guidant financial presentation
DESCRIPTION
Making Cents of Social Media: Finding Small Business Buyers OnlineTRANSCRIPT
#bizcents
Making Cents of Social Media: Finding Small Business Buyers
Online
Presented By @DaveKerpen CEO, Likeable Media & Author of Likeable
Social Media
#bizcents
1) Social media is not free.
2) Social media will not bring you instant results.
3) Social media cannot make up for a bad product or service.
Warnings About Social Media
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It’s Not About You…
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Likeable Social Media: How to Delight Your Customers,
Create an Irresistible Brand, and Be Generally Amazing on
(& other social networks)
8 ways…
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1. compel your customers to be
your first fans
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2. respond quickly to all bad comments
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3. respond to good comments too
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4. share stories (they’re your social currency)
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5. inspire your customers to share
stories
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6. integrate facebook into the entire customer
experience
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7. use facebook ads for greater impact
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8. don’t sell! just make it easy & compelling for
customers to buy
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Tips for getting started on…
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Best Uses
- Recruitment - Retention - Industry Collaboration
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Guidant Financial Example
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Tips for getting started on…
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Best Uses
- Consumer Insight - Customer Service - Real Time Communication
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Guidant Financial Example
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Tips for getting started on…
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Best Practices
- Ask questions - Provide value - Post multi-media content - Be likeable
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Guidant Financial Example
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So What Franchises Do Social Well?
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Tasti D-Lite
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Naked Pizza
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Meineke
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Just Remember…
Listen Up! Be Transparent! Respond to Everyone! Just Be Likeable!
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likeable.com likeablebook.com
Engage with me @DaveKerpen on
Ask us questions @ Facebook.com/LikeableMedia
Or, email me anytime