gyan project
TRANSCRIPT
SUMMER TRAINING REPORT
ON
“IMPACT OF AIRCEL ON THE OTHER COMPETITORS OF TELECOM INDUSTRY”
InR.K AIRCEL DISTRIBUTOR
Submitted to Maharshi Dayanand university ,Rohtak for the partial fulfilment for the award of degree Master of Business Administration
(Two-year full program course)( 2009 to 2011)
Under the Supervision of: - Submitted By:- Mr. Dalveer singh Name: Gyanendra Sharma Class: MBA 3rd Sem.
Roll No. : 736
Month and Year of submissionSeptember 2010
Delhi institute of technology and managementGannur sonipat (Haryana)
DECLARATION
I, GYANENDRA SHARMA Roll No.736, MBA student in Delhi Institute
of
Technology and Management, Gannaur (Sonipat), hereby declare that the summer training report entitled ““IMPACT OF AIRCEL ON THE OTHER
COMPETITORS OF TELECOM INDUSTRY”is an original work and the same has not been submitted to any other institution for the award of any other Degree. The interim report was presented to the supervisor on 30th SEP 2010. The feasible suggestions have been duly incorporated in consultation with the supervisor.
Presentation Incharge signature of the candidate
Countersigned
Director of the institute
PREFACE
In order to achieve positive and concrete result with theoretical
concept the exposure to real life situation existing in corporate world is very
much needed. In today’s scenario the practical knowledge in education
especially in professional courses is very essential.
Summer training for 60 days in MBA course and study content of
such as practical knowledge it makes the student confident and introduce
them about their ability.
I was interested in “IMPACT OF AIRCEL ON THE OTHER COMPETITORS
OF TELECOM INDUSTRY”. so I have done my training in R.K AIRCEL DISTRIBUTOR in its MARKETING DEPARTMENT Department to know
the“IMPACT OF AIRCEL ON THE OTHER COMPETITORS OF TELECOM INDUSTRY”
.
ACKNOWLEDGEMENT
In order to achieve something concrete, there in continuous need
of guidance, inspiration & help. For all these aforementioned
sections of my work that tends towards in the successful study of
costumer satisfaction in DELHI&NOIDA.
It is humble attempt to sketch the contribution of all these
persons who have directly or indirectly given their precious time
& help along with project guidance for carving this report in the
following shape.
I also thank my faculty guide of DITM,SONIPAT for the valuable
support.
Last but not the least I would like to pay thanks to my friends
and others who are directly or indirectly help me in providing
information and sharing with me their precious time.
GYANENDRA SHARMA
TABLE OF CONTENTS
S. No. TITLE
1 Introduction
2 Executive summary
3 Objective of the study
4 Company profile
5 Research methodology
6 Research Design
7 Observation & Analysis
8 Conclusion
9 Limitations
10 Suggestions
11 Recommendations
12 Bibliography
13 Questionnaire
INTRODUCTION
INTRODUCTION
The Aircel Group is a joint venture between Maxis
Communications Berhad of Malaysia and Apollo Hospital
Enterprise Ltd of India, with Maxis Communications holding a
majority stake of 76%which is really good for the new entrants
like aircel.
Aircel commenced operations in 1999 and became the leading
mobile operator in Tamil Nadu within 18 months. In December
2003, it launched commercially in Chennai and quickly
established
Aircel is a mobile phone service provider in India. It offers both
prepaid and postpaid GSM cellular phone coverage throughout
Kerala, Tamil Nadu (including Chennai), Andhra Pradesh,
Assam, North East India, Orissa, West Bengal (including
Kolkata), Jammu and Kashmir, Bihar , Himachal Pradesh &
Mumbai. Aircel was founded by NRI businessman C
Sivasankaran.
Aircel is a joint venture between Maxis Communications Berhad
of Malaysia and Apollo Hospital Enterprise Ltd of India.
It is India’s seventh largest GSM mobile service provider with a
subscriber base of over 17 million. It has a market share of 6.3%
among the GSM operators in the country.
As on date, Aircel is present in 11 telecom circles (Assam,
Bihar, Himachal Pradesh, Jammu & Kashmir,Kerala, North East,
Orissa, Tamil Nadu, Karnataka, West Bengal, Delhi) and with
licences secured for the remaining 10 of the 23 telecom circles,
the company plans to become a pan-India operator by 2009.
Additionally, Aircel has also obtained permission from
Department of Telecommunications (DoT) to provide
International Long Distance (ILD) and National Long Distance
(NLD) telephony services. It is also a category A ISP
Aircel Business Solutions (ABS), part of Aircel, is an ISO 9000
certified company. ABS is a registered member of WiMAX forum
– both in the Indian and International Chapters. ABS’ product
range includes enterprise solutions such as Multi Protocol Label
Switching Virtual Private Networks (MPLS VPNs).
