guidelines in summer project student

8/8/2019 Guidelines in Summer Project Student

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Guidelines in Summer

Project


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Objectives for the Summer Project

Introduce students to selected elements of educational researchin B-Schools.

Allow them to formulate and assess research plans.

Provide tools to help them carry out those plans.

Engage them in the Research Methodology Assignments.

Overall goal: Design a study to include research questions,research methods, data collection logistics, data analysis toolsand success strategies for current issues in Management.


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Why study Business Research?

It is a systematic inquiry that provides

information to guide managerial decisions, like

to experience significant turnover inemployees for software majors, to determine

resurfacing and replacement requirements for

Department of Transportation, etc.


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Exhibit

-1The

Bu

sinessResearch

Process

What is clarifyingthe ResearchQuestion?

What is Research

Design Strategy?


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Market Research as Business Research?

Generally students do Market Research for some

product / company in their Summers, which aims

to: Specify the information necessary to

address these issues

Manage & implement the data collection

process Analyze the results

Communicate the findings and theirimplications


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Classification of MarketingResearch

Problem Identification Research Research undertaken to help identify problems which are

not necessarily apparent on the surface and yet exist orare likely to arise in the future. Examples: marketpotential, market share, image, market characteristics,sales analysis, forecasting, and trends research.

Problem Solving Research Research undertaken to help solve specific marketing

problems. Examples: segmentation, product, pricing,promotion, and distribution research.


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A Classification of MarketingResearch

Marketing Research

ProblemIdentification Research

Problem SolvingResearch

Market Potential ResearchMarket Share ResearchMarket CharacteristicsResearchSales Analysis ResearchForecasting Research

Business Trends Research

SegmentationResearch

Product Research

Promotion Research

Distribution Research


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Problem Solving Research

Determine the basis ofsegmentation

Establish market potential and

responsiveness for varioussegments

Select target markets

Create lifestyle profiles:

demography, media, andproduct image characteristics

SEGMENTATION RESEARCH

Test concept

Determine optimal productdesign

Package tests Product modification

Brand positioning andrepositioning

Test marketing

Control score tests

PRODUCT RESEARCH


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PRICING RESEARCH

Pricing policies

Importance of price in brand selection

Product line pricing

Price elasticity of demand

Initiating and responding to price changes

$ALE

PROMOTIONAL RESEARCH

Optimal promotional budget

Sales promotion relationship

Optimal promotional mix

Copy decisions

Media decisions

Creative advertising testing

Evaluation of advertisingeffectiveness

Claim substantiation

0.00% APR


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DISTRIBUTION RESEARCH

Determine

Types of distribution

Attitudes of channel members

Intensity of wholesale & resalecoverage

Channel margins

Location of retail and wholesaleoutlets


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Scope of such Market Researchstudy

Identify changes in the existing market

Build up a knowledge bank

Improve market awareness & opportunities

Reduce risk and uncertainty

Support marketing mix decisions

Support marketing planning and controls

Improve understanding of marketing Solve ad hoc problems


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Format of Summer InternshipReport

i. Title Page: 1 Pageii. Acknowledgements: 1 Pageiii. Certificate from BIMMiv. Certificate from Company

v. Executive Summary (Abstract): 2 Pages with 6Para.vi. Contents/Index: 1 Pagevii. List of Tables: Actual number of pagesviii. List of Graphs : Actual number of pages

ix. List of Figures : Actual number of pagesx. Abbreviations: 1 Page

Minimum 11 Pages of Documentation


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1. Introduction

1.1. Company & Product Profile

1.2. Definition and purpose of the project

1.3. Scope and objectives of the project

1.4. Salient Contributions of the project

1.5. Outline of the project report

Minimum 5 Pages


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2. Review of Literature [ Your aim of review ofliterature should be designing of appropriatequestionnaire to measure variables under the study]

2.1. Theoretical framework, and background theory

2.2. Review of the existing literature frominternational/ national journals, conferences, books,reports, and patents which are related to the project.

