontage

No

Neon SignsYes

One per street frontage,

max. area: 3 feet.

Yes With approval of the

Aesthetic Review Overlay District.

(AROD)

Yes

External neon lighting or LED lighting used

either as a part of a sign or distributed around a building or structure

is prohibited.

Yes Yes

Blade Signs Yes No YesDependent on area

(zoning)n/a

Considers them Projecting Signs; allowed in the down-town area only and count

against the overall signage allotment for the business

Secondary Projecting

SignageYes

Depending on area (zoning)

YesDependent on area

(zoning)n/a See Above

Wall SignageYes

Six defined catego-ries with specific

guidelines for each

Yes

Depending on building type.

Retail centers vs office and num-ber of entrances

Dependent on area (zoning)

YesDepends on type of business

(Individual /multi-tenant center)

Movement No No No

Prohibited (electronic signs ARE allowed with size limitations and as

long as they remain sta-tionary for a minimum

of 10 seconds).

No No

Drive-Thru Signs/Menu

BoardsYes

Depends on zoning, but generally yes

YesYes

(Exempt from ordinance)

Yes Yes

Window Signs

Yes Less than 30%

of total window area

Yes

Yes Non-Illuminated; 75% of window

or less

Dependent on area (zoning)

YesYes

Limited to 25% of window, no fluorescent colors

Process to obtain a

permit for signage

Submit sign permit application with fee, reviewed by administrator; if in compliance, permit issued.

Dependent on location, an application for the

sign and an application for the AROD 30 days prior to Plan Commis-

sion meeting. With approval, permit issued next day.

Submit a sign permit applica-

tion, reviewed by administrator. If in Town Center

reviewed by com-mittee for color,

style, etc.

Submit a completed ap-plication along with the

information required on the checklist for that

particular sign type. The application and

checklist may be found online.

Provide sign ren-dering to Sheridan Planner Tom Cain

with sign type (lit, etc). Cain

issues a permit

Submit a Sign Permit Applica-tion with sign plan informa-

tion (including a site plan and details of the proposed

signage). Staff will review the application and issue

a permit upon compliance with the ordinance. Payment is due at the time the permit

is issued.

permit, with the exception of banners, sandwich boards, sequential sign col-lections, and ornamental banners.

Northern Communities

Currently both Cicero and Sheridan say a new sign ordinance is in their future. Cicero Planner Paul Munoz is working with an ordinance drafted in 1998, which has cumbersome stipula-tions for temporary signage as well as an Aesthetic Review Overlay District. “We are hoping to make our processes more streamlined so doing business in Cicero is easier.”

And for those mu-nicipalities who have reworked their ordinances, both planning office staffs and area businesses are noting that it’s a lot simpler than it once was.

When Randy Sor-rell sought new signage this spring for his Range Line Road business, he was surprised by the ease of the process. “It was pretty amazing,” he said. “There

weren’t any questions about color or shape; they gave me a very clear idea of exactly what I needed to provide. It was actually a pleasant experience.”

And while Tom O’Brien, the car dealer, was remarkably patient with the first experience, the second go around, he reports, wasn’t nearly as time consuming nor costly. “I did find the staff to be both knowledgeable and helpful,” he says. “I find that if

you go into this with the attitude that, ‘they are just trying to do their job and maintain the beauty of our commu-nity,’ it goes a whole lot better.” HCBM


You Know Lying is Wrong, But Do You Know Why?Because it’s not logical. Read on…

In the April 15, 2013 issue of Bloomberg Businessweek Magazine, “The How to Issue,” I was unpleasantly surprised to see one of the articles teaching how to lie effectively (p. 73). My immediate response was one of indignation that a major business information source would feature an article that actu-ally condones lying as a business skill worthy of being taught. Funny, I always considered lying an unethical practice worthy of condemnation.

But maybe lying is not unethical after all! Let’s take a look.

Say I am in desperate financial straits and need to borrow money. Under nor-mal conditions I would intend to repay the debt; however, under these dire con-ditions I have no intention of repaying but promise to repay anyway. In other words, I tell a lie. (After all, Business-week featured a good article that taught me how to effectively do it!)

If harm would befall the lender because of my deceit, and if that harm is greater than the good I derived from my deceit-ful contract, I would probably conclude that the lie was in fact unethical. But let’s say that the lender would not be adversely affected by the loss. So I determine that the consequences of my lie would not be harmful to anyone, but would greatly benefit me. I calculate that there will be more good created by my lie than harm, therefore I conclude that the lie is not unethical.

What about others?

So far, this analysis is purely from a util-itarian perspective based on one action by me. However, since I do not live alone in this world, let’s ask the next logical question: Is it likewise okay for other people to lie in similar situations? If I

Professor Wilhelm takes Businessweek to task over how-to article.

EthicsBill Wilhelm

say “no,” I am obviously duplicitous and therefore my act is unethical because it is purely self-serving. But if I decide that as long as the lies told by others in simi-lar situations produce more good than harm, then my answer likely will be “yes”—lies told by others in similar situations are okay and are not unethical.

But let’s look beyond the consequences of the act to the intention. Conse-quences and intentions (motivation) are two distinct approaches to logical ethics and truly ethical decisions must consider both.

If I am willing to lie to others for my own gain—as long as there is net greater good over harm as a result—and I am also willing to permit others to lie, then it follows that I am also willing to accept a maxim (rule) that it is also okay for all people in similar situations to lie about their intentions. In other words I am willing to accept lying as a normal part of agreement making. Here is where the logic breaks down.

The Expectation of Truth

An agreement between parties is an ethical contract, because both believe

that the terms of the agreement are beneficial to each one. These beliefs are based on the truth of the commit-ments made by both parties. It is this expectation of truth that motivates them to enter into the contract of their own free will. However, if one party lies, they usurp (take over) the free will of the other party. Therefore, the transaction is not an agreement at all. Instead it’s an involuntary act based on deception. There is no free will. There is no agree-ment. There is no contract.

Extending this logic to the maxim that I am willing to accept lying as a normal part of agreement making, I have in ef-fect made all such “agreements” extinct through logical contradiction since there can be no agreement if the transac-tion is an involuntary act. Even though we might rationalize a lie based on net greater good, we can’t avoid the logical contradiction. Lying just isn’t logically compatible with the concept of agree-ments, nor is it ethical.

While Businessweek may have fea-tured the article about how to lie as a misguided attempt at satire, the article was not written that way. Would it be presumptuous to assume that some aspiring young business profession-als might read such an article about how to lie as a lesson worth learning? Many assume that success in American business is synonymous with lying and other unethical practices. For Busi-nessweek to include such an article is a disservice to all of us in business and business education. HCBM

Dr. William J. Wilhelm teaches business ethics and social responsibility manage-ment at the Scott College of Business at Indiana State University. Reach him at [email protected].

18 June • July 2013 • Hamilton County Business Magazine

Focus: Agriculture/Green Business

Done ReaDing? StaRt SeeDing!Urban Farmer recycles used magazines into seed packetsBy Deb Buehler

bout 4 years ago Noah Herron had accumulated quite a stack of past Sports Illustrated magazines in his garage. He didn’t want to

throw them away so, with scissors in hand, he began to repurpose them into something else.

