hamilton county business magazine august/september 2012

August • September 2012

Carmel’s New Main St.

Jim GapinskiOwner and PresidentHeartland Growers

Surviving a Groupon

Rethinking Work Study

Road Construction in the Old Days

Focus: Education/Workforce Development

Plus...

“Ambassador of the Streets,” one of more than a dozen sculptures by J. Seward Johnson in downtown Carmel

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Jeff HendersonKokomo(765) 864-0688NMLS #562067

Charisse JohnsonElwood(765) 552-3326NMLS #440730

August/September

August • September 2012/Hamilton County Business Magazine4

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Feat

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Entrepreneur

Ethics

Off the Clock

Philanthropy

Chamber Pages

Hamilton County History

Dining Out

Business Resource Directory

16 Groupon

18 Work Study

Carmel1 2

Cover photo and photo above by Mark Lee

The Palladium, Carmel

Hamilton County Business Magazine/August • September 2012 5

Please send news items and photos to [email protected]

Submission does not guarantee publication

Subscription $20/yearTo subscribe or advertise, contact Mike Corbett at

[email protected] 2012 Hamilton County Media Group.

All rights reserved.

Creative DirectorMelanie Malone ~ [email protected]

CorrespondentsRobert Annis ~ [email protected]

Deb Buehler ~ [email protected] Curts ~ [email protected]

Rosalyn Demaree ~ [email protected] Held ~ [email protected]

Chris Owens ~ [email protected]

w w w. h a m i l to n co u n t y b u s i n e s s . co mPublished six times per year by the Hamilton County Media Group

PO Box 502, Noblesville, IN 46061 • 317-774-7747

Editor/PublisherMike Corbett ~ [email protected]

ContributorsEmmett Dulaney DBA ~ [email protected]

Chris Gilmer ~ [email protected] Heighway ~ [email protected] Robbins, CPA CFRM ~ [email protected]

Andrew Thompson ~ [email protected]. Charles Waldo ~ [email protected]

William J. Wilhelm PhD ~ [email protected]

©2012 The National Bank of Indianapolis www.nbofi.com Member FDIC

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Editor and Publisher


Letter from the Editor/August/September 2012

Mike CorbettEditor and Publisher

We first reported the plans for downtown Carmel back in February 2009. The visuals in that story were almost all renderings because most of the buildings hadn’t been built. Now, some three and half years later, most are up and running and so we offer an update. Before and after pictures help illustrate the astounding transformation. No matter how you feel about what’s happening in Carmel, you’ve got to appreciate the progress made in such a short time, in the middle of a recession no less. Carmel’s story is one of our county’s major accomplishments, and we will continue to chronicle its progress.

This is our workforce development issue and in addition to a couple of education-related stories, you will find a few education-related ads. Continuing education is critical for a business community to thrive and we all need to continually sharpen our skills to remain competitive. In these pages you will find advertisers who can help you earn an undergrad degree, an MBA or just expand your base of knowledge. If you aren’t quite prepared for the commitment of a degree program but still want to sharpen your skills, the Noblesville Chamber is sponsoring the IDEA Academy, which sounds like a great first step to continuing ed. There’s more info on page 19. See if it’s a good fit for you or someone on your staff.

I have a love-hate relationship with Groupon (and the dozens of other similar services). I love the way it lets local businesses tap into new markets and gen-erate new customers. I hate the way it takes money out of the local economy, employs no local people, pays no local taxes, supports no local causes. Still, it’s hard to resist the offer, both from a business’s and a customer’s perspec-tive, which is what makes it so powerful. I have bought a few myself. So if you must use it, be careful. Robert Annis offers some advice.

I don’t generally put a lot of stock in awards. They seem so subjective and we all know people who deserve awards but never seem to get them. But I must admit to feeling a bit proud at being named Business of the Year by the Ham-ilton North Chamber (photo on page 28). One of our goals when launching this magazine was to try to focus on all Hamilton County communities, large and small, so getting this award from one of our small chambers is especially sweet. Thank you, Executive Director Jane Hunter, and all the members of Hamilton North. We are now “The Award Winning Hamilton County Business Magazine.” Feels great.

Finally, I don’t thank my advertisers enough so let me do it publicly here.I am eternally grateful to the businesses who market themselves in these pages as they provide the resources so I can continue doing this dream job, offering compelling stories about Hamilton County businesses and people like you. Thank you.

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Entrepreneur

Three in a Row!A Simple Startup Media Strategy

When you are a small startup company, you have to watch every cent and make your reserve go as far as it can. That can be particularly difficult when it comes to internet marketing and social media campaigns. Those who tell you that the beauty of social media is that it is free are overlooking the significant opportunity cost involved with all the time needed to run a campaign well.

Just as it is impossible to fight a war on all fronts, it is also impractical for a small company to try to manage its internet marketing and social media using every medium. As a strategy specifically tailored for startups, I offer a stratagem based on Tic-Tac-Toe. As simplistic as the game is, it serves as an excellent analogy, for a skilled competitor will always win or tie but never lose.

To review, the game consists of a three-by-three array in which winning requires getting three in a row. There are eight winning combinations: three horizontal, three vertical, and two diagonal. Those eight sequences make the one square in the middle the most valuable since it can be used in four winning combinations. The corner squares are the next most valuable since each of them can be used in three winning combinations. Lastly, the four outside middle squares are the least valu-able since they can only contribute to two winning combinations.

Substituting the names of tools for the spaces, the playing field looks like this:

• Mobile – Each day more and more individuals abandon their PCs and turn to the device on their hip as their computer. Embracing a strategy for mobile does not mean simply expecting this crowd to bring up your web page on their phone; it means optimizing what you offer so that their phone can interact with your content flawlessly.• Twitter (and other microblogging tools) Being witty in 140 characters or less can be difficult, but customers can be for giving if the discounts and deals you’re offering make it worthwhile to bear with you. Most of the best Twitter campaigns by businesses include specials specifically intended to reward followers.

The remaining four options are ranked lower but offer fruitful options for com-panies that know how to successfully use them. They include:• Daily specials – Sites like Groupon and LivingSocial can be used to bring in new customers. While all work basi- cally the same, they require you to offer a discount of at approximately 50% off your usual price and the tricky part is trying to convert price-conscious customers into value-conscious customers after they try you for the first time (see Groupon story on page 16))• WordPress/Blogging – as opposed to microblogging sites like Twitter, blog sites allow you to ramble on with as many words as you want and can replace websites altogether. One of the most popular of these is WordPress which has a following among those who concen- trate on photos for the majority of their content. A number of alternatives exist, with Blogger being owned by Google and worth a look.• ExactTarget (and other email-centric tools) – Anyone who thinks email is dead as an effective way to market need

The array is ideal because three mediums are the most that any small company should attempt to manage at one time. The array also illustrates the importance of the website; while there are four other ways of crafting a winning strategy, having a dynamic website factors into half. The planning for the website must be done well before the first word is ever placed on the first web page. The domain name must include that phrase that users will type into a search box in order to find you – whether that is the name of your com-pany (in an ideal world) or the name of your product. Other search phrases used to find you need to be in the names of directories so that search engine optimiza-tion becomes a priority from the start and stays one throughout.

Not quite as important as the website, but running a close second are those items in the corner squares:• Facebook – while advertising here is constantly lambasted for being less successful than anticipated, it is difficult to ignore the fact that there are over 900 million users visiting one site. There have been enough success stories to indicate that if executed properly, a modest Face- book campaign can appeal to customers.• YouTube (and other video) - Video has been considered the Holy Grail of content for many years now, but the problem has always been indexing it. Now that users prefer to watch more and read even less, search engines are placing videos in search results above web content, all other factors being equal.

While simple strategies are ideal for small business marketing campaigns, much more complicated strategies are needed in running large corporations. The Lords of Strategy by Walter Kiechel III (ISBN: 978-1-59139-782-3) provides an overview of the creation of strategy in the business world and the four men who are most associated with it.

Three mediums are the most that any small compa-ny should attempt to man-age at one time.


