guide to using this template - australian radio network · mobile anchor . gutters ... minimum...

LEADERBOARD 728x90

LEADERBOARD 728x90

300x50

DESKTOP & TABLET:

• 728x90 max 40KB (extra 100KB is

permitted if served via 3rd party

tag with polite download)

• Allowed file type – gif, jpg, png or

swf

• If supplying a swf please also

provide a back up image. Please

also see ‘flash requirements’ for

clickTag and version requirements

MOBILE ONLY:

• 300x50 max 15KB

• Allowed file type – gif, jpg, or png

MEDIUM

RECTANGLE

300x250

MEDIUM

RECTANGLE

300x250 MEDIUM

RECTANGLE

300x250

DESKTOP, TABLET & MOBILE:





swf





MEDIUM

RECTANGLE

300x250

LEADERBOARD 728x90 LEFT PANEL

360x1400

RIGHT PANEL

360x1400

MEDIUM

RECTANGLE

300x250

MEDIUM

RECTANGLE

300x250

NO ARTWORK AREA

960x1400

DESKTOP:

• For Homepage takeovers please

supply creative for leaderboard,

medium rectangle & wings

DIMENSIONS:

• Artwork area: 360x1400 (left

panel & right panel)

• No artwork area: 960x1400

• File type: jpeg or psd

• File size: STRICTLY no larger

than 1MB

• Please define left and right

panels

MOBILE ONLY:

• 300x50 max 15KB

• Allowed file type – gif, jpg, or

png 300x50

MOBILE ANCHOR

GUTTERS

160x750

GUTTERS

160x750

DESKTOP ONLY:

• 160x600 OR 160x750

max 40KB (extra 100KB is



• Allowed file type – gif, jpg, png

or swf




clickTag and version

requirements

LEADERBOARD 728x90

LEADERBOARD 728x90 DESKTOP & TABLET:




• Allowed file type – gif, jpg, png

or swf




clickTag and version

requirements

MEDIUM

RECTANGLE

300x250

MEDIUM

RECTANGLE

300x250

DESKTOP & TABLET:





swf





MEDIUM

RECTANGLE

300x250

MEDIUM

RECTANGLE

300x250






swf





PODCAST SPONSOR

80x40

PODCAST SPONSOR

80x40

PODCAST SPONSOR

80x40


• 80x40 max 8KB across all desktop,

tablet & mobile


POLL SPONSOR

80x40

POLL SPONSOR

80x40

POLL SPONSOR

80x40



tablet & mobile


GALLERY SPONSOR

80x40

GALLERYSPONSOR

80x40

GALLERY SPONSOR

80x40



tablet & mobile


EXPANDS TO 600x350

MEDIUM

RECTANGLE

300x250

DESKTOP ONLY:

• 300x250 expands to 600x350

• 40KB max for initial ad, 200KB max

for expanded. Optional video

inclusion 2.2MB

• Must be 3rd party served

• Must expand left and up

• Expansion must be user initiated

• Must retract on roll off

• Any audio must be user initiated

• Video must have play, pause,

mute/unmute and volume slider

EXPANDS TO 728x315

LEADERBOARD 728x90

EXPANDS TO 728x315

LEADERBOARD 728x90

DESKTOP & TABLET:

• 728x90 expands to 728x315

• 40KB max for initial ad, 200KB max

for expanded


• Must expand down

• Expansion must be user initiated

• Must retract on roll off


• Please supply HTML5 tags if

expanding leaderboard is to

appear on tablets

OTP 940x550

MEDIUM

RECTANGLE

300x250

CLOSE X

DESKTOP ONLY:

• 300x250 with 940x550 OTP

floating panel

• 40KB max for initial ad, 100KB

max for expanded


• Floating panel auto expands on

page load and must auto close

after 7 seconds

• Must have a functional and

clearly visible (at least 70x30

with x symbol) close button in

top right hand corner of floating

panel

• Replay must be user initiated


MREC

INSTREAMING

VIDEO MREC

INSTREAMING

VIDEO

MREC

INSTREAMING

VIDEO


• 300x250

• 15 second video

• 40KB max for initial ad, 2.2MB max

video inclusion



• Video must have play, pause,

mute/unmute and volume slider

INITIAL 300x50

BILLBOARD

EXPANDED TO 300x416

CLOSE X

MOBILE:

• Must be 3rd party served in

HTML5 format

• 300x50 max 15KB initial

• 300x416 max 35KB expanded

• Expanded panel auto expands

over page content on page load

and will remain open until user

triggers the close button

• Must have a functional and clearly

visible (min 30x30 with x symbol)

close button in top right corner of

expanded panel

• Audio not permitted

INITIAL 300x50

CLOSE X

PUSHDOWN

EXPANDED TO 300x250

CLOSE X

MOBILE:


HTML5 format


• 300x250 30KB expanded

• Expanded panel expands on page

load and will push down page

content. Expanded panel will

remain open until user triggers

the close button


visible (min 30x30 with x symbol)

close button in top right corner of

expanded panel


OTP FLOATING PANEL

300x250

LEAVE BEHIND BANNER

300x250

CLOSE X

LEAVE BEHIND BANNER

300x250

MOBILE:

• Must be 3rd party served in HTML5

format


• 300x250 40KB floating panel

• Floating panel auto expands on

page load and must auto close

after 7 seconds


visible (at least 30x30 with x

symbol) close button in top right

hand corner of floating panel

• Replay must be user initiated


INITIAL 300x50

(OPTIONAL)

EXPANDABLE PANEL

300x250

CLOSE X

LEAVE BEHIND 300x50

MOBILE:


HTML5 format

• 300x50 max 15KB initial.

Optional 300x250 30KB

expanded

• Minimised banner (anchored in a

fixed place) loads over page so

is always in the same position

when scrolling. When clicked it

expands up over page content

• Must have a functional and

clearly visible (min 30x30 with x

symbol) close button in top

right corner of expanded panel



Guidelines for Content:

• Both the brand in question & the

corresponding promotion or

giveaway must be in line with the

relevant station brand

• The tone/design of the eDM must

be on brand with our stations

• Competition being amplified must

be running on our station sites

• All eDMs must be pre-approved by a

Digital Strategist (Julia Gumbleton

or Mark Aquino) to ensure

offer/incentive is suitable and of

appropriate value to ARN database

Guidelines for Design:

• Creative design must sit within the

station header and footer

• Copy – no more than 150 words to

be included in copy

• A clear call to action must be

included

• Advertiser logo must not be larger

than 15% of the total image size



• Click to client site for consumer

promotion or exclusive offer only

available to ARN Database (and not

available elsewhere)

• Both the brand in question & the

corresponding promotion or

exclusive offer must be in line with

the relevant station brand

• The tone/design of the eDM must

be on brand with our stations

• Not to be sold as an advertising

space; they should be sold as part

of a promotional package, for

exclusive offers available to ARN

subscribers only with a minimum

discount of 20%, OR to promote a

consumer promotion or station

promotion with a prize value of at

least $500

• Offer or promotion being amplified

must not require our database to

purchase in order to access i.e. no

barriers to entry

• Continued next page

Continued



• Higher rate applies to eDM’s

driving to client website (please

see rate for Solus eDM vs

Competition eDM in ARN Digital

Rate Card)

• All eDMs must be pre-approved by

a Digital Strategist(Julia Gumbleton

or Mark Aquino) to ensure

offer/incentive is suitable and of

appropriate value to ARN database


• Guidelines for Design:

• Client creative design must sit

within the station header and

footer

• Copy – no more than 150 words to

be included in copy

• A clear call to action must be

included

• Advertiser logo must not be larger

than 15% of the total image size

STATIC

MREC

300x250 STATIC

MREC

300x250


• Static Mrec 300 x 250 inclusion

within station newsletter


ARN’s Social Media Policy:

• All social media posts are written and

created at ARN’s discretion

• There is no final client approval on

ARN’s social media activity as they are

content driven properties of each

station

• ARN strives to engage the listener by

using social media in a content-driven

way i.e. deliver the content they

expect from their station such as

celebrity updates, buzz worthy social

content etc

• ARN will not directly link to a client

website via social media, ARN will link

back to the dedicated station

promotional page where client

integration and logo/branding will

appear

• All social media needs to be

integrated, this is in part because the

terms of use of social media sites

specifically state that we cannot use

them for advertising. For example

clause 9.7 in the Facebook terms of

service states “You will not show third-

party adverts or web search boxes on

www.facebook.com.”

