OPERATIONS MANAGEMENT

GROUP MEMBERS:SUMAN KUMARHIMALAYA BHATIARIKHIL PATELRIMJHIM GUPTA

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GUJARAT AMBUJA- REDIFINING OPERATIONAL EFFICIENCY

INTRODUCTIONGACL was establish as ACPL in 1981 by Narotam Satyanarayan Sekhsaria.

He is from the western Indian state of Gujarat.With the support of Gujarat Industrial Investment Corporation (GIIC), sekhsaria and his two partners, Suresh and Vinod Neotia, set up ACPL.

Suresh Neotia was appointed Chairman while Sekhsaria was made the Managing Director.

HISTORYGUJARAT AMBUJA CEMENT was established as Ambuja Cements PVT. LTD.

In 1983, the company started production at a 0.7 million tonnes per annum(mtpa) plant, named Ambuja cements, in Ambuja Nagar, Gujarat.

In 1997, GACL became fourth largest cement manufacturer in India after ACC, L&T and Grasim.

GACL had large distribution network of 11,500 outlets.

GACL was not only the market leader; it also ranked very high on the profitability criteria .

ADVANTAGESUse of better quality limestone. Innovative energy management efforts.Strong retail presence in Mumbai, Gujarat

and Punjab. One of the most energy efficient and

technologically advanced cement manufacturer.

Location of a plant Infrastructure development Reduction in set up time

OPERATIONAL EFFICIENCY

ENHANCING PRODUCTIVITY

Kiln productivity

Kiln operations

Quality control

Capacity utilization

PROBLEMS

Time delays and large fuel bills for transporting the limestone

Not providing authority Cost for mining Expenses Noise and vibration

Built conveyor belt Provide them authority Reduce mining expenses Reduce noise and vibration

SOLUTION

CUTTING COST

Power16%

Fuel20%

Freight17%

CONCLUSION

GACL was the most efficient cement manufacturer mainly because of its operational excellence.

The company was the overall market leader in the Indian cement industry.

'GACL's cost management focus was the biggest factor responsible for its success.