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While simple strategies are ideal for small business marketing campaigns, much more complicated strategies are needed in running large corporations. The Lords of Strategy by Walter Kiechel III (ISBN: 978-1-59139-782-3) provides an overview of the creation of strategy in the business world and the four men who are most associated with it.

only consider Groupon (incidentally, the most successful IPO by a web company since Google) to realize how lucrative email-intensive campaigns can be. While ExactTarget is easily a market leader, Constant Contact should be in the radar of small businesses.• Wildcard – This is the potpourri catego- ry holding a cadre of specialized tools that may work in specific circumstances or certain companies. Examples here include wikis, Pinterest, foursquare, LinkedIn, and Yelp. While not for all companies, they can be effectively used in just the right venture.

A recommended small business market-ing strategy is to pick carefully from these tools and put them together in a marketing undertaking, tailored for the firm, such as the one shown below:

By focusing only on three of the tools, it is possible to manage a successful campaign. Bear in mind that with any campaign, unless it is customers you seek in one form or another, your goals are misplaced. Success in these endeavors, as with most, should be measured by Return on Investment (ROI).


Try this one:

All roses are flowers.Some flowers fade quickly.Therefore some roses fade quickly.

True? Logical? Slow down and put some effort into analyzing this hypothesis. What if some of those flowers that fade quickly are NOT roses? What if there are no roses that fade quickly? Then this statement is false – even though our quick intuitive sense is that the logic is true. This type of false logic is used all too frequently in both business and political rhetoric.

One more:

How many animals of each kind did Moses take into the ark?

Moses had nothing to do with the ark! Noah had to clean up after all of those animals, not Moses. Here again cogni-tive ease had some of you thinking that the answer was two animals of each kind. You missed the error of the state-ment altogether. In this case the cogni-

tive ease was facilitated because of con-text: Moses and the ark are both Biblical references, but are not related in any way to each other according to scripture.

These are innocuous little brain teasers, but they make a profound point: Not only are we not always rational think-ers, we are often lazy thinkers – about problems both small and large. We are susceptible to cognitive laziness if we

After reading this column I hope that you might be sufficiently motivated to engage in further thought about how the topic relates to business ethics. The topic is cognitive laziness. The question is whether it should be considered a moral weakness when it affects decisions involving right and wrong in the moral context.

Some Examples To illustrate cognitive laziness, try this simple word problem:

A bat and ball cost a total of $1.10. The bat costs $1 more than the ball. How much does the ball cost?

What is your answer? If you are like most people, you answered that the ball cost 10 cents. Wrong! Now get out a piece of paper and don’t be lazy; think the problem through. Got it? Good!

After applying rational thought to this simple word problem instead of using a seat-of-the-pants intuitive response, you figured out that the ball costs five cents. [For those still struggling with the math: If the bat cost $1 more than the ball the equation would be

(1 + x) + x = 1.10, ~ (1 + .05) + .05 = 1.10].

This is a very simple illustration of the powerful effects of cognitive laziness. We often apply quick, intuitive responses to problems rather than exerting the effort necessary to apply analytical, rational thought. This can be traced to the heuristic known as cognitive ease. If the answer comes easily and readily, it is often believed to be true. Often this is a mistake. In this case, a little mistake!

are not constantly aware of its potential effects on our reasoning.

The Ethical Connection What does this have to do with ethics? A great deal I contend. I firmly be-lieve that many people get into ethical problems not so much because they consciously choose to make unethical decisions, but rather because they are lazy about using their gifts of rationalthought when facing dilemmas. If the answer comes quickly and easily, it must be right. Wrong. That’s one of the prime reasons I introduce business students to a step-by-step ethical decision-mak-ing model and teach them how use it consistently to minimize the effects of cognitive laziness.

In a final illustration of cognitive lazi-ness I will close with a description of the halo effect. In business settings as well as in the arena of politics we often fall under the influence of the halo ef-fect in which we may believe in certain people or the companies they represent for no rational justification, but merely because an individual looks right. This

term refers to the cognitive bias (known as the substitution bias) in which our judgments of a person’s character are influenced by our overall impression of them based on perceived attributes that are unrelated to the attributes we assume the individual possesses.

For example, an attractive and articulate sales representative may be judged to be more professional than another indi-

Cognitive LazinessA NEW Moral Failure? Bill Wilhelm

Ethics

Not only are we not always rational thinkers, we are often lazy thinkers…


Dr. William J. Wilhelm teaches business ethics and social responsibility management courses at the Scott College of Business at Indiana State Univer-sity. Reach him at [email protected]

vidual who is less attractive but actually more coherent. The same effect can be seen with many high-level CEOs today. Their confident and commanding per-sonas coupled with “CEO-like” physical attributes may blind us to the real char-acter of some of these individuals. Many of the fallen CEOs of ethical debacles past had manifest these attributes and undoubtedly impressed investors, rat-ings agencies, auditors, customers, and the public beyond rationality.

Now, back to my initial question at the outset of this article: Should cognitive laziness be considered a moral weakness when it affects decisions involving right and wrong in the moral context? I leave this question for you to reflect on. Let me know your thoughts.

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east and central parts of Carmel provid-ing better traffic flow, improved safety and easier access for pedestrians.

rom California to Illinois to North Carolina to Texas, Kentucky, Wisconsin and Ohio, Carmel, Indiana has become a model for city redevelopment. Cities in each of these states as well as international communities are keeping a close eye on what Carmel is doing.

Hamilton County Business Magazine last reported on Carmel’s redevelopment journey in 2009. A lot has happened since then. Even with the recession, Carmel’s growth and the transformation of Old Town Carmel and the Arts & Design Dis-trict have continued to change the face of this Hamilton County community.

Progress made Within three short years, The Palladium, Studio One and Tarkington theaters were built and opened in Carmel City Center. The facilities that comprise the center have

attracted three private technology compa-nies and more than a dozen retailers and restaurants, most recently a new Hubbard and Cravens Coffee Shop and Wine Bar. Residences on the upper floors, opened two years ago, are now 90% occupied, and the penthouse condos are 40% sold.

“The transformation of the Arts & Design District has continued throughout the recession.” explained Mayor Jim Brainard. “There have been lots of single family homes added in the 10-block area; homes valued at $1.5 million and above.”

Corresponding projects have also been completed since 2009 – such as the Key-stone corridor that make traveling into Carmel safer and easier. Mayor Brainard reported that the addition of roundabouts has significantly increased the safety of commuters. The roundabouts connect the

F

August • September 2012/Hamilton County Business Magazine

The Transformation of Carmel’s Historic DowntownBy Deb Buehler

treetainakeover

Main St. and the Monon Trail after

Main St. and the Monon Trail before

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City of Carmel

The Process Carmel City Council member and former member of the Carmel Redevelopment Commission, Ron Carter describes how Carmel came to the process of revitaliza-tion. He explained that years ago people didn’t know where the center of Carmel was – and didn’t feel connected to the community as a result.

Historically, Carmel had been a farming community defined by different retail areas scattered across its neighborhoods. Without a square or courthouse, Main Street wasn’t large enough to make a state-ment or provide community members with the sense of the heart of downtown.

“We didn’t want to tear down the Main Street area,” Carter shared. “So we had to find another place to build a physical presence. The old Kroger center had been abandoned for 7 years and surrounded by bean fields it was the perfect staging area for the Carmel City Center.”

Carter said he’s really proud of the Com-mission and Mayor’s vision for Carmel. Together they have sought outstanding developers to serve as private partners. The Commission’s main role has been to take the long view; to lead towards the accom-plishment of the vision.

Carter explained that the developers, as private partners, have been important be-cause they put their good name, faith and monetary resources into Carmel to make all of this happen. Projects wouldn’t be the same without developer confidence and an investment of resources.

Public-private partnerships Companies such as Keystone Construc-tion, the Keystone Group and Pedcor have played a significant role in this process.

“We wanted to be part of the city’s vision,” explained Ersal Ozdemir, CEO of the Keystone Group. “We wanted to be part of the type of use, the look of the building and how it will enhance the area. Without private-public partnerships, these projects would not be able to be accomplished.”

Keystone Construction and the Keystone Group completed the construction of

Brainard sees all of these efforts as a way to bring Carmel to a new level of competi-tiveness nationally and internationally.

“Our competition is all over the world today,” he said. “We are getting inquiries from countries that see Carmel as an attractive place to locate their business. Research has shown that cities that want to be successful must be able to attract smart, young, talented professionals. We’ve taken that to heart, building cultural amenities that focus on a walkable downtown.”

