growth hacking
DESCRIPTION
Inscrivez-vous au prochain événement : goo.gl/W1ksC3 Facebook, AirBnb, ou encore Dropbox, ont connu des croissances exceptionnelles. Pourtant ces startups n’utilisent pas les outils sacralisés par le marketing classique mais elles révèlent l’esprit d’un nouveau courant : le Growth Hacking. En collaboration avec SilexLabs et IESA multimedia nous avons réalisé une introduction au Growth Hacking le 23 octobre.TRANSCRIPT
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INTRODUCTION AUGROWTH HACKING
TOM CHEGARAY WALTERMELON PIERRE CONREAUX
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OBJECTIFS :Une définition claire.
Le prochain atelier.Les métriques pirates.
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HoTMaiL
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AfficheRadio
Télévision
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PS : I Love you.
Get your free e-mail at hotmail.
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En 1,5 ans HoTMaiL atteint 12 millions d’utilisateurs. (A l’époque 70 millions d’internautes)
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Du bricolage?
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Un e-mail en Inde : 300 000
utilisateurs en 3 semaines.
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Vous voulez apprendre à
bricoler?
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PHASE 1 PHASE 2 PHASE 3 PHASE 4 PHASE 5
TRAFIC ? ?UTILISATEURS PROFIT
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AARRR….Les métriques pirates.
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ACQUISITION
ACTIVATION
RECOMMANDATION
RETENTION
REVENU
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BRANDYOURSELF
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60 000 UTILISATEURS
EN 60 HEURES.
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ACQUISITION
ACTIVATION
RECOMMANDATION
RETENTION
REVENU
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« LA FAÇON LA PLUS RAPIDE DE TUER UN MAUVAIS
PRODUIT, C’EST UNE BONNE PUBLICITÉ »
Patrik Ambron
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C’est quoi un bon produit?
BESOINPRODUCT/
MARKET FIT
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De 8% à 30% de taux d’activation.
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ACQUISITION
ACTIVATION
RECOMMANDATION
RETENTION
REVENU
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Une nouveauté à la fois.
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ACQUISITION
ACTIVATION
RECOMMANDATION
RETENTION
REVENU
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Une nouveauté à la fois.
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ACQUISITION
ACTIVATION
RECOMMANDATION
RETENTION
REVENU
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INDIRECTE
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DIRECTE
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STIMULÉE
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ACQUISITION
ACTIVATION
RECOMMANDATION
RETENTION
REVENU
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Indispensable.
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ACQUISITION
ACTIVATION
RECOMMANDATION
RETENTION
REVENU
VISITEUR
UTILISATEUR
ACTIF
EVANGELISTE
PREMIUM
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WHAT THE FUCK IS
GROWTH HACKING?
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Un état d’esprit et un ensemble de tactique
pour provoquer et optimiser la croissance
utilisateurs.
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OBJECTIFS >METHODES
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LE GROWTH HACKING EN
ENTREPRISE
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MANAGEMENT MARKETING
RELATION CLIENT DEVELOPPEMENT
…..
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LA GESTION ANALYTIQUE DE
L’INNOVATION
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ARRETEZ DE VENDRE CE QUE VOUS POUVEZ
FAIRE, FAITES CE QUE VOUS
POUVEZ VENDRE!
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PROCHAIN ATELIER SILEX & WALTERMELON
TESTER & LANCER SON IDÉE
LE 20 NOVEMBRE 2013
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FORMATIONGROWTH HACKING
OUTILS DE COMMUNICATION
LANCEMENT DE CAMPAGNE
www.waltermelon.fr
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PS : WE LOVE YOU TOO! LEARN TO GROWTH WITH US!
www.waltermelon.fr www.silexlabs.org