grupo nutresa’s product innovations - informe...

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80 Integrated Report 2016 GRUPO NUTRESA’S PRODUCT INNOVATIONS Cold Cuts Practicarne (Practical ground beef) The Cold Cuts Business launched a new packaging for Practicarne, which maintains the same weight of the previous packaging (400 g) but it is now packaged in two separate 200-g servings with the purpose of offering the consumer increased convenience, ease of dosing and better conservation of the sensory charac- teristics of the product. Zenú snacks Zenú launched empanadas and cheese fingers (for frying or baking), small for sharing them anywhere or large for enjoying them at home. The new Zenú snacks are easy to prepare, practical and have a ho- memade flavor. Olivier salad With the purpose of revitali- zing the Cold Cuts long self-li- fe category, the Zenú brand launched for the Christmas season its Olivier salad: a mix- ture of vegetables and sau- sages with a special sauce, making it a highly practical product for sharing. Chicken with pickled veggies Consumers’ need for portable food solutions in today’s lifestyle moti- vated Zenú to launch its chicken with pickled veggies as a line product in the long shelf-life category. This innovation was hi- ghly valued by the consumers as a practical solution to take and enjoy anywhere. Ranchera Cerveroni This product was thought to satisfy the flavor ex- periences of the consumers with the characteris- tic smoky and spicy flavor of the Ranchera brand. A product proposal differentiated in terms of fla- vor and presentation which includes pork, beef and spices, ideal as a main-course protein or as an ingredient for diverse preparations. Ranchera resealable package This solution offers the consumers new benefits with a double-zipper flexible packaging that opens and closes easily, helps to maintain the freshness of the product and allows a better conservation. Pietrán chicken sausages 94% fat-free sausages endorsed by the Colombian Heart Foundation, charac- terized by their smokiness, delicious flavor and juicy bite. This launch stren- gthens the brand in the most important segment of the category.

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80 Integrated Report 2016

GRUPO NUTRESA’S PRODUCT INNOVATIONSCold Cuts

Practicarne (Practical ground beef)The Cold Cuts Business launched a new packaging for Practicarne, which maintains the same weight of the previous packaging (400 g) but it is now packaged in two separate 200-g servings with the purpose of offering the consumer increased convenience, ease of dosing and better conservation of the sensory charac-teristics of the product.

Zenú snacksZenú launched empanadas and cheese fingers (for frying or baking), small for sharing them anywhere or large for enjoying them at home. The new Zenú snacks are easy to prepare, practical and have a ho-memade flavor.

Olivier saladWith the purpose of revitali-zing the Cold Cuts long self-li-fe category, the Zenú brand launched for the Christmas season its Olivier salad: a mix-ture of vegetables and sau-sages with a special sauce, making it a highly practical product for sharing.

Chicken with pickled veggiesConsumers’ need for portable food solutions in today’s lifestyle moti-vated Zenú to launch its chicken with pickled veggies as a line product in the long shelf-life category. This innovation was hi-ghly valued by the consumers as a practical solution to take and enjoy anywhere.

Ranchera CerveroniThis product was thought to satisfy the flavor ex-periences of the consumers with the characteris-tic smoky and spicy flavor of the Ranchera brand. A product proposal differentiated in terms of fla-vor and presentation which includes pork, beef and spices, ideal as a main-course protein or as an ingredient for diverse preparations.

Ranchera resealable packageThis solution offers the consumers new benefits with a double-zipper flexible packaging that opens and closes easily, helps to maintain the freshness of the product and allows a better conservation.

Pietrán chicken sausages 94% fat-free sausages endorsed by the Colombian Heart Foundation, charac-terized by their smokiness, delicious flavor and juicy bite. This launch stren-gthens the brand in the most important segment of the category.

Fostering profitable growth and effective innovation

81

Biscuits

Ducales ProvocaciónThe traditional Ducales biscuits were innovated by covering half of each biscuit with chocolate. This biscuits were launched as a pilot product for Novaventa’s direct sales channel.

TOSH multi-grain and organic corn snacksThe snacks portfolio was strengthened under the TOSH brand with two presentations: organic corn and sesame seeds, and multi-grain, both of them gluten-free.

82 Integrated Report 2016

Chocolates

Jumbo’s limited editionsThe brand launched two limited edition cho-colate bars: one with hazelnut filling and ano-ther with peanut butter filling.