Voice over Internet Protocol (VoIP) and Managed Video Services
on wireless platform including WiMAX.
Aircel has won many awards for its services. Aircel got the
highest rating for overall customer satisfaction and network
quality in 2006 by Voice and Data.
Aircel was rated as the top mid-size utility company in Business
World’s ‘List of Best Mid-Size Companies’ in 2007. Moreover,
Aircel has been selected as the best regional operator in 2008 by
Tele.net.
Aircel is headed by shahid mustafa who was asked to leave
Hutchinson Essar Ltd - Mumbai.
Aircel are one of the sponsors of the Indian Premier League
Cricket Team Chennai Super Kings captained by Mahendra Singh
Dhoni.It is also the sponsor for Professional Golf Tour of India
from 2009 onwards.
EXECUTIVE SUMMARY
A small, sincere and dedicated step towards the fulfillment of my
responsibilities and duties ensured me a giant leap to accumulate
knowledge and real life exposure to business during my summer
training period. My first experience of the corporate world
started with a well reputed company in telecom industry,
AIRCEL LIMITED. The project assigned to me was challenging
and very knowledgeable from the marketing point of view In
relation to the project titled, “Market Research on Brand
Preference of Students in Telecom Industries”, I prepared a
questionnaire consisting nine questions. Then I visited 11
different Institutes affiliated by AICTE to get filled those
questionnaires. I selected the institutes of Noida and Greater
Noida. I met many students in the campus of those institutes
visited and got the questionnaire filled by them. A sample size of
500 students was chosen from these institutes. The whole
procedure took 30 days to get completed. The purpose of this
project was to find the liking and disliking of the youth
customers regarding different brands. In fact the company had
launched YOUTH PACK that is the new connection plan of
Aircel. This plan had been introduced for targeting the youth
segment. Since most of the youth are college goers. So I choose
different institutes for conducting my survey. This plan was
available in the market for Rs. 120-150 depending upon the
bargaining capacity of the customer as well as market location.
The M.R.P. of this plan was Rs.299.This plan has the three
month’s validity. It used to give talk value of Rs 100 for AtoA
calling and of Rs 30 for A to Other calling. The research brought
out the fact that why Aircel is liked or disliked. The cause of
liking was its strong network coverage that facilitates the
uninterrupted calling anywhere even in the remote areas of the
city while the cause of disliking was its costlier call rate in
comparison to other brands.
OBJECTIVES OF THE STUDY
OBJECTIVES OF THE STUDY
The major objectives of my research projects are as follows:
To analyze the impact of Aircel on the other telecom industry.
To analyze the satisfaction level of customers from Aircel.
To study the factors which influence the customer to use
Aircel.
To identify the major problems faced by users of Aircel in
Agra.
COMPANY PROFILE
Aircel Limited
Type Private
Founded 1999
Headquart
ersChennai, India
Key
peopleGurdeep Singh, COO
Industry Telecom
Products
Mobile
Telecommunication
operator
Website http://www.aircel.com/
Furnishing information, Aircel Chief Operating Officer Gurdeep
Singh said the company has kick-started the service to serve
customers of both the states.
The local calls for the first one minute would be charged at Rs 1,
while at the second and third minute, the calls would be charged
at 60 paise and 40 paise respectively.
No roaming charges would be applicable for UP, he added.
The STD calls from Aircel to Aircel would be charged at 50 paise
per minute, while its locals calls and SMS would be free of cost.
The company has already launched its services in Tamil Nadu,
Assom and Nothern Eastern states, he informed
VISION
By 2010 Airtel will be most admired brand in India:
Loved by more customer
Targeted by top talent
Benchmarked by more talented people.
MISSION
Customer Service Focus
Empowered Employees
Innovative Services
Cost Efficiency
Agra is where it all began. An acid test which gave the
motivation and inspiration to give service that compares with the
very best in the world.
This is what has made Airtel one of the top 5 operators in the
world in terms of population covered.
The growth, to put it modestly, has been phenomenal in terms of
subscribers, coverage and the milestones.
