Internet Marketing InnovationBy Monica Eaton-Cardone

The Future of the World’s DataIf the IDC Digital Universe "Extracting Value from Chaos" study is correct, the world’s data doubles every two years, and all of that new information is being accessed in new ways by an evolving pool of potential customers.

Keeping Up with the DataBecause of this ever-evolving world, Internet marketers are under dire pressure to innovate. To keep up with rapid technological advances and the constant flux in a given website’s popularity, the industry must remain adaptable.

Adapting to Mobile TechnologyFor example, as mobile technology has grown in popularity with the flood of smartphones and iPads over the last few years, Internet marketers have been forced to rethink some of their most basic approaches to getting the consumer's attention. Videos or flash-based ads, which may have proven engaging on a home computer, are woefully ineffective on most mobile devices. In a year, of course, that may all change.

About the Author

Internet marketing expert Monica Eaton-Cardone has consulted for impressive brands including Nextel, Hydroderm, and NatureMade.