M-251-1214

Corporate Office: 240 Teller Street Corona, CA 92879 | 800.655.8851 | TIRESWAREHOUSE.NET

T1B-0516

GROW YOUR BUSINESS.STAY INDEPENDENT.

For questions about the TWI Tire One program:

800.655.8851 tireone@tireswarehouse.net tireswarehouse.net/tireone

Corporate Office | 240 Teller Street | Corona, CA 92879

YOUR PARTNER FOR BUSINESS SUCCESS

TWI PRESENTS TIRE ONE

Family-owned and operated for nearly 50 years, Tire’s Warehouse, Incorporated (TWI) is

the leading and most progressive wholesaler in your market. And now, we’re offering you

the opportunity to gain a competitive edge with Tire One, a unique and exclusive program of

benefits and services designed to build your business and keep you independent. Join our

Tire One program today and discover why TWI is your partner for business success.

THERE ARE 3 TIRE ONE DEALER LEVELS, BASED ON MONTHLY PURCHASES FROM TWI:

SELECT PREMIUM ELITE

$20 - $40Kper month

$40 - $80Kper month

$80K+per month

ALL TIRE ONE DEALERS AT

EACH LEVEL RECEIVE ACCESS TO

ALL PROGRAM BENEFITS.

For complete Tire One program details, please visit TIRESWAREHOUSE.NET/TIREONE

BENEFITS OVERVIEW

*Additional Production and Mailing Fees Apply

Access to Exclusive Vendor Programs and Discounts SELECT PREMIUM

B2B Media Vehicle Wrap Discount ✓ ✓ ✓

BFM Group Custom Coupon Books ✓ ✓ ✓

Colonial Life Supplement Insurance Partner ✓ ✓ ✓

Complete Office Solutions Partner ✓ ✓ ✓

Credit First Consumer Credit Card Program ✓ ✓ ✓

CTI Telecommunications Consulting ✓ ✓ ✓

Eibach Certified Partner Program ✓ ✓ ✓

Mackin Industries Special Wheel Pricing ✓ ✓ ✓

NAPA Auto Parts Rebate Program ✓ ✓ ✓

Net Driven Social Media Management Discount ✓ ✓ ✓

On Hold USA Discounted On-Hold Marketing ✓ ✓ ✓

Victory Branding Promotional Items ✓ ✓ ✓

WECnology Point-of-Sale Consulting ✓ ✓ ✓

Wells Fargo Merchant Services Discount ✓ ✓ ✓

Yelp Discounted Pricing Packages ✓ ✓ ✓

ELITE

ELITEIncluded in the TWI Tire One Program SELECT PREMIUM

Marketing Partner ✓ ✓ ✓

Custom Retail Website ✓ ✓ ✓

TIRESNOWTM E-Commerce System ✓ ✓ ✓

Click2Create Advertising Tool* ✓ ✓ ✓

Retail Price Monitoring Tool ✓ ✓ ✓

Retail Pricing Assistance ✓ ✓ ✓

Demand Forecasting Tool ✓ ✓ ✓

Tire One Warranty Programs ✓ ✓ ✓

Volume Bonus Program - 5% YOY Growth .5% 1% 1%

Volume Bonus Program - 10% YOY Growth 1% 1.5% 1.5%

Co-Op Program $1,000 $2,000 $4,000

POWERFUL TECHNOLOGY & TOOLS TO BUILD YOUR BUSINESS

CONSULTING & SUPPORT

24/7 ACCESS

SEARCH ENGINE OPTIMIZED

ONLINE SCHEDULING

ANALYTICS & REPORTING

CUSTOM-BUILT RETAIL WEBSITE & INTEGRATED E-COMMERCE

TAKE CONTROL OF YOUR ONLINE PRESENCE. With over 50% of tire buyers using the internet to research, shop and make decisions about where to buy tires, a successful tire dealer needs a great website that supports the entire consumer research process. And to ensure your business has the online presence it deserves, we’ve included in your Tire One program a top-of-the-line retail website powered by Net Driven,® the industry’s leading automotive website developer.

CUSTOMIZED WEBSITE

COMPETITIVE ONLINE RETAIL PRICE MONITORING WITH TWI LINK™

RETAIL PRICEMONITORING

DEMANDFORECASTING

TAKE FURTHER CONTROL OF YOUR PRICING. Accessible via our TWI LINK dealer portal, our easy-to-use price monitoring tool is designed to offer tire professionals a quick, reliable way to analyze up-to-date, competitive retail pricing and optimize your own pricing strategy in the market.