E Recharge
TOP UPS
Denomination (Rs.) Talk Value(Rs.) Validity (Days)
10 7.07 0
25 20.67 0
50 43.33 0
100 90.66 0
200 181.32 0
300 300 0
500 500 0
786 786* 0
* free 214 local Aircel to Aircel minutes valid for 30 days
Rate Cutters
MRP (Rs.) Talkvalue (Rs.) Special Benefits for 30 days (Rs./min)
15 0STD:
Bihar Delhi & Punjab :1.00
18 0STD:
Mumbai, Maharashtra & Goa : 1.00
19 0Local:
Aircel to Aircel :0.10(11PM to 7AM)
29 0Local:
All calls :0.50
30 0STD:
All India:1.00
35 0ISD:
Nepal : 6.99
49 0
Local:
Aircel to Aircel :0.25
Aircel to Aircel :0.10(11PM to 7AM)
Other calls:0.50
70 0 Special ISD
Malaysia & Singapore: 3.00
Saudi Arabia, Bahrain & Qatar: 7.00
Oman-8.20,SriLanka: 5.50
China & SouthKorea: 4.00
US/CAN (except Alaska, Hawaii & Guam): 2.00
US(Others): 5.00
UK(Fixed): 3.75
Pick your minutes Rate Cutters
MRP (Rs.) Talkvalue (Rs.) Special Benefits for 30 days (Rs./min)
11 0Local:
25 Aircel to Aircel local minutes
31 0Local:
100 Aircel to Aircel local minutes
45 0Local:
175 Aircel to Aircel local minutes
55 0Local:
100 Local minutes
65 0STD:
65 STD minutes.
79 0
Local:
100 local Aircel to Aircel minutes
100 Other local mobile minutes
SMS
MRP (Rs.) Talkvalue (Rs.) Special Benefits for 30 days
27 0 300 local & National SMS
The call duration is measured with accuracy up to +/- 1 second as per TRAI Regulations.
Call charges are calculated based on the call units which are calculated by dividing call
duration by the pulse rate defined in the Tariff Plan.
Music on Call
Introducing Aircel
Service Now listen to
music of your choice
from the list of hit
numbers without any
interruption with
Aircel’s new "Music
on Call".
Aircel
internet
Introducing Aircel
Service
Non-stop downloads
of your favorite stars'
Wallpaper, latest
Polyphonic
Ringtones, MP3
tones, True tones,
Music Videos,
Voice Station
Introducing Voice
Station Service
Aircel 55500 service
offers you a host of
never before services -
Subscription Services
Introducing Subscription
Services
User Receives Daily News
Headlines Plus Breaking news
when ever there is a breaking
from music on your
mobile to tit-bits about
celebrities....
news...
Multimedia Messaging Service (MMS)
Introducing MMS Service
Multimedia Messaging Service (MMS) is
a store and forward messaging service
that allows mobile subscriber to ...
Missed call alerts
Want to know who called you
when your mobile was
switched off or out of
coverage area ?? Aircel brings
you missed call alert service.
Dialer Tunes
Let your mobile sing with some exciting
tones..
Dailer tunes from the latest movies....
Live Astrology
Astrology service on short
code 55315 is a voice based
LIVE SERVICE, talk to
formally trained &
experienced
ASTROLOGERS.
Doctor On call
'Doctor-on-call’ provides access to
quality medical
advice from the comfort of your
home/ office....
SWOT ANALYSIS OF AIRCEL COMMUNICATION
Swot analysis is done to know about the factors, which are
helpful for company to know about their current position
in the existing market.
It helps company to know about their strength on which
success of the firm relies, it helps the company to know
about their trailing point which are the basic cause for
company degradation.
It also enables to suggest new areas where company can
flourish and can serve its purpose of marketing profit.
Whereas it also speaks about the prevailing threats which
can prove it self as
abstracts in the pathway of success of company.
SWOT ANALYSIS
STRENGTHS
Large coverage in U.P
Customer focus
Budgetary plans
Cost advantage
Attractive & cheaper V.A.S
Large network transmissions with own channel
WEAKNESSES
Poor network coverage on highways
Billing problem
Dissatisfied customer base advertisement
Poor customer care survives
OPPORTUNITIES
Increasing coverage at wide network
Developing new sectors
New tariff plans
Distribution channel maintained
THREATS
Increased no. of competitors
Loosing customer faith
Unable to provide SIM in market due to CDMA technology
Customer dissatisfaction due to poor customer survives
THE MILESTONES OF AIRCEL
MALAYSIA
January
Maxis launched the FIRST in Malaysia “Push To Talk” service
that enables mobile users to communicate with one or more
parties, simply by pushing a button on their handsets.
February
Maxis was the FIRST to launch ‘Background Music’ for mobile
phones. This service allows personalised background
music to be played during a conversation between mobile users.
March
Maxis completed its USD1.08 billion acquisition of a 74% stake
in Aircel Limited (“Aircel”).
April
Coverage of the Maxis 3G service was expanded to Johor Bahru,
Johor.
May
Maxis became the main broadcast sponsor in Malaysia for the
FIFA World Cup 2006. Maxis provided an unprecedented
World Cup experience to Malaysians by bringing for the FIRST
time all 64 matches LIVE on TV and offering customers
free daily World Cup result alerts.
Main broadcast
sponsor for
FIFA World Cup 2006
First to launch
“Background Music”
26 Annual Report2006
June
The Company’s 19th Annual General Meeting was held in Kuala
Lumpur on 1 June 2006.
