h4w magzine questionnaire analysis kailesh

8/7/2019 h4w Magzine Questionnaire Analysis Kailesh

1/22

A

RESEARCH REPORT

ON

THE NEW LAUCHING

OF

H4W INVESTMENT JOURNAL

PREPARED BY:KAILESH DESAI

GRIMS, VAPI

UNDER THE GUIDANCE OF:

MR.MANISH PATEL

DECLARATIONI, Mr. Kailesh Desai Student ofGIDC RAJJU SHROFF ROFEL INSTITUTE OF

MANAGEMENT STUDIES, VAPI, affiliated to Gujarat Technological
http://www.h4wmagazines.com/index.phphttp://www.h4wmagazines.com/index.php


2/22

University, Ahmedabad hereby declare that this project report is a result

of culmination of my sincere efforts.

I declare that this submitted work is done solely by me and to the best of myknowledge.

I also declare that all the information collected from various secondary

sources has been duly acknowledged in this project report.

Date: 17/03/2011 Signature

Kailesh R. Desai

ACKNOWLEDGEMENT
http://www.h4wmagazines.com/index.php


3/22

It was my rewarding experience to work with all the four tycoons at DIVINE

FINCAP SECURITIES PVT. LTD., SURAT who has shared their knowledge about

the day-to-day workings going-on in the Finance and Real World. I am also

grateful to all of them who are very friendly & co-operative during my project

work.

I convey my heartily thanks to all of them who gave exemplary guidance,

innovative ideas, constant help and encouragement to this project work.

Above all, I would submit my heartfelt and respectful pranams to my dearest

parents for their blessings, mental support, and inspiration and to be a

wonderful human being. I wish to express my deep gratitude and thanks to

all who helped me a lot by providing valuable comments and suggestions for

making this project memorable and precious.

RESREACH METHODOLOGY

Research Objective:


4/22

To research for the new up-coming investment journal in the

market about its awareness, demand, its price fixing and all the

strategy to be used in the existing market to endure for longevity

with masses of competitors.

Research Design:

The research design undertaken in this project is Preliminary

Study which is conducted for the first time by the researcher.

Primary data are been collected in this research.

Benefits of the Study:

o Benefits to Researcher

Learnt the original working atmosphere of the organization

Got the practical knowledge about how decisions are taken in an

organization.

Practical knowledge about how the market research is carried out

How the strategies are formed

Learnt how the survey is carried out to launch the new product &

and to formulate strategies to increase the sales.

Actual study about how the different department of the

organization works.

o Benefits to Other

Helpful to the organization in development of new product

Formation of the new marketing strategy and promotional strategy

for the organization

Helpful to the other outside persons in studying how the actual new

product launching is carried out & how the market research is

conducted.

Source of Data Collection:


5/22

Data is collected from primary sources including students, brokers &

sub-brokers & retail investors

Sample Design:

o Population: - All Students, Retail Investors, Brokers & Sub Brokers

residing at Ahmedabad region.

o Samples :- some Students, Retail Investors, Brokers & Sub Brokers are

randomly chosen from the population

o Sample Size :-

1. Students - 74

2. Retail investors - 46

3. Brokers & sub-brokers - 83

Sampling Procedure: - Non-probability convenience sampling.

Limitation:

Sample size or no. of respondents is less which may not

represent true result of whole population.

Sometimes it happens that we take a wrong sample (Sampling

error).

Limited number of secondary data is used.

The perception of respondents cannot remain constant it

always changes with time.

There were always biases on the part of brokers, students &

retail investors while filling up questionnaire due to lack of

interest.


6/22

QUESTIONNAIRE ANALYSIS

1. Do you read any magazines related to investment?

A) Yes B) Most C) None of it

Q.1. YES MOSTNONE OF

IT TOTALSTUDENTS 39 7 28 74BROKERS 40 0 6 46RETAIL INVESTORS 43 4 36 83TOTAL 122 11 70 203PERCENTAGE (%) 60% 5% 35% 100%

Conclusion :

from the above data we can conclude that almost all brokers &sub brokers are reading somekind of investment relatedmagazines. Average 60% people are reading investment relatedmagazines & are aware about such magazines.Others might benot aware about such magazines or they are not intrested inreading such magazines.


