grow the business you truly want - actioncoach · as a certified actioncoach, i have hundreds of...

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Grow the business you truly want You want more for your company, more from your team, more from life. When you’re busy working hard in your business, it’s not always clear how you can make it all happen. But you absolutely can, with a fresh perspective, proven growth strategies and the unwavering support of business coach Jamie Goral and the ActionCOACH team.

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Page 1: Grow the business you truly want - ActionCOACH · As a certified ActionCOACH, I have hundreds of proven business-growth strategies ready to share. Together, we’ll take your business

Grow the business you truly wantYou want more for your company, more from your team, more from life. When you’re busy working hard in your business, it’s not always clear how you can make it all happen. But you absolutely can, with a fresh perspective, proven growth strategies and the unwavering support of business coach Jamie Goral and the ActionCOACH team.

Page 2: Grow the business you truly want - ActionCOACH · As a certified ActionCOACH, I have hundreds of proven business-growth strategies ready to share. Together, we’ll take your business

You’ve painstakingly built up your business to a six or even seven-figure turnover, working all the hours and shouldering all the stresses to get there. You’ve sacrificed so much of your own time already - time you wish you could spend with family, friends and on your hobbies. So how the hell are you going to take your business to the next level, and do all the work you need to get there?

You’ve got ambitious business plans, but so far your profits haven’t grown fast enough. The extra enquiries, sales, visibility and cashflow you’re after aren’t materialising. Your team isn’t doing what you want them to do, and you frustratingly can’t seem to overcome certain hurdles to growth.

“If you’re looking to grow your business, yes you can grow your business on your own, but if you want to grow your business faster, get an ActionCOACH.”Natasha Necati, Co-owner, Crafty Arts

Sound familiar?

I work with business owners like you every day, to find the right way for them to actually achieve their goals - whether those are higher profits, better teams, more free time, or all three.

ActionCOACH Jamie Goral

Page 3: Grow the business you truly want - ActionCOACH · As a certified ActionCOACH, I have hundreds of proven business-growth strategies ready to share. Together, we’ll take your business

Business coaching gives you everything you need to grow your profits, faster, and get your time back. It works by giving you the ideas, processes and better habits to get you there. Ambitious sports people use coaches to improve their performance, so why not driven business owners too?

As a certified ActionCOACH, I have hundreds of proven business-growth strategies ready to share. Together, we’ll take your business ambitions, find the best way to overcome any blocks, and turn a hopeful belief into an actionable plan for getting you there. Plus, I’ll be at your side, encouraging you every step of the way and keeping you accountable.

Achieve more in your business Key areas I can help you strengthen include:

Planning for growth Develop the strategies, systems and plans that best suit you and your growth goals, and that will allow you to take a step back anytime you want without fear

Generating salesAttract more customers and convert a higher percentage of them into buyers, to create a more profitable business

Effective marketing Get fresh creative ideas and build a solid marketing plan that will increase leads into your business, retain more buyers for longer and maximise your marketing spend

Building the best team Learn to work better together as a management team, recruit and train the right staff, and empower your workforce to do what you need them to do

Increasing profits Maximise your margins, deliver your product or service more efficiently, and lean into the value your business delivers to maximise price and profits

Being commercially savvyUnderstand all your data and financials, get a handle on your cashflow, productivity and forecasting, to stay on top of your company’s performance

Most of my clients experience double-digit growth within a year. In fact, I’ve helped an online marketing firm turn multi-million pound losses into profits, and guided a health practitioner to 50% turnover growth in just three months. What would more profit do for your business and life?“Jamie was instrumental in our growth from

£11 million turnover to £34 million.”

Michael Mleczko, Owner, Mleczko Delikatesy

Page 4: Grow the business you truly want - ActionCOACH · As a certified ActionCOACH, I have hundreds of proven business-growth strategies ready to share. Together, we’ll take your business

“I did think maybe people would laugh at me. I thought maybe it wouldn’t be the done thing for a tough building firm owner to do. I still jumped in. It’s been 20 months that I’ve been working with Jamie and I’ve gone through a great deal of changes. He didn’t only work with me, he came to work with my team and some of the benefits include a 40% growth in our turnover and my hours have reduced by 50%. [...]

