growth product development
TRANSCRIPT
Growth Product DevelopmentHow to Develop a Product with a Growth Approach?
From Features Driven to Growth Driven!
A Bit About Myself
Graduated Software Engineer
Mehdi Mehni : Growth Product Manager & Startups Advisor
2001
Found CodeSystem
2003 2006
Move to Canada
2010
Found ViralNinjas
2014
Merge with SociableLabs
Move to Silicon Valley HotSpot Shield
2015
Mentor at Founder Institute
2016
GPMTéo Taxi
https://www.linkedin.com/in/mehdimehni/
What are the goals behind creating a product?
Growth● Market Fit● Success● Be profitable
and more ...
How?
How and who usually is developing a product?
Stakeholders Product Owner Developers
Product Roadmap
OKRs (Objectives and Key Results) : Features Delivery
Roadmap Timeline
Should be
The question one needs to ask is : Which feature one should DROP ?
Product Roadmap
Product Roadmap
● How can we be agile with that? ● What if new opportunities come up?● What if we need to make
improvements to something we just shipped?
● Does it push our whole roadmap off? Will we seem unreliable?
● How do we communicate this?● How to integrate our KPIs into the
roadmap?
Stop Delivering Features! Deliver Results!Feature is not the Goal, it's the WAY that
you can achieve your Goal!
Feature-based vs Goal oriented
The Key to Grow = Process
Problems & Goals Observations Making Hypothesis
Developing & Testing
Drawing a Conclusion
Analysing Results
How to Prioritize ?
High level prioritization with AARRR
Where to start?Acquisition
Activation
60%
Retention
Revenue
10%
35%
Don’t Scale a ProblemSTART HERE
Prioritizing Backlog by Scoring Ideas
● Traffic (1 bad — 5 good) : How many users will see it? ● Impact (1 bad — 5 good) : How big is the improvement you can
bring to the feature or the flow?● Ease (1 bad — 5 good) : Can this be tested within hours, days,
weeks or months?
Team Users
Users Feedback Loop
How to get feedback/data from your users?
Conclusion ● Define and measure company’s and product’s KPIs.
● Make the key results of OKRs… key results.
● Drop the roadmap, use the backlog.● Prioritize ideas with a score.● After each test, log results and
define next steps.● Reprioritize the backlog based on
KPIs
Thank you!Questions?