As evidence of Carmel’s growing appeal, Brainard recently made a trip to England to visit with a company considering Car-mel for the location of its North American headquarters. Brainard said that this kind of attractiveness wasn’t fathomable for Carmel as little as 10 years ago.

13

Sophia Square in 2011, adding 202 luxury residential units for rent, 46,000 square feet of retail space and a 2-story under-ground parking garage with over 400 park-ing spaces to Carmel’s historic downtown. All of the residential space and about half of the retail space has been rented.

As the owner of the project, the Keystone Group, acquired the two acre site com-prised of 13 different parcels of land. The Sophia is the first mixed-use mid-rise facility and it is LEED certified with green components throughout. It also features

Hamilton County Business Magazine/August • September 2012

Indiana Design Center before

Indiana Design Center after

Looking south on Range Line Road before

Looking South on Range Line Road after

Sophia Square - Before

Sophia Square - After

Looking west on Main St. after

Looking west on Main St. before

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14 August • September 2012/Hamilton County Business Magazine

a 3-D movie theater, cool pool area and a public courtyard.

“It is currently the most desirable prop-erty,” Ozdemir said. “It was designed with young professionals working for good companies, executives of large companies, empty-nesters wanting to downsize in mind. People are attracted by the location and high-end amenities.”

Bruce Cordingley, President and CEO of Pedcor, also believes in the benefits of pri-vate-public partnerships on behalf of Car-mel’s redevelopment. Pedcor designed, built and owns the Indiana Design Center and Old Town Shops on the southeast corner of

and as I look back it’s been fairly dramatic.” For Rennard the foot traffic makes a dif-ference in how aware people are of the center’s existence. With 50 percent of his revenue coming from lesson instruction and the rest from retail sales, it is difficult to equate the increased foot traffic with revenue. However, Rennard does believe that more people than ever are now aware of his business.

Skip Fioretti is the owner of Tea Buds – a store offering roughly 60 varieties of loose leaf tea, hot and cold tea drinks and some locally baked light pastries. Opening last December, Tea Buds is one of the newer retailers on Main Street and Fioretti speaks highly of the foot and bicycle traffic from the Monon.

“This is a great place for people to browse, shop, visit galleries,” he said. “Our concept is a lot better if there is enough foot traf-fic for having tea and sitting a while.” He added that they have experienced more drive-in traffic since the opening of the Sophia’s underground parking garage.

Overall, Mayor Brainard sees a bright fu-ture for Carmel that includes more growth and redevelopment. With help from renowned city planner Jeff Speck, the third phase of redevelopment is considering questions such as how to make the water tower into an architectural feature.

“We’re working on a 100 page document for the midtown redevelopment process and hope that the first buildings will be started in late fall or early spring of 2013.” Brainard said. v

“Spring Eternal” by Gerry Joslin

Main and Rangeline Roads. They also have their own office complex in Pedcor Square – part of the Carmel City Center.

Cordingley explained that developers can be more creative with architecture than they might otherwise be due to TIF (tax increment financing) revenue, which provides for public infrastructure such as parking, utilities, drainage, streets and sidewalks.

“The City becomes a partner and is able to say, “we like or don’t like the design,” so there is more input from the public sector as opposed to normal zoning,” Cordingley stated. “Every day the community wants features it can feel proud of – that are beautiful to drive by and are shared by more than tenants.”

Cordingley noted that the replacement of unattractive or obsolete structures has el-evated the whole downtown area. Because of the mixed use focus an urban environ-ment has been created and is attracting a lot of people who want to meet, gather, socialize and share experiences.

Renewed community David Rennard, owner of the Carmel Mu-sic Center has had a front row seat to all of the changes on Main Street. Originally called Phelan Music Studios, the facility opened in the late 1960’s. Rennard took the helm 25 years ago and changed the store’s name.

“There was a time that we could look out the windows and see tumbleweeds rolling down Main Street,” Rennard said. “Now we see a lot more people walking down the street and window shopping. Every month there seems to be a little more going on

Carmel Music Center

Carmel Arts and Design District

Tea BudsM

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Lee

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June • July 2011/Hamilton County Business Magazine16 August • September 2012/Hamilton County Business Magazine16

By Robert Annis

Marketing

ager Sean Slinkard said their 90 percent redemption rates was much higher than the 65-75 percent rate for most other restaurants.

Groupon offers adviceGroupon Spokesman Nick Halliwell acknowledged some business owners were taken by surprise by the number of people flocking to their establishment, but its merchant-relations team generally attempts to prepare them better.

“We can make recommendations, but they have to heed our advice,” Halliwell said. “…As we’ve matured as a company, we’re able to use precedent and history to help the business owners prepare for the deal.”Halliwell recounted an experience with a festival promoter who failed to follow the staff ’s advice, resulting in long lines and unhappy customers. Groupon eventually refunded the voucher price to an unknown number of its customers.

Most suggestions are of the common sense variety – bring in more staff (90 percent of the businesses have fewer than 20 employees, and 20 percent have none), beef up your inventory, have a website and Facebook page to answer basic questions. The company also offers several IT tools, including a free appointment maker called Groupon Scheduler and the Groupon Mer-chant Center, which lists demographic and other information about voucher buyers.

“We want to be the operating system for local business,” Halliwell said. “We’ve de-veloped tools and services to help people manage their businesses better.”

Many of Groupon’s business clients seem to like the service; according to Halliwell, 50 percent of the offers on the site during the first quarter of this year were from businesses that had already done one or more Groupons in the past.

In a few short years, Groupon has become a nearly indispensible tool for dealhunters looking to save money. But is it a great deal for the businesses themselves?

Since Groupon’s inception, other deal sites – Living Social, Schwaggle, Google Offers, Amazon Deals are just a few – have sprung up, offering a huge array of goods and services at an impossibly reduced rate.

Since I began using Groupon and its competitors, I’ve enjoyed several massages, signed up for some introductory yoga classes and eaten at a few restaurants I probably wouldn’t have considered other-

wise; my wife and I are even scheduled to go skydiving this summer.

Unexpected responseBut for all the tremendous cost-savings, there have been some less-than-enjoyable experiences as well, something that anyone who’s ever tried to visit a restaurant the day before a Groupon voucher expires knows all too well.

After our dishwasher and garbage disposal conked out within a week of each other earlier this year, I bought a Groupon for a local handyman service to install the replacements. For nearly a month, it was a frustrating waiting game of unreturned phone calls and unanswered e-mails. When I did reach Renovation Plus owner John Babcock, he promised to schedule an appointment the next day, but he never called back. During our brief conversation, he admitted the response to the Groupon offer had been overwhelming, and he was having trouble keeping up.

Tired of washing dishes by hand, I asked Groupon for my money back and found

a different handyman offering a similarly good deal through Angie’s List. Later, I wondered how many other potential cus-tomers did Renovation Plus lose through his Groupon experience?

Not a lot, it turns out. Babcock was apolo-getic when we spoke on the phone months afterward. He was disappointed he wasn’t able to help everyone who’d purchased the Groupon, saying about 5 percent asked for refunds.

“We didn’t know what to expect because we’d never done anything like this be-fore,” Babcock said. “Groupon had done

handyman services in a different market, but this was one of the first times they’d tried it here. … We mainly do home renovations where we’re on a site for two or three weeks at a time; with the handy-man service, we were going to two or three different places a day. It’s difficult for me being in a service-oriented business to not be able to help someone; I hated not being able to do it.”

Many of the customers who canceled “wanted something done right away,” Babcock said. Although they were able to make some accommodations, others were left disappointed.

Overall, the Groupon gamble was a suc-cess; Babcock’s already gotten phone calls from two Groupon clients asking for help on other projects. He said he would do another Groupon, but add more limita-tions, excluding certain areas and projects that left his business stretched too thin the last time.

About 1,000 Groupons for Peterson’s in Fishers sold last year, and General Man-

Getting the Most from

Most business owners believe Groupon customers will buy other items once they come through the door, but that’s not always the case.

17Hamilton County Business Magazine/August • September 2012

Have a StrategyBefore offering a Groupon, decide what you want to accomplish. If you want to attract new customers by offering a steep discount, beware you might bring in many out-of-towners and others who may never visit again while you lose money on the deal. Depending on the parameters of the Groupon, you could also alienate current customers who may become angry if they can’t take advantage of the deal.

