guide to effective transportation management
TRANSCRIPT
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Guide to Effective Transportation Management
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Transportation management is more complex today
than ever before. In order to get products from Point
A to Point B, shippers must navigate tight capacity,
an on-going driver shortage, retail compliance
issues, growing expectations for fast and affordable
deliveries… the list goes on.
At the same time, manufacturers, retailers and
ecommerce companies alike face relentless pressure
to control costs – an increasingly difficult task since
transportation expenses represent almost two-thirds
of total logistics costs.
To succeed in this challenging environment, shippers
need to thoroughly understand these complexities
and develop strategic transportation solutions to
address them. The following guide is intended to
offer support for this process.
Guide to Effective Transportation Management
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Distance
The distance your freight must travel is a key consideration when determining the best mode of transportation.
Typically, options are as follows:
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When planning for an optimal transportation management solution, it can be helpful to consider the following factors.
5 Factors to Consider for Effective Outbound Transportation
There are many variables to consider, but, as a rule of thumb, the longer the distance, the longer the time in transit and the higher
the transportation costs. (Learn more about the current trend toward shorter lengths of haul on page 4.)
The need for final-mile services also impacts shipment cost. With the growth of ecommerce and omnichannel, demand is
increasing for store deliveries, home delivery, white-glove and haul-away services. While the distance varies, these services
cover the last leg of transportation and usually take place closer to the consignee.
I N T E R N AT I O N A L
ocean, air, rail, parcel
C RO SS-CO U N T RYtruckload (TL), multi-stop TL, less than
truckload (LTL), rail/intermodal, air, parcel
R E G I O N A L (<250 M I L E S)
truckload/LTL, parcel
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Location
The point of origin for your shipments also plays a critical role
in transportation decisions, so it is important to choose your
distribution nodes carefully. For some companies, it can be
beneficial to be located near a manufacturing plant. However,
a growing number of companies are positioning distribution
centers in close proximity to their end customers to help reduce
transit time and cost.
When selecting the exact location of your distribution facility,
look for sites that offer convenient access to ports, rail hubs
and/or major interstates as well as readily available labor. For
full truckload or less-than-truckload shipping, it is also wise
to consider ease of backhauls to make your shipments more
appealing to carriers.
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5 Factors to Consider for Effective Outbound Transportation
Transportation Trend: Shortening Length of Haul
Today, many companies are reevaluating their distribution networks with an eye toward shortening their length of haul. Pressured
by expectations for fast, low-cost deliveries and increasingly tight capacity, they are looking for ways to reduce transit time and cost.
Instead of servicing customers across the country with just one or two DCs, they’re moving to multi-node distribution networks
that put products closer to their customers. This enables them to provide one- or two-day deliveries utilizing more cost-effective
ground service.
In addition to reducing transit time and cost, this strategy can make it easier to find carriers – particularly in today’s tight freight
market. Short-haul loads are usually easier for carriers to cover because they don’t require drivers to be on the road for days or
weeks at a time.
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Freight Shipping Patterns
Frequency and average shipment volume also play an
important role in transportation decisions. Significant spikes in
volume can make freight management especially difficult. It can
be helpful to analyze historical shipping data. Understanding
your typical usage patterns and trends will make it easier to find
a transportation solution that meets your needs.
For example, if you routinely send truckload shipments cross-
country, intermodal shipping may be effective. If you’re shipping
a significant volume of small packages to the same destination,
LTL could be a better option than parcel. If long-haul, multi-
stop loads are routine, it might be time to consider utilizing a
transload option to split up the line-haul and deliveries.
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5 Factors to Consider for Effective Outbound Transportation
Transportation Technology
Today, there are a wide variety of tools available to optimize transportation. Following are a few of the most common:
› Transportation management systems (TMS): A robust system can provide real-time visibility, route optimization and shipment
tracking as well as reporting capabilities.
› Parcel analytics software: If you send a high-volume of parcel shipments, reviewing historical data can help you identify
opportunities to increase efficiencies and better manage your parcel spend.
› Rate-shopping software: A function of multi-carrier shipping software, this tool can help to identify the most economical solution
to meet transit expectations.
› Load-optimization software: By planning and building loads strategically, you’ll make the most of available trailer space
and maximize cube efficiency.
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Shipment Specifications
Think about the nature of your typical shipments. Do
they require refrigeration or special handling? Are
they time-sensitive? Is shipment tracking important?
Do you need to consider retail compliance issues?
You’ll want to communicate this information to your
carrier up front.
You also need to consider the size and weight of
your shipments. If you are shipping truck or container
loads, your goal is to fit as much cargo as possible
in a trailer or container without exceeding its weight
limit. Take into account irregularly sized items, limits
for stacking height, etc. Online cube calculators and
load optimization software can help to maximize
cube efficiency.
If you are shipping small parcels, such as individual
ecommerce orders, you will most likely use parcel
shipping or LTL. Keep in mind that dimensional weight
rates are commonly used to determine freight rates
for lightweight shipments. DIM weight is calculated by
multiplying the length, width and height of a package
and dividing by a predetermined divisor.
