gsummit sf 2014 - gamifying the arts: how leading arts orgs are transforming engagement by erik...
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Gamification in the Arts
Facebook.com/CapacityInteractive@CapacityInt
Market Smarter!
Capacity Interactive helps arts organizations use interactive tools to engage audiences, build community, and
Fundamental Shift
Requires a Fundamental New Way of Thinking of How We Connect With Audiences
Interruption Marketingvs.
Permission Marketing
Strangers
Friends
Customers
Evangelists
Content
Leads / Permission
Permission Based Communications
Ticket Sale Delight
“Ask Robert Battle”
• Over 10,000 visits
• 25% clicked the "Buy Tickets" button.
• On average, five minutes + on the site
• Sales Impact
• 100,000+ annual visits
• Increased site traffic 25%
• 2+ minutes | 2+ pages
• 6+ minutes | 5+ pages
• Thousands of leads
• Enhance & refine navigation and UI
• Mobile first
• Search engine optimization
• Sophisticated analytics integration
• Robust social sharing
Version 2.0
Thank You!Erik [email protected]
facebook.com/capacityinteractive@DMBootCamp4Arts