If you want to avoid losing any money on the deal, you might be tempted to offer a meager discount that no one will want to buy. Most business owners believe Grou-pon customers will buy other items once they come through the door, but that’s not always the case.

In 2010, the Chicago Tribune told of a local bakery who earned only $15,000 on $80,000 worth of items after offering a $3 for $8 voucher on the site. (Groupon takes 50 percent of all voucher purchases.)“I don’t think (a Groupon) is a good idea for a start-up, because you’re setting the

precedent you’re a coupon-cutting estab-lishment,” Slinkard, Peterson’s manager, said. “Unless you are, then it’s great. But for us, in our 12th year of business, we were looking at it more as advertising than a revenue raiser.”

Slinkard estimates up to 17 percent of Groupon diners have since returned to the restaurant for a full-price meal.

Peterson’s will probably do another Groupon at some point, but for a smaller discount.

“You’ve got to be careful when offering a Groupon because you can set expecta-tions,” Slinkard says. “People become dependent on them and expect to pay half (every time).” v

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Reevaluating

Schools Are Taking a New Approach to Employer Co-op Programs

WORK Study-

Focus: Education/Workforce Development

Katie Gilliam at Taylored Systems

K atie Gilliam walked through the door of the business world with the confidence that she knew what to expect.

After all, she’d been working in that world throughout her senior year via Noblesville High School’s work-study program. Part of each school day that year she took classes; the other five hours she worked at Taylored Systems, splitting her time between the Accounting Department and Network Operations Center.

In accounting, she paid and printed invoices, filed paperwork and interacted with vendors. In the NOC, Gilliam answered phone calls and made fol-low-up calls to ensure that customers were pleased with their service.

“When applying for jobs at 19, it can be difficult to get your foot in the door,” she explained about the importance of the work-study program. “I had excellent references through Taylored and I know that helped me in the application process. It also gave me a sense of what to expect from the business world, rather than working in a restaurant, which is where most jobs for high school students are.”

By Rosalyn Demaree

(continued on page 20)


Lifelong learning is a must in today’s competitive business environment.

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When she completed the work-study program and graduated, Taylored asked her to work full time through the sum-mer, and then her job continued as she took classes at IUPUI. Gilliam moved to Illinois in 2006, but when she returned to Indiana a year later, she was re-hired at Taylored, where she continues to work in the NOC today.

Job preparationGilliam is one of many work-study success stories at the communications company, says President Bill Taylor. He believes the way the program prepares students for the workforce is the reason it needs to be part of the curricula at Noblesville and other school districts.

“Not all kids fit the college mold,” said Taylor. “We need another way to educate them for the workforce. There are good, good-paying jobs in the technical areas.”

The programs, though, are often being changed or eliminated in favor of putting more resources into college prep offerings.

At NHS, the Business Co-op program was eliminated after the 2008-09 school year.

“We found that students were not choos-ing ‘careers’ but rather jobs they could pursue on a part-time basis after school or on the weekends,” said Director of Guidance Anne Kenley at the high school, where 92 percent of the 2012 graduates will attend a technical, two-year or four-year college.

“The number of students dwindled to a point that the program needed to be reviewed and revamped in order for it to be beneficial to students pursuing careers in the 21st century with 21st century skills,” she continued.

The district has decided to revive the program, although it will have a very different format. Kenley said students will be placed with working profession-als that can expose them to careers and professions. She compared it to cadet teaching and job shadowing, pointing out that the course load in college prep

doesn’t give students the time to spend a half-day working at a job.

“It would be important,” she added, “for students to stay academically and socially engaged at school” and all stu-dents would have to meet certain criteria to participate.

Eye-opening experiencesFor students like Gilliam, however, the work-study program was life-changing.

Not all kids fit the college mold,” said Taylor. “We need an-other way to educate them for the work-force. There are good, good-paying jobs in the technical areas.


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“When I applied (for work-study), I didn’t have many specifics about where I wanted to work,” she said. I was lucky enough to be hired by a company that I really enjoy working with.

“I’ve discovered an interest in telecom-munications that I didn’t know I had,” the customer service coordinator added. “The work study program gave me the experience I needed.”

In the past, Taylored hired three or four students a year from the Noblesville and Hamilton Southeastern programs. In 2007, the students earned $10 an hour. While most of the students were placed in office positions similar to Gilliam’s, “I’d love to have been able to have them work on job sites,” Taylor said. He had high praise for a training program that Gaylor Electric had for work-study students. It allowed them to do limited hands-on work that prepared them for good-paying, highly available jobs after high school, according to Taylor.

The reduction of work-study programs is happening around the state.

“There is a lot of debate about how to do them well,” said Matt Fleck, president of Fleck Education Services and former di-rector of career and technical education at the Indiana Department of Educa-tion. “Schools get extra money for co-op education programs, and some have used that funding liberally. The state is looking to see if the money is being used as it was designed.”

He said that Indiana students complet-ing six or more credits in career prepa-ration courses have a 7 percent higher graduation rate than the state average. Many students credit project-based op-portunities in advanced manufacturing, culinary arts and other career-related programs for their continuing to go to high school.

Fleck advises, though, that the success of work-study programs does not rely solely on school districts. Employers

need to be fully engaged with educators, as well. Together, they need to look at the curriculum and make sure the work portion of the program matches or fills what’s missing in the study portion.

The reputation that work-study pro-grams have as the fallback course of study for students not interested in college may be the biggest hurdle co-op education faces. Fleck counteracts that smart students realize combining college and career preparation courses is the path to success.

“The work-study program is an excell-ent tool for students,” concludes Gilliam.“If you had a specific interest, the pro-gram tried to place you in a company that related to your field, which gave students an opportunity to explore their interests and decide if they wanted to pursue them further. Good jobs are hard to come by when you’re in high school, but this program gave us a way to finish school and help decide our future pursuits.”


Giving Kids a BoostOff The Clock

Trades Skills Program Includes Lessons on Life Detention Center’s Probation Department. They began to provide him with referrals. Liz Baker, a Juvenile Probation Officer, believes in the cause and is a strong advocate. “Tom really cares about the kids. He takes a genuine interest in trying to help them not only learn a skill, but also to become responsible citi-zens. I really like his program and approach.” Baker estimates 15-20 teens, almost all male, have been referred to Simpson. A former board member of the organization herself, she’s impressed with the effort he makes to build the program. “Tom’s always willing to

om Simpson combines his love of skilled trades with a higher purpose: helping young people in Hamilton County. After hours, he trades in his job as a truck driver hauling auto parts to south central Kentucky, to mentoring and working with mostly single-parent teens on his five acre property in Noblesville. Simpson founded Gospel Trades to provide life skills and welding training to at-risk teens who may have run into legal issues, or for those who lack parental support and direction. He’s devoted his time and energy to establishing the organization, a registered 501(c)3 non-profit agency, due in part to his own experiences.

“Growing up, I couldn’t find people who were willing to devote time and help me learn the things I wanted to be able to do,” said Simp-son, a Westfield High School graduate and lifelong Hamilton County resident. “I always enjoyed working with my hands and became interested in skill trades. My dad was a truck driver and always gone a lot, so the only way to learn how to do something was on my own. That experience has made me want to give back to those who need help the most. It’s tough for many underprivileged kids

to come up with the $5,000 for any kind of vocational training. Combine that with other issues they may be facing, and it puts them in a bad direction. I don’t charge a thing because I believe in trying to make a difference.”

Simpson’s program began through a chance encounter with a former church member. The widowed mom approached him and asked if he would be able to spend some time with her son, then 14 years old. “She told me he didn’t have a male role model with the passing of the father. She wanted someone who would teach him things she couldn’t…guy things

like how to change the oil.” After contemplat-ing the request, Simpson agreed to take on the responsibility and has never looked back.

That first participant, 20 year-old Ben Bolton, speaks fondly of the experience that has transformed him from a shy 14 year-old who seldom left the house, to an honors student at J. Everett Light Career Center. Bolton’s interest in welding has been developed under Simpson’s steady guidance, but the bigger influence may have been in changing the young man’s outlook and interpersonal skills. “Tom has helped me become more outgoing, make friends, and learn a skill that may lead to a job,” Ben stated proudly. “He’s even let us help on some of his outside welding projects and make some money.”