The Maxis Scholarship for Excellence was presented to 3
scholars – Ms Ananthi Ramiah, Mr Boo Kian Seng and
En Abdul Aziz Abu Bakar.
July
‘Ultimate Phone Backup’ service was launched, enabling
subscribers to back-up and restore their phonebook as well as
SMS and MMS messages in our secure virtual safety box.
Maxis launched the Industry Development Programme (“IDP”).
An initial investment of over RM0.7 million was made on 3
Research projects – 2 with Malaysian Multimedia University and
another with University of Malaya.
August
Hotlink brand was refreshed and repositioned as the defacto
infotainment channel for youths and young professionals.
‘Music Unlimited’, a fully-integrated music portal, was launched
offering more than 100,000 mobile tunes, making
Maxis one of the leading music retailers in Malaysia.
September
UniFun, the 1st one stop Mandarin WAP portal and website, was
launched offering services ranging from news,
and entertainment to music, games, blogs and jokes.
Maxis became one of the fi rst in the world to use HSDPA
(“High Speed Downlink Packet Access”), a high-speed
Upgrade of the 3G network, for a large scale roll-out of
residential broadband services.
October
Hotlink introduced two new rate plans, Total Plan and Easy Plan
to better serve customer needs and requirements.
Maxis joined the Fixed-Mobile Convergence Alliance to steer
towards realising its vision of convergence and
seamless communications services between fi xed and mobile
networks.
Maxis was voted “Malaysia’s Most Admired Company” in a
survey by Wall Street Journal Asia.
Milestones 2006
One of the
First in the world
To provide residential
HSDPA broadband
Services
M
November
3G service coverage was expanded to Kuantan, Pahang and the
entire Penang island.
Residential broadband service was launched in selected areas in
Penang.
We launched “Maxis TV”, a mobile TV service that now offers
more than 30 TV channels ranging from news and
Entertainment to sports and radio. Maxis was also the FIRST to
introduce an electronic programming guide and
Channel switching capability, Easy Switch.
Maxis partnered with CIMB Bank, Maybank and RHB Bank to
offer prepaid registration to customers via the
Respective banks’ internet banking portal.
Maxis’ Network Engineering and Operations and Information
Services divisions moved to their new offi ces at
Plaza Sentral, Kuala Lumpur.
December
The mandatory prepaid registration exercise was completed with
the Company achieving a total of 84%
Registered subscribers.
The Six Sigma program was launched company-wide for quality
enhancements, cost reduction and continuous
improvements.
Maxis 3G service
was expanded to
Kuantan and the entire
Penang Island
Aircel crosses
half-million
subcriber mark
in North East
IN INDIA
October
Aircel became the FIRST cellular operator in Tamil Nadu to
cross the 3 million
subscriber mark.
Aircel Business Solutions became the fi rst operator in India and
one of 5 global
operators to launch WiMAX technology in Chennai.
Chennai operations moved into its new and bigger offi ce at the
Poonamalle High Road
as part of its plan to provide better service to customers.
North East region crossed the half-million subscriber mark in its
first year
of operations.
Milestones 2006
November
Club Grand, a FIRST of its kind loyalty programme in India,
was launched. It offers
retailers personal accident coverage.
Medi-claim and theft insurance in addition to
a host of performance-based incentives.
December
Aircel received 14 new Unified Access Service Licences from
the Department of
Telecommunications (“DoT”).
Republic of India and can now operate in all 23 telecom
circles in the country.
Chennai operations surpassed the 1 million subscriber mark.
Aircel obtained approval from DoT, to provide International
Long Distance and National
Long Distance telephony services.
GSM cellular services were rolled-out in Himachal Pradesh and
Bihar circles.
IN INDONESIA
January
NTS signed multi-year contracts with Ericsson, Huawei and
LogicaCMG for deployment
of the company’s 3G and 2G GSM network.
November
NTS made its fi rst voice and video call on Maxis 3G network.
December
The company completed its 2G/3G inter-connection trial to all
2G/3G operators in
Indonesia (Telkom, Telkomsel, Indosat, XL and HCPT).
NTS obtained the Operational Feasibility Test known as “Uji
Layak Operasi” (“ULO”)
certifi cation for Surabaya and Bandung.
NTS successfully obtained legal certainty for its mobile licences
and spectrum.
BUSINESS STRATEGY
Aircel Limited’s strategic objective is
“To capitalize on the growth opportunities that the Company
believes are available in the Indian telecommunications market.