2.3. Comparison of current project work with thework reported in the literature by other researchers.

Minimum 15 Pages


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Format of Summer InternshipReport 3. Report Design on the Present Project

3.1. Research MethodologyPlease Note: (Write in detail only about the method which has been used forthe project and explain why it is used)

3.1.1. Method of research: Descriptive 3.1.2. Type of research: Survey

3.1.3. Objectives (with justifications) 3.1.4. Data type: Primary & Secondary 3.1.5. Data Collection: Describe tools 3.1.6. Sampling: Universe, Sampling unit,

Sampling Frame, Sample Size, Sampling

technique or Method: Non-Probability 3.2. Processing and Analysis of Data:Classification, About statistical analysis ofdata

Minimum 10 Pages


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Exhib

it2

Desig

nin

the

Resear

chProce

ss


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4. Results and Interpretations

4.1. Details about the outcome ofthe research

4.2. Interpretation of results

Minimum 20 Pages


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Faculty are Comfortable withElectronic Resources

I am simply not comfortable using electronicresources such as computer databases of

journals. Not well: 68%

Somewhat: 24% Very Well: 8%

How well does the followingstatement describe your point of

view?


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For the Vast Majority, ElectronicDatabases are Already Invaluable

Electronic research resources, such ascomputer databases of academic journals, are aninvaluable research tool.

Not well: 5%

Somewhat: 22% Very Well: 73%

How well does the followingstatement describe your point of

view?


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Methods Used to Find Journal

Articles

0 20 40 60 80 100

Citations from other

articles

Recommendation from

colleagues

Ref. from database, hard-

copy/microform

Keeping mental note of

relevant articles

Searching full-text

databases

Published, hard-copy

directories

Ref. From database, doc.

Delivery

Methods Used Often / Occasionally toFind Articles


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5. Findings

Minimum 3 Pages

6. Conclusions 6.1. Salient conclusions from the

work

Minimum 3 Pages

7. Limitations of the project

Minimum 2 Pages


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8. Recommendations 8.1. Guidelines for the implementation based on

conclusions 8.2. Procedure for implementation, if applicable. 8.3. Expected outcome from the recommendations 8.4. Scope for future work

Minimum 3 Pages Appendix

All Questionnaires to be enlisted References / Bibliography

Minimum 2 Pages

Exhibits All non-academic pictures to be enlisted Minimum 1 Page


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Example for writingReferences

Book reference: Oliver, N., & Wilkinson, B. (1992), The Japanization of British

Industry, Oxford, UK: Basil Blackwell.

Journal reference: Makino, S., & Delios, A. (1996), Local knowledge transfer and

performance,Journal of International Business Studies, Vol. 27,pp. 905-928.

Conference: Darnall, N. (2003), Why firms adopt ISO 14001: An institutional

and resource based view, Paper presented at the conference of

the Academy of Management, Seattle, WA.

Website: www.iupindia.org, available online on 1st March 2008.


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COMPANY CERTIFICATE

This is to certify that Mr./Ms./Mrs. _________________student of ________________________________ fromBalaji Institute of Modern Management, Pune, hassatisfactorily completed his/her project work entitled

__________________________________________ ___________Department of ________(name oforganization)_____ from _____to_______.

Authorized Signature


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COLLEGE CERTIFICATE

This is to certify that Mr./Ms./Mrs. __________ is abonafide student of this institute and has successfullycompleted his project entitled _____________ at

___(Company Name) ________ for partial fulfillment ofcourse _____________________________from Balaji Institute

of Modern Management, Pune.

Director Internal Guide

(Dr. ) (Prof. )


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EVALUATION

Project Report: 75 Marks*

Project Presentation: 25 Marks

*Marks distribution for project report depends uponevaluation of various elements presented in the researchincluding timely submission.

Schedule for Submission


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Schedule for Submissionfor Marketing & System

Students1) Movement Form

26th April10

2) Project Report

26th July10

3)Project Certificate (Xerox copy)

26th July10

4) Project Evaluation Form (Original)26th July10


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If you haven'tmeasured it you don'tknow what you aretalking about.

-LordKelvin

guidelines in summer project student

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