growing business with marketing technology innovation
DESCRIPTION
The role of technology has evolved from a commodity to a strategic capability that is growing business by creating new business models and inspiring creativity. The presentation shares key principles that brands can adopt to driven innovation and impacting top line growth.TRANSCRIPT
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GROWING BUSINESS WITH MARKETING
TECHNOLOGY,
FROM OPERATIONS TO I N N O V A T I O N
@inspiremartech
MAYUR GUPTA, GLOBAL HEAD MARETING TECHNOLOGY,
KIMBERLY CLARK
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MY DAUGHTER
MOBILE SHOPPER
3 YEARS
MONTESSORI SCHOOL
FAVORITE GADGET –
iPhone
FAVORITE APP - GILT
WORLD WE LIVE IN
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We don’t believe in digital marketing, we believe in ‘Marketing in a Digital World’
Clive Sirkin, CMO of Kimberly Clark
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“TECHNOLOGY IS AN ENABLER”
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“TECHNOLOGY IS A MEANS TO AN
END”
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INDUSTRIAL REVOLUTION, 1771
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PICTURE OF STEAM ENGINE
STEAM AND RAILWAYS, 1829
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STEEL, ELECTRICITY & ENGINEERING, 1875
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BELL’S TELEPHONE, 1876
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THE WRIGHT BROTHERS, 1903
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1955
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MOON LANDING, 1969
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19361910 1983 2000
1970’s
EVOLUTION OF PCs & MACs
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DEVICE REVOLUTION
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DEVICE REVOLUTION
CONSUMER MOVING FASTER THAN MARKETERS
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AND IN FULL CONTROL
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TECHNOLOGY INFOGRAPHIC
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SOCIO-ECONOMIC PARADIGM SHIFTS
&
THE GREAT SURGES
-BY CARLOTA PEREZ
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RAISING KIDS IN A DIGITAL WORLD
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IS TECHNOLOGY still JUST AN ENABLER
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INSPIRING CREATIVITY?
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CREATING NEW BUSINESS
MODELS
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CREATING NEW CHANNELS
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TECHNOLOGY IS THE NEW
EXPERIENCE
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TECHNOLOGY IS DRIVING
INNOVATION
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WHAT’S
UNDERNEATH
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THE SHIFT
FROM OPERATIONS TO INNOVATION
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MOST BRANDS
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BUT THE RACE IS
ON
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MARKETING INNOVATION LAB MODELS
HEADQUARTE
RSOUTPOST HQ VIRTUAL O/P VIRTUAL ACCELERATOR
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MARKETING INNOVATION FOCUS AREAS
THE
CHANNEL
THE
PROMISE
THE
PRODUCT
THE PRODUCTINTERNET OF THINGS, WEARABLE, DATA
THE CHANNEL NEW BUSINESS MODELS & CHANNELS
THE PROMISECONSUMER EXPERIENCES & MEDIA
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MINDSET & CULTURAL SHIFT
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#DONTKILLTHEBUTTERFLY
1
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#BECONSUMEROBSESSED
2
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WHAT PROBLEM ARE YOU SOLVING
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#BECURIOUS
3
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SOMEONE DID
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#MOVINGFWDISLESSRISKY
4
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WHERE IS THE RISK?
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#CELEBRATEFAILURE
5
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“I have not FAILED,
I have just found 10,000
ways
that won’t work.”-Thomas Elva
Edison
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#CONNECTTHEDOTS
6
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ALL ABOUT CONNECTING THE DOTS
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#BECOMEPISHAPED
7
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$
#DATAANALYST
#FINANCE
0110#TECHNOLOGIS
T
#MARKETER
#CREATIVE
#CHANGEAGEN
T
#BRANDSTRATEG
Y
% %
#STORYTELLER
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#KEEPITSIMPLE
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THANK YOU
T: @inspiremartech
in: @inspiremartech
B: www.inspiremartech.com