TAKE FURTHER CONTROL OF YOUR INVENTORY. Also accessible via our TWI LINK dealer portal, our demand forecasting tool assists in optimizing inventories by analyzing demand and vehicle registration down to each store’s location and suggests the best inventory to meet this demand.

from Tire’s Warehouse

INTEGRATED ECOMMERCE

BECOME A PART OF THE ONLINE SHOPPING EVOLUTION. Reach new customers online by integrating your own retail (e-commerce) store into your new website–powered by our exclusive TIRESNOWTM system. Your new online customers will have the ability to view product details, verify inventory, purchase tires and schedule installation appointments. And you’ll have 100% control to determine your own prices and margins. Furthermore, assistance from TWI to help you establish competitive online retail pricing is available to all Tire One members.

from Tire’s Warehouse

TIRE’S WAREHOUSE: YOUR MARKETING & ADVERTISING PARTNER EVERY STEP OF THE WAY

For complete Tire One program details, please visit TIRESWAREHOUSE.NET/TIREONE

TWI IS HERE TO ASSIST YOU WITH ALL MARKETING AND ADVERTISING NEEDS FOR YOUR BUSINESS. We offer truly customizable solutions for print, digital, radio and television campaigns and have a team of experts who can ensure your message reaches the right audience in your target areas. Plus, qualified marketing and advertising you produce through Tire’s Warehouse is supported by Tire One Co-op!

With one simple call, we’re here to help you find the best solutions for traditional and digital advertising:

• Direct Mail • Newspapers & Magazines • Email Marketing • Internet Banner Ads

• Search Engine Marketing • Targeted Facebook Advertising • Radio & TV • And more!

MARKETING PARTNER

EXCLUSIVE CLICK2CREATE ADVERTISING AVAILABLE THROUGH TWI LINK

OUR CLICK2CREATE ADVERTISING SYSTEM ALLOWS YOU TO CREATE YOUR OWN CUSTOMIZED POSTCARDS, LETTERS AND EMAIL ADS WITH THE CLICK OF A BUTTON. Convenient, pre-made templates (also accessible via our TWI LINK dealer portal) offer you the freedom to showcase your own special offers, brands and products of your choice. You can also purchase customer lists or upload your own, and we’ll handle the mailing for you.

CLICK2CREATE AD TOOL

from Tire’s Warehouse

As a Tire One member, every tire you purchase from Tire’s Warehouse comes with:

• Road Hazard Protection

• 24-Hour Roadside Assistance

• Repair Service Warranty

• Our unique $299 Tire One “Everywhere” coverage

TIRE ONE WARRANTY PROGRAMS

RESOURCES FOR SUCCESS AT EVERY TURN

EXCLUSIVE VENDOR PROGRAMS & DISCOUNTS Everything your business needs to succeed is included in the TWI Tire One program. Special arrangements with industry and corporate partners allow us to offer you exclusive opportunities to enhance and optimize nearly every aspect of your business–while providing your customers with a higher level of service. Contact your TWI Field Marketing Specialist or Territory Sales Manager for more information.

Major Account Rebates Ranging from 4 to 5%. Special Discounts on NAPA’s AutoTech e-Learning System & Instructor-Led Technician Training.

Special pricing on Premium Wheel Brands Such as Rays and ADVAN.TM

Special Pricing on In-Store Signage, Displays and Other Promotional Items Customized with Your Business Logo.

Consumer Credit Card Program with Competitive Rates, No Setup Fees and No Monthly Fees.

Discounted Rate on Merchant Services for TWI Tire One Members.

Qualify to become a Certified Partner of Eibach Performance Suspension Systems.

Special Discounted Rates on Yelp Performance-Based Packages (Enhanced Profile and Cost-Per-Click Search Advertising).

Free Consultation on Point-of-Sale Systems for Your Work Flow Needs.

Coupon Booklets with Your Logo, Store Information, Manufacturer Promotions and Select Customizable Offers Mailed Directly to Prospects and Customers in Your Area.

Setup Fees Waived for Social Media Management Services, Social Media Master Tech (SMMT).

Exclusive Benefits Provided to TWI Tire One Members, including a Free $5,000 AD&D Policy for Employees.

10% Discount on Vehicle Wraps, Window Clings & Window Decals.

Free Consultation on Telecommunications Solutions for Your Business.A Telecommunications

Consulting & Brokerage Firm

Great Prices and Service Plus Free Next Day Delivery on Office Supplies for Your Business.

Discounted On-Hold Marketing Rates for TWI Tire One Members.

