guru's marketing plan
DESCRIPTION
BS (CS) NFC (IET) Multan Pakistan.TRANSCRIPT
Group Group Members:Members:
Syed Khayam Syed Khayam Ahmed.Ahmed.
2k8-BS-29.2k8-BS-29.
Iram Abbas.Iram Abbas.2k8-BS-08.2k8-BS-08.
Amna Abid.Amna Abid.2k8-BS-12.2k8-BS-12.
Group Name:Group Name:
A A work is never a work ofwork is never a work of an an individualindividual. We own a sense of . We own a sense of gratitude to the intelligence and gratitude to the intelligence and co-operation of those people who co-operation of those people who had been so easy to let us had been so easy to let us understand what we needed from understand what we needed from time to time for completion of this time to time for completion of this exclusive project for us …………..exclusive project for us …………..
We want to express our gratitude We want to express our gratitude towards towards Mr.Kashif RazaMr.Kashif Raza ( NFC iet) ( NFC iet) for giving us an opportunity to do for giving us an opportunity to do this project.this project.
Last but not the least, we would like Last but not the least, we would like to forward our gratitude to our to forward our gratitude to our friends , other faculty members, & friends , other faculty members, & our parents our parents who always endured us who always endured us and stood by us and without whom and stood by us and without whom we could not have envisaged the we could not have envisaged the completion of our project.completion of our project.
Very Thankful ToVery Thankful To our Chief Guest:our Chief Guest:
Dr. Khizar HayatDr. Khizar HayatHead Of Head Of
Department Department BS (computer science)BS (computer science)
xyzxyz Manager Punjab BankManager Punjab Bank
Khanawal Road Multan.Khanawal Road Multan.
TopicTopic
Planning Planning Promotion and Promotion and AdvertisementAdvertisement
MarketingMarketing• The right The right productproduct, in the right , in the right placeplace, at the , at the
right right timetime, at the right , at the right priceprice..Adcock.Adcock.
• To identify customer To identify customer needsneeds and and wantswants and andfulfillfulfill it… it… satisfy satisfy it…it…valuatevaluate it… it… better than your better than your competitorscompetitors ! !
better than better than current market current market !!better than better than related productrelated product ! !
Marketing
Out bounded MarketingIn bounded Marketing
Amna Abid.Amna Abid.
Name:Name:
Amna Abid.Amna Abid. Roll No:Roll No:
2k8-BS-122k8-BS-12 Department:Department:
BS (CS).BS (CS).
What we are DoingWhat we are Doing
We fell immunes pleasure to We fell immunes pleasure to launch our launch our
Biscuits Biscuits
““Alnut”Alnut” It is a basically It is a basically nutsnuts biscuit biscuit
with some with some chrips ofchrips of chocolatechocolate in it in it
Our surveyOur survey It is most Important thing to It is most Important thing to
analyze our analyze our costumers needs costumers needs and wants and wants
We must be know what our We must be know what our costumers likes and dislikecostumers likes and dislikeSo for do all of these we do So for do all of these we do survey in marketsurvey in marketand also we use and also we use telecommunication servicestelecommunication services to to know about costumer likes and know about costumer likes and dislikes we send messages in dislikes we send messages in our communitiesour communities and and our friendsour friends and raise some questions to and raise some questions to know that what they wantknow that what they wantWe receive We receive positive feed backpositive feed back about that and its make us easy about that and its make us easy to determine public wants and to determine public wants and needsneeds
Our productOur product
After the Survey We Decided to make After the Survey We Decided to make “Alnut”………..“Alnut”………..
It is a It is a nuts nuts based Biscuits with some based Biscuits with some Chrispy Chrispy chocolatechocolate
It is manufactured by It is manufactured by
“ “ Guru Food Industries”Guru Food Industries”
Multan.Multan.
Biscuits HistoryBiscuits History Sweet or salty. Soft or crunchy. Simple or exotic. Sweet or salty. Soft or crunchy. Simple or exotic.
Everybody loves munching on biscuits, but do they know Everybody loves munching on biscuits, but do they know how biscuits began?how biscuits began?
