hail to the king makers! business models and software ecosystems dr. slinger jansen slinger research...
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Hail to the King Makers! Business Models and Software Ecosystems
dr. Slinger Jansen
Slinger Research and Development B.V.
Who am I?
Dr. Slinger Jansen, assistant professor, Utrecht University, the Netherlands
Expertises: AppStores, Developer Ecosystems
Author of several books
Currently teaching two classes:Product SoftwareICT-Entrepreneurship
Steadily climbing the ladder to full professor
Currently in China 2 weeks per 2 months because...
How many Android appstores? Why?
Developers are the King Makers
Where would Exact be without partners? No banks No accountants No ISVs No data providers No connection to tax office
Is the ecosystem more important than the platform?
Developers are the King Makers
Where would Exact be without partners? No banks No accountants No ISVs No data providers No connection to tax office
Are we going to crown exact King today?
What does Exact give us?
A market to sell our wares (180000 customers!)
An ok platform (old tech!)
We can go international!
And it’s relatively cheap (we hope!)
They let us multihome in other kingdoms (double passport!)
Is it exciting?
X, Y, Z Ecosystem
Natural Ecosystem - An ecosystem consists of an ecological community together with its abiotic environment, interacting as a system.
Business Ecosystem - an economic community supported by a foundation of interacting organizations and individuals.
Digital Ecosystem - a distributed adaptive open socio-technical system with properties of self-organization, scalability and sustainability.
Comparison: is Microsoft the Jaguar of the Microsoft Ecosystem?
Examples of Software Ecosystems
Standards - XML, BPM, OSGi, J2EE, Corba, SEPA, etc.
Products – Exact Online, Exact Synergy, OpenOffice, Microsoft Word, SAP BusinessOne, Grand Theft Auto, Eclipse, etc.
Hardware - Playstation 3, HTC Diamond, PDAs, BMW 5 series, etc.
Platforms - .Net, Facebook, Android, OS X, etc.
A software ecosystem is a set of actors functioning as a unit and interacting with a shared market for software and services, together with the relationships among them.
Exa
Exciting Ecosystems?
Most exciting? Facebook
Most Exciting? SAP
Most exciting? – “Exact Software” Trends
Most exciting? – “Exact Online” Trends
How well does Exact perform in terms of software ecosystem management?
So what can Exact do better in terms of software ecosystem management?
Help its partners testProvide them insight into new features
Start a partner forumDo more strategic partner analysis and collab.
So… How’s our prince doing?
Not the most exciting, but certainly growing
Relatively mature ecosystem management: Exact has its eyes on the ball Takes care of partners Provides exciting technology Has access to great customers And great data
So for now I propose…
To let Exact be king!
But only for its little kingdom!
But only for its little kingdom!
Exa
Questions? [email protected] - www.slingerjansen.nl - www.thinkecosystems.com Further reading? Jansen, S., Cusumano, M., Brinkkemper, S. Software
Ecosystems: Analyzing and Managing Business Networks in the Software Industry. Edward Elgar Publishers, 350 pages. (amazon.com)