7/22

2. Which of the following magazines do you read, or leafthrough even if its only now and then?

A) India Today B) Business Today C) DalalStreet

D) Capital Market E) Others_______________

Q.2.INDIATODAY

BUSINESSTODAY

DALALSTREET

CAPITALMARKET

OTHERS

STUDENTS 12 26 2 5 12BROKERS 10 21 13 15 7

RETAILINVESTORS 27 24 5 8 3

TOTAL 49 71 20 28 22PERCENTAGE(%) 25% 37% 11% 15% 12%


8/22

Conclusion :

We can conclude that people are reading all investment relatedmagazines available in the market. Among which India today &Business today are preferred & read by large number people.Some are also reading other then these magazines like Businessline & some are regular readers of news papers and web basedinformation (Internet).

3. Are you satisfied with the magazine you are reading?

A) Yes B) No C) Maybe

Q.3. YES NO MAY BESTUDENTS 32 3 11BROKERS 37 1 2RETAIL INVESTORS 40 1 6

TOTAL 109 5 19PERCENTAGE (%) 82% 4% 14%


9/22

Conclusion :

The people reading such investment related magazines aresatisfied with the magazines and only few are not satisfiedcomplaining about lots of advertisement in the magazines & the

information available is not neutral. So we can provide neutralinformation, less advertisement that will be benificial for themagazine.


10/22

4. How many times do you subscribe this/thesemagazine(s)?

A) Monthly B) Quaterly C) Six

Months

D) Yearly E) Rarely

Q.4.MONTHLY

QUATERLY

SIXMONTHS

YEARLY

RARELY

STUDENTS 13 6 2 1 24

BROKERS 20 6 1 6 7RETAILINVESTORS 26 7 2 3 9


Conclusion :

Here we can conclude that people prefer to subscribe for such

magazines on the monthly basis, while many people subscribe forsuch magazines rarely or they read from the different sourcesavailble to them.


11/22

5. Are you interested in reading an investment magazinethat covers the areas of investment in Share Market,Mutual fund, Insurance and other pool of investmentguidelines?


Q.5. YES MAY BE NOSTUDENTS 29 17 0

BROKERS 32 8 0

RETAIL INVESTORS 38 9 0

TOTAL 99 34 0

PERCENTAGE (%) 74% 26% 0%


12/22

Conclusion :

As some people are not aware about all sorts of investment toolsdefinitely they are interested in such magazine that cover or guidepeople about a lot many investment tools. Almost all the peopleare interested in the magazines that cover all sorts of theinvestment tools. So that will be better scope for the launching ofsuch magazines.

6. Are you be interested in a magazine that tell youWhat, When, Where and Why to Invest and providesknowledge in the area of investment?


Q.6. YES MAY BE NO

STUDENTS 33 12 1BROKERS 31 9 0

RETAIL INVESTORS 37 10 0

TOTAL 101 31 1

PERCENTAGE (%) 76% 23% 1%


13/22

Conclusion :

Here we can conclude that almost all people are intrested inmagazine that tell them reguarding where, when, what & why toinvest. So that is also favourable scope for launching of such

magazine. So this will guide them how to get maximum return ontheir investment.

7. If you are interested to read this type of magazinewhat shall be the price you are willing to pay for thistype of magazine?


14/22

A) Rs. 45-50 B) Rs. 50-55 C) Rs. 55-60

D) Others _________________

Q.7. RS. 45-50RS. 50-

55RS. 55-

60 OTHERSTUDENTS 25 12 2 7BROKERS 24 8 2 6RETAIL INVESTORS 35 8 1 3TOTAL 84 28 5 16

PERCENTAGE (%) 63% 21% 4% 12%

Conclusion :

As the people are very much prise concious and from theobservation we can conclude that large number of people preferto buy such magazine at the price between Rs. 45-50. So thisshould be the price as the customers are willing to pay such pricefor the magazine.


15/22

8. How many times would you like to subscribe this type

of magazine?A) Monthly B) Quarterly C) SixMonths

D) Yearly E) Rarely

Q.8.MONTHL

YQUATERL

Y

SIXMONTH

SYEARL

YRAREL

Y

STUDENTS 24 9 0 2 11BROKERS 21 3 1 5 10RETAILINVESTORS 32 7 2 2 4



16/22

Conclusion :

Here also large no. Of people prefer to subscribe for suchmagazine on monthly basis. Only few prefer to subscribe onquarterly, six monthly or yearly basis. Some people want to try outreading such magazines and on the basis of the content they aregoing to subscribe for the magazine.