The history of biscuits can be traced back to a recipe The history of biscuits can be traced back to a recipe created by the Roman created by the Roman chef Apices,chef Apices, in which "a thick paste in which "a thick paste of fine wheat flour was boiled and spread out on a plate. of fine wheat flour was boiled and spread out on a plate. When it had dried and hardened it was cut up and then When it had dried and hardened it was cut up and then fried until crisp, then served with honey and pepper." fried until crisp, then served with honey and pepper."
The word The word 'Biscuit''Biscuit' is derived from the is derived from the Latin words 'Bs'Latin words 'Bs' (meaning (meaning 'twice'twice') and 'Cactus' (meaning cooked or ') and 'Cactus' (meaning cooked or bakedbaked). ). The word The word 'Biscotti''Biscotti' is also the generic term for cookies in is also the generic term for cookies in Italian. Back then, biscuits were unleavened, hard and thin Italian. Back then, biscuits were unleavened, hard and thin wafers which, because of their low water content, were wafers which, because of their low water content, were ideal food to store.ideal food to store.
““Alnut”Alnut” Now we all of us getting bore to use same taste Now we all of us getting bore to use same taste
To live with same styleTo live with same styleTo do work with same routine.To do work with same routine.
So we brought change for youSo we brought change for youWe want to give you taste We want to give you taste We want to change your old tasteWe want to change your old tasteWe want to change your life style We want to change your life style We want to do some unique workWe want to do some unique work
““Have it your way”Have it your way”
Our company name isOur company name is
Which is located in multan industrial area Phase II plot No 32.Which is located in multan industrial area Phase II plot No 32. It established in September 2008 and now before 10 month we are launching our It established in September 2008 and now before 10 month we are launching our
biscuits in different eight cities.biscuits in different eight cities.We have eight distribution offices in different cities that is We have eight distribution offices in different cities that is MultanMultan IslamabadIslamabad LahoreLahore D-G-khanD-G-khan BahawalpurBahawalpur JhangJhang KhanawalKhanawal D-I-khanD-I-khan
““Alnut”Alnut” You will amazed to listen that there is only 2,3 nuts biscuit in You will amazed to listen that there is only 2,3 nuts biscuit in
Pakistan market.Pakistan market. Peanut pistaPeanut pista Peanut pikPeanut pik PartyParty Chocolate chipChocolate chip
As the result of our survey we observe thatAs the result of our survey we observe that
most of people are interested in chocolate and nuts both.most of people are interested in chocolate and nuts both.peoples wants to change there taste ,there life style.peoples wants to change there taste ,there life style.
So So ““We DO IT”We DO IT”
we give you both ……we give you both ……
““Let’s make taste better”Let’s make taste better”
IngredientsIngredientsFFlourlourHydrogenated fruit oilHydrogenated fruit oilSugar ,cocoa Sugar ,cocoa
mass ,coco butter, mass ,coco butter, Sodium Bi carbonate, Sodium Bi carbonate,
Ammonium Bi Ammonium Bi carbonate.carbonate.
SaltSaltArtificial flavor ( nuts, Artificial flavor ( nuts,
chocolate).chocolate).
““Maza ki chahat”Maza ki chahat”After a great thought and our After a great thought and our
survey we decide it for our survey we decide it for our slogan slogan
Are you thinking about that?Are you thinking about that?
Why we chose it not another?Why we chose it not another?
In this slogan it shows both In this slogan it shows both taste and quality taste and quality
And it is our priority to give And it is our priority to give you taste and quality both in you taste and quality both in best package.best package.
Target Audience
MarketSegmentation
TargetMarket
PricingStrategies
Product
Target AudienceTarget Audience
Target audience are the Target audience are the individuals groups of communities individuals groups of communities and bodies of decision-and bodies of decision-makers who makers who can influence can influence your target .your target .
Target Target AudienceAudience
AlnutAlnut is basically for is basically for children's children's but we but we also target also target youngstersyoungsters coz they coz they both like nuts and both like nuts and chocolatechocolateYou try it, hope u will You try it, hope u will
like it…………….like it…………….
Market Market SegmentationSegmentation
Dividing a market into distinct Dividing a market into distinct groups of buyers who have groups of buyers who have distinct needs, characteristics or distinct needs, characteristics or behavior and who might require behavior and who might require separate products or marketing separate products or marketing programsprograms
Target MarketTarget Market
The process of The process of evaluating each evaluating each market segments market segments attractiveness attractiveness and selecting and selecting one or more one or more segments to segments to enter.enter.
