grow your mobile app with kamo
DESCRIPTION
Learn how to grow your mobile app. Lessons from Kamo Asatryan- founder or LOLApps and Revsmirk. Learn about Ad Networks, User Acquisition, Mobile Growth.TRANSCRIPT
Grow your AppWith Kamo from
Our Host: Mack
BD at TapstreamMaster Mobile Debaters#UAisHardApp Marketing Daily
#UAisHard @tapstreamapp [email protected]
Our Guest: Kamo
Founded LOLAppsLed growth team to 100mm MAUMerged with 6WavesRuns RevsmirkCan play chess without a board
#UAisHard @tapstreamapp [email protected]
The Revsmirk Process
What is the one metric you want to grow?
#UAisHard @tapstreamapp [email protected]
The RevSmirk Process
The Components of Revenue
Revenue = installs * [signups / installs] * [purchasers / signups] * [purchases / purchaser] * [Revenue / purchases]
#UAisHard @tapstreamapp [email protected]
The Revsmirk Process
Prioritize traffic sources based on revenue.
#UAisHard @tapstreamapp [email protected]
The Revsmirk Process
Are you REALLY ready for more traffic?
Best User Thesis
Establish Components Baseline
#UAisHard @tapstreamapp [email protected]
The Revsmirk ProcessWhat are the targeting capabilities of your network? How do you determine the targeting parameters? Is it 1st party data? Do you infer them from a statistical model?Where do the ad units show up? Ask for screenshots - this is really important.How much traffic do you drive for your biggest advertiser on avg. per week, month, etc.What do the most effective ads look like? Ask for examples they can send you.What can I expect in terms of cost and conversion rate based on other advertisers with a similar audience/product?
#UAisHard @tapstreamapp [email protected]
Webinar Format
10 Questions about the past, present and future of app marketing.
#UAisHard @tapstreamapp [email protected]
Zombie Networks
Which is better for growth?
#UAisHard @tapstreamapp [email protected]
Where to NOT spend your UA $$$
Facebook Ad Network- is this a really, really big deal?
#UAisHard @tapstreamapp [email protected]
#UAisHard || @TapstreamApp || @Kamobit || [email protected]
Thanks for joining us!Thanks
for joining us!