Gospel Trades is in its fourth year of opera-tion and has steadily grown since its incep-tion. Simpson, married for 16 years and him-self a father of five, became acquainted with members of the Hamilton County Juvenile

Tom takes a genuine interest in trying to help kids not only learn a skill, but also to become re-sponsible citizens. - Liz Baker, Juvenile Probation Officer

Student Ben Bolton and Tom Simpson

Story by Jeff Curts ~ Photos by Mark Lee

T


Off The Clock

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get out in the community and discuss how to help young people more and improve his training.”

Indeed, Simpson hopes to expand, using his business and community contacts to provide a job bank to those participants who want to work in skilled trades or through apprentice-ships. He understands the value of creating synergy between prospective employers and potential job candidates.

While he funds the program almost entirely out of his own pocket, several local business-es such as Mr. Quik, a Fishers heating and air conditioning firm, as well as Ivy Tech, and Lincoln Electric have donated supplies and equipment. A local businessman also gave the organization a social media presence with the development of a website to go along with a Facebook page and Twitter handle.

Simpson’s bullish on his program’s future direction and expansion opportunities. He’s spoken with the Boys and Girls Club of No-blesville regarding a partnership, and plans to continue doing community outreach to share his vision. “This isn’t about me,” he declares. “ It’s about helping young people to become productive members of our society and let them know someone cares about them….their lives do matter. At the same time, I want to promote the skilled trades industry, which is in need of qualified workers to help our area and state continue to move forward with building projects. It’s a win-win situation.”

Find out more about Gospel Trades at www.gospeltrades.org or contact TomSimpson at 224.3198. v

Contact: Jeff Laughlin 317.250.0705

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PhilanthropyScholarship Provides Unexpected Healing Ben Drayer’s Memory and Influence Live On

Ben Drayer passed away in December 1997 at the age of 15 after battling cystic fibrosis. He spent a significant amount of his life at Riley Hospital for Children, and his last months were especially difficult. Fortunate-ly, that is only the beginning of the story.

Roger Drayer, Ben’s grand-father and the president of Waitt Elevator

and Waitt Trucking in Westfield, deter-mined that Ben’s legacy would live on. He worked with Legacy Fund, Hamilton Coun-ty’s community foundation, to establish a scholarship in Ben’s name to help students at Sheridan High School.

“We set up the scholarship pretty much immediately,” shared Roger while I talked with him and his wife, Janet. “After Ben’s passing, I talked to Jack Hittle, my attorney, about what we should do. Jack was on the board of Legacy Fund and suggested we consider working with them to establish a scholarship.”

“Ben was a very special kid. He had a good attitude about his disease and was a blessing and an inspiration. So many people become depressed or bitter at their circumstances. Not Ben. He would routinely go around and interview the doctors. Sometimes the staff would use him to encourage other kids who were going through a hard time. School was very important to Ben. He was good at it, and he liked it. That’s not true of

Ben Drayer


Mark Robbins

every young boy,” he mused. “Setting up a scholarship just seemed like the right fit.”

Through the years, Ben’s scholarship has awarded thousands of dollars to graduating seniors. One of the requirements is to read the last term paper that Ben wrote and sub-mit a short essay on why Ben would choose you for this scholarship.

“The term paper is very special to us.” At the end, he was too weak to even type it out. So his teacher took his three by five cards and started the process. The night he passed away, the paper wasn’t complete, and Ben kept moaning ‘not finished.’ Later that night around the same time that Ben died, his teacher finished it.

Legacy Fund and the Central Indiana Com-munity Foundation administer millions of dollars in scholarships for families, school corporations and the Lilly Endowment. Do-nors are able to develop scholarship criteria and can choose to assist in the selection process.

Roger and Janet have used their success in business to give thousands of dollars in Ben’s name. “I love the idea that the schol-arship and Ben’s legacy will continue on af-ter we are no longer here. We worked with Legacy Fund and set it up as an endowment for that very reason,” commented Roger.

Roger and Janet reflected, “We set up the scholarship to keep Ben’s memory alive, but we have found out that this process has been very therapeutic for our family. It has helped us heal.”

Mark Robbins is a CPA and vice president of the Legacy Fund. Contact him at [email protected].

This process has been very therapeutic for our fam-ily. It has helped us heal.

August • September 2012/Hamilton County Business Magazine26carmelchamber.com 317.846.1049 21 S. Range Line Rd., #300A Carmel

August & September Events

August 8: Monthly Luncheon 12 to 1:30 p.m. | The Bridgewater Club

August 9: Network Breakfast w/Westfield Chamber 7:30 to 9 a.m. | Hilton Garden Inn August 23: New Member Orientation 8 to 9 a.m. | Sunrise on Old Meridian

Sept. 12: Monthly Luncheon 12 to 1:30 p.m. | Mansion at Oak Hill

Sept. 20: Business After Hours 5 to 6:30 p.m. | Flanner & Buchanan

Sept. 26: Arrows Young Professionals Lunch & Learn 12 to 1:30 p.m. | Location TBA

Sept. 27: All-County Network Breakfast 7:30 to 9 a.m. | Mansion at Oak Hill

August September

News & Updates

The Art Institute of Indianapolis

Automated Payroll Service

Ballerinas and Bruisers

Clifford & Company, LLC

Dealer Services Corporation

Edge Guys

enVista LLC

Franciscan St. Francis Health

Carmel

Happy Dog Hotel and Spa

The Kitchen Wright

National License, LLC

Nora Improvements, LLC

Ocean Prime

Penn Circle, LLC

Premier Cleaners

Pure Barre

Sophia Square

Visiting Angels

Wabash College

The Wedding Studio

New Carmel Chamber Members

Events are subject to change. Visit carmelchamber.com for updates and to register for events.

New Businesses & Grand Openings

Kitchen Master Corporation

14250 Clay Terrace Boulevard

Pure Barre 726 Adams Street, Suite 130

Carmel Family Optometry 726 Adams Street, Suite 155

Golf Classic - June 2012

Thank you to our sponsors, golfers, volunteers and donors who made this annual fundraising event a huge success.

Presented by:

Lunch Sponsor:


EVENTS and NEW MEMBERS

www.FishersChamber.com 317.578.0700

2012 CALENDAR of EVENTS

RegistrationTo register, please visit: www.FishersChamber.com or call 317.578.0700.*Pre-pay for lunch by 10:00am Friday prior to the luncheon for reduced price.

AUGUST1st/Wed Navigating the Chamber8:00am-9:00am(no fee; please RSVP)Informational SessionNew MembersNew & Current ContactsFishers Train Station11601 Municipal Dr.

8th/WedMorning MotivatorNetworking and More Breakfast8:00am-9:30am($10 members; $15 non-members)Britton Banquet Center at Pinheads13825 Britton Park Rd.

15th/Wed Monthly LuncheonMike Ahern, Veteran Anchor/Reporter; Indiana Historical Society11:30am-1:00pm($20 pre-paid members*/ $25 non-members, at door)FORUM Conference Center11313 USA Pkwy.

22nd/Wed Business After Hours4:30pm-6:30pm, (no fee)Community Bank12514 Reynolds Dr.

25th/Sat Fishers Farmers MarketKids Day8:00am-Noon (no fee)11601 Municipal Dr.

SEPTEMBER13th/Thurs Navigating the Chamber3:00pm-4:00pm(no fee; please RSVP)Informational SessionNew MembersNew & Current ContactsFishers Train Station11601 Municipal Dr.

19th/Wed Monthly LuncheonDr. Brian Smith State of the Schools11:30am-1:00pm($20 pre-paid members*/ $25 non-members, at door)FORUM Conference Center11313 USA Pkwy.

26th/Wed Business After Hours4:30pm-6:30pm (no fee)Community Health NetworkCommunity Health Pavilion Saxony13121 Olio Rd.

27th/Thurs All County NetworkingBreakfast7:30am-9:00am($10 members; $15 non-members)The Mansion at Oak Hill5801 E. 116th St.

Welcome New Chamber Members

Nathan HorchemDan WilbornMonical’s Pizza

Jim MartinNeighborhood Network(N2) Publishing

Amy ForsterCPM Construction,Planning & Management, Inc.