Our Target marketOur Target marketOur target market is south Punjab.Our target market is south Punjab.
MultanMultan IslamabadIslamabad LahoreLahore D-G-khanD-G-khan BahawalpurBahawalpur JhangJhang KhanawalKhanawal D-I-khanD-I-khan
CompetitoCompetitorsrs If we talk about nuts biscuits If we talk about nuts biscuits
then we determine that there then we determine that there is only 2,3 biscuts in pakistan is only 2,3 biscuts in pakistan market .Those gave us market .Those gave us
The pure nuts biscuits .The pure nuts biscuits . In pakistan current market there In pakistan current market there
are some following biscuits in are some following biscuits in market market
Peanuts PistaPeanuts Pista Peanut pikPeanut pik PartyParty Chocolate chipChocolate chip But they all gives you thatBut they all gives you that
old style of biscuit with pure nutsold style of biscuit with pure nutsbut but
We give you chocolate with nuts.We give you chocolate with nuts. Some a different taste for you.Some a different taste for you.
If you trust on me I’ll If you trust on me I’ll appreciate you toappreciate you to““Try it, you'll like it”Try it, you'll like it”
Coz it is best .You never Coz it is best .You never
have as like that ……have as like that ……
Coz Coz
““you desire a taste now”you desire a taste now”
Price of 1 packetPrice of 1 packet 5Rs5RsPrice of 1 Box(24 pack)Price of 1 Box(24 pack) 120Rs120RsPrice of 1 corton(12 Box)Price of 1 corton(12 Box) 1440Rs1440Rs
Distributor Commission15%
Retailer12%
Distributor profit3%
Price
Now to tell you about our Now to tell you about our
PlanningPlanningI want to call I want to call
Syed khayam Syed khayam AhmedAhmed
Name:Name:
Syed Khayam Syed Khayam Ahmed.Ahmed.
Roll No:Roll No:
2k8-BS-29.2k8-BS-29.Department:Department:
BS ( CS ).BS ( CS ).
What is planningWhat is planning
If you fail to If you fail to plan,plan,
you plan you plan to fail.to fail.
Strategic PlanningStrategic Planning
Strategic Planning is the
Process of Developing &
Maintaining a Strategic Fit b/w the
Organization’s Goals &
Capabilities & Its
Changing Marketing
Opportunities.
Strategic Planning is the
Process of Developing &
Maintaining a Strategic Fit b/w the
Organization’s Goals &
Capabilities & Its
Changing Marketing
Opportunities.
Steps in Strategic PlanningSteps in Strategic Planning
Designing the Business Designing the Business PortfolioPortfolio
The business portfolio is the collection of The business portfolio is the collection of businesses and products that make up the businesses and products that make up the company.company.
The company must:The company must:
Develop growth strategies Develop growth strategies
for adding for adding newnew products or products or
businesses to the portfolio.businesses to the portfolio.
DiversificationDiversification
A strategy for company growth A strategy for company growth through starting through starting
up or acquiring up or acquiring
businesses outside the businesses outside the company’s current product and company’s current product and current market.current market.
Value Delivery NetworkValue Delivery NetworkCompany’s
Value Chain
Distributors
Customers Suppliers
Product DevelopmentProduct Development
A strategy for company A strategy for company growth by offering modified growth by offering modified
NEW PRODUCTNEW PRODUCTto current market to current market segmentation.segmentation.
What isWhat is NEW PRODUCTNEW PRODUCT Development?Development?
The development of original product,The development of original product,
product improvements, product improvements,
product modification,product modification,
And new brands through the firm’s And new brands through the firm’s own R&D efforts.own R&D efforts.
Ideageneration
Ideascreening
ConceptDevelopment
& testing
MarketingStrategy
development
Productdevelopment
Businessanalysis
Testmarketing
Commercialization
Idea GenerationIdea Generation
The systematic search forThe systematic search for
new-product ideas.,new-product ideas.,
ExternalIdea
Generation
InternalIdea
GenerationIdea
Generation
I-I-G E-I-G
Using internal source's,
the company can find
new ideas through formal R&D.