PREMIUMSELECT

$2,000$1,000ELITE

$4,000

TIER 1

.5% 1.0% 1.0%

TIER 2 TIER 3

5% YEAR-OVER-YEAR GROWTH PER QUARTER

EARNED BONUS LEVEL

SELECT PREMIUM ELITE TIER 1

1.0% 1.5% 1.5%

TIER 2 TIER 3

10%YEAR-OVER-YEAR GROWTH PER QUARTER

EARNED BONUS LEVEL

SELECT PREMIUM ELITE

CO-OP PROGRAMThe TWI Tire One program also helps support your marketing initiatives. Credits toward affiliated Co-op services are accrued annually based on your tier level, so you can pay less for your print and digital advertising and marketing needs.

VOLUME BONUS PROGRAM Reward yourself with quarterly credits based on your year-over-year volume. 5% and 10% growth categories help Tire One dealers at any tier level benefit from the program. It’s simple: The more you purchase, the bigger your bonus.

$200 Monthly

$1,500 Set Up

$300 Monthly

$5,000 Set Up

$100 Monthly

$0 Set Up

$40 Monthly

$0 Set Up

TOTAL MONTHLY

$640

TOTAL SET UP

$6,500

REAL WORLD C0STS

Retail Price Monitoring Tool Price Smarter with 24/7 Access to Online Prices from Retail Competitors and Monitor Pricing Trends Over Time

TIRE ONE TOTAL MONTHLY COSTWITH ZERO SETUP FEES

KEY BENEFITS INCLUDED IN YOUR $399 MONTHLY MEMBERSHIP FEE

*For Enrollment Approval Dates between the 1st and 15th of the month (“Month 1”), billing will begin on the 1st of the following month (“Month 2”) and be due the 10th of the month following that month (“Month 3”). For Enrollment Approval Dates between the 16th and 31st of the month (“Month 1”), billing will begin on the 1st of the second following month (“Month 3”) and be due the 10th of the month following that month (“Month 4”).

ADDITIONAL TWI TIRE ONE PROGRAM BENEFITS

INFINITE BENEFITS FOR YOUR BUSINESS. JUST $399 A MONTH.

Custom Retail WebsiteFully-customized For Your Brand and Business by Industry-Leading Experts Net Driven®

$420 - $5,280+

$1,000 - $4,000

PLUS!

Tire One Volume Bonus Program (Annual Payout Range)Reward Yourself with Quarterly Credits Based on Your Year-Over-Year Volume

Tire One Co-op Program (Annual Payout Range)Build Your Business for Less with Annual Credits from TWI for Marketing & Advertising

1 Month FREE + 1st Payment is not due until up to 85 days later!*

E-Commerce System Reach All New Customers and Sell Tires Online, 24/7 with 100% Control to Determine Your Own Price and Margin

Tire One Warranty Programs Road Hazard Protection, 24-Hour Roadside Assistance, Repair Service Warranty and $299 Tire One “Everywhere” Coverage

TWI - YOUR MARKETING PARTNER• Your Partner for All Types of Marketing Needs• Easy-to-Use Click2Create Advertising System• Special Packages from Yelp

EXCLUSIVE VENDOR PROGRAMS & DISCOUNTS• Discounts, Rebates and Special Pricing on Auto Parts, Education,

Branding, Consumer Credit Card and Merchant Services• Unique Access to Industry and Corporate Partners• Resources to Enhance Workflow and Business Efficiency

$399

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PROVEN ADDED VALUEFOR THE INDEPENDENT TIRE DEALER

ROAD HAZARD WARRANTY

YELP ADVERTISING

“The Request a Quote tool has brought me a great deal of new business, with 90% of the online inquiries resulting into promising leads. I wouldn’t have captured this business if not for the Tire One E-commerce tool.”

“The Tire One Road Hazard Warranty has been very impactful to our business. The amount of adjustments that come back is so low, there is essentially no risk in offering the warranty. This has been very profitable for our business, but the best part is that it builds customer loyalty.”

“Utilizing the Yelp benefit from Tire One has increased traffic to my site over 400%, resulting in a huge increase of sales! The icing on the cake is that this expense is eligible for co-op reimbursement through Tire One.”

“The E-commerce system allows me to sell tires 24/7, resulting in increased sales. The process is very easy for my customers and the tires are automatically shipped to my store, making the process carefree for the business owner.”

Ron StricklandHolly’s Tire Service - San Clemente, CA

Naeem NiamontDiscounted Wheel Warehouse - Fullerton, CA

Tim PeelMcMahan Tire - Anaheim, CA

Mike NalbandianTire Zone - Covina, CA

E-COMMERCE PLATFORM

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Here’s a sample of what Tire One members have to say about the program!