Consolidate its position to be the leading integrated
telecommunications services provider in key markets in India,
with a focus on providing mobile services”
The Company has developed the following strategies to achieve
its strategic objective:
Focus on maximizing revenues and margins;
Capture maximum telecommunications revenue potential with
minimum geographical coverage;
Offer multiple telecommunications services to provide customers
with a "one-stop shop" solution;
Position itself to tap data transmission opportunities and offer
advanced mobile data services;
Focus on satisfying and retaining customers by ensuring high
level of customer satisfaction;
Leverage strengths of its strategic and financial partners; and
Mobile Division
Aircel Limited vision for its mobile business is “To make mobile
communications a way of life and be the customers first choice”.
The mission is to meet the mobile communication needs of the
customer through 1) error free service 2) Innovative products and
services and 3) cost efficiency.
The Company’s strategic objective is to consolidate its leadership
position amongst the mobile service providers in India.
The Indian mobile market, according to the COAI, has increased
from approximately 1.2 million subscribers as of March 31, 2009
to approximately 08.65 million subscribers as of January 31,
2010.
Despite this rapid growth, the mobile penetration rate in India, at
approximately 3.8% as of January 31, 2010, is significantly
lower than the average mobile penetration rate in other Asian and
international markets.
The number of mobile subscribers in India is expected to show
rapid growth over the next four years. It is projected at 10
million by COAI and 14 million by Gartner.
Aircel Limited believes that the demand for mobile services in
India will continue to grow rapidly as a result of the following
factors:
Lower tariffs and handset prices over time;
Growth in pre-paid customer category;
Greater economic growth and continued development of India's
economy;
Higher quality mobile networks and services; and
Greater variety and usage of value added services.
Aircel Tele-Ventures, through its subsidiary has the licenses to
provide GSM services in all the twenty-three telecom circles in
India.
It proposes to consolidate all its subsidiaries providing mobile
services under Aircel Cellular Limited.
CO-LOCATION
Customers can make use of our state-of-the-art infrastructure by
co-locating their server at our Internet Data Centre.
With our co-location services, you not only rent space at one of
the best data centers but avail 24x7 monitoring, maintenance and
administrative support as well.
Our co-location services have the flexibility to grow in
accordance with growth in your online business.
SATELLITE SERVICE
Aircel Enterprise Services provides you connectivity where ever
you take your business Our Satellite Services bring you the
benefits of access in remote locations.
Aircel Enterprise Services is a leading provider of broadband IP
satellite services and DAMA/PAMA services in India. Our
solutions support audio, video and voice applications on demand.
This is to help you run your business @ ease.
Satellite Services include
PAMA/DAMA
BIT – Internet
VPN
Satellite based IPLCs for redundancy reasons
NETWORK QUALITY AND ADVANTAGE
Aircel has introduced India's first Dual Band Network. This
means now it has two bands (900 MHz and 1800 MHz) to carry
calls.
Thus minimizing network congestion even during peak hours and
in high traffic areas.
The Dual Band Network optimizes Aircel’s current spectrum,
thus offering:
Enhanced capacity to ensure better connectivity
Quick call set up
Seamless coverage
Improved indoor coverage
Voice quality enhancement
No call drops
Aircel has also been among the pioneers in launching Enhanced
Data Rates for Global Evolution (EDGE*).
EDGE* is a 3G technology that delivers broadband-like data
speeds to mobile devices. It allows consumers to connect to the
Internet and send and receive data.
Including digital images, web pages and photographs, three times
faster than possible with a GSM/GPRS network.
BUSSINESS TOOLS AND SOLUTION
Aircel Mobile Services brings the advantage of customized
Business Tools and Solutions tailor-made to the requirements of
the Enterprise customer.
This gives Enterprises the convenience of being connected to the
world, both for work as well as their personal requirements.
MOBILE OFFICE
Staying in touch when on the move with Mobile Office.
Access e-mails on handsets or laptop/ PDA while on the move.
Secure connectivity to e-mail accounts without backend
configurations.
Available across all Aircel circles.
Indispensable asset for traveling executives as it enables them to
be in touch anytime and anywhere while roaming.
Possible with a GPRS handset and an Aircel connection.
MULTI MEDIA MESSAGING (MMS)
Aircel has also made sending and receiving multimedia message
possible.
Just like SMS, subscribers can send and receive MMS on their
GPRS enabled phone, from anyone anywhere in the world.
They can also receive Multimedia Messages even if they do not
have a GPRS/MMS enabled phone by simply logging on to
www.aircelworld.com.
SMS DIRECTORY
Aircel has introduced the smart corporate way of communicating
with colleagues and close business associates.
Now there’s no need to remember the mobile numbers/landline
numbers of colleagues while on the move.
By simply typing and sending their names to a specially defined
short code they can get their contact numbers, instantly.
SALES AUTOMATION TOOLS
Aircel presents Sales Force Automation Solution - a customized
menu based service. With this Enterprises can now manage their
sales force operations through the click of a button.
They can keep track of their sales force/their performance/and
their requirements at any given point of time.