New-Product ideas also come from customers. The company can analyze
customer questions & complaints to find
new products that better solve consumer problems.
Idea ScreeningIdea Screening Screening new-product ideas in order to Screening new-product ideas in order to
spot good ideas & drop poor ones as soon spot good ideas & drop poor ones as soon as possible.as possible.
As we have 200 slogans ,and names but we As we have 200 slogans ,and names but we decided this….decided this….
““Maza Ki Cahat”Maza Ki Cahat”
&&““ALNUT”ALNUT”
We drop poor one by one whenever we are We drop poor one by one whenever we are satisfied our best idea ……satisfied our best idea ……
Concept Development& TestingConcept Development& Testing
Concept Concept DevelopmentDevelopmentWith a few ideas in With a few ideas in hand the marketer hand the marketer now attempts to now attempts to obtain initial obtain initial feedback from feedback from customers, customers, distribution’s and distribution’s and its own employees. its own employees.
Product/concept Product/concept DevelopmentDevelopment
A detailed version of the A detailed version of the new-product idea stated in new-product idea stated in meaningful consumer meaningful consumer terms.terms.
Concept TestingConcept Testing
Testing new-Testing new-product concepts product concepts with a group of with a group of target consumer to target consumer to find out it the find out it the concept have concept have strong consumer strong consumer appeal.appeal.
Marketing StrategyMarketing Strategy Designing an initial marketing strategy for Designing an initial marketing strategy for
a new product based on the product a new product based on the product concept. concept.
Now if we chose 1 concept from them then Now if we chose 1 concept from them then now next step isnow next step is “ “Marketing Strategy Development.”Marketing Strategy Development.”
It consists of there steps…..It consists of there steps…..
Describe the target market.Describe the target market.The planned product position.The planned product position.Sales, market shares, & profit goals forSales, market shares, & profit goals for
the first few years. the first few years.
Business AnalysisBusiness AnalysisA review of the A review of the
sales, costs, and sales, costs, and profit projection for profit projection for
a new product to find a new product to find out whether these out whether these factors satisfy the factors satisfy the company’s company’s objectives.objectives.
Product DevelopmentProduct Development
Developing the Developing the product concept product concept into a physical into a physical product in order to product in order to ensure that the ensure that the product idea can product idea can be turned into a be turned into a workable product.workable product.
Test MarketingTest MarketingThe stage of new-product development in The stage of new-product development in
which the product and marketing program which the product and marketing program are tested in more realistic market setting.are tested in more realistic market setting.
Standard Test Markets.Standard Test Markets.Controlled Test Markets.Controlled Test Markets.Simulated Test Markets.Simulated Test Markets.
CommercializationCommercialization
Introduce a new product in market.Introduce a new product in market.
Developing Marketing MixDeveloping Marketing Mix
The 4 P’s & 4 C’s of the Marketing The 4 P’s & 4 C’s of the Marketing MixMix
4 P’s4 P’s ProductProduct PricePrice PlacePlace PromotionPromotion
4 P’s4 P’s ProductProduct PricePrice PlacePlace PromotionPromotion
4 C’s4 C’s Customer SolutionCustomer Solution Customer CostCustomer Cost ConvenienceConvenience CommunicationCommunication
4 C’s4 C’s Customer SolutionCustomer Solution Customer CostCustomer Cost ConvenienceConvenience CommunicationCommunication
Managing the Marketing Effort Managing the Marketing Effort
Product life cycleProduct life cycleThe course of a product’s sales and profits The course of a product’s sales and profits
over its lifetime. It involves five stages.over its lifetime. It involves five stages.
Introductory Stage:Introductory Stage:The product life cycle stage in which the The product life cycle stage in which the
new product I first distribution and made new product I first distribution and made available for purchase.available for purchase.
Growth Stage:Growth Stage:The product life cycle stage in which a The product life cycle stage in which a
product’s sales start climbing quickly.product’s sales start climbing quickly.Maturity Stage:Maturity Stage:
The product life cycle stage in which The product life cycle stage in which sales growth slows or levels off.sales growth slows or levels off.