FUNDS TERMS AND CONDITIONS

Co-op advertising funds are accrued by eligible TWI Tire One Dealers upon reaching the annual purchase requirement for Select, Premium or Elite program levels.

All co-op funds are valid until December 31st of the following year. Funds that remain unused after this time are not eligible for carry over. Funds earned may be combined if valid usage dates overlap.

REIMBURSEMENT GUIDELINES

Reimbursement procedures detailed in this section are in addition to the procedures described in the media-type chart (see page 2).

All materials submitted for reimbursement require prior approval by Tire’s Warehouse.

To obtain prior approval, submit your required materials to your TWI Field Marketing Specialist, TWI Territory Sales Manager, or:

Email: tireone@tireswarehouse.netFax: 951.808.9062Mail: TWI Tire One ProgramC/O Marketing Department240 Teller StreetCorona, CA 92879

Any approval given by Tire’s Warehouse shall stand as an approval on proposed creative, not budget considerations. Each Tire One Dealer is responsible for the necessary financial arrangements and for submitting required co-op reimbursement documentation in a timely manner.

1. FULL REIMBURSEMENT

Tire’s Warehouse will reimburse at a rate of 100% of advertising,provided that:a. Tire’s Warehouse-specific brands are represented and done so

correctly.

2. PRO-RATED REIMBURSEMENT

Reimbursement on ads which feature brands/products not carried by TWI will be prorated based on the share of Tire’s Warehouse-specific brands that are present.

3. APPAREL, NOVELTY ITEMS & WRAPS/DECALS

A Tire’s Warehouse Tire One Dealer may co-op on novelty items, wearables, vehicle wraps, window clings and decals at a reimbursement rate of 100% up to an annual maximum of $250 for Select level, $500 for Premium level, and $1,000 on Elite level provided that:a. Items are ordered through Victory Branding & Promotions or B2B

Media. b. Items not ordered through Victory Branding & Promotions or B2B

Media receive prior approval from TWI.

4. OTHER

A detailed contract including an explanation of Tire’s Warehouse-specific brands exposure and promotion plans must be included.

5. Dealer can receive co-op reimbursement by submitting a Tire’s Warehouse Tire One Co-op Advertising Claim Form and supporting documentation* to their TWI Field Marketing Specialist, TWI Territory Sales Manager, or:

Email: tireone@tireswarehouse.netFax: 951.808.9062Mail: TWI Tire One ProgramC/O Marketing Department 240 Teller StreetCorona, CA 92879

*See reverse for specific supporting documentation.

Tire’s Warehouse will not directly pay a supplier/vendor for costsincurred by a TWI Tire One Dealer.

You will be paid by account credit from Tire’s Warehouse upon approval of your submitted claim. Claims must be submitted within 60 days of the ending activity date. Co-op reimbursements will not be allowed on any claim that falls outside of the parameters of this guideline document unless prior approval from TWI has been obtained.

Tire’s Warehouse reserves the right to adjust the claim to accurately reflect the qualifying reimbursement allowed.

REIMBURSEMENT IS NOT ALLOWED ON:

1. Agency fees/commission.**2. Production or artwork charges.** (Television and billboard production

are eligible for reimbursement when Tire’s Warehouse-specific brand prepared materials are used.)

3. Management fees associated with digital/experimental advertising.

**Does not apply to advertising and marketing done through TWI Tire One Marketing Partner.

ELIGIBLE MEDIA:

Eligible media (see chart on back cover for details) includes, but is notlimited to*:

Radio Direct MailTelevision ApparelDigital Advertising Highway Signs/BillboardsNewspaper Vehicle WrapsMagazines Storefront Window DecalsSocial Media Click2Create

*Please contat your Field Marketing Specialist to review additional options.

GENERAL CO-OP GUIDELINESAll advertising must comply with the Federal Trade Commission.

Guidelines and State and Local laws regarding price and warrantystatements.

Tire’s Warehouse reserves the right to modify or cancel this policy without prior notice. Modifications or cancellations will not affect claims submitted or advertising run prior to the date on which such modifications or cancellations become effective.

Tire’s Warehouse reserves the right to reject any claims which do not have prior approval or which fail to satisfy this program.

TIRE ONE CO-OP PROGRAM

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ACTIVITY REIMBURSEMENT REQUIREMENTS

ADDITIONAL REQUIREMENTS OR INFO

PRE-APPROVAL REQUIREMENTS

Examples of activity eligible for co-op are listed below. Please contact your Field Marketing Specialist to review additional options.