What’s more? Even the sales force need not visit the office to
send reports or provide market updates; they can simply do all
these via their Airtel mobiles.
OTHER EFFECTIVE BUSINESS TOOLS
CORPORATE GROUP MESSAGING
This feature allows users to send one SMS to multiple contacts,
anywhere in the world.
Users can create their own groups, communities in order to SMS
all of them at the same time with reduced rates per SMS.
DIAL IN CONCIERGE SERVICE
A new Aircel connection comes with special numbers. By simply
dialing the relevant number from their phone book memory.
Users can get information on Travel, Stocks, Restaurants,
Florists, Car Helpline etc.
CALL CONFERENCING
This service enables users to talk simultaneously with up to 5
other people at the same time. It’s a great way to conduct
business on the move.
ENTERPRISE INTERNET
A Class - An ISP in India, Aircel Enterprise Services has got
Points of Presence (PoPs) in all the major business locations of
the country.
With thirty-four PoPs in Strategic business locations, Aircel
Enterprise Services has been providing its customers with
ubiquitous connectivity to the Internet.
Aircel Enterprise Services has established a high speed Internet
backbone of nxSTM-1 bandwidth across the country in a
redundant mode.
The Backbone is designed in two-tiers. Tier-1 consists of six
Core PoPs which connect to the Undersea Fiber Gateway at
Chennai.
Tier -2 consists of twenty-eight PoPs which in turn connect to
the Tier-1 Backbone.
The undersea Fiber Gateway on Network i2i at Chennai peers
with SingTel at the SingTel Internet Exchange (STIX) in
Singapore and USA at nxSTM-1 levels.
STIX has extensive peering arrangements with Tier 1 ISPs in
USA.
Domestically, Aircel Enterprise Services peers at the National
Internet Exchange of India (NIXI) at Delhi and Mumbai.
To offer value to its customers, Aircel Enterprise Services also
has a limited peering with the other ISPs in India.
COMPETITIVE STRENGTHS
Aircel Limited believes that the following elements will
contribute to the Company's success
As an integrated telecommunication services provider in India
and will provide the Company with a solid foundation to execute
its business strategy:
Nationwide Footprint - As of January 31, 2005, approximately
99% of India's total mobile subscribers resided in the Company's
twenty three mobile circles.
These 23 circles collectively accounted for approximately 65%
of India's land mass;
Focus on telecommunications to enable the Company to better
anticipate industry trends and capitalize on new
telecommunications-related business opportunities;
The strong brand name recognition and a reputation for offering
high quality service to its customers;
Quality management team with vision and proven execution
skills; and
The Company's strong relationships with international strategic
and financial investors
such as SingTel, Warburg Pincus, Internatio .
AIRCEL OPERATION CIRCLE IN INDIA
1. DELHI & NCR (properly working)
2 ASSAM
3. BIHAR
4. CHENNAI
5. ANDRA PRADESH
6. GUJRAT
7. HARYANA
8. HIMACHAL PRADESH
9. JAMMU & KASHMIR
10. KARNATAKA
11. KERALA
12. KOLKATA
13. MADHYA PRADESH
14. MAHARASHTRA
15. MUMBAI
16. ORRISA
17. PUNJAB
18. RAJASTHAN
19. SHILONG
20. TAMILNADU
21. UTTARPRADESH (EAST)
22. WEST BENGAL
23. UTTAR PRADESH (WEST)
BOARD OF DIRECTORS
RESEARCH METHODOLOGY
RESEARCH METHODOLOGY
Marketing research is the process of collecting and analyzing
marketing information and ultimately arrived at certain
conclusion.
Management in any organization needs information about
potential marketing plans and to change in the market place.
Marketing research includes all the activities that enable an
organization to obtain the information.
This research is very important in strategy formulation and
feedback of any organizational plan.
RESEARCH DESIGN:
The research design which has been used in the project report is
descriptive research.
This is right in nature & focuses attention on the following:
Formulating the objectives of the study.
Designing the method of Data collection.
Selecting the data.
Collecting the data.
Processing & analyzing the data.
Reporting the findings.
Suggestions & modification if any.
Conclusion.
DATA COLLECTION:
METHOD OF DATA CIICOLLECTION
PRIMARY DATA
SECONDARY DATA
QUESTIONNAIRE
INTERVIEW
MAGAZINES
INTERNET
NEWS PAPERS
SAMPLING PLAN
SAMPLE UNIT: Greater Noida city
SAMPLE SIZE: 80 persons
SAMPLE SELECTION: Random, convenient
RESEARCH LIMITATIONS
Time and cost constraints dictated the size of the sample
selected. A large sample would have been more representative of
the population..
Some of the interviews may not have led to accurate responses.
Interviewers’ biasness could have been introduced during
personal interviews.
