GST5103 – STRATEGIC MANAGEMENT

STRATEGIC CASE ANALYSIS FORMATDOCUMENT CONTENT / CRITERIA

No. Section Headings & OutlineI Case Profile (Executive Summary)

II Situational AnalysisA. General External Environment

1. Political/legal; 2. Socio-cultural; 3. Technological; 4. Demographic; 5. Economic; and 6. Global

B. Industry Analysis1. Threat of New Entrants/ Barriers to Entry; 2. Power of Suppliers; 3. Power of Buyers;4. Product Substitutes; and5. Intensity of Rivalry Among Competitors

C. Competitive Environment Analysis

D. Environmental Trends

E. Summary: Attractiveness of External Environment

F. Strategic Analysis1. Key Success Factors2. Strategies - Business Level; Competitive Strategy; Corporate-Level3. Core Competencies – Resources

a) Tangible – Financial, Physical, Human, Organizationalb) Intangible – Innovation, Reputationc) Value Chain – Operations, Marketing and Sales, Service, HR, Technology

G. Summary: Sustainable Competitive Advantage

III H. SWOT Analysis Table Identification of Environmental Opportunities and Threats and Firm Strengths and Weaknesses

IV I. Problem (s) Identification

V J. Strategy Formulation / Recommendation (Your recommendations)1. Business Level; 2. Competitive Strategy; and3. Corporate-Level

VI References

VII Appendices

All the above are subject to change without prior notice.

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