Crunchy ChocolistoMalt-based, granulated or powdered milk modifier as a flavor supplement to the chocolate Chocolisto.

Granuts snacksMix of nuts, peanuts, dried fruits and other ingredients that provide energy and protein, practical to take it anywhere at any time of the day.

Winter’s all-in-one Cocoa with milk and sugar, easy to prepare only by adding water.

Greek yogurt cereal barTOSH launched into the market a cereal bar with be-rries and Greek yogurt flavor.

Fostering profitable growth and effective innovation

83

Tresmontes Lucchetti

Whole wheat pastaPastas Lucchetti launched its new whole-wheat line, which contains twice as much fi-ber as regular pasta, helping thus to regulate bowel mo-vements and maintain a ba-lanced diet. The whole wheat pasta is available as spaghe-tti 5 and fusilli 56 in 400-g presentations.

Gold Premier granulated instant coffeeColombian product with a higher quality in different presentations: glass containers of 170 g, 100 g and 50 g.

Livean Aqua New and assorted refreshing combinations with a touch of fruit flavor: raspberry-orange, apple-cinna-mon and cucumber-mint.

Livean AntiOxThe new Livean AntiOx products are formulated based on green tea and maqui (Chilean wineberry), which are ingredients known for their high antioxidant content. Three flavors are offered: maqui, strawberry-bluebe-rry and raspberry.

Cocoa RaffCocoa Raff launched into the market a new chocola-te-flavored powdered product with vitamins and mine-rals. It also provides excellent solubility and a delicious flavor, and it is presented in a practical container.

LuchettiniSmall-format product of pasta in different sha-pes designed for kids, which makes the eating experience more comfortable with different type of sauces, being a fun product at the same time.

84 Integrated Report 2016

Coffee

Cápsulas Express Nutresa This is a proposal designed for a broad segment of the tar-get audience due to the variety of products it offers, enabling consumers to enjoy the Sello Rojo, Colcafé, Matiz and Corona brands. The pod system guarantees an ideal and homogeneous cup every time you prepare it. This launch allowed to revitalize the coffee category.

Fostering profitable growth and effective innovation

85

Retail Food

Milkshake festivalHamburguesas el Corral’s Milkshake festi-val offered its customers new and innovati-ve flavors: cookies and cream, lulada (lulo and lime), lemon pie, merengón (meringue, cream and fruit), and choco-peanut.

Grilled Chicken SandwichWith this innovation, a new option of flavors and proteins was offered to the customers.

86 Integrated Report 2016

Ice Cream

3-Benefit Ice PopThis ice pop offers three benefits: iron, zinc and vi-tamin C, and it also has three different textures: red berries-jello, strawberry ice cream and orange juice.

Chocolisto Ice PopThe Chocolisto brand launched a chocolate-flavored ice pop covered with chocolate, which also has a high vitamin content.

Country Hill mandarin nectarThe Country Hill brand ventured into the nectar category in 2016 with the new Man-darin nectar, which highlights the natural-ness, practicality and freshness of the brand.

Birthday cakeCelebration is part of the va-lue offer from the Bon ice cream shops in the Dominican Republic, with the new creamy pie-and-meringue-flavored ice cream with ladyfinger crumbs and multi-colored sprinkles.

POPS frappé coffees and teasThe POPS ice cream shops in Costa Rica started selling a new product category that offers a broader variety to the consu-mers. The brand offers three different frappé coffee flavors: caramel, cappuccino and mocaccino. And two different fla-vors of frappé teas are offered: chai and taro.

Bocatto JumboChocolate cookie with chocolate ice cream and peanut chunks, filled with chocolate sau-ce, Jumbo Dots and with a Jumbo chocolate tip. Currently, it is the top product from the Bocatto family.

Fostering profitable growth and effective innovation

87

Pasta

Gluten-free pastaDoria meets the special needs of the Colombian consumers by developing a gluten-free pasta and offering it in two different presentations: short and long, with the best texture, flavor and color.

Chorizo-flavored spaghettiNew flavors were explored with this product, which doesn’t need to be accompanied with many ingredients, facilitating its preparation. The reference used for this product is the “An-tioqueño” chorizo from the Zenú brand.