Sometimes the respondent was unwilling to reveal some data
(e.g. frequency of changing connection in a year)
Many of respondents did not agree to personal interviews
because of lack of time.
DATA ANALYSIS & INTERPRETATION
With an eye on the objective of the project a number
of people that, I was interacted in Agra and the
relevant data were collected.
On the basis of the generated data our findings are
as follows:
Market share of Aircel in Agra.
Market share of aircel in Agra is approx 5%
2. Market share of pre-paid users and the post-
paid users.
Inference:
I found that 48 people were using the pre-paid
service and on the other hand only 12 people were
using the post-paid service.
3. Major problems face by the consumers.
Inference:
53% people were said that high price is the main
drawback, while 27% people were said network, 3%
said about the roaming, 10% said about the
connectivity, 5% said about the customer care and
remaining 2% face the poor GPRS accessibility.
4. How long people are using the mobile?
Inference:
50% were using the mobile from past 1 year,
27% were using from past 6 months, 20% were using
from past 2 years and above and only 3% were using
from past 2 months.
5. Which one is the most powerful media in
terms of advertisement is concerned.
Inference:
51% people were said that Television is the best
medium of advertisement, 33% people said about the
news paper, 13% people said about the hoardings
and only 3% said about the magazines.
6. Factors which constitute the good service
provider.
Inference:
57% people were said that network is the main
factor for a good service, 23% said about the
reasonable price, 8% said about the customer care,
5% said about the post sale service, 3% said about
the value added service (VAS), 2% said about the
Global Pocket Radio System, and 2% said about the
roaming.
7. What people said about the network?
Inference:
50% people said that network is excellent, while
27% said tgat it is poor 10% said that it is fair and
10% also said that it is good, only 3% said that it is
very poor.
8. People opinion about the roaming.
Inference:
25 people said that it is fair, 15 people said , it
is good followed by 8 people said that it is excellent,
10 said it is poor and only 2 people said hat it is very
poor.
9. People opinion about the customer care
service.
Inference:
10 people said that is good, while 35 people
were happy with it and said well (good), 5 people
said fair, 9 people said poor and only one person said
that it is very poor.
10. People opinion about the Global Pocket
Radio System (GPRS).
Inference:
23 people said that it is good, 27 people said
that it is fair, 6 people said that it is poor, 4 people
said that it is very poor and no one said that it is
excellent.
11. People opinion about the Value Added
Service (VAS).
Inference:
10 people said that value added service is
excellent, 20 people said that good, 26 people said
fair, 4 people said poor and no one said very poor
about it.
12. People opinion about their Value for money.
Inference:
10 5 people said that it is excellent, 27% people
said that it is good, 46% people said that it is fair, 10
% said that it is poor and only 7% said that it is very
poor.
I collected data from about 300 respondents and from the response of
different people I found the following trend regarding AIRCEL services.
Ques. Do you have mobile connection?
Interpretation- From the following graph it is clearly understood that the
99% subscribers who had mobile connection.
Ques. If you have then which company.
No. of companies and it subscribers.
Interpretation- The following graph shows percentage of subscribers from
the all company.
Ques: Do know AIRCEL product.
Interpretation- The following graph shows the percentage of subscribers
who had knows about AIRCEL schemes.
Ques: Do you know AIRCEL VAS services.
Interpretations- The following graph shows the percentage of subscribers
who has known VAS services.
Ques; If u gets 98 monthly rental for unlimited downloading then would you
like it
Interpretations- the following graph has been shows the percentage of
subscribers who has interested using mobile net if provided only 98 Rupees
Unlimited down loading and surfing.
Ques : Do you like downloading surfing through the net or GPRS
Interpretations- the following graph will be shows percentage of
subscribers who has interested using mobile net.
Ques: Do you like AIRCEL services compression to other?
Interpretations- the following graph shows percentage of subscriber who
has like AIRCEL compression to other.
Ques: Which companies provide very cheap internet services?
Interpretation- the following graph shows which company provided cheep
internet services.
Ques: Do you like an advertisement of AIRCEL?
Interpretations- the following graph has shows percentage of subscribers
who has like advertisement of AIRCEL.
Ques: How Can AIRCEL satisfied your needs?
Interpretations-the following graph has shows percentage of subscriber’s
satisfactions.
CONCLUSION
CONCLUSION
The conclusion is drawn from my research report in Aircel
with the help of respondents’ feedback.
It is apparent through the study that to achieve the desired
target, the mobile companies have formulated various
marketing strategies to meet their specific targets.
Even though AIRCEL plans are costing high as compared to
Vodafone, Idea, Reliance,Airtel, Tata Indicom & B.S.N.L. it
has still made its good market value.
Each player has a unique set of strengths and weaknesses.
Through the market survey it has become apparent that
AIRCEL is leading the chart of providing services.