Cindy RodmanHamilton CountyChiropractic

Philip PalusoMedium Cool Pictures

Kay & Randy SoforenkoOccazio Home Care

Tony TavernierTire Central & Service

Kimberly VanekSullivan’s Steakhouse

Stacy DieckmanVeteran Construction Co.

Tom McCordTom Wood Aviation

Max MouserBeam, Longest and Neff

MORNING MOTIVATOR: NETWORKING & MORE BREAKFAST5 Listening Techniques That Make Networking Work

Presented by Matt Nettleton, Sandler Training, Trustpointe, Inc.Wednesday, August 8 Time: 8:00am–9:30am

Britton Hall Banquet Center at Pinheads, 13825 Britton Park Rd.Sponsored by Pinheads

$10 members/ $15 non-membersTo get registered, visit by computer or scan the code on the right with your smartphone:

HA

MIL

TON

NO

RTH

Upcoming Events!AUGUST 2012Tuesday, August 7,HNCC Breakfast ~ 7:30 amRed Bridge Park Community Building

Saturday, August 1129th Annual Cicero Triathlon ~ 8:00 amRed Bridge Park Community Building

HamiltonNorth Chamber

70 N. Byron StreetCicero, IN 46034

317-984-4079

SEPTEMBER 2012Tuesday, September 11HNCC Luncheon ~ 11:30 amRed Bridge Park Community Building

Thursday, September 13Alive After Five at Cicero Market5:00 - 7:00 pm

Mike Corbett, Hamilton County Business Magazine being presented with the Business of the Year award

TaSTe ON THe Lake a BeeR aND WINe TaSTING eveNT

Wine and beer sampling from Cicero Market

Food tastings provided by Fork in the Road Catering, Cicero Market, Rally’s, Christine’s Cafe, Big Dogs Smokehouse BBQ,

Cicero Coffee Company

Guests enjoying the live music and tastes of Cicero


Registration for 29th Annual Cicero Triathlon still open!

JUNe CHamBeR LUNCHeON

A beautiful day for a field trip!

Hosted by Beck’s Hybrids

Bruce Kettler gets the tour started

Beck’s greenhouse

Wine and beer sampling from Arcadia Wine & Spirits

Silent auction was a hit

NeW memBeRSGeorge Kristo and Monica Greer of the Northern Hamilton County Prevention Coalition recently joined

the Chamber

Sean McCormack, Feet First Consulting, joined the Chamber in June

Additional new members:Sacred Heart of Jesus Catholic Church Christine’s Cafe

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Noblesville Chamber601 Conner Street

Noblesville, IN 46060317-773-0086

SEPTEMBER 2012September 6 – 11:30 a.m.Lunch & LearnTaylored Systems

September 13 – 11:30 a.m.Corporate ChallengeHam. Co. Sports Complex

September 26 – 11:30 a.m.Membership Luncheon - State of the CityHarbour Trees Golf Club

UPCOMING EVENTS!AUGUST 2012

August 22 – 11:30 a.m. Membership LuncheonThe Mansion at Oak Hill Featuring guest speaker: Governor Mitch Daniels

August 28 – 11:30 a.m. Women Empowering Women LuncheonThe Mansion at Oak Hill

maY aND JUNe 2012 COmmUNITY PRIDe aWaRD WINNeRSJUNe 2012Bill and Pam TaylorTaylored Systems14701 Cumberland Road, Suite 100Noblesville, IN 46060

Pat and Brian McGavicMcGavic Outdoor Power Equipment

76 Chesterfield DriveNoblesville, IN 46060

Hayley MurrayComForcare Home Care 11555 North Meridian

Street, Suite 100Carmel, IN 46032

Kelley Land and Meredith Platt

Bona Vista Programs, Inc 593 Westfield Blvd.

Noblesville, IN 46062

NeW memBeRS - maY/JUNe2012

29Hamilton County Business Magazine/August • September 2012

You won’t want to miss the next luncheon in the Women Empowering Women Luncheon Series.

Sponsored by St. Vincent Medical Center Northeast, the Noblesville Chamber and it’s Member Outreach Committee welcome:

Julie SchniedersWomen’s Health Nurse Practioner

Plan to join Schnieders as she talks about the importance of women putting their

health first in her presentation of: Journey to Wellness, Which Way Do You Go? August 28th – 11:30 a.m. to 1:00 p.m. The Mansion at Oak Hill 5801 E. 116th Street – Carmel, IN 46033 $15 for Members – $20 for Non-Members

Women empowering Women Luncheon:

Not Pictured

Andrew Zelt Axiom Human Resource

Solutions, Inc.1528 E Greyhound Pass

Carmel, IN 46032

Chintu Patel

Koko FitClub of Noblesville 14350 Mundy Drive

Noblesville, IN 46060

maY 2012Dan and Patty MacInnis, Co-OwnersMacInnis Construction & Design Corp1236 Conner Street, Noblesville, IN 46060

Marcia HonzUnion Savings Bank5881 E. 82nd Street

Indianapolis, IN 46250

RIBBON CUTTINGS

June 6th - David Weekly HomesTwin Oaks Subdivision located at 5850 Bladen Drive in Noblesville

June 20th - Church, Church, Hittle & Antrim’s new building façade, located at 938 Conner Street on the square in downtown Noblesville

June 27th - Bona Vista Programs, Inc. located at 593 Westfield Blvd. in Noblesville

July 13th - Gordon Marketing - d.b.a. Gordon Insurance’s new building Grand Opening located at 20236 Hague Road in Noblesville

“Celebrating 30 Years in Business”

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Sheridan Chamber407 S. main Street

P.O. Box 202Sheridan, IN 46069

317-758-1311

Be sure to visit the Sheridan Chamber Website, www.sheridanchamber.org for information on all upcoming events!

Community Events


Jeff HiattSheridan InsuranceSheridan

Kim StonekingThe Vantage GroupSheridan

New Members

Kyle MalottPower MailSheridan

Bruce KettlerBecks Superior HybridsSheridan

Chamber Events

Bluegrass Jam September 16, 2012 from 1pm-5pm Hosted by the Sheridan Public LibraryBring your instrument and sit in, or just listen and tap your feet! Contact Steve Martin at [email protected] for more information

OCTOBER Harvest Moon FestivalBiddle Memorial Park - SheridanOctober 6-7, 2012www.sheridanchamber.org/calendar for more information

Dixieland Jazz Motorcoach TourSponsored by Sheridan Rotary ClubOctober 3rd, 2012Contact: [email protected]

AUGUST Branson, Missouri Motorcoach TourSponsored by Sheridan Rotary Club July 31st - August 3rdContact: [email protected]

Gospel Times (Old & New Gospel Music)Sponsored by Sheridan Historical SocietyAugust 11, 2012 at Veteran’s Parkwww.sheridanchamber.org/calendar for more information

Bluegrass Jam August 19, 2012 from 1pm-5pm Hosted by the Sheridan Wesleyan ChurchBring your instrument and sit in, or just listen and tap your feet! Contact Steve Martin at [email protected] for more informationfor more information

SEPTEMBER Jazz & Arts in the ParkSponsored by Sheridan Historical SocietySeptember 1, 2012 at Veteran’s Parkwww.sheridanchamber.org/calendar for more information

Zionsville Concert BankSponsored by Sheridan Historical SocietySeptember 15, 2012 at Veteran’s Parkwww.sheridanchamber.org/calendar for more information

AUGUSTMonthly Member LuncheonAugust 23, 2012 - 11:30am-1:00pmSheridan Public LibrarySpeaker: Mark Robbins, Legacy FundMembers $12Contact Patty Nicholas at 317-758-1311 to register

SEPTEMBERAnnual Member DinnerSeptember 27, 2012 Location TBD - SAVE THE DATE!

OCTOBERMonthly Member LuncheonOctober 25, 2012 - 11:30am-1:00pmSheridan Public LibrarySpeaker: Kim Stoneking, The Vantage GroupMembers $12Contact Patty Nicholas at 317-758-1311 to register

SEPTEMBER 20122012 Lantern AwardsSaturday evening, September 22, 2012The Palomino Ballroom“An Evening to Celebrate Community”On the evening of Saturday, September 22, 2012 the West-field Chamber of Commerce will celebrate the community of Westfield by recognizing outstanding businesses and citizens at the annual Lantern Awards celebration. This event will be held at the Palomino Ballroom in Westfield and attended by City, Chamber, School, Business and Community representatives. At this event each of these entities will recognize individuals who serve this community with diligence and integrity while exhibiting to the highest degree the values of each organization.Tickets are available for $50 per person. Call the Chamber to make your reservations: 317.804.3030.