Cutting and gluing one into a seed packet, he launched a new business.

Living and gardening in Broad Ripple at the time, Herron started with seed offerings from his own saved seeds.

“I’m pretty good at making websites,” the Indiana native said. “So I put to-gether the Urban Farmer Seed website and offered just 10 varieties of seeds in the recycled packets.” The varieties he offered were seeds he’d saved him-self from his own garden crops. Word spread and the business grew to the point that eighteen months ago Herron quit his job.

Herron and his wife Emily, who teaches in Noblesville, wanted to move out of the city. Originally from Fort Wayne and South Bend, the couple longed to be closer to the countryside and to re-duce travel time to visit family. A year ago they relocated to Hamilton County.

Opening the Westfield storefront was the next logical step for the company that now boasts about 5,000 Facebook followers and expects to process over

15,000 online seed orders this year. The storefront has increased the company’s capacity by providing a place for walk-in visitors. Herron has connected with local gardeners and farmers who prefer heirloom or non-genetically modified organism seeds (GMO).

“About one-fourth of the people who call or come through the door are asking to be sure they are not purchas-ing GMO seeds,” Herron explained. The business has signed the Safe Seed Pledge affirming its commitment to not knowingly sell GMO seeds or plants. About 90 percent of Herron’s seeds are heirlooms, representing varieties that have been open pollinated and passed down for generations. He says they are easy to grow and taste good once the plant matures.

The seeds Herron sells come from all over the United States and are pro-duced by small gardeners or purchased from larger, organic wholesale garden seed providers. He works with about 20 different suppliers to find the seeds he offers online and in the Westfield store. Because Herron knows some of the growers directly, he’s able to buy them or trade for the seeds he wants to offer.

“I didn’t know anything about the seeds when I started,” Herron said. “But now I carry about 1,500 varieties ranging from vegetables to herbs to flowers to vegetable transplants and fruit sets.“ He keeps the most popular 200 seeds avail-able in the store and continues to offer the original 10 varieties with which he launched the business.

recycling roots

At the heart of Urban Farmer Seed was the desire to create a way to recycle magazines. The magazine-seed packets remain a focus of Herron’s efforts.

What began with Herron’s own maga-zines has grown to include magazines from Hamilton East Library.

Linda Shaw, Adult Services Manager for the library, explained that they only keep magazines for so many years. Cer-tain types of older magazines, those that feature crafts for example, are saved and sold by the Friends of the Library. The rest are sent to a recycling center.

Herron approached the library and asked for some of the magazines. Shaw esti-mates that they save about 30 boxes of magazines for his seed packets each year.

“Our end of the process isn’t very excit-ing,” Shaw said. “But it is a better repur-posing of our trash. The magazines are just recycled as paper but are being put to use. We thought this was pretty cool. We like helping the community in a different way.”

As Shaw and Herron have worked to-gether over the past four years they’ve gotten more sophisticated in their process. Herron asks for specific types of magazines with lighter weight paper stock for the seed packets. The library sets those magazines aside for him rather than letting him sort through all of them for what he needs.

Noah Herron

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About 75 percent of the seed packets are created from the library’s old maga-zines. People also bring magazines by the store, his mother collects them from her Fort Wayne friends and some are the Herron’s old magazines.

In the beginning, Herron’s father cut the magazine pages into packet shapes using a template and band saw. Now, the magazines are prepared through a company with the equipment to die-cut and glue the packets on three sides. Herron and a part-time staff put the seeds in and seal them with a label bearing planting instructions.

Herron works closely with the Westfield Post Office to manage shipping seeds across the country. About 99% of his business remains online, so the rela-tionship keeps the process of accepting orders and mailing them out running smoothly. With some 30,000 people registered for Urban Farmer Seed’s monthly newsletter, Herron’s business has buyers well beyond the boundar-ies of Indiana. The popularity of urban, suburban and rural gardening as well as access to purchasing seeds online has enabled Noah to create a thriv-ing and diverse business. Buyers from

states like California, Texas and Florida give Noah the chance to sell seeds year round because of the earlier and longer growing seasons.

Hydroponics also helps. The practice of growing plants indoors with lights, fertilizers and amended soils enables even Hoosier gardeners to have their favorite tomatoes during the winter months. “You can grow one tomato plant for years,” Herron said. “It won’t die indoors and will consistently pro-duce the tomatoes you like.”

A final aspect of Herron’s sustainable business model is working with schools, churches and garden clubs on their fund-raising efforts. Urban Farmer Seed offers a vegetable; a flower and an herb package that schools can do fundrais-ing with. Fundraising organizations can

I didn’t know anything about the

seeds when I started.— Noah Herron

Owner, Urban Farmer Seed

participate in this healthy and unique alternative to selling candies and maga-zines with a 50 percent profit guarantee.

in the ground

Early this spring Jacob Redwine of Redwine Farm dropped in to Urban Farmer Seed to purchase Serrano pepper seeds. He has started those for the two acre garden he and his father work, selling their produce at the Noblesville Farmers Market.

“Although they haven’t produced any harvest yet, I’ve been happy so far,” Redwine said of the Serrano seeds. For the first time this year he’s also planted celery purchased at Urban Farmer Seed. Celery takes about 4 months to mature so Redwine anticipates selling it in August.

As a small scale operation, Redwine said Herron’s seed packets were the right size for his growing efforts.

“I love keeping it as local as possible,” Redwine added. “Urban Farmer Seed has a better variety than anybody else. I’m sure I’ll do business with Herron again next year.” HCBM


Focus: Agriculture/Green Business

Heading NorthReynold’s moving headquarters to AtlantaBy Jeff Curts

n a non-descript office situated in a separate building across from his company’s flagship Fishers location, Reynolds Farm Equipment Presi-dent Gary Reynolds allows himself

to gaze toward the future. “It will be nice to be located in the same building with the rest of the team,” chuckled the affable Reynolds, referencing a new corporate headquarters and training facility being constructed in northern Hamilton County.

Indeed, Reynolds spends a great deal of time talking about the project, the largest and most expensive in the company’s 58-year history. The 75,000 square foot building, slated to be com-pleted near the end of the year at the junction of US 31 and 276th Street, will house Reynolds’ executive leadership, as well as its agricultural services and a state-of-the art training center for both customers and employees.

Community Concern

While the expansion makes sense in terms of space requirements as well as the company’s long-term business strat-egies, it’s raised eyebrows from custom-ers and the Fishers community. Reyn-olds makes clear the new building was a necessity, but his company has no plans to abandon the Fishers location. “We’ve just outgrown the space here. There are some restrictions we have now in terms of equipment size and building capac-ity. There are some logistical issues with moving larger equipment around that we need to address.”