Desired Speed
It’s no secret that expectations for faster shipping are
growing at warp speed – for both B2B and B2C shipments.
Thanks to Amazon, same-day, one-day and two-day
shipments are quickly becoming the gold standard. For
long-distance shipments, air or parcel service is required
to achieve this service level, and those rates can quickly
erode slim profit margins. As discussed earlier, local
delivery service is an option if your distribution nodes
are in close proximity to your customers.
It is important to balance the need for speed with cost.
Shipping every order with expedited service is simply not
economical for most companies. In many cases, receiving
an order when expected is just as crucial as speed. The
key is to provide the level of service your customers
expect – reliably and at the lowest possible cost.
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5 Factors to Consider for Effective Outbound Transportation
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Why It Pays to Be a Preferred Shipper
The more loads a carrier can haul in a day, the more
productive and efficient they can be. In a tight freight
market, carriers can be selective about which loads
they take. They are more likely to choose your freight
over others’ – and may even offer you better rates – if
they know you’re easy to work with.
“Preferred shippers” (also called “shippers of choice”)
help carriers to be more efficient and better utilize their
assets. Want to achieve this status? Consider adopting
a few basic strategies:
› Tender loads in advance whenever possible
› Be flexible when arranging appointment times
› Utilize drop trailers if possible
› Keep the lines of communication open
› Facilitate quick loading and unloading
› Make drivers feel welcome
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Once you’ve identified your transportation needs, you can begin
to determine the best transportation solution to meet them.
In-House vs. Outsourcing
If you have consistent freight needs and a knowledgeable
transportation department, you may opt to manage transportation
in-house, using your own fleet or establishing relationships
with carriers. This option gives you complete control over
your shipments, but it can be time-consuming and costly.
More often, shippers look to third-party logistics providers for support. They’re likely to utilize a 3PL for some or all of their
transportation needs. In fact, 74 percent of shippers outsource domestic transportation, according to the 2021 Third-Party
Logistics Study.
What drives so many shippers to outsource transportation services? As a rule, third-party providers offer the benefits of a
transportation department without the overhead investment.
Thanks to economies of scale, 3PLs give you greater buying power and the flexibility to accommodate fluctuations
and navigate capacity issues. An experienced provider with established resources can also offer top-tier technology
solutions (see page 5) and the ability to support multiple distribution nodes. 3PLs that provide integrated services, such as
warehousing and fulfillment, allow you to have a single point of contact for all your logistics needs.
What is My Best Option for Managing Transportation?
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If you choose to outsource, you’ll need to determine the best transportation solution to meet your needs. The most common
options include:
Fleet Services
Asset-based 3PLs have their own fleets available to handle
regional shipments as well as short-haul and shuttle services.
This resource can be particularly valuable when the freight
market is tight. If you routinely ship full truckloads, it may
make sense to look for a provider that can offer committed
capacity or a dedicated fleet.
Brokerage Services
3PLs can also work with other carriers to find the best options
for your shipments, via ocean, air, or land. They can handle all
of your freight or just occasional shipments. Qualified 3PLs will
typically offer route optimization, track and trace, reporting,
auditing and bill pay services.
Parcel Services
Shippers with a high volume of small packages often look
to 3PLs for help with parcel management, including carrier
management, information support, technology resources
and more.
Total Transportation Management
An expert 3PL can manage your entire transportation portfolio,
overseeing everything from strategic planning to carrier
selection, rate negotiation, route optimization and more. This
can be an effective option if you have limited resources or
transportation is not your core competency.
What Kind of Transportation Solution Do I Need?
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3PL Checklist
Before selecting a 3PL for transportation services, it is important to research your options carefully. Ensure that your
preferred provider offers the following:
Asset– and non-asset-based options – Having
access to a fleet as well as brokerage services will
give you flexible capacity to handle any shipment.
Established carrier relationships – With strong
relationships already in place with carriers, your 3PL
will be better able to find available capacity when
and where you need it.
Multiple fleet locations – With a growing trend
toward multi-node networks, it is important to have
fleets in position to transport products to customers
as efficiently as possible.
Top-tier technology – Make sure that the provider
you select offers robust systems and software to
ensure optimal performance.
Range of service offerings – A 3PL that offers
warehousing and fulfillment services, as well
as value-added capabilities, can streamline
your supply chain and increase efficiencies.
Stability – A provider with longevity and a solid
reputation in the marketplace is more likely to
be a long-term partner you can trust.
Satisfactory on-time performance and
safety ratings – Confirm that your provider’s
fleet and/or other carriers consistently
demonstrate strong performance.
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3010 Saddle Creek Road Lakeland, FL 33801
863-665-0966 Corporate866-668-0966 Toll Free
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you can rely on. We take pride in getting your products where they need to be –
quickly, accurately, and cost-effectively. Contact us today to learn more!