growth hacking - how we grew our getmarker.io
TRANSCRIPT
The art and science of growth
Gary Gaspar from GetMarker.io & Côté Clair
Growth Hacking
So you’re a Growth hacker?You can’t call yourself an architect, a lawyer, a developer or a designer if you don’t have the skills.
But if you don’t have skills, call yourself a growth hacker !
&
Looking for Growth EverywhereGrowth Hacking
Where can we find growth?
Growth is not marketing
Growth leverages
Marketing
Getting Attention
Product
Making value-adding and “viral” products
Biz dev
Hustling to find partners
Sales
Getting paid
Customer success
Solve customers’ pain in the long term
My definition of Growth hackingGrowth
Hacking
Understanding growth fundamentals & applying tactics that drives it
Identifying hidden opportunities not seen by others
Growth Hacking: PhilosophyHighest Return Lowest investment of resources
The perfect marriage of skills● Science, quant-based
● Art, creativity-based
Quant-based skills● Growth funnel: Acquisition, activation, conversion, retention, referral
● Statistics / analytics (Google Analytics, Mixpanel, KISSMetrics,…)
● Channels effectiveness
● Programing skills
● Technical understanding
Creativity-based skills● Copywriting & persuasion
● Branding / storytelling / positioning
● Behavioral psychology
● UX principles
Biggest misconception 1
Growth hacking is NOT about making or breaking your business. It’s about moving the needle in the right direction by maximizing return and minimizing investment.
✖ It has to be scalable!
✔ Forget scalability.
Biggest misconception 2
Wrong. Growth hacking is about understanding the fundamentals of growth and identifying undiscovered opportunities.
When it becomes discovered, it’s not a hack anymore, it’s a tactic.
✖ It’s a set of tactics (viral loops, A/B testing…)
✔ Timing is everything.
Everyone is responsible for growth
Olivier, Christophe, Gary, Emile-Victor — 2 Dev, 1 Marketer, 1 Designer
www.manycontacts.com
www.manycontacts.com
http://kaiserthesage.com/email-list-building/
What is Marker?
Marker lets you send useful & fun screenshots to your favorite collaboration & project management tool
such as Slack, Trello, Github & Jira
https://getmarker.io/
Attract > Activate > Convert > Retain > Referral
Attract new users
www.producthunt.com
www.producthunt.com
First quick launch
Second launch
- Have a great product
- Write a great tagline
- Have an influencer submit your product
Product Hunt tips
Google Chrome Store YouTube
Keywords
Activate users
Event-based emails
Event-based emails
Convert users
Retain users
Improve Product
Usage insightsAs of day 1, we offered a paying plan.
By we noticed interesting patterns with paying customers
- All (100%) paying customers use a professional email (no gmail, hotmail…)
- 80% use it with Trello (Jira is catching up)
- 85% of our paying customers have at least 2 other colleagues using it for free
Encourage Referral
Conclusion
Tested tactics & theory gets you excited.Experience gets you results
Resources- Marker: http://getmarker.io- Contrôle Stib: https://www.coteclair.com/client/mobile-app-controle-stib/- Côté Clair: https://www.coteclair.com/- Manycontacts: http://manycontacts.com
Content
- Medium- Slideshare- Mention: https://mention.com/