Thursday, September 20th ~ 11:00 a.m. - 1:00 p.m.Membership LuncheonThe Bridgewater Club - 3535 East 161st Street State of the SchoolsDr. Mark Keen

Thursday, September 27th ~ 7:30 am to 9:00 amAll County Networking Breakfast“Speed Date” with members of all the Hamilton County Cham-bers Power network as you rotate from table to table during this fast-paced event. Make contacts and build your client database - and enjoy a delicious breakfast at the same time. Come pre-pared with a two-minute “elevator” speech about your business and plenty of business cards and brochures to distribute. The Mansion at Oak Hill ~ 5801 East 116th StreetCarmel, IN 46033

AUGUST 2012Thursday, August 9th ~ 7:30 - 9:00 a.m. Westfield & Carmel Chamber Joint Networking Breakfast Power network as you rotate from table to table during this fast-paced event. Make contacts and build your client database - and enjoy a deli-cious breakfast at the same time. Come prepared with a two-minute “elevator” speech about your business and plenty of business cards and brochures to distribute.Hilton Garden Inn13090 Pennsylvania Street ~ CarmelDue to the nature of this event, reservations are required to attend.• $10 for Chamber Members • $20 for non members

Thursday, August 16 ~ 11:00 a.m. - 1:00 p.m.Membership LuncheonSocial Services Showcase LuncheonThe Palomino Ballroom - 481 South County 1200 EastMembers with a reservation: $15.00 ~ Walk-ins, non-members, and all billables: $20.00

WESTFIELDw

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.westfield-cham

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MARK YOUR CALENDARS Westfield Chamber130 Penn Street

P.O. Box 534Westfield, IN 46074

317-804-3030

NeW memBeRSWestfield Friends ChurchPastor Steve Pedigo324 South Union StreetWestfield, IN 46074317-896-9233

All Chamber event dates, times and locations are subject to change. Please call 317-804-3030 or visit www.westfield-chamber.org for details.

Axiom Human Resource Solutions Inc. Andrew Zelt1528 E Greyhound PassCarmel, IN 46032317-587-1019

WorkSmart Systems Andrew ZeltAmber Hays9957 Crosspoint BoulevardIndianapolis, IN 46256(317) 585-7870

Carpenter RealtorsDeborah Minth302 West Main StreetWestfield, IN 46074317-867-1100

Grand Opening & Ribbon Cutting! Mayor Andy Cook, Chamber members and staff of Poblanos celebrate the grand opening! Poblanos Mexican Bar & Grill is located at Ribbon cutting for Crossroads Chiropractic located at 3008 State Road 32 East in Westfield



Early Road ConstructionDavid Heighway

David Heighway is the Hamilton County Historian

very different than today was the expectation that the local population would provide labor to work on the roads. An 1831 law stated that all able-bodied males aged 21 to 50 were to work two days each year. All property owners, absentee or not, had to pay road tax which they could work off at a rate of 50 cents a day. These laws were still valid in 1905 and were assessed by township trustee. At that

time, property owners had to work 2 to 4 days and could pay off the tax at the rate of $1.50 a day. The Delaware Township trustee’s notebook noting what he assessed for the tax gives a look at the relative prosperity of some of the residents of that township. Taxes range from $36.26 for S. H. Moffit to thirteen cents for Jane Michener – who wouldn’t have had to do road work anyway.

So, as you maneuver around the orange barrels and drive slowly through work zones today, realize that over a century ago, that crew working in the hot sun might have included you.

T would be paid for by borrowing money and govern-ment land sales. The only tax revenue in the state was from property taxes and was too insubstantial to cover this expenditure of millions of dollars. The projects were begun with a great deal of optimism and enthusiasm. However, they were being worked on simultaneously, often in competition with each other, and were soon over-extended. In 1837, a major bank panic in the eastern United States led to a depression. Unable to pay back the loans, Indiana declared bankruptcy and all road work ceased.

Some of the Hamilton County roads built around this time were the Lafayette Road, (now Highway 38), the Greenfield Road, (now Highway 238), and a road to Peru, (possibly now 31). These were not high quality roads – there are stories of tree stumps cut off just low enough for a wagon axle to pass over it. Zina Warren tells of a fallen log in the Carmel area that was too big to haul away and just left on what today is Rangeline Road. The best that the workers could do at the time was to burn a section out of it wide enough for someone walking or on horseback to pass through.

Some of the first successful roads were private toll roads. As with the early fur trader and his bridge, the local businessmen knew best where travelers needed to go. By the 1880’s, there were many of these road companies, including the Cicero and Arcadia Range Line Gravel Road Company, the Fortville and Noblesville Turnpike Company, and the Indianapolis and Westfield Gravel Road Company. The roads were paid for by tolls and there were several tollhouses throughout the county where gate keepers would live. The gate keepers would collect the tolls while being paid a salary by the companies. These wages would vary – the gate keeper for the Noblesville and Eagletown Gravel Road Co. was paid $680.25 in 1878, but most were paid less. These toll roads were taken over by the county at the turn of century. A major aspect of early road construction that was

here are times during the year when it may appear that every road in in Hamilton County is under construction. This is nothing new. Ever since prehistoric times, when the county was completely covered in trees, a great deal of effort has been expended in getting from point A to point B. The earliest roads through the thick forest were trails worn by animals. These were followed by first hu-mans who traveled on foot or on horseback. When the area was opened for settlement in 1818,there was an influx of settlers who used oxcarts and horse-drawn wagons. They had to cut down trees to widen and improve the roads. One of the first real improvements was a bridge built by an early fur trader over a particularly muddy and marshy stream near Strawtown. He charged a fee for travelers to use the bridge. He wasn’t officially licensed to collect a toll, but the settlers were happy to pay because of the enormous amount of time and effort that it saved them.

There was recognition that good roads were needed and the government began to take action. The Indiana state legislature voted to build a road from Noblesville to Logansport in 1830. In 1836, Congress approved Federal post roads (mail routes) that would run from Indianapolis to Strawtown and from Strawtown to Peru. That same year the state passed the Indiana Mammoth Internal Improve-ments Act, which funded roads and canals to encourage settlement and growth. These projects

It’s always been a hassle!

Hamilton County History

An 1831 law stated that all able-bodied males aged 21 to 50 were to work on the roads two days each year.

William Huffman ran Bill’s Place, a toll gate on the Indianapolis Westfield Pike, now Westfield Blvd. This photo was taken near 110th St. in the 1920’s.

Mable Hare crossing Riverwood Bridge in Noblesville

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Big Easy Style by way of Old MeridianYats Cajun Creole

Dining Out

Story and photos by Chris Owens

Our conversation turned toward business and more specifically Car-mel, the most recent of his expansion efforts. “It’s going great so far. Our weekends are a little slow, but it’s good. I’d rather it start off slow and build consistency, rather than have it take off and then have no one,” said Joe.

Opened in mid-May, their newest location is on Old Meridian Street just north of Carmel Drive. The setting, although not as colorful as

Broad Ripple, is a little different. But at the heart of it is everything that makes Yats what it is, including the many hot-sauce offerings like Crystal, Cholula, Sambol, Sriracha, and Tabasco. The menu features the classics: Chili-Cheese Etouffe with Crawfish, Red Beans with Smoked Sausage, Maque Choux with Chicken, and other options changing daily. If you ever find Yats offering anything with chorizo, take me at my word and sample it because you won’t be sorry. They offer a half and half op-tion for those interested in trying more than one option at a time and each plate comes with two pieces of their special bread.

I asked Joe what he wanted the community to know about the Carmel location. “I want people to know we’ll try our best to give you something in Carmel that makes you happy and provide another choice, along with a chance to cultivate the youth like we did here (in Broad Ripple). This is a place where kids and their parents can come, it just makes it fun. Many of the kids running around Broad Ripple were in high school when I opened and now they’re coming in with their kids and families. They kind of grew up here,” he added. This culture is part of what he wants to develop off Old Meridian among his other locations. Joe has a passion for people and it comes through in his food.