Reynolds goes on to explain the current Fishers store will continue to serve as the home of the lawn and grounds de-partment, as well as a hub for rentals, sales & service, and light equipment. He admits to mixed feedback from some

customers. “There’s been some concern from the community; mostly stemming from the fact that some may have felt we were leaving for good. In fact, we’re committed to staying here, and in terms of our lawn and grounds care, we hope to make it bigger. There are some plans to make some pretty major renovations at the Fishers store over the next 12-18 months. We also have a plan in place to serve them even more efficiently once we are moved.” Reynolds also stresses the ever popular holiday display will remain, a yearly tradition that draws families from all over Central Indiana, but requires a substantial investment of time and manpower.

atlanta bound

As for the new facility, to be built adja-cent to Beck’s Hybrids headquarters in Atlanta, Reynolds gushes regarding the


potential benefits. “Our new facility will be centrally located, right in the middle of our six central Indiana locations (which stretch from Muncie to the east and Mooresville to the south). It will allow us to relocate our Sheridan store, which is six miles away, and serve an area that’s popular with our products.” Among the features to be included in the building, in addition to the training center, will be a small café. “With the expanded training capabilities we’ll have,” Reynolds adds, “we plan on hosting several events and unique activities that require food service. It’s an example of growing bigger to serve our cus-tomers better.”

Customers will also notice several other improvements when construction is finished. Reynolds will be able to carry larger equipment, which they can’t do in the present Fishers location due to height restrictions. The firm hopes to improve its service with expanded parts storage and inventory area, as well as longer hours.

Reynolds says the company is making an investment in northern Hamilton County, as between 12-15 new employ-ees are expected to be hired to help staff the new location, in addition to current Sheridan workers and those moving from the Fishers store. “We’re trying to

be good corporate citizens,” he offers. “276th St. is being widened and we’re coming up with a drainage solution to help the homeowners and citizens in that area. With Beck’s nearby, we think this signals a positive move for both our company and Atlanta. It’s a “win-win” for everybody, and bottom-line, helps us serve all our customers better.”

Abe Martin, owner of Appletree Photo in Atlanta and President of that com-munity’s Town Council, welcomes the development and says it could spur further building. “I am always happy to see more development in northern Hamilton County. People don’t real-ize how close we really are. My studio

Atlanta construction site

…we’re committed to staying here, (in Fishers) and in terms of our lawn and grounds care, we

hope to make it bigger.

— Gary Reynolds

(AppleTree Photographers) is only 20 minutes from Westfield High School though one does drive through only farmlands so it appears to take longer. I think with the reconstruction of US31, people might realize substantial benefits to this part of the county in that there is less congestion and less cost to an en-joyable lifestyle. The transmission plant

going in (at least we hope it happens this time) in Tipton will also add to the employ-ment choices for this area. As Atlanta gets its water problems corrected—storm and sanitary in the next year, we will be able to handle more growth for those people who want to be downtown in the country.”

While minor obstacles such as the rainy springtime weather and building along a major thoroughfare have proved challenging at times, Reynolds looks forward to the end re-sult. “This is going to be a positive move for our company. We’ll be able to offer our customers even better service in the long run.” HCBM


100 Years Underfootometimes fate knocks you down before setting you back on your feet and headed in the right direction. That’s what

happened to Eli Franklin Marburger, a flooring department employee at Wil-liam H. Block Co. in Indianapolis.

He was eating lunch at the soda fountain in Hook’s Drugstore when the manager asked him to measure the store for carpet. He readily obliged. To his surprise, instead of praise for creat-ing goodwill with a potential client, he was fired for returning from lunch late.

Undaunted, Marburger started his own company, Guarantee Rug and Carpet Company, in 1913. Hook’s was his first customer!

Core values are Key

The flooring company, renamed EF Marburger, is still owned and oper-ated by the family. It is one of only 37 Indiana businesses that have made it to the century mark.

“One hundred years ago my grandfather, Eli Franklin, believed that his knowledge of the trade, combined with hard work, integrity, service and conservative fi-nancial practices would be the blueprint for building a successful business, and he was right,” says Ron Marburger, the company’s president. “A business with-

out ethics cannot endure. Through the years, we have adapted to both changing economic conditions and the changing needs of our clients. We have remained dedicated to these principles.”

A customer-centric attitude is also key. “Making the customer happy is all that matters,” says Kelly Marburger-Novak, Marburger’s younger daughter. “That’s why we’ve survived all these years.”

Good vendor relations are also a plus. David McIntosh, sales partner, Patria Coverings Co., appreciates the com-pany’s professionalism and openness to learn about cutting-edge products and techniques. “They definitely know what they’re doing,” he says. “But the one thing they have that most other companies forget is personality.”

That personality is reflected in the huge bronze statue of a horse outside the door—Ron is an accomplished equestri-an—to the plate of cookies and drinks and scented candles that greet custom-ers as they walk through the door.

“Little things like that that make you feel you are welcome to walk in no matter what you want,” McIntosh says.

Marburger also gives back to the com-munity, donating products to Habitat for Humanity, sponsoring Little League teams and participating in fundraising

events for local charities such as Chan-nel 13’s Homes of Distinction Tour.

One milestone achievement was the installation of the world’s largest greaseproof industrial floor systems for Western Electric Company in Indianap-olis in 1950. The floor system was later replicated in the company’s Oklahoma City plant. Other company achieve-ments include providing the flooring systems for Victory Field, Clowes Hall, the Pittsburgh Penguin Stadium, Indi-ana Grand Casino, Eli Lilly and Co. and the downtown Indy JW Marriott.

“The JW Marriott was a big deal for the city,” says Marburger-Novak. “It’s nice to know that we played an intricate part in that.”

Ever Expanding and Changing With the Times

Over the years the company has gone through many changes to keep pace with the demands of the marketplace and stay competitive. Today its business is roughly 60-percent commercial and 40-percent residential.

As the projects grew in number and scope, so did the company. Back in 1913, Eli was the sole employee. Today there are nearly 20 full-time employ-ees, and the company hires up to 30 contractors on an as-needed basis.

EF Marburger reaches the century markBy Shari Held

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Kimberly Marburger, Ron’s oldest daughter, joined the company in 1988 as a project manager on the commer-cial side. Marburger-Novak joined the company in 2001 and became residen-tial sales manager in 2004.

Originally located in downtown In-dianapolis, the company expanded its footprint with each move. In 1990 it relocated to its current location on Al-lisonville Road in Fishers, nearly dou-bling its size at this location over the years. The residential market continued to grow, and in 2005 the company es-tablished a Designer/Builder program.

The company’s most recent expansion made its showroom one of the largest in the state. It boasts marble fountains, countertops and shower enclosures and other items as well as flooring.

“Their showroom is impressive,” says Sarah Black, Realtor with F.C. Tucker, who refers clients to Marburger-Novak and asked her to consult on her own home décor. “They not only have every single thing you could possibly be looking for, but they have it on display in a way that can get your creative juices flowing.”

Despite its upscale look, there’s some-thing for every budget. Marburger has gone head-to-head with big-box stores, including installation costs, and won. Carpet prices range from $12 per square foot to 69-cents per square foot. And there’s an entire showroom dedicated to value-priced items for homeowners.

“Many people think Marburger carries only high-end merchandise,” Black says. “It’s high-end service, but the prices aren’t high-end.”

Looking Toward the Future

Moving forward, the company will con-tinue to focus on customer satisfaction and education and to stay ahead of the curve on new products and trends. They also plan to keep it all in the family.