“I would say that the journey has been exciting, exhausting, challenging. But there’s one constant I get off my coach and that is, he keeps me on track, keeps me honest and keeps reminding me that my business has to work for me. I couldn’t recommend a coach strongly enough to anyone in business. Find the right coach like I did and I guarantee it will make a difference to your life.”

Kevin Nind Owner, London Building Renovation

What resultsdo you want?

“The positive impacts from working with ActionCOACH for me have been: it’s given me a lot more confidence in myself, a lot more confidence in planning my financial projections as well, also looking at different perspectives on how to run my team and manage them.It was a bit of a tough few first few months, but once I got into it, I’m really enjoying it. It’s given me loads of confidence and also it’s somebody who I can bounce ideas off. It’s helping to push my business forward a whole new level.”

Michelle Noel Owner, Studio Noel

“Jamie was instrumental in our growth from £11 million turnover to £34 million. Our net profit doubled in the first year. [...] I am a lot less stressed than I was. I needed to relinquish some of my roles because otherwise, I would end up going a little bit mad. You need to have a balance in life and that’s what I’m learning. Jamie helped by introducing that level of professionalism that allows me to have more time for myself because I can delegate to other members of the team. And that’s the way I think it should be. We are a family business with all the issues that stem from that. Jamie helped us to focus and become more professional. He pushed us to the next level. You need someone to talk to as well. You know you’ll have issues within the business and it’s not only a shoulder to cry on but to give you advice too, and his advice is based on sound knowledge, on years and years of professionalism.

Michael Mleczko Owner, Mleczko Delikatesy

“The growth since I started working with ActionCOACH has been phenomenal – we had over 300% growth in just three months, and added two more fitters and an admin person to the team.There is no way I would have been able to handle this on my own, and I believe we are still very far from where we can get to. My coach is there for me whenever I need him, and his eye is constantly on growth and stability. When I first heard the fees, I blanked and had serious reservations. I am so happy I took that leap of faith and I haven’t even glanced backwards since.”

Lippy Brenig Owner, Philip Morrison Construction

“We have grown, 40% up in sales. We are so much more strategic. We’re currently focusing on the financial side of the business, and understanding the financials of where we want to take the business and the processes of us getting it to that next level.The business was going well, but it can always be better. What I‘ve found with ActionCOACH is there’s always areas that you haven’t really thought of that could potentially be pitfalls. Over the years we’ve been growing quite quickly, which is fantastic but also quite scary. If there’s an area that you fail in, you could fail quite big and it can be quite detrimental to the business. So being able to have ActionCOACH support us to make sure that we don’t have those pitfalls is brilliant.”

Natasha Necati Co-owner, Crafty Arts

Page 5: Grow the business you truly want - ActionCOACH · As a certified ActionCOACH, I have hundreds of proven business-growth strategies ready to share. Together, we’ll take your business

“I hired Jamie because the business was not focused, it wasn’t going anywhere, the profits weren’t increasing. He constructively showed me how I could, with guidance, improve the business. Since I’ve been with Jamie, my profit has increased, cashflow has increased. I have personally grown in confidence in sales techniques, marketing technique. So far it has been a wonderful journey.”

Prash Patel, Owner, One Click Media Services

Money-back growth guaranteeIt’s very important to me that I deliver a return on your investment. So I promise that if my fees aren’t covered by your gross-profit growth in six months of coaching, despite you meeting your commitments, I’ll refund the difference. So you don’t lose a penny.

Book your complimentary profit growth session:

T: 020 7993 2420E: [email protected]/coaches/jamie-goral

Get everything you need to accelerate your business growth. My coaching programme is based on the proven six-step ActionCOACH system, developed to create sustainable growth (and a business that runs itself without you within five years, if you want it to!).

What to expectYou and I will meet fortnightly at my London office or by video call, and develop a strategic plan to get you to where you want to be. Every coaching session and tool is focused towards the growth you’re trying to achieve. Not only will you get the support you need within sales, marketing, training, recruitment and finance, you’ll personally gain skills that will stay with you forever - no matter which business you then apply them to. As you implement the plan within your firm, I’ll keep you focused, motivated and help you troubleshoot things as they happen. Expect to be pushed out of your comfort zone at times, and to be held accountable for your commitments.