Proposed script/storyboardshould mention Tire’s Warehouse-specific brand(s) at least as often as the dealer name and feature a minimum of one current Tire’s Warehouse-specific brand product.

Tire’s Warehouse-specific brand(s) must be featured.

Please contact your Field Marketing Specialist to review vendor-specific requirements.

Net Driven Social Media Master Tech (SMMT) has been pre-approved for Tire One dealers.

If a different vendor is preferred, they would need to be evaluated by TWI prior to receiving a pre-approval.

Copy of invoice.

Copy of invoice.

A description of proposed media (newspaper, insert, flyer, etc.).

Proposed layout and copy. Copy must include the name(s) of a Tire’s Warehouse-specific brand at least as often as the dealer name and feature at least one current product of a Tire’s Warehouse-specific brand.

Layout of proposed advertisement, vehicle wrap design or building window decals showing exactly what will be advertised and how the Tire’s Warehouse-specific brand name(s) will be used.

Advertisement location description and proximity to dealer’s business (billboards).

Dates advertisement(s) will be in place.

Layout sample (electronic artwork).

Tire’s Warehouse-specific brand(s) name must be featured prominently on item.

Provide description of how the item will be utilized by the dealer.

Station invoice including cost, length, time, and air date of each spot.

Each script broadcast must be attached and must bear approved ANA/RAB/TVB documentation format or documentation equivalent.

All documents must be notarized.

Original copy or tear sheet of printed piece. Copy of invoice. Proof of distribution.

Photograph of the billboard/outdoor advertisement in place.

Invoice from the installation company.

Copy of invoice.

Photograph or sample of item.

Included are commercials on U.S. FCC licensed stations which serve your primary trading area.

Only commercials qualify. Program sponsorships are not eligible.

PPC reimbursements vary by dealer level.Select: 25%Premium: 50%Elite: 75%

50% of social media management expenses are eligible for reimbursement.

A monthly reimbursement cap of $100 will be applied if a vendor other than Net Driven is selected.

Television/RadioCable or Network

Digital/Experimental Advertising

Pay Per Click, Online Banner, Phone Messaging, Etc.

Social Media Management

PrintNewspaper, Direct Mail

Magazines, BulletinsPrograms, Yellow Pages

Coupon Books,Click2Create, Etc...

Outdoor AdvertisingBillboards, Store Signage,

Vehicle Wraps, Decals, Etc...

Apparel / Gear /Branded Items

Please contact your Field Marketing Specialist to review additional options.

Other

PROGRAM REQUIREMENTS

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AGREEMENT/APPROVAL

Date

Customer Number

Sales Manager Signature

Director of Sales Signature

Marketing Programs Supervisor Signature

Received

Entered

Initial

Official Enrollment DateMonth/Day/Year

FOR OFFICE USE ONLY:

ENROLLMENT FORMDEALER INFORMATIONNote: All fields required for enrollment.

I acknowledge that I am submitting an enrollment request for the Tire’s Warehouse Tire One Dealer Marketing Program on behalf of my Dealership and that all information I have provided on this enrollment form is accurate and true. I understand that the monthly fee for the Tire One program is $399.00 for the first dealership location and $99.00 for each additional location. Official enrollment dependent upon final approval from TWI & signing of official Tire One Dealer Agreement.

DateDealer Authorized Signature

Print Name

TWI Territory Sales Manager

Ship-To #:

Ship-To #:

Ship-To #:

Ship-To #:

Ship-To #:

Ship-To #:

OFFICE USE ONLY:

Dealer Name

Dealer Address

Dealer Phone Number

Dealer Fax Number

Contact Name

E-mail Address (must be same e-mail address used for TWI LINK)

Business Website Address (if applicable)

Primary Dealer Information ($399/Month) Additional Locations to Enroll ($99/Month Each)

Address

Address

Address

Address

Address

Address

City State ZIP Code

City State ZIP Code

City State ZIP Code

City State ZIP Code

City State ZIP Code

City State ZIP Code

1.

2.

3.

4.

5.

6.

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M-251-1214

Corporate Office: 240 Teller Street Corona, CA 92879 | 800.655.8851 | TIRESWAREHOUSE.NET

T1B-0516

GROW YOUR BUSINESS.STAY INDEPENDENT.

For questions about the TWI Tire One program:

800.655.8851 tireone@tireswarehouse.net tireswarehouse.net/tireone

Corporate Office | 240 Teller Street | Corona, CA 92879