“My grandfather would be proud to know that the tradition he started car-ries on today with the fourth genera-tion, my daughters, Kimberly Mar-burger and Kelly Marburger Novak, and most recently, the fifth generation, Eli’s great-great- granddaughter, Ashley Mullen,” Marburger says. HCBM


Dining Out

Atlanta’s Second Restaurant*Delullo’s TrattoriaStory and photos by Andrew Hemmerlein

n the far northern boundary of rural Hamilton County in the small town of Atlanta sits the Italian restaurant Delullo’s

Trattoria. With Atlanta having a popu-lation of a little over 700 and being a little out of the way from the rest of Hamilton County, it’s safe to say that this restaurant is off the beaten path. That’s OK with owner Kay Delullo, who says she wants Delullo’s Trattoria to be a destination restaurant, somewhere that people are willing to travel a little ways to visit. Delullo’s serves many different kinds of Italian food, ranging from pizza and pasta to sandwiches and salads with the most popular item being the pasta.

Kay Delullo opened her first restaurant in 2002 in Jolietville under the name Mama Delullo’s. She sold it in 2005, only to reopen the restaurant a year later. It promptly burned down, only to be reopened a year later by Delullo’s brother. After about five months it closed for good, or so it seemed at the time. Fast forward to a few months ago, when Kay Delullo happened to run into someone with the perfect prop-erty in Atlanta. The new and improved Delullo’s Trattoria came to life, a res-taurant that is based on Kay Delullo’s

belief that great food comes from great ingredients.

Delullo grew up in Noblesville, but currently lives on a horse farm in Westfield. Her love of horses and her farming operation in general shines through in Delullo’s Trattoria as she has numerous pictures on the wall featuring her horse farm and the horses that live there. She says this is by design, as rather than looking like a stereotypical Italian restaurant, she wanted Delullo’s Trattoria to reflect her background and interests. In fact, her horse farm overlaps in many ways with the operation at Delullo’s Trat-

Matt Drury, Cameron McClintock, and Kay Delullo

…she started the restaurant without a

large loan, often times even selling farm

equipment and other goods…

toria, with her staff on the farm often helping out at the restaurant, doing tasks such as washing the dishes or making repairs. It’s a point of pride for Delullo that she started the restaurant without a large loan, often times even selling farm equipment and other goods in order to ensure that she had the freedom to run her restaurant the way she wanted. Delullo says that she even grows some of the food used at the restaurant on her farm, specifi-cally pointing out that she makes her own maple syrup and uses eggs and honey from her farm. Delullo’s Tratto-ria only uses the freshest produce and purchases ingredients locally everyday to ensure that the restaurant is using only the freshest ingredients.

As a new restaurant, Delullo’s depends on a select group of regulars; not just people from Atlanta, but also people from all over Hamilton County and other outlying areas, particularly those who used to frequent Delullo’s past Italian restaurants. She said she really depends on word of mouth and the recommendations of her regular customers to make up for her lack of advertising. Also, due to the fact that most of the people who live in Atlanta either commute to work or travel from a distance, Delullo’s Trattoria is only open in the evenings, from 4-9 Wednesday through Saturday and 4-8 on Sundays. Kay is always willing to open the doors at other times to ac-commodate groups who may require different hours.

When asked about the future, Kay says that she is planning a grand opening in June. Long term, she would like to open another restaurant somewhere else in Hamilton County. Delullo’s Trat-toria can be found at 177 W. Main St. More information on their menu and upcoming events or changes can be found on their Facebook page. HCBM

*The other one is the Atlanta Pub and Package Store, which also serves food.


Retail Roundabout

A Summary of Recent Retail ActivityBy Samantha Hyde

NorThErN haMiLToN CoUNTYChaudion’s Auction Mart completed the construction of its new location at 22690 SR 19 just south of Cicero. Indoor bounce house Cicero Fun Factory took over the old auction center at 50 W. Buckeye Street in 2012. The owners of Cicero Market reopened Harbour Market at 20825 Hague Road in Noblesville.

CarMELTech firms Polleo Systems and Allegient are expanding in Carmel City Center.

The Egg & I restaurant will open its first Indiana location at Merchants’ Pointe in the old McAlister’s Deli location in September. Piada Italian Street Food is opening soon at The Centre at 1380 S. Rangeline Road. Panera Bread moved from Merchants Square to a new building in the same center.

Popeye’s Louisiana Chicken will be moving into the former Einstein Bagels location at 625 E. Carmel Drive. The law offices of Coots Henke and Wheeler are expanding their office at 255 E. Carmel Drive. Midwest Academy is transforming the former Express Manufacturing building at 1420 Chase Court into a new school campus.

Carmel’s Kitchen, a commercial kitchen available for rent, is open at 1025 W. Main Street. The Arts & Design District lost a restaurant when Taste of Sensu closed its doors in March. Artisan Masterpiece and Tickle Your Fancy have also recently closed. Indiana’s first location for The Olive Mill is now open at Main Street & Rangeline Road. Studio 421, a gallery for emerging artists, opened in the same building as SURROUNDINGS by NatureWorks at 421 S. Rangeline Road. Greek’s Pizzeria opened its newest location in the Carmel Cleaners building at 120 E. Main Street.

Senior housing developer Mainstreet Property Group moved its headquarters in April from Cicero to a new second-floor

office space at Clay Terrace. Stanford’s Restaurant & Bar replaced Kincaid’s in Clay Terrace in mid-April.

Butler Hyundai is building a new 2-story, 37,000 SF dealership on a 19-acre plot at the northwest corner of 96th Street and Randall Drive. Hino Oishi Hibachi & Sushi is moving into Maplecrest Commons at 10491 Walnut Creek Drive.

Kansas City-based Bickford Senior Living demolished the house on the old Northern Beach property adjacent to Oak Hill Mansion and is building an assisted living complex to be called Bickford of Carmel.

FishErsGeist area residents will soon welcome a new restaurant, Red Sake sushi bar, at 11228 Fall Creek Road. The Former Villaggio Day Spas at Geist Pavilion and in Carmel reopened in May as Woodhouse Day Spas. BizCard Express is moving into Geist Crossing Shoppes at 9745 Fall Creek Road. Brooks School Self Storage, a new 45,900 SF facility, is under construction at 116th Street and Brooks School Road.

Fishers Crossing at Allisonville Road and 116th Street will soon be home to Rose Foot Spa and Krav Maga Training Center, as well as the Title Boxing Club Fitness Center. Warsaw-based Lake City Bank is building a new branch at Fishers Marketplace at 131st Street and SR 37. Balkan Realty is moving into a new office at 12574 Promise Creek Lane. Seasons Gardens at Cumberland Road and 126th Street closed in April after nine years. Christian Brothers Automotive is building a facility on SR 37.

NobLEsviLLEDesign Den, Property Management Corp., and Alterations by Alicja have opened on Conner Street in downtown Noblesville. Law firm Church Church Hittle & Antrim is expanding services with the acquisition of two Indy-based

consulting firms: Educational Services Co. and Governmental Consulting Services. In February Mancino’s restaurant on River Avenue closed its doors after six years in business.

Cumberland Pointe Marketplace at Greenfield Avenue and SR 37 is welcoming a new tenant, Nemo’s Sports Pub and Grill.Kevin Heffernan, a long-time Noblesville luthier (guitar maker), opened Center Stage Vintage Guitars on south 10th Street.

