h. trim, fresh minds digital innovation trends
TRANSCRIPT
Digital innovation trends
Helen Trim
uk.linkedin.com/in/helentrim/
@helentr
• Your definition of innovation
– Joining the dots, you see ones othersdont
Private & Confidential © 2013 FreshMinds
4
INNOVATION
Seeing the dots and creatingpossibility from chaos =
constantly thinking about integrationacross markets, products, partners,customers and data sets
BRAND RULES!
CUSTOMERS RULE!
Benedict Evans – Mobile is Eating the World
Private & Confidential © 2013 FreshMinds
12
13
COLLABORATION RULES!
SMART, CONNECTED PEOPLE
An economy built on distributed
networks of connected individuals,transforming the way
we consume, produce,
finance and learn.
https://www.youtube.com/watch?v=3vJYGoSW_jk
https://hbr.org/2014/11/how-smart-connected-products-are-transforming-competition
SMART, CONNECTED PRODUCTS
A step change in improvements inproduct capability and performance.More efficient, customizable, safe,reliable, and more fully utilized, whileconserving scarce natural resourcessuch as energy, water, and rawmaterials.
Employee-led innovation
1. Create a platform for innovation1. Create a platform for innovation
2. What jobs are customers trying to get done?2. What jobs are customers trying to get done?
3. Learn to be agile3. Learn to be agile
Questions?Questions?
@helentruk.linkedin.com/in/helentrim/
@helentruk.linkedin.com/in/helentrim/
[email protected]/ A platform for innovation
/ Understand customers better
/ Learn to be agile