Decline Stage:Decline Stage:The product life cycle stage in which a The product life cycle stage in which a
product’s sales decline.product’s sales decline.
ADVERTISING ADVERTISING
Any paid form of non-Any paid form of non-personal presentation by an personal presentation by an
identified sponsor.identified sponsor.
Any form of non-personal communication Any form of non-personal communication paid for by sponsor using paid for by sponsor using mass mediamass media to to persuade/inform an audience persuade/inform an audience Products/ServicesProducts/ServicesPublic Service AdvertisingPublic Service AdvertisingNon-profit org.Non-profit org.People (political candidates, celebrities)People (political candidates, celebrities)Places (retail outlets, vacation destinations)Places (retail outlets, vacation destinations)
Inform:Inform:
New product, new uses, price changesNew product, new uses, price changes
Persuade:Persuade:
Encourage switching, purchase now, Encourage switching, purchase now, change perceptions change perceptions
Remind:Remind:
Where to buy, may need in future, top of Where to buy, may need in future, top of mind in off-seasonmind in off-season
ObjectivesObjectives
Television:Television: Networks, cable, satellite dishes Networks, cable, satellite dishes
Print:Print: Magazines, newspapers, junk mailMagazines, newspapers, junk mail
Radio:Radio:Fragmented audiences, “on the Fragmented audiences, “on the
more popular stations, your ads are more popular stations, your ads are sandwiched with four other ads.”sandwiched with four other ads.”
BillboardsBillboards: :
Internet …Internet …
Too Much Clutter!!!Too Much Clutter!!!
Break Through the Break Through the Clutter with Impact Clutter with Impact
AdvertisingAdvertising
Problem…Problem…
How do you get the attention of the How do you get the attention of the audience????audience????
………………………………………………………………………………………………..
Humor appeal Humor appeal
Emotional appeal Emotional appeal
Moral appeal Moral appeal
Celebrity appealCelebrity appeal
Sensory appealSensory appeal
Rational appeal Rational appeal
Steps to Creating an Steps to Creating an Effective Advertising Effective Advertising
CampaignCampaign
1) Define your target market1) Define your target market
2) Determine their needs from your product 2) Determine their needs from your product
- functional- functional
- emotional- emotional
3) Develop an advertisement that creates an 3) Develop an advertisement that creates an image for your product that is sought by image for your product that is sought by your target market (positioning) your target market (positioning)
The Five M’s The Five M’s of Advertisingof Advertising
Missionsales GoalsAdvertising
objective
Measure -ment
Communi -cation impactSales impact
MediaReach, frequency,
Impact
MessageMessage generation
Message
Money Stage in PLC
Market share &Consumer baseCompetition &
clutterAdvertising
Major Major Advertising Advertising DecisionsDecisions
Objectives Setting
Budget Decisions
Message Decisions
Media Decisions
Campaign Evaluation
Advertising Advertising ObjectiveObjective
Informative AdvertisingInformative Advertising
Persuasive AdvertisingPersuasive Advertising
Reminding AdvertisingReminding Advertising
Setting the Setting the Advertising Advertising
BudgetBudget
Factors in
Setting
the Advertising
Budget
ProductDifferentiation
Market Share
Stage in the Product Life Cycle
Advertising Frequency
Competition and Clutter
Our Budget For Our Budget For ADVERTISMENTADVERTISMENT
Our Our Total BudgetTotal Budget = 30,000,00 RS = 30,000,00 RS
For AdvertisementFor Advertisement
Before start marketBefore start market::
7%7% of total share of total share = 2,10,000 RS= 2,10,000 RS
After start marketAfter start market::
10%10% of our total Profit of our total Profit
Iram Abbas.Iram Abbas.
2k8-BS-08. 2k8-BS-08.
BS(cs).BS(cs).