Hamilton Town Center is opening Cookie Cutters, a child-oriented hair salon, restaurant Tucanos Brazilian Grill, clothier Wet Seal and chiropractor The Joint. Nexxt Spine LLC is consolidating to a new location in the Noblesville Corporate Campus, moving its headquarters from Fishers and manufacturing facility from Indianapolis. Warner Bodies, Inc. is moving its manufacturing facilities from Noblesville to the former Plastech complex in Elwood.

WEsTFiELdGodby Home Furnishings at 17828 US 31 is closing its Westfield retail store in preparation for the US 31 expansion but the warehouse remains. Lee Hines State Farm is now at 202 E. Main Street. HealthSource of Westfield held its grand opening at 785 E. Main Street in May. Demolition in preparation for the Grand Junction project on Main Street east of US 31 continues, including the demolition of Mufflers & More on Union Street, which has moved to a new location west of Noblesville off SR 32.

Westfield Parks opened a facility on Main Street for recreational programming. A 95,500 SF assisted living and memory care facility, Magnolia Springs Senior Living, is under construction at 14901 Carey Road. HCBM

Christian Brothers Automotive

Center Stage Vintage Guitars


There may be more reasons to build a new custom home in Central Indi-ana than to buy an existing home. The Marina Limited Partnership shares the perks to building a home in today’s market rather than buying an existing home below.

One of the most obvious advantages is the ability to design every nook and cranny of the house to fit your needs and wants. “When you’re building a home you get 100% of what you want, but when you buy an existing home you get someone else’s ‘dream home,’” says Randy Bennett, who built his home in the Cambridge neigh-borhood on Geist Reservoir. Randy and his wife loved building their home so much that they are now in the process of build-ing again in the same neighborhood.

As we toured Randy’s home, he mentioned that when building a new home you don’t have to worry about outdated decorating and painting, or replacing and remodeling things such as carpet, bathrooms, or a kitchen. Everything is new.

Maintenance on existing homes tends to be deferred over many years and at a certain point everything may break at once or need replac-ing. According to data from the 2009 American Housing Survey, 26% of all home-owners spent $100 or more a month for routine maintenance expenses on existing homes. In contrast, only 11% of newly constructed homeowners spent that amount. In fact, 73% of

new homeowners spent less than $25 a month on routine maintenance costs.

There are other risks in buying an existing home. Ac-cording to Zillow.

com, more 6,000 foreclosure homes are currently for sale in the Indianapolis metro area. Rob Bussell, Realtor and VP of Marketing & Sales at The Marina Lim-ited Partnership, offers advice and says, “Don’t get too caught up in the ‘good deal’ that you may get with a foreclo-sure before you know what kind of risk you will be assuming. When you build a home you eliminate this risk completely.”

If the property you are looking to buy is bank owned, banks require buyers to purchase the home “as is” or “where-is,”

meaning the homebuyer is taking on all of the risk. This means investing more time to inspect the home to ensure that there are not any costly repairs or maintenance in store. Newly built

homes come with a war-ranty and little risk.

Bryan Bowman, another Cambridge resident, built his home on the water and said his purchase decision hinged on the scarcity of bodies of water in Central

Indiana as well as the lifestyle it could offer his family. “There is only so much water around Central Indiana. Living on the lake is a rare commodity here and its lasting value is only going to go up. I also wanted my kids to enjoy the fun activities that you can really only get by living on a lake. Building a home to us just made sense.”

Central Indiana has two full-recreational lakes to build homes on and to create lake living 20 minutes from downtown Indianapolis with the communities at Geist and Morse Reservoirs. The Marina Limited Partnership is currently developing the land around these reservoirs and creating upscale communi-ties which provide lakefront living and waterfront access lots to build homes.

Finding a Place to Call Home: Should You Build or Buy?

A D V E R T I S E M E N T


Hamilton County’s Only Locally Owned Bank

830 Logan Street • Noblesville • 773-08008 Convenient Hamilton County Locations

cbindianaonline.com

As the building and buying season continues, it is clearer than ever that the time to build a home is now. The perks of little mainte-nance and risk, and the ability to design a home to meet your needs, along with an economy that is now supporting home buying again, has allowed the cost of building a home in Central Indiana to become very attractive indeed.

More information about building a home can be found on The Marina Limited Partnership website: www.indymarinaland.com

carmelchamber.com 317.846.1049 21 S. Range Line Rd., #300A Carmel

June & July Events

June 12: June Luncheon 12 to 1:30 p.m. | Ritz Charles

June 20: Arrows Young Professionals After Hours Network 5 to 7 p.m. | tba

June 25: 28th Annual Golf Classic 11 a.m. to 7 p.m. | Woodland Country Club

July 10: July Luncheon 12 to 1:30 p.m. | The Mansion at Oak Hill

July 18: Business After Hours 5 to 6:30 p.m. | Carmel Center Apartments

Events are subject to change. Visit carmelchamber.com for updates and to register for events.

June July

News & Updates

Adecco

ATI Physical Therapy

Barthuly Irrigation, Inc.

Bejin’s Bows To Go

Carmel High School Band Boosters, Inc.

Carmel Trophies, Awards & Gifts

Central Indiana Dance Ensemble

Chernoff and Associates Cosmetic Surgeons

Earth Fare

Huston

Intrigue Travel

Karen Kennedy Copywriting

Keller Williams Realty/Metro Indianapolis North

KONE Elevators and Escalators

Lauth Group, Inc.

Law Office of Josh F. Brown, LLC

Living Well Magazine

Ogle Design

Operation Job Ready Veterans

O’Reilly Auto Parts

Rain Salon and Spa

Robbins Graphics

Silver Door Spa, Inc.

Silver Square

SYNC Technology Integration LLC

Travel Leaders Indianapolis

Will Wright Building Corporation

Wolfies Grill

Ribbon Cuttings New Members

Rain Salon and Spa

41 City Center Dr.

28th Annual Golf Classic

First Watch

1950-15E Greyhound Pass

Medical Obesity Mgmt. of Indiana

2000 E. 116th St.

MacKenzie River Pizza

11596 Westfield Blvd.

Next Gear Capital

1320 City Center Dr.

For details & registration carmelchamber.com

Tuesday, June 25 Woodland Country Club

FRESH FACESBarre Bee Fit Indianapolis10080 E. 121st Street, Suite 121 Fishers, IN 46038 (317) 985-0331 www.barrebeefit.com Burritos and Beer, LLC14032 Britton Park Road Fishers, IN 46038 (317) 845-9527 www.burritosbeer.comCruise Planners in Fishers 13890 Rue Royale Lane McCordsville, IN 46055 (317) 863-5160 www.destinationsbydixie.comCurry Agency Inc 13578 E 131st Street, Suite 270 Fishers, IN 46037 (317) 644-1770 www.curryagencyinc.comDunlap Wealth Management 14074 Trade Center Drive, Suite 110 Fishers, IN 46038 (317) 770-2266 www.dunlap-wealth.comInnovations In Technology Consulting 10581 Tremont Drive Fishers, IN 46037 (317) 414-5717 www.innovationsintech.comKathi Meyer, Independent Tastefully Simple Consultant6160 S Hunters Run Pendleton, IN 46064 (765) 610-1333 www.simplykathi.comKONE Elevators 5201 Park Emerson Way, Ste 0 Indianapolis, IN 46203 (317) 281-4558 www.kone.comMAINSCAPE 13418 Britton Park Road Fishers, IN 46038 (317) 577-3155 www.mainscape.comMarket Street Wealth Management Advisors, LLC 3091 E. 98th Street, Suite 160 Indianapolis, IN 46280 (317) 522-5459 www.mswma.com

