grow your e-commerce website globally
TRANSCRIPT
ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com
Grow your e-commerce website globally
FSB East, Bromley- 19 October 2015
Levent Yildizgoren – Managing Director - TTC wetranslate Ltd
ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com
About me
• 22 years industry experience• Mentor, speaker, charity fundraiser• Awarded ‘Outstanding Contribution to
Translation Industry’ award in September 2015
ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com
Free download
How to grow your business globally
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The Nine Translation Slip-ups to Avoid
Free download
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News related to global tradeFrom the newspapers -
18 & 19 October
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Safaricom – Kenya Telecom Giant:Vodafone owns 40%
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Why sell globally
2.9 billion potential
customers
Shoppers want to buy globally
Increase your turnover
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Cross border trade is expected to reach$1 trillion by 2020
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2.9 billion people with internet access globally
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Nov 11 - Chinese Singles Day
Alibaba alone hit $9.3 billion on the day
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Some facts…
• 85% of customers prefer to buy in their own language
• Customers are 4 times more likely to buy from a website in their native language
• [source: IDC]
ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com
What will make you successful
in other countries
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One second delay and less =
• Amazon loses $6.79 million in sales for every millisecond of latency
• Yahoo experiences a 2.8% revenue decrease for every second of latency
(source: Dyn )
ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com
Localise content to overcome language barriers
• Everyday one billion questions are asked In Google from 181 countries and 146 languages
• Don’t just translate your content, get it adapted for the target country
ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com
AirBnb Website localised into 26 languages & available in 42
currencies
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Consistent and good style throughout all languages
ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com
Good Resources
• State of digital economiesThe Economist 2010: http://ow.ly/eZImj
• Ease of doing business 2014 World Bank report http://www.doingbusiness.org/rankings
ITE 2014 © Levent Yıldızgören www.ttcwetranslate.com
Contact
TTC wetranslate Limited86 Broomfield RoadChelmsford, Essex, CM1 1SS, UKwww.ttcwetranslate.com
Twitter: https://twitter.com/yildizgorenLinkedin: www.linkedin.com/in/leventyildizgorenGoogle+: https://plus.google.com/u/0/+LeventYildizgorenYouTube: https://www.youtube.com/user/TranslationMatters