Developing Advertising Developing Advertising StrategyStrategy
Message DecisionMessage Decision
Media DecisionMedia Decision
Creating the Creating the Advertising Advertising
MessageMessage
Plan a Message StrategyGeneral Message to Be Communicated to Customers
Creative Concept“Big Idea”
Visualization or PhraseCombination of Both
Advertising AppealsMeaningfulBelievableDistinctive
Develop a Message Focus on
Customer Benefits
Message ExecutionMessage ExecutionSlice of LifeSlice of LifeLifestyleLifestyleFantasyFantasyMood or imageMood or imageMusicalMusicalPersonality symbolPersonality symbolTechnical expertiseTechnical expertiseScientific evidenceScientific evidenceTestimonial evidenceTestimonial evidence
Our message IsOur message Is
MAZA KI MAZA KI CAHATCAHAT
Sex Appeals
HumorousAppeals
Advertising
Appeals
Fear Appeals Slice-of-Life
Lifestyle
Testimonial
DemonstrationComparativeAdvertising
Unique Selling Proposition
Design the AdDesign the Ad
We also do We also do this !!!!!?this !!!!!?
Chose Chose Of Of
MediaMedia
Yellow Pages
Outdoor
Internet
Magazine
Television
Direct Mail
Radio
NewspaperMajor
Kinds of Media
TelevisionTelevision Recent trend is the Recent trend is the
growth of cable growth of cable television television advertisements.advertisements.
Marketers can now Marketers can now target audiences target audiences through special through special interest channels. interest channels. (Food network, home (Food network, home and garden, etc).and garden, etc).
We use We use
Time Duration: 30 sec
AD Repetition: 30 p/d
Ad Price 1 week: 70000
Price Price
Time Duration: 30 sec
AD Repetition: 30 p/d
Ad Price 1 week: 65000
Time Duration: 30 sec
AD Repetition: 30 p/d
Ad Price 1 week:45000
Price Price
Time Duration: 30 sec
AD Repetition: 30 p/d
Ad Price 1 week:47000
RadioRadio With commute times With commute times
growing, radio growing, radio advertising revenues advertising revenues are growing faster are growing faster than any other media.than any other media.
Very easy to target Very easy to target your audience.your audience.
PrintPrint Consumer and Consumer and
business publications.business publications.
Can specifically target Can specifically target your market.your market.
Marketers carefully Marketers carefully study subscription rates study subscription rates and demographic data and demographic data for each news for each news paper/magazine.paper/magazine.
Outdoor AdvertisingOutdoor Advertising Billboards, painted Billboards, painted
bulletins or displays bulletins or displays (such as those that (such as those that appear on the walls of appear on the walls of buildings,) and buildings,) and electric spectacularselectric spectaculars
Can be local, Can be local, regional, or nationalregional, or national
Outdoor advertising Outdoor advertising is effective along is effective along metropolitan streets metropolitan streets and in other high-and in other high-traffic areastraffic areas
Other Other Advertising Advertising
MediaMedia
Transit advertising: ads Transit advertising: ads placed both inside and placed both inside and outside of buses, subway outside of buses, subway trains and stations, and trains and stations, and commuter trainscommuter trains
Cinema advertisingCinema advertising Ads on telephone booths Ads on telephone booths
and park benchesand park benches Ads can be printed in Ads can be printed in
programs of live-theater programs of live-theater productionsproductions
Directory advertising Directory advertising (yellow pages)(yellow pages)
Hot air balloons, blimps, Hot air balloons, blimps, banners behind planes, banners behind planes, and scoreboardsand scoreboards
PromotionPromotion
To communicate with To communicate with individuals, groups or individuals, groups or organizations to directly or organizations to directly or indirectly facilitate exchanges by indirectly facilitate exchanges by informing and persuading one or informing and persuading one or more audiences to accept an more audiences to accept an organization's products. organization's products.
Sales PromotionSales Promotion
Sales Promotion is a Sales Promotion is a Mass Communication Mass Communication Technique That Offers Technique That Offers
Short-Term Incentives to Short-Term Incentives to Encourage Purchase or Encourage Purchase or
Sales of a Product or Sales of a Product or Service. Service.