While others have concentrated on price-cutting, improving
distribution & providing margin to the retailers
The conclusions are:-
Aircel provide quality service due to which it is steadily
capturing the market.
Due to the brand name ‘Aircel’, its connections plans are
giving a tough challenge to
other.
Another good thing about Aircel is its customer care
department, which is responsible
and prompt towards customer.
Aircel is preferred due to its strong network coverage.
All Aircel users are happy with its coverage but they want its
call rate to be cheaper.
They have only one complain that the call rates are very high
as compared to other
cellular service provider.
The status of Youth pack that company has launched
recently is that it is not doing well in market as it gives 1500
free sms only for Aircel to Aircel.
It also does not give the option of choosing five friends'
number on which they can call on cheaper call rate.
This facility is being provided by Idea as well as Hutch.
That’s why new users prefer Hutch and Idea to Aircel.
On the whole Aircel cares for its customer and is becoming a
benchmark in telecom services. It is gaining popularity among
telephone users.
If all goes well then in near future Aircel will have the lion’s
share in telecom
industry.
LIMITATION
LIMITATIONS
As the time was less. So the survey couldn't be conducted in a
larger area so there was a time constraint.
All the findings are based on the response given by the
respondent, so any false information given by respondent
could make the result wrong.
Some people didn't have enough time to fill up questionnaire.
Some people were tolerating to fill questionnaire and they
were reacting as the survey is conducting for false purpose.
There was also a language problem. All the questionnaire was in
English and many people didn't understand English as still in
India only 67% persons are literate.
SUGGESTIONS
SUGGESTIONS
Reduce Ca11 Rates.
Provide customers update information about tariff plans
and schemes.
Emphasis on Customer Care.
Attention to rural market.
Increase coverage on highways and rural areas.
Proper contact with customer through the help of trade
fairs, mega event and-road shows.
Complains should be handled quickly.
RECOMMENDATIONS
RECOMMENDATIONS
Company should be emphasis on more effective advertisement
The most important task is that company should give its
priority to coverage. If the company could cover home towns,
cities and villages as mentioned in the brochure, the demand
of the Reliance India Mobile would get increased by day.
The company should enhance its awareness among many
people by mobile road shows: outdoor advertising in local and
national newspapers as well as more type of ads on prime
time on television channels for different uses segments.
So that many people may come to know about the service and
can become a subscriber of the company.
The policy or company should be simple. and bring more
transparency.
The company should up date marketing department in town
offices for the benefit of
the subscribers as well for the company.
Company should appoint some executives to make strong
relationship with customer.
BIBLIOGRAPHY
BIBLIOGRAPHY
BOOKS:BOOKS:
Kotler Philip; Marketing ManagementKotler Philip; Marketing Management
Kothari, C.R.; Research MethodologyKothari, C.R.; Research Methodology
INTERNET:INTERNET:
www.google.comwww.google.com
www.aircel.comwww.aircel.com
MAGAZINES & NEWS PAPERS:MAGAZINES & NEWS PAPERS:
Business todayBusiness today
Business IndiaBusiness India
The Times of India The Times of India
Company catalogueCompany catalogue
QUESTIONNAIRE
QUESTIONNAIRE
Name:
Address:
Sir/mam you are requested to give the answers:
1. Do you use any mobile services connection?
(i) Yes (ii) No
2. Which Company's service do you use?
(i) Aircel (ii) BSNL (iii) vodafone (iv) Reliance (v)
Airtel
3. What Type of connection do you have?
(i) Pre-paid (ii) Post-Paid
4. Duration of using this connection?
(i) 0-6 Month (ii) 6-12 Month (iii) 1-2 Year (iv)Above 2
Years
5. For what purpose you are using your mobile?
(i) Taking (ii) Messaging (iii) Internet (iv)Others
6. Connectivity?
(i) Excellent (ii) Good (iii) Average (iv)
Poor
7. Coverage in the City?
(i) Excellent (ii) Good (iii) Average (iv)
Poor
8. SMS services?
(i) Excellent (ii) Good (iii) Average (iv)
Poor
9. Tariff Plans?
(i) Excellent (ii) Good (iii) Average (iv)
Poor
10. Billing?
(i) Excellent (ii) Good (iii) Average (iv)
Poor
11. Customer’s Service?
(ii) Excellent (ii) Good (iii) Average
(iv)Poor
12. Voice Quality?
(ii) Excellent (ii) Good (iii) Average
(iv)Poor
13. Internet Services?
(ii) Excellent (ii) Good (iii) Average
(iv)Poor
14. Any suggestion for Aircel?
---------------------------------------------------------------------------
----------------------------------------------------------------------------
----------------------------------------------------------------------------
----------------------------------------------------------------------------
----------------------------------------------------------------