9. What sort of investments are you using?

A) Savings in Bank B) Fixed DepositC)Share Market

D) Insurance E) Post Office F)Property

G) Others_____________________

Q.9.

SAVINGS IN

BANK

FIXEDDEPOSI

T

SHAREMARKE

T

INSURANC

E

POSTOFFIC

E

PROPERT

Y

OT

STUDENTS 25 6 20 8 5 7BROKERS 27 9 35 13 8 9RETAILINVESTORS 29 25 28 24 20 24


17/22


18/22

Technical & fundamental analysis of the companies.

Information or analysis should be in series so that one relates

to other that cause customer to buy the whole series. Cover the information regarding current banking system,

investment plans & current investment rates.

Good quality of graphics

Provide tax saving methods to the customers

Mutual fund, share market technical details with return of

shares

Good presentation

Language should be easy then other magazines

Local or regional language will be preferred

Capital market on 1 year subscription provides CD so provide

such promotional scheme for yearly subscription

Latest or updated information about the market

Information should be in depth with facts & figures

Dollars rate updated should be there

Articles covering investment strategy for why & how to

invest in real estate

Magazine should be launched every 15 days

Experts review should be included

Information should be neutral ( should not favour any

company)

Explain financial jargons of lehman brothers.

Company EPS & P&L account, promoters holding etc.

Dalal street having good graphics


19/22

Weekly top 10 scripts should be shown.

SMS service providing information.

Website providing information.

Not use of jargon words.

Less no. Of advertisement given in magazine.

Biasness must be avoided in our magazine related to script.

To give information related IPO, it means after IPO & before

IPO performance.

Give a future and option strategy like a spread, hedging, long

strudel, and long call ladder.

It should be included information regarding commodity

market, currency market, insurance, SIP, mutual funds, post,

bonds, debenture etc.

Also add up special current affair & news.

To give information regarding EXIM policy.

To give information regarding to FII flow rate & its effect on

capital market.

To give information related global market like nikkei ,

NASDAQ , shanghai , NYSE

To give information an inflation rate and its effect on BSE ,NSE, F&o

Information relating to the real E-state business.

The best scrip for the month.

Magazine should be introduced in every 15 days.

To give a technical charts & fundamental analysis.

To give information regarding best industry analysis.


20/22

Give information regarding best 20 companies dividend, EPS,

P/E ratio.

There should not be any kind of political involvement.

Give information about agricultural products. Construction

business, hotels & restaurants.

Career development exams & other information for the

students.

It should be available at all possible channel sources.

QUESTIONNAIRE

FullName:_____________________________________________________________________

Your Designation: Student /Business person/ Job (Please Tick one)Age: _____


21/22

Gender: _______________ Contact No:___________________________

Please provide information about your company/Institution___________________________________________________________________________

___________________________________________________________________________

1. Do you read any magazines related to investment?

A) Yes B) Most C) None of it

2. Which of the following magazines do you read, or leaf through even ifits only now and then?

A) India Today B) Business Today C) Dalal Street

D) Capital Market E) Others_______________

3. Are you satisfied with the magazine you are reading?


4. How many times do you subscribe this/these magazine(s)?

A) Monthly B) Quaterly C) Six Months

D) Yearly E) Rarely

5. Are you interested in reading an investment magazine that coversthe areas of investment in Share Market, Mutual fund, Insurance andother pool of investment guidelines?


6. Are you be interested in a magazine that tell you What, When, Whereand Why to Invest and provides knowledge in the area ofinvestment?


7. If you are interested to read this type of magazine what shall be the

price you are willing to pay for this type of magazine?

A) Rs. 45-50 B) Rs. 50-55 C) Rs. 55-60

D) Others _________________


22/22

8. How many times would you like to subscribe this type of magazine?

A) Monthly B) Quarterly C) Six Months

D) Yearly E) Rarely

9. What sort of investments are you using?

A) Savings in Bank B) Fixed Deposit C) Share Market

D) Insurance E) Post Office F) Property

G) Others_____________________

10. Any suggestions do you like share with us for 4W investmentJournal magazine?

____________________________________________________________________________________________________________________________________________________________

h4w magzine questionnaire analysis kailesh

Documents