MASTERING ONLINE MARKETING & E-COMMERCE Jake Aull

GSU

Social Media Marketing

2012

KICKOFF NOTES:

  What are the major stages for ecommerce entrepreneurship from Mastering online Marketing?   Note: This is a great way to approach web business and digital/social media

marketing.

  Likewise with my presentation: http://slidesha.re/na3gOp

APPROACH TO ECOMMERCE ENTREPRENEURSHIP 1). Formulate product/service business ideas and affiliated keywords list (start broad). 2). Test keywords in SEO and keyword analysis tools for top keywords in demand. 3). Research competitive sites from same tools and search results.

KEYWORD SELECTION

KEYWORD COMPARISON

APPROACH TO ECOMMERCE ENTREPRENEURSHIP 4). Define differentiated products/services in demand. 5). Create marketing strategy and plan. 6). Construct promotions funnel, incentivizations and calendar.

APPROACH TO ECOMMERCE ENTREPRENEURSHIP 7). Create promotions.

7a.) Buy email list. 7b.) Target and test emails. 7c.) PPC advertising 7d.) Set up social media channels and profiles. 7e.) Find existing communities on your niche. 7f.) Help and answer questions there; your profile pulls viewers to your sites. 7g.) SEO (keyword build) your sites. 7h.) Submit your sites to social search engines & share sites

(Digg, Reditt, Del.icio.us).

APPROACH TO E-COMMERCE ENTREPRENEURSHIP 8). Set up customer info-capture landing page survey (require survey and info-capture for incentives).

9). Ask survey questions that could crowdsource product upsell ideas. 9b.) Crowdsource questions in social sites.

10). Identify upsell products, plans and affiliate partnerships.

11). Implement and test.

MARKETING FUNNEL

REVIEW: E-COMMERCE APPROACH

  Choose industries/product categories

  Research keywords & competitors

  Define differentiated products/services in search content demand

  Create digital marketing strategy & plan

  Output promotions & SEO

  Promote landing page & measure marketing funnel

  Affiliate partnerships

  Crowdsource for upsell products

  A/B; Multivariate Testing