The most recent location isn’t where Joe and his wife Gina intend to stop either. Gina sold

the first franchise earlier this summer and according to her, “It’s a long process putting together an operations manual and everything that goes with a franchise, but we’re working with some great people.” If done correctly, Joe and Gina plan to continue the franchise, “We have some other prospects but we’re making sure the first one gets done right and is suc-

cessful. Joe’s built such a great brand with Yats and we’ve got strong interest with other states, we just want to make sure it’s done the right way and not jeopardize that history.” Their intent is to have their first franchisees train at all four current locations before they set out on their own.

It’s quite the story and it will be fun to watch them grow. Find them on Facebook, online at yatscajuncreole.com and in Broad Ripple, Fishers, Greenwood, Carmel, and a new fran-chise location to be determined. v

Carmel location

A s I walked out of the headquarters of Yats in Broad Ripple one thought kept run-ning through my head: I should approach business more like Joe. Who’s Joe? Everybody knows Joe Vuskovich, or at least everybody should. Joe is the face, the brain, and the man behind Yats Cajun Creole, an Indianapolis-area culinary fixture. I’m ashamed to say that in the nine years I’ve been dining at their base location, this random Wednesday was the first opportunity I’d taken to engage in a lengthy, more than surface-level conversation with Joe, and shame on me.

Originally, I had stopped to introduce myself and leave a business card to set a time to talk about the business. That was about 2:30 in the afternoon and an hour later I was walking out with a wealth of information along with an

enlightened view of everything that goes into one of my favorite local restaurants. Before I could even get to my first question, Joe and I were discussing a legendary New Orleans based entertainer with whom I share a name and from there it was on to other various topics such as food, sports, and writing. It was like talking to an old friend I hadn’t seen in a few years.

Gina sold the first franchise this summer.

B&B (black beans and carmelized corn)

Joe Vuskovich

Media Partners

Presented by:

Prevail’s MissionTo educate and engage the community to prevent crime and abuse while helping restore the lives of those who have been affected.

Program DescriptionPrevail, Inc. is a community-based, not-for-profit organization serving the needs of victims of crime and abuse and their families in

Hamilton County and surrounding areas through support, advocacy, education and awareness.

Saturday, August 25, 2012

Once Upon a Time Gala"

"Once Upon a Time Gala"

"

CARMEL | FISHERS | NOBLESVILLE | WESTFIELD

Event Schedule 6pm - 7:45pm Cocktails & Silent Auction8:00 pm Dinner (Black Tie Optional)

8:30-9:30 p.m. Program and Live Auction9:30-11:00 p.m. Dancing to Lemon Wheel

Tickets $100 Each / $1,250 table of 10A special hotel room rate is available details at: prevalinc.com - (317) 773-6942

Renaissance Indianapolis Hotel - 11925 N Meridian Street, Carmel

EmceeKaren Hensel, wish-tv 8

Honorary ChairsScott & Jana Faultless - Mayor John & Teri Ditslear - Mayor Jim & Liz Brainard - Mayor Andy & Barb Cook

PURCHA SE TICK ETS & MOR E INFO at: Prevailinc.com

David Heighway is the Hamilton County historian

Commercial Lease Space

River Edge Professional Centerand River Edge Market PlaceNoblesville, INCall John Landy at [email protected]

65,000 square feet of flexible floor plans. Design and build to your specifications. Time Share space available. Retail space also available from 1,600 square feet up.

Easy access and abundant parking! High speed internet. 3 minutes from Riverview Hospital.

Signs and Banners

Logan Street Signs & Banners1720 South 10th Street,Noblesville, IN317-773-7200 Open M-F 7-5www.loganstreetsigns.comwww.noblesvilletrophies.comwww.noblesville.com

Digitally printed signs and banners of any size, vehicle wraps and graphics, T-shirt printing, laser engraving. Great customer service, fast turn-around. Family Owned and Operated. Serving Noblesville and Hamilton County since 1992. Also home of Nobles-ville Trophies. 773-7391 Open M-F 9-6 Sat. 10-2

Rotary International

The Noblesville Midday Rotary Club is one of 32,000 local Rotary clubs throughout the world and six in Hamilton County. Open to all persons regardless of race, color, creed or political preference, Rotary brings together business and professional leaders to provide humanitarian service, encourage high ethical standards in all vocations, and help build goodwill and peace in the world. Each club meets weekly. For more information on the Noblesville Midday Rotary Club. Call Mike Corbett at 774-7747

Service Club

BUSINESS RESOURCE DIRECTORY

Computer ConsultingCompumed802 Mulberry StreetNoblesville, IN, Suite [email protected]

• Business Computer Hardware and Software Installation• Custom Application Development• On-Site Support and Service

340-4802

Sharp Business Systems of Indiana7330 East 86th StreetIndianapolis, IN 46256317-844-0033sbsindiana.com

We are serious about improving our clients businesses by updating office technology, managing office printing and streamlining critical business processes.

Sharp Business Systems of Indiana, a divi-sion of Sharp Electronics Corporation, can increase your company’s bottom line.

Business Technology

NExT EDITION:

ADVERTISING DEADLINE:AUGUST 24

REAL ESTATE/ DEVELOPMENT


Graduate EducationUniversity of Indianapolis1400 E Hanna AvenueIndianapolis, IN317-788-3340http://www.mba.uindy.edu/

The University of Indianapolis MBA Pro-gram offers a wide range of options to help secure your future. Our programs include on-campus programs in the evenings and on Saturday, off-campus programs including Carmel and Fishers, and we are the largest provider of on-site MBA programs in the area.

Graphic Design and Advertising

NVS Design Inc.6116 N. College Ave, Suite 3 Indianapolis, IN317-437-4417 www.nvsdesigns.com

NVS Design is an innovative company that thinks so far outside the box, we’re 2 blocks down the street from it! We provide our clients with detail-oriented work that speaks for itself. You not only get a fresh new look, you get artwork that will make your competition envious!

MAILS: SEPTEMBER 24

Dave Snider - Owner - Master Barber

T H E P R O F E S S I O N A L B A R B E R S

Walk-in no waiting

Classic Barber Shop317-843-2500

2462 East 116th Street, Carmel, IN 46032

Mon, Tues & Fri 9-6Wed & �urs 9-7 Sat 7-4

www.barberclassic.comMedia Partners

Presented by:

Prevail’s MissionTo educate and engage the community to prevent crime and abuse while helping restore the lives of those who have been affected.

Program DescriptionPrevail, Inc. is a community-based, not-for-profit organization serving the needs of victims of crime and abuse and their families in

Hamilton County and surrounding areas through support, advocacy, education and awareness.

Saturday, August 25, 2012

Once Upon a Time Gala"

"Once Upon a Time Gala"

"

CARMEL | FISHERS | NOBLESVILLE | WESTFIELD

Event Schedule 6pm - 7:45pm Cocktails & Silent Auction8:00 pm Dinner (Black Tie Optional)

8:30-9:30 p.m. Program and Live Auction9:30-11:00 p.m. Dancing to Lemon Wheel

Tickets $100 Each / $1,250 table of 10A special hotel room rate is available details at: prevalinc.com - (317) 773-6942

Renaissance Indianapolis Hotel - 11925 N Meridian Street, Carmel

EmceeKaren Hensel, wish-tv 8

Honorary ChairsScott & Jana Faultless - Mayor John & Teri Ditslear - Mayor Jim & Liz Brainard - Mayor Andy & Barb Cook

PURCHA SE TICK ETS & MOR E INFO at: Prevailinc.com

County Rd. 360 N.

Lake ClearwaterNext to Killbuck Golf Course

Geist Reservoir

Anderson

Indianapolis

Sail PlaceAdjacent to the Indianapolis Sailing Club

Marina Village TownhomesAccess from the Geist Marina

Springs of CambridgeAcross the bridge from the Geist Marina on East 96th St

Canal PlaceOn Olio Rd just north of 104th St

Hampton CoveAcross from the Geist Marina

116th St

96th St96th St

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Waterfront CommunitiesIf you are interested in living on the water, The Marina Limited Partnership has a host of options for you. With six distinctive communities

the perfect waterfront, water access or off-water

available in all of our communities.

Creating a lake living lifestyle—be part of it!

hamilton county business magazine august/september 2012

Documents