Coaching you to succeed

The coaching programme

• No tie-in 30-day notice from day one• 3-hour Alignment session where we delve into your goals, your current

situation, and make a long-term coaching plan to bridge the two• 2 x 1-hour coaching sessions per month at my London office or by

video call that will give you the tools, ideas and skills to drive your business forward

• Development of a 3-year business strategy, associated quarterly plans and performance dashboard

• Face-to-face quarterly planning sessions with other business owners• All of my coaching and business experience, plus the support of the

1,000-strong ActionCOACH team when needed, to help you navigate towards your business future

• Unlimited contact with me, with access to my online diary, to troubleshoot issues and get the support or ideas you need as you need them

• Accountability throughout

Page 6: Grow the business you truly want - ActionCOACH · As a certified ActionCOACH, I have hundreds of proven business-growth strategies ready to share. Together, we’ll take your business

“After the first year of working with ActionCOACH, we increased turnover by 38.5%.“

Agnes Fulep didn’t think anything was wrong with her hairdressing franchise, Essensuals, in Borehamwood, London. But she heard about ActionCOACH from one of her team and with an open mind, decided to find out what it could do for her and her business.

Essensuals x Jamie Goral

“The success of my business allows me to work less hours, get paid more and become a better person.”

Introduction to ActionCOACH

“He asked my husband and I what we wanted to achieve from the business and our initial response was that we wanted enough profit to pay the mortgage. Jamie asked us why we didn’t want more. That’s when we started to list our dreams - a bigger home, opening more salons and more time for us as a family. Jamie said all those things could be achieved if I stopped thinking like a hairdresser who owned a salon and started thinking like a business owner of a salon.”

Positioning the business

“The first thing we did really terrified me. We positioned Essensuals as the premier hair salon in the area and we put our prices up. It may have been a scary move but it placed the salon in front of mind for our target market of those willing to spend money on the best hair care and salon experience.

“The salon team and I went through some fundamental transitions to achieve this. The extra money allowed us to double our number of employees and introduce new services and products to our clients. The clients expected a premier service and atmosphere which we delivered as we continuously improved. That would have not been possible without Jamie’s help.”

“There is a huge difference between being a hairdresser and a leader. Initially, I had sessions for my own growth and then the content changed as I improved and began to lead my team. Jamie gave that fresh energy I could grow from.”

Essensuals case study

Before I started to work with ActionCOACH, I wasn’t worried about the salon’s annual turnover but would have liked to do better - as anyone would. So, I met with my local ActionCOACH, Jamie Goral, one evening after the salon had closed.”

Page 7: Grow the business you truly want - ActionCOACH · As a certified ActionCOACH, I have hundreds of proven business-growth strategies ready to share. Together, we’ll take your business

Essensuals case study

The future

“The journey isn’t easy and that’s why we need a mentor - to remind us all those things are possible. I would really recommend having an ActionCOACH. The transformation people experience is extraordinary. An ActionCOACH can see what you can become, not what you are - you don’t have to settle for what you have right now! Coaching changes you and through it, your financial and social life. We can easily shift off our path but an ActionCOACH keeps you centred. “Don’t forget, the journey is still yours. An ActionCOACH won’t do the work for you but like I lead my team, he leads me to find the solutions I need to grow my business. I am grateful I found coaching and Jamie. I wish everyone believed as much as I do how much having an ActionCOACH can help you.”

The coach perspective

My mum was a salon owner, so working with this client was emotional. Agnes grasped every new learning and has taken ideas forward to make a huge difference to her business, the lives of her team and her work-life balance. Even my mum asked why I couldn’t have been an ActionCOACH years ago, when we could have made this impact on her own hair salon.

“We started to list our dreams - a bigger home, opening more salons and more time for us as a family.”

