growing the
DESCRIPTION
Growing the. GAME. ...together. Perceptions &. Issues. • Old people sport • Slow game • Focus on one sport • Playing time • Difficult to learn • Time consuming • Expensive • Lack of inner city opportunities. There is. Hope!. • Interest is up • Programs exist • It’s baseball!. - PowerPoint PPT PresentationTRANSCRIPT
Growing the
GAME......together
Perceptions &
Issues• Old people sport• Slow game• Focus on one sport• Playing time• Difficult to learn• Time consuming• Expensive• Lack of inner city opportunities
There is
Hope!• Interest is up• Programs exist• It’s baseball!
State of the
INDUSTRY
1987 to Present
Participation Trends...
Baseball• 31.1% decrease since 1987• Rose slightly from 1987-1995• Downtrend since 1995• Loss of nearly 6 million players in last 10 yearsSource: SGMA U.S. Trends in Team Sports 2003
1987 to Present
Participation Trends...
Softball• 22.4% decrease since 1987• Rose slightly from 1987-1995• Downtrend since 1995• Loss of nearly 6 million players in last 10 yearsSource: SGMA U.S. Trends in Team Sports 2003
Why Players are Leaving...
Youth• Team sports have become more serious• Growth of extreme sports• The technology generation
Source: SGMA U.S. Trends in Team Sports 2003
Why Players are Leaving...
Adults• Aging• Time constraints• Priorities• Technology
Impact on Equipment Sales• Overall sporting goods category is down• Baseball and softball are relatively flat
Source: SGMA State of the Industry 2004
• Baseball 10.9 +4.6 • Softball 16.0 - 3.4 • Fitness Bicycling 12.0
+8.0 • Fitness Swimming 15.9
+9.3 • Fitness Walking 38.9 - 0.1 • Free Weights 51.6+6.9 Exercising • Stationary Cycling 31.0
+6.4
SPORT # of PARTICIPANTS % CHANGE
(millions)
How Do We Compare
• Running/Jogging 36.2+0.8
• Stretching 42.1+9.7
• Yoga/Tai Chi 13.4+20.4
• Bowling 55.0+3.5 • Camping 51.1+2.4 • Hiking 40.4+6.7 • Fishing 53.0 +3.0
SPORT # of PARTICIPANTS % CHANGE
(millions)
How Do We Compare
• Target Shooting 19.8+12.7 • Paintball 9.8+13.3 • In-Line Skating 19.2 - 10.8 • Artificial Wall 8.6+20.2 Climbing• Tennis 17.3+5.9 • Golf 27.3 - 1.8
Source: SGMA Super Study of Sports
SPORT # of PARTICIPANTS % CHANGE
(millions)
How Do We Compare
• Baseball +4.6% • Softball - 3.4%• Basketball - 3.1% • Volleyball - 5.6% • Football - 4.0% • Cheerleading - 0.6% • Soccer +0.2%• Ice Hockey +6.8%• Lacrosse +22.9% Source: SGMA Super Study of Sports
Team Sports Comparison2003 vs. 2002
Major League Baseball• Increased average attendance• Growth in younger fans• Increased gross revenue
Source: USA Today
Taking Action• Golf Industry• Tennis Industry
Golf...
The Situation• Flat/decrease in golfers• Flat/decrease in rounds played• Too many facilities• Decrease in sales
PGA Tour...
Support• Industry leverage• Financial
• PGA Tour• LPGA • PGA of America• USGA• NGCOA• GCSOAOA• CMAA• Titleist• ClubCar• Callaway Golf• Golfweek• Nike Golf
To align the golf industry behind a plan that addresses the future of golf in a strategic manner, with an emphasis on accelerating growth and participation, and creating new avenues of access into the game.
Mission
• Adult player development• Junior golf• Alternative facilities• Colleges• Research• Communication
Areas of Focus
• 2001 segmentation study• Industry definitions• Juniorlinks.com• Link Up 2 Golf • National school golf program
Accomplishments
Results• Industry coordination• Proactive programs• Increased rounds played
Tennis...
The Situation• Unable to regain lost players• Erosion of frequent players• Unable to retain beginners• Decline in equipment sales
Tennis...
The Opportunities• 5 to 10 million Americans try tennis• Those who take lessons continue to play
The Campaign• Tennis Welcome Centers• Tennis marketing campaign• Learn to play tennis…fast!
Industry Support
Tennis Welcome Centers• No charge for trial racquets• Free trial lessons• Organized social experiences• Follow up programs• Low pro/student ratio
Tennis Welcome Centers• 3,000 participating facilities
• Manufacturer P.O.P. support
• TENNISWELCOMECENTER.com
Tennis Marketing Campaign• Drive player recruitment, retention• Reshape the perception of tennis• Generate excitement
Results• Industry coordination• Proactive programs• Stay tuned….
Baseball/Softball...
Next Steps• High fan interest• Proactive programs
Growing the GAME… together
Baseball/Softball...
Opportunities• Build on fan interest• Promote unique programs• Maximize “America’s games”• Make it easy
Growing the
GAME...
...together
• Have existing organization and programs• Need broader industry participation• Need youth baseball initiative• Need major sponsorship