Sales Promotion Sales Promotion ObjectivesObjectives
To ensureTo modify attitudesTo create an image
To position a product To improve position in the
marketTo pull the productthrough channels
To push the productthrough channels
To increase sales To attract new
customers To retain existing ones To encourage customer
loyalty To create awareness To inform To remind
Reasons for Increase inReasons for Increase inSales PromotionSales Promotion
Growing Power of RetailersGrowing Power of Retailers Declining Brand LoyaltyDeclining Brand Loyalty Increased Promotional SensitivityIncreased Promotional Sensitivity Fragmentation of Consumer MarketsFragmentation of Consumer Markets Short-Term FocusShort-Term Focus Pressure from inside organizationPressure from inside organization CompetitionCompetition ClutterClutter
Major Consumer Sales Promotion Major Consumer Sales Promotion ToolsTools
SampleSample
CouponsCoupons
Cash RefundsCash Refunds
Price PacksPrice Packs
PremiumsPremiums
Advertising Specialties
Advertising Specialties
Trial amount of a product
Trial amount of a product
Savings when purchasing specified
products
Savings when purchasing specified
productsRefund of part of the
purchase priceRefund of part of the
purchase priceReduced prices
marked on the label or package
Reduced prices marked on the label or
packageGoods offered free or low
cost as an incentive to buy a product
Goods offered free or low cost as an incentive to
buy a product
Articles imprinted with an advertiser’s name given
as gifts
Articles imprinted with an advertiser’s name given
as gifts
Major Trade Sales Major Trade Sales Promotion ToolsPromotion Tools
DiscountDiscount
AllowanceAllowance
Trade Sales Promotion Trade Sales Promotion TechniquesTechniques
Trade Allowances
Dealer Loaders
Trade Contests
Point-of-Purchase Displays
Trade Shows
Training Programs
Push Money
Sales Promotion UsesSales Promotion Uses Introduce new productsIntroduce new products
Get existing customers to buy moreGet existing customers to buy more
Attract new customersAttract new customers
Combat competitionCombat competition
Maintain sales in off seasonMaintain sales in off season
Increase retail inventoriesIncrease retail inventories
Tie in advertising and personal sellingTie in advertising and personal selling
Enhance personal selling effortsEnhance personal selling efforts
Major functions of promotionMajor functions of promotion
4 more major functions: Encoding
Advertising Agencies creating radio commercials, TV commercials, prepare direct mail pieces, sales pitch etc Decoding Consumer interprets message. Understanding the target market's perception process is critical. Response
Reaction of the receiver buy or not to buy.Feedback
Response communicated back to the sender 1-800 #s, increase in sales. Number of customers in show room etc
BUDGETBUDGET
Syed Khayam Ahmed
To
BudgetBudgetThingsThings WeightWeight PricePrice
BiscuitBiscuit 38 gm38 gm 47.5247.52
RiperRiper 0.10 gm0.10 gm 8.708.70
SlofanSlofan 2.00 gm2.00 gm 2.002.00
ThingsThings WeightWeight PricePrice
Show boxShow box 912 gm912 gm 5.005.00
Master Master cartoncarton
10944 gm10944 gm 2.502.50
Over headOver head 4.004.00
In 24 packet Total = 69.72
Our ExpensesOur Expenses
Expenses on 24 packetExpenses on 24 packet 69.72 Rs69.72 Rs
Expenses on 1 boxExpenses on 1 box 836.64 Rs 836.64 Rs
In 1 container 600 boxIn 1 container 600 box 501984 Rs 501984 Rs
Our Price Our Price
1 packet1 packet 5 Rs5 Rs1 Box1 Box 120 Rs120 Rs1 carton1 carton 1440 Rs1440 Rs1 container1 container 8,64,000 8,64,000
RSRS
Commission Distribution 15% 1,29,600 RsCommission Distribution 15% 1,29,600 Rs
RemainRemain 7,34,400 Rs7,34,400 Rs
Daily ProductionDaily Production 600 carton600 carton
8 container 8 container 9,91,200 RS9,91,200 RS
Expenses distribution 15%Expenses distribution 15% 1,03680 Rs1,03680 Rs
RemainRemain 8,87,520 Rs8,87,520 Rs
Total Expenses Total Expenses 4,01587 RS4,01587 RS
RemainRemain 4,85932 Rs4,85932 Rs
Promotion 5 %Promotion 5 % 74,373.12 74,373.12 RsRs
Advertisement 16%Advertisement 16% 17,793.8 RS17,793.8 RS
Our Profit in 1 month Our Profit in 1 month 3.93,621 Rs3.93,621 Rs
ThankThankYou……..You……..
Any Any Quarry………!!!!Quarry………!!!!