Getting buy-in from the team

“I now have the best team ever and I would be nothing without them. Jamie has shown me how to bring out the best from my colleagues. We started regular weekly meetings and it really changed the way the team think of their life and goals for the future. It took about three months for them to realise they can achieve whatever they want and I am here to support them. Since then they’ve been more excited for our meetings. It’s their opportunity to set goals for themselves without the distraction of phones ringing and customers to look after - they love it!

“The improvements in my business were also clear to Toni & Guy, the franchisor for the Essensuals brand. Jamie was invited to our annual Essensuals meeting in London where he inspired a room full of salon owners. There were so many positive comments, I am sure we will see more of him at these meetings or advising the franchise head office.”

The results

“After the first year of working with Jamie, we increased turnover by a staggering 38.5%, up on the previous year. At one point we became the fastest growing salon of Toni & Guy’s Essensuals brand out of 26 salons in the UK.

“The success of my business allows me to work less hours, get paid more and become a better person for my family, friends and colleagues - everything anyone could wish for. But development doesn’t stop here. I have big goals for my business and personal life, I have much more to explore with my ActionCOACH. I am planning to take on other businesses in my community to provide more jobs and really make a difference. When I am successful, I have the power to help others and change lives.”

Page 8: Grow the business you truly want - ActionCOACH · As a certified ActionCOACH, I have hundreds of proven business-growth strategies ready to share. Together, we’ll take your business

As a child, both of my parents ran their own businesses. I grew up seeing them work long hours just to survive, worrying about the mortgage, and never achieve their potential. That’s why my passion is helping business owners to achieve more, to fulfil their potential.

My career started in finance, specialising in small to medium enterprises. I quickly found that systemising the finance department freed me up to help the CEO in other areas of the business. By the end of my finance career I was leading change in every department, helping to transform a £6 million loss into a £1.5 million profit within just six years. That business was sold for £20 million.

My experiences of helping to lead change at work led me to the power of coaching to help more small businesses to succeed. I’ve guided business owners towards financial and personal growth since 1999, and as an expert business coach since 2013. Among all the awards, press coverage and successes my clients and I have achieved, the biggest reward is still seeing my clients transform their businesses, improve their lives, and gain the skills to stay on track long-term.

If you could do with some support to grow the business you truly want, ask my team and me about booking your complimentary profit growth session:

T: 020 7993 2420E: [email protected]/coaches/jamie-goral

I’m Jamie Goral

About ActionCOACH

ActionCOACH is the world’s number one business coaching firm. Our tried-and-tested business strategies show business owners how to get more time, better teams in their companies and more money on their bottom line. Jamie has been an ActionCOACH since 2013, where he also coaches his peers and is consistently in the global top 10% highest performing ActionCOACHes.

Jamie GoralMulti-award winning business coach

“Jamie is an excellent business coach. [...] We have seen a 200% increase in turnover in the past 12 months. Jamie has a great understanding of business processes, activity and all areas of our business requirements, and this has been instrumental to our growth.”Colin Selway, Owner, First Alliance Financial Services

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Page 9: Grow the business you truly want - ActionCOACH · As a certified ActionCOACH, I have hundreds of proven business-growth strategies ready to share. Together, we’ll take your business

First improvements

“Our first priority was to build a strong team that I could manage from a distance. As we’d never taken out any loans and had never been greedy with taking money out for ourselves, we had money we could invest in recruitment. Jamie really helped us to create a thorough recruitment process which was a major improvement but we’re still learning. We now have an idea of the best ratio, to balance a new sales hire which increases orders with the need to bring more staff into the production team.

“We also looked at the reasons why people buy our products and it was often because they had just moved house. So, we started to target new housing developments. We developed a partnership with the teams in the show homes. From 600 houses on one development, we’ve had 300 enquiries! We’ve been particularly successful where the developers have installed windows which open inwards, making it very tricky to install traditional blinds within the recess. Our factory can custom fit and custom spray the blind hardware so it matches the window frame giving a more premium finish.

“As well as recruiting great people, we also started outsourcing some areas to experts. We now have a bookkeeper and someone to cover HR including health and safety. This is really important as a lot of larger contracts require you to carry out risk assessments so having this help at our fingertips means we can bid for these big projects.”