Nickloy Law 5540 Pebble Village Lane, Suite 300 Noblesville, IN 46062 (317) 773-3030 www.nickloylaw.comPlatinum Pet Services 13244 Eastwood Lane Fishers, IN 46038 (317) 331-2928 www.platinumps.comPrairie Guest House 13805 Allisonville Road Fishers, IN 46038 (317) 663-8728 www.prairieguesthouse.comRhodes Insurance Group, Inc 11717 Lantern Road Fishers, IN 46038 (317) 915-5555, Ext. 6 www.nationwide.com/scott-rhodesRoadfire Software 110 Rush Court Fishers, IN 46038 (317) 537-7880 www.roadfiresoftware.com/chamberScott A. Adams, Attorney at Law 14074 Trade Center Drive, Ste. 147 Fishers, IN 46038 (317) 774-2200 www.scottadamslawfirm.comSouthern Kitchen 7854 E. 96th Street Fishers, IN 46037 (317) 447-3843 www.yoursouthernkitchen.comSPARTA 10080 East 121st Street Fishers, IN 46037 (317) 698-4012 www.spartaindy.comZimmer Chiropractic & Nutrition 9757 Westpoint Drive, Suite 500 Indianapolis, IN 46256 (317) 813-1998 www.zimmerchiropractic.com

JUNE7th–Friday, 11am Tee Time Fishers Chamber Annual Golf Outing Ironwood Golf Course10955 Fall Road, Fishers 46037Contact Carol Doehrman at 578-0700 13th–Thursday, 3pm to 4pmNavigating the Chamber Informational Session for New Members, New & Current ContactsFishers Train Station 11601 Municipal DriveNo feeRegister online at www.fisherschamber.com15th–Saturday, 8am to 12pmWellness Day, Fishers Farmers Market6 Municipal Dr., FishersNo fee 19th–Wednesday 11:30am to 1:00pm Monthly Luncheon-Vince GriffinFORUM Conference Center11313 USA Parkway$20 pre-paid members $25 non-membersRegister online at www.fisherschamber.com 26th–Wednesday 4:30pm to 6:30pmBusiness After HoursTom Wood Aviation9913 Willow View Road, FishersNo fee

JULY 11th–Thursday, 3pm to 4pmNavigating the Chamber Informational Session for New Members, New & Current ContactsFishers Train Station 11601 Municipal DriveNo feeRegister online at www.fisherschamber.com13th–Saturday, 8am to 12pmPet Day, Fishers Farmers Market6 Municipal Dr., FishersNo fee 17th–Wednesday 11:30am to 1:00pm Monthly Luncheon Danny O’MaliaFORUM Conference Center11313 USA Parkway$20 pre-paid members $25 non-membersRegister online at www.fisherschamber.com 24th–Wednesday 4:30pm to 6:30pmBusiness After HoursSunlake Apartments12347 Windsor DriveNo fee31st–Wednesday 8am to 9:30amMorning Motivator, Networking and MoreFishers Train Station11601 Municipal Dr., Fishers$10 members; $15 non-membersRegister online at www.fisherschamber.com

UPCOMING EVENTS

Upcoming EvEnts & HAppEningsH

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Hamilton North Chamber 70 N. Byron St. Cicero, IN 46034317-984-4079

JUNE 20134th – Tuesday11:30am-1:00pmMoNThLY LUNChEoNPaul Munoz, Cicero/Jackson Township Plan Director Red Bridge Park Community Building$12 members; $15 non-members

8th – Saturday8:00am30Th aNNUaL CiCEro TriaThaLoN 11th – Tuesday12pmhaMiLToN hEighTs goLF oUTiNgBear Slide Golf Club 6770 E 231st St., Cicero, IN 46034

JULY 20134th – Thursday10:00pmLighTs ovEr MorsE LaKENear Red Bridge; viewable from far awayFestivities throughout Cicero; fireworks at Morse Reservoir

9th – Tuesday11:30am-1:00pmJoiNT LUNChEoN WiTh shEridaN ChaMbErRed Bridge Park Community Building$12 members; $15 non-members

Erika Flanders of Erika’s Place stands beside her Bell of Recognition

award for the 2nd Quarter

M o r E N E W M E M b E r sCampbell Kyle ProffittNew Sesco, Inc.Wildflower Body WoRx and Salon 360Arcadia Historic PropertiesRiverwalk CommonsVibcon Corporation

Lights Over Morse Lake Marty BraleyLauri Greenlee, Carpenter RealtorsCheryl Trietsch, Century 21 SheetzJohnston & Company, P.C.


N E W M E M b E r s

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d MarCh LUNChEoN highLighTsDavid Heighway, Hamilton County historian, spoke at the March Luncheon.

e aPriL LUNChEoN highLighTsHNCC Non-Profit and Community Organization Showcase—Janus Develop-mental Services visits with Chamber members to share their mission.

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30th ANNUALCicero Triathalon

Saturday June 88:00am

www.getmeregistered.com

d Russell Cate and John Terry of Campbell Kyle Proffitt recently joined the Chamber.

e Stefani Hancock of Wildflower BodyWoRx and Salon 360 joined the Chamber in March.

Golf OutingTuesday, June 11 at 12:00pm

Bear Slide Golf Club 6770 E 231st St., Cicero, IN 46034

co-sponsored by HNCC

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Noblesville Chamber

601 Conner St. Noblesville, IN

46060 317-773-0086

Upcoming EvEnts & HAppEnings

JUNE 20136th – Thursday11:30a.m. to 1:00p.m.LUNCh & LEarN: MoNdaY MorNiNg LEadErshiP sEssioN 2 Taylored Systems Community Room 14701 Cumberland Rd., Suite 100, Noblesville$30 per session in the series *Note: you can still register for individual sessions

12th – Wednesday7:30a.m.WaKE UP NobLEsviLLE NETWorK brEaKFasT Perkins Restaurant & Bakery 250 Noble Creek Dr., Noblesville

20th – Thursday5:00p.m. to 7:00p.m.YPg bUsiNEss aFTEr hoUrs Houlihan’s 14065 Town Center Blvd., Noblesville Attendance is free

26th – Wednesday7:30a.m. to 9:00a.m.MEMbErshiP brEaKFasTThe Mansion at Oak Hill$18 Members, $22 Non-Members

JULY 201324th – Wednesday11:30a.m. to 1:00p.m.MEMbErshiP LUNChEoNHarbour Trees Golf Club$18 Members, $22 Non-Members


Nickel Plate arts announces Fairyville Trail house WinnersNoblesville Chamber wins “Best of Show.” Congratu-lations to the Noblesville Chamber!

