guide to twitter
DESCRIPTION
Do you get Twitter? For some people, it looks a mess and is difficult to get into. This short presentation summarises the core areas of tweets, retweets, direct messaging, mentions and large scale free apps such as Tweetdeck and Hootsuite,TRANSCRIPT
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Guide to Twitter
Duncan ColmanDigital Marketing Consultant
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What is Twitter?
•Twitter is a unique method of communication : anyone can speak to anyone
•Microblogging (140 characters) platform with lightning word of mouth capability
•3.21% of the social media market (source: Hitwise UK)
•Great for mobile use
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How does Twitter work?
•You create 140 character messages that can include website links, image links or hash tags.
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How does Twitter work?
Profile (a) Profile (b)
Profile (c)
Profile (d)
Profile (e)
Follows
•You follow people (friends, famous people, companies, colleagues…anyone!) which creates your ‘timeline’.
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How does Twitter work?
Profile (a) Any profile
Profile (c)
Profile (d)
Profile (e)
Mentions
•By adding a username to a tweet you can publicly ‘mention’ or talk to any individual.
Seen by
Profile (b)
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How does Twitter work?
•All tweets can be seen internationally by any profile.
•Content can be found by searching or clicking on the hashtagged ‘trends’
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Trending (#)
•By prefixing characters with a hashtag within a tweet you create a searchable ‘trend’ that can be used to identify threads of discussion, gossip, company info and hot topics.
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Retweets
• A retweet is where someone forwards on a tweet to their followers.
• This is the major ‘sharing’ action on Twitter.
• Twitter’s API has led to retweet buttons being created and syndicated out all over the web.
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Messages (DM’ing)
•Messages (direct messages or ‘DM’) are effectively email communications.
•You can only send a message to someone where you follow then and vice versa.
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Free applications for large scale use
•Hootsuite.com is a great system for automated tweets
•Tweetdeck.com (recently acquired by Twitter) is powerful for keyword / trend monitoring
•Hootsuite.com is a great system for automated tweets
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Business use
•Powerful customer service
•Traffic generation
•Everyday communications
•One to one marketing
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Thank You!