growthstack 2016 — 2017 update to the mobile growth stack
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The 2017 Mobile Growth StackAn update to the Mobile Growth Stack framework to reflect changes in the past year.
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THE 2017 MOBILE GROWTH STACK
Agenda:● What is the ‘Mobile Growth Stack’ ?● Quick history: evolution of the stack● 2017 Mobile Growth Stack● Overview of 2017 updates to the stack● Help us improve the stack?
ANDY CARVELL@andy_carvell
PARTNER
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PHITURE IS PRONOUNCED ‘FEATURE’ :)
Joidy Seed stage
Pre-launch ASO
HERE WeGo 10M+ downloads
Growth Audit
Goodgame Studios Top 40 GrossingASO Workshop
Clue Top 5 Health apps
Growth Audit
Opera 100M+ downloads
Growth Audit
Onefootball 5M+ downloads
Growth processes
SoundCloud100M+ downloads
Retention + UA
● Growth Audits for startups & investors● Setting up + coaching growth teams● Competitive/Market research● App Store Optimization (ASO)● Lifecycle marketing and activity notifications● Vendor selection Mobile Marketing Automation tools● And more...
Moritz Daan
Andy Carvell
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The original version of the Mobile Growth Stack was refreshingly simple:
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First published version (Dec 2014):
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How Gram Games use the stack...
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It also provided inspiration for a Greylock Partners portfolio event...
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As seen on the wall of the growth team’s room at Healthtap this week...
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The second edition was adapted (with our permission) by Google for their Playtime 2016 events
With attribution :-D
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THE 2017 MOBILE GROWTH STACK
LUCK
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PRODUCT IS AT THE CORE OF ENGAGEMENT & RETENTION
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LEVERAGING INFLUENCERS
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LEVERAGING INFLUENCERS
Influencer Platforms...Influencer Marketing
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CONVERSION OPTIMIZATION = CORE ACTIVITY
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VIRALITY & CONTENT INDEXING CAN DRIVE RE-ENGAGEMENT AS WELL AS ACQUISITION
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NEW & UPDATED CHANNELS
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MESSENGER PLATFORMS + APP STREAMING = DISTRUPTION?
Source = shttp://www.kpcb.com/internetSource trends
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CHATBOTS.. JUST ANOTHER CHANNEL OR MORE DISRUPTIVE?
Source =https://www.visionmobile.com/blog/2016/05/beyond-chatbot-messaging-quadrant
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TECH LAYER: ENABLERS
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ENABLING TECH: AN ALTERNATE VERSION
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BUT MPARTICLE ALREADY DID THAT BETTER :)
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AUDITING GROWTH EFFORTS USING THE STACK
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THANKS!
Help us improve the mobile growth stack?
Questions, suggestions, comments, challenges?
www.mobilegrowthstack.com@growth_stack