CongRatuLatIons!To Kelsey Sigman, Noblesville Chamber of Commerce 2013 High School Scholarship Recipient.

april Community Pride award WinnerCongratulations Winner! White River Christian Church 1685 N. 10th St., Noblesville, IN 46060 (317) 773-2233 www.wrcc.org

May Community Pride award WinnerCongratulations Winner! BlueSky Technology Partners, Inc. 15570 Stony Creek Way, Noblesville, IN 46060 (317) 674-8206 www.blueskytp.com

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Sheridan Chamber 407 S. Main St. PO Box 202 Sheridan, IN 46069317-758-1311

Upcoming EvEnts & HAppEningsCOMMUNITY EVENTSJUNE 20131st - Saturday5:00pm-7:00pm (Pork Sandwich Dinner) 6:00pm-ProgramshEridaN FirEsidE TaLEsSheridan Community Park Food & Fun, Free Admission; bring chairs/blankets Magician, Storytelling with Lanape Indian Mike Pace

8th - Saturday4:00pm-7:00pmshEridaN LioN’s CLUb Fish FrYAdult advance tickets: $9; at door: $10; Children under 12: $4

22nd - Saturday2:00pm-5:00pmCriTTEr shoWCasESheridan Veterans Park - Free! Animal Showcase with all kinds of 4-H friends! Including exotics, like llamas and newborns

16th - Sunday, (and the third Sunday of every month)1:00pm-5:00pmbLUEgrass JaMSheridan Public LibraryDonations WelcomeContact Steve Martin at 317-758-5201 or [email protected]

JULY 20134th - Wednesday10:00am Parade (registration 9-10am in the High School parking lot) shEridaN FoUrTh oF JULY ParadE/CELEbraTioNParade on Main Street, Celebration at Biddle Memorial Park, Fireworks

12-13th - Friday/Saturday10:00am-3:00pmshEridaN bLUEgrass FEvErSheridan Veterans Park Friday Evening Performance: Music Clinics-Saturday 10am Packed Performances on Saturday Visit www.bluegrassfevernet. for more information

21st - Sunday, (and the third Sunday of every month)1:00pm-5:00pmbLUEgrass JaMSheridan Public LibraryDonations WelcomeContact Steve Martin at 317-758-5201 or [email protected]

KEEP IN ToucH WITH us!The Sheridan Chamber of Commerce pub-lishes a weekly email newsletter. To join our mailing list please text us at 22828 with the key-word SHERIDAN, visit our website local news page, or contact Patty Nicholas, Executive Director at 317-758-1311.


JUNE 201327th - Thursday11:30am-1:00pmMoNThLY MEMbEr LUNChEoNSheridan Public LibrarySpeaker: TBAMembers $12Contact Patty Nicholas at 317-758-1311 to register

JULY 20139th - Tuesday11:30am-1:00pmJoiNT LUNChEoN WiTh haMiLToN NorTh ChaMbErRed Bridge Park Community Building, CiceroSpeaker: Phil Marino with Direct Development Training. “Mastering Your Memory”Members $12Contact Patty Nicholas at 317-758-1311 to register

17th - Wednesday10:45am-6:00pmaNNUaL goLF CLassiCCool Creek Golf Club, Lebanon Visit www.sheridanchamber.org for more information

AUGUST 201322nd - Thursday11:30am-1:00pmMoNThLY MEMbEr LUNChEoNSheridan Public LibrarySpeaker: TBAMembers $12Contact Patty Nicholas at 317-758-1311 to register

CHAMBER EVENTSThe Sheridan Chamber of Commerce holds monthly member luncheons on the fourth Thursday of each month. In November, 2013 we will not have a luncheon due to the Thanksgiving holiday. Keep reading for more details about our upcoming luncheons.

Campbell Kyle Proffitt, LLC, Carmel John Terry & Stephanie GookinsHoosier Home & Garden, Sheridan Charlie SmithNoblesville Times, NoblesvillePerry WilliamsR&T Auto, SheridanBrian AlexanderSheridan Manufacturing, Sheridan Jim Newby & Brad LeonardSheridan Reporter, SheridanJeff Jellison

New Members

NEW MEMbErs

Upcoming EvEnts & HAppEningsJUNE 201310th/MondayChaMbEr goLF oUTiNg aT bridgEWaTEr3535 E. 161st Street & Carey Road, Westfield RSVP your foursome by May 31st!20th/Thursday, 11:30am-1:00pmMoNThLY MEMbErshiP LUNChEoNSpeaker: Barry Collier, Butler University Athletic DirectorThe Bridgewater Club3535 E. 161st Street & Carey Road, Westfield Register by June 14 online at www.westfield-chamber.org

JULY 201318th/Thursday, 11:00am-1:00pmMoNThLY MEMbErshiP LUNChEoNSpeaker: David Heighway, Hamilton County HistorianWood Wind Golf Club2302 W. 161st Street, Westfield Catered by Stuart’s Steak House$15 Pre-registered Members, $20 all others. Register by July 12 online at www.westfield-chamber.org

www.westfield-chamber.org

Chamber Golf Outing at BridgewaterMonday, June 1011 a.m. – 1 p.m.The Bridgewater Club161st and Carey Road ~ Westfield

Monthly Membership LuncheonThursday, June 20The Bridgewater Club161st and Carey Road ~ WestfieldBarry Collier, Butler University Athletic Director

Monthly Membership LuncheonThursday, July 1811 a.m. – 1 p.m.Wood Wind Golf Club2302 W 161st St~ WestfieldCatered by Stuart’s Steak HouseDavid Heighway, Hamilton County Historian

Upcoming Events ~ June & July 2013Unless noted, details and registration for all events online at www.westfield-chamber.org

www.westfield-chamber.org

Chamber Golf Outing at BridgewaterMonday, June 1011 a.m. – 1 p.m.The Bridgewater Club161st and Carey Road ~ Westfield

Monthly Membership LuncheonThursday, June 20The Bridgewater Club161st and Carey Road ~ WestfieldBarry Collier, Butler University Athletic Director

Monthly Membership LuncheonThursday, July 1811 a.m. – 1 p.m.Wood Wind Golf Club2302 W 161st St~ WestfieldCatered by Stuart’s Steak HouseDavid Heighway, Hamilton County Historian

Upcoming Events ~ June & July 2013Unless noted, details and registration for all events online at www.westfield-chamber.org

All Chamber event dates, times and locations are subject to change. Please call 317-804-3030 or visit www.westfield-chamber.org for details.