• Continued next page

http://www.facebook.com/

Tagging – General Rule:

• Generally people will undertake one

action on social media – a click, like or

share. The purpose of these posts is to

get people to click through to the

website where our clients full brand and

message is integrated. Tagging clients

limits the effectiveness of a post by

adding an alternate thing to do on the

page – if they click on the client’s

Facebook account they may not enter

the competition or engage with the paid

created content.

Minimum spend to access ARN Social Sites:

• A minimum DIGITAL spend of $5,000 is

required to access socials

When will we Tag a client post?

• Client’s social media accounts will be

tagged on Facebook or Twitter if:

• Prize value for a competition post is over

$10,000. For Facebook this is with

‘thanks to insert client here’. For Twitter

‘with thanks to @client’

• Integrated content is part of a campaign

worth more than $200,000 to the

network including a DIGITAL SPEND of

$10,000 or above. For Facebook this

would be ‘insert client here want you to

see’ for Twitter it would be ‘check out X

thanks to @client’


• Homepage content rotator

• Win Page competition rotator

• Station newsletter – clean image

and medium rectangle

• Social media HOMEPAGE CONTENT

ROTATOR

WIN

PAGE

CONTENT

ROTATOR

STATION NEWSLETTER CLEAN

IMAGE

SOCIAL POST

MEDIUM

RECTANGLE

300x250


• Banner block out – leaderboard &

medium rectangle

• Clean image

• Wallpaper

• Branding at bottom of copy

CLEAN IMAGE

BRANDING

MEDIUM RECTANGLE

300x250

LEADERBOARD 728x90

WALLPAPER WALLPAPER

ClickTag is an industry-wide standard method to enable the measurement of user clicks on Flash rich media creatives. All Flash

files submitted should be accompanied with a backup image of the same dimensions, along with a click-through URL.

ARN accepts creative files published as Flash version 10.1 or below using Action Script 2 or Action Script 3. The maximum

allowable frame rate is 21 frames per second, as higher frame rates have been shown to degrade browser performance due to

excessive CPU usage. Creative executions that require multiple Flash files should be served through an approved 3rd party ad

server.

If you are having difficulties implementing clickTags you can also visit the following sites for detailed support and guidance:

https://doubleclick-support.appspot.com/repository

http://www.flashclicktag.com/

Flashing / Blinking Restrictions

Creatives should not flash/blink more than three times in any one second to minimise risk to those who suffer from seizures

and to minimise user distraction (ref: http://www.w3.org/TR/2008/REC-WCAG20-20081211/#seizure).

Note: The instructions below refer to site-served Flash creatives hosted by ARN. For clickTag instructions relating to 3rd party

served creatives, please refer to your ad serving vendor’s support documentation.

Adding Clickable Area

Insert a transparent button onto the top-most layer of your Flash creative and assign the following as an on release action:

on (release) {

getURL(_level0.clickTag, "_blank");

}





Multiple Clickable Areas

For creatives with multiple clickable areas and separate destination URLs, use separate instances of your transparent button

with the naming convention of clickTag1, clickTag2, clickTag3 up to a maximum of 10 instances.

AS3 - Adobe has not yet set a standard for how to code buttons in ActionScript 3 so ActionScript 2 clickTags are preferred if

available in your Flash application.

Example ActionScript 3 clickTag:

Link_1.addEventListener(MouseEvent.MOUSE_UP, function(event: MouseEvent): void {

var sURL: String;

if ((sURL = root.loaderInfo.parameters.clickTag)) {

navigateToURL(new URLRequest(sURL), "_blank");

}

}

For further assistance with creating clickTag enabled creatives, please visit these sites:

http://www.flashclicktag.com


http://www.adobe.com/resources/richmedia/tracking/designers_guide/

Note: Your Flash files may be returned for revision if your clickTag implementation is incorrect or incompatible with ARN

ad serving systems





http://www.adobe.com/resources/richmedia/tracking/designers_guide/

guide to using this template - australian radio network · mobile anchor . gutters ... minimum...

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