WESTFIELD

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Westfield Chamber of

Commerce130 Penn St.Westfield, IN

46074317-804-3030


State Farm Insurance Lee Hines InsuranceLee Hines202 E. Main StreetWestfield, IN 46074317-804-5495www.leehinesinsurance.com

Finance Center Federal Credit Union Financial ServicesDaniel Kavanaugh7101 East 56th StreetIndianapolis, IN 46226317-916-6147www.fcfcu.com

FirstWatch Restaurants RestaurantLee Hyde1950-15E Greyhound PassCarmel, IN 46033317-815-9344www.firstwatch.com

Salsbery Brothers LandscapingLandscapingJeff Salsbery4317 East 146th StreetCarmel, IN 46033317-843-0100www.salsberybros.com

CrossFit Thrive, Inc.Fitness, Fitness Boot CampDaniel Mason17338 Westfield Park Road, Suite 3Westfield, IN 46074317-519-9083www.crossfitthrive.com

Law Office of Wesley N. HoppenrathLegal ServicesWesley Hoppenrath3501 Westfield Road, Suite 101Westfield, IN 46062317-414-6873http://hoppenrathlaw.com

Tradewinds Logistics, Inc.TransportationBrian Cook1318 East 236th StreetArcadia, IN 46030317-848-9975www.tradewinds.net

State Farm Insurance Lee HinesInsuranceContact:Lee Hines202 E Main StWestfield, IN 46074317-804-5495www.leehinesinsurance.com

Finance Center Federal Credit UnionFinancial ServicesContact:Daniel Kavanaugh7101 East 56th StreetIndianapolis, IN 46226317-916-6147www.fcfcu.com

FirstWatch Restaurants RestaurantContact:Lee Hyde

1950-15E Greyhound PassCarmel, IN 46033317-815-9344www.firstwatch.com

Salsbery Brothers LandscapingLandscapingContact:Jeff Salsbery4317 East 146th StreetCarmel, IN 46033317-843-0100www.salsberybros.com

CrossFit Thrive, IncFitness, Fitness Boot campContact:Daniel Mason17338 Westfield Park Rd, Suite 3Westfield, Indiana 46074317-519-9083www.crossfitthrive.com

Law Office of Wesley N. HoppenrathLegal ServicesContact:Wesley Hoppenrath3501 Westfield Rd. Suite 101Westfield, IN 46062317-414-6873http://hoppenrathlaw.com

Tradewinds Logistics, Inc.TransportationContact:Brian Cook1318 East 236thArcadia, IN 46030317-848-9975www.tradewinds.net

















































June 10, 2013 • The Bridgewater ClubReserve your spot for a fantastic day of golf!

W Registration Forms are available or you can register online at www.westfield-chamber.org

W Contact Kathy at 317-804-3030 or email [email protected] for golf outing details and available sponsorships

10th Annual Westfield ChamberGolf Outing

Thank you to our Sponsors as of April 2013…

10thAnnual Westfield ChamberGolf Outing

June 10, 2013Reserve your spot for a fantastic day of golf!

►Registration Forms are available or you can register online at www.westfield-chamber.org►Contact Kathy at 317-804-3030 or [email protected] for golf outing details and available sponsorships


Deborah MinthWestfield Office

The Rocchio Agency






The Rocchio Agency






The Rocchio Agency






The Rocchio Agency






The Rocchio Agency






The Rocchio Agency

RIBBON CUTTINGSLeft: FirstWatch ribbon cutting with Mayor Andy Cook and members of the Westfield and Carmel Chambers.

Right: Lee hines state Farm ribbon cutting with Mayor Cook and State Farm Associates.

Hamilton County History

This Little Piggy Went to MarketTransporting livestock was a dirty business in the early days

David Heighway

ransportation of goods to market is a crucial link in any business. Today, the price of fuel has a huge impact on the price of gro-

ceries in the supermarket. However, the process now is much simpler than it was 175 years ago. When Hamilton County was first settled, most farmers were concerned with feeding their own families. After a few years though, they began to produce a surplus and began looking for markets.

In his history of Hamilton County written in 1901, Augustus Finch Shirts described early agricultural econom-ics. His family had moved to the county in 1819 and he had grown up here. He said that after the introduction of fanning mills (mills that used hand-cranked fans to separate chaff from grain), farm-ers began to raise a surplus of wheat. However there were no markets other than Cincinnati, Lawrenceburg, or Lafay-ette. The farmers would load twenty bushels of wheat into a wagon and drive for four or five days to get to the market, where they would be paid around forty cents a bushel for the wheat and spend three days driving home.

The hog drive

It was even more labor intensive to get hogs to market. Livestock surpluses started appearing after 1835. Local merchants would buy the hogs in the autumn and hire men to drive them to Cincinnati. In this case, “driving” meant walking the hogs all the way to Ohio with wagons used mostly just for supplies. Shirts described one drive that he participated in when he was a young boy.

We left Noblesville about the 3rd day of December, with ten hands and three teams. For two or three days we had fair weather and got along fairly well. It then began to rain and the roads soon became muddy. Some of the hogs traveled faster than others, so the hogs were divided into lots. The tired hogs would be placed in the wagons and hauled to the stopping place for the

night. These tired hogs were lifted out of the mud and placed in the wagons by the hands in charge of the hindmost lot. After the rain set in these men would be at night wet to the skin. The men were kept on the road until dark and sometimes later. It frequently happened that after turning in at night the men were required to gather corn from the fields to feed the hogs that night, and the morning after. The hogs were usu-ally fed about 4 o’clock in the morning and turned into the road at daylight. The process was continued from day to day until Cincinnati was reached, then the hands were turned loose with money enough to take them home. From twenty-one to twenty-two days were consumed in the trip. We wore the same

suit of clothes all the time. At night we would dry them and the next morning rub the mud off and put them on. For my service I received 18 cents per day and board.

When the hogs reached Cincinnati, they would be sold for $1.50 to $1.75 per hundredweight. Cin-cinnati had become the nation’s chief hog packing center by 1835, with the nickname of “Porkopolis.”

The issues of transportation changed in 1851 with the completion of the rail-road from Indianapolis to Noblesville. It would reach Peru in 1854. Hogs could now be put aboard railroad cars in

Noblesville and be shipped straight to Madison, where they would be put on boats for Cincin-nati. Eventually there would also be the Monon railroad which went straight to Chicago. Not only was it cheaper and easier to ship livestock and produce, you also didn’t have to wear the same suit of clothes for twenty-one days. HCBM

David Heighway is the Hamilton County Historian.

The tired hogs would be placed in the wagons and hauled to the

stopping place for the night.

— Augustus Finch Shirts, “History of Hamilton County” (1901)

Harper’s Weekly 1857

From an 1854 Ohio railroad timetable

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DINING : ATTRACTIONS : SHOPPING : MAP : TOwNS TO exPlORe

Hamilton Countywelcome to

Profiles of 8 Great towns, Just north of indianaPoliscommunitY Guide

COMPlIMeNTARy

Available in June

Hamilton County Guide

County Rd. 360 N.

Lake ClearwaterNext to Killbuck Golf Course

Geist Reservoir

Anderson

Indianapolis

Sail PlaceAdjacent to the Indianapolis Sailing Club

Marina Village TownhomesAccess from the Geist Marina

Springs of CambridgeAcross the bridge from the Geist Marina on East 96th St

Canal PlaceOn Olio Rd just north of 104th St

Hampton CoveAcross from the Geist Marina

116th St

96th St96th St

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Waterfront CommunitiesIf you are interested in living on the water, The Marina Limited Partnership has a host of options for you. With six distinctive communities on three Central Indiana lakes, we’ll help you find the perfect waterfront, water access or off-water lot for your home. Special in-house lot financing is available in all of our communities.

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Creating a lake living lifestyle—be part of it!

hamilton county business magazine june/july 2013

Documents

guests of wellbrooke

wellness center

trademarks of tele atlas

tele atlas north america

trademarks of navteq

freestanding center

areas of care

grand park village