Blind Techniquex Jamie Goral

Introduction to ActionCOACH

“I received a call from ActionCOACH and they offered a free business health check meeting. It was good timing so I took up their offer. Jamie, my local ActionCOACH, explained we could gain better control of the business and achieve growth using small incremental gains. I thought this sounded achievable and we agreed to fortnightly one-to-one coaching. The effect was immediate, the sessions made Dad and I sit down together which we had never made time for before. We really found the value in taking time OUT from the business to work ON the business.”

“With ActionCOACH, our turnover has grown by 132%.”

John Pink founded bespoke window dressing company, Blind Technique, with his son, Richard. Richard is a full-time pilot with a major airline so when John started to think about retirement, they had to think carefully about the future of their business in Ruislip, Greater London. Their choice was to either run the company down or make it work so that Richard could manage it remotely when work took him away.

Blind Technique specialises in custom-made conservatory blinds, window blinds, awnings and shutters. The majority of their customers were retail-based, where staff would go into their homes, measure up, manufacture and fit.

Richard and his dad had been fortunate with the business in the past, working hard and never having to borrow money but Richard had very little business experience. He felt he needed help if he was to pick up the reins and develop the company so he could manage it remotely.

Blind Technique case study

“What’s amazing is that we’ve not even scratched the surface yet!”

Page 10: Grow the business you truly want - ActionCOACH · As a certified ActionCOACH, I have hundreds of proven business-growth strategies ready to share. Together, we’ll take your business

Ongoing coaching

“Jamie now coaches key members of staff and we have adopted a new way of running our team meetings. This shook up Monday mornings at the company. People know what they have to prepare and useful minutes are taken. Our heads of departments are now in charge of their own sets of KPIs, feeding those down through their teams. People are more satisfied in their jobs knowing what is expected of them.”

The results

“With ActionCOACH, Blind Technique’s turnover has grown by 132%. What’s amazing is that we’ve not even scratched the surface yet!”

The future

“We now need to concentrate on our five-year plan. Due to the extra work, we took on next door’s factory space and, if we manage it well, that will be sufficient for growth in the next few years. We’ve added just one sales partnership and now we have the time to look at extending that to conservatory and double-glazing companies. We could even look at the possibility of acquiring competing or complementary businesses.

“We must get slick at pitching to large commercial clients and get onto preferred supplier lists so we can run those alongside our retail customers.

Blind Technique case study

“That will give me more time with my family, nephews and nieces, and possibly children with my partner.”

“Dad still wants to retire and, although he’ll never leave the business completely, he takes every Tuesday and Thursday off. He loves the product development side and can often be found developing new designs. But he has managed to extract himself from the sales side of the business which he really didn’t enjoy. That gives him time to spend spinning, skiing, playing squash and golf as he approaches 70 years old!

“I’d also like a better work-life balance. I’m due to reduce my pilot contract by 25%. I’m enjoying working with the team, watching their development and seeing the results. I hope that Blind Technique will generate a major part of my income going forward.

The coach perspective

I’d been coaching Richard and his dad for two years by then and together we’d already made a big impact. Every action we came up with, they efficiently completed and they both embraced change. Their team is now structured better, they’ve improved communication, there are less issues to deal with and staff are more engaged - everyone is smiling more! A combination of all these changes contributed to profit growth.

Page 11: Grow the business you truly want - ActionCOACH · As a certified ActionCOACH, I have hundreds of proven business-growth strategies ready to share. Together, we’ll take your business

FAQsWill it work in my industry, business or for my problem?Yes it will. Different businesses often experience similar growing pains, but that doesn’t mean they can be solved in the same way. As an ActionCOACH, I work with hundreds of profit-building strategies to suit whatever industry, business or challenge you have, and can turn to thousands of experienced coaches in my network about more specialist problems. My goal is to help at least one business in every industry, so I welcome working within all sorts of sectors.

How much time or work will I have to put in?The aim is to change what you do with your time, not put more in. The initial learning curve of working differently, taking on new tasks and implementing new ideas, can feel like an effort in the beginning. But after a few months, you’ll soon be back within your comfort zone and achieving a lot more with the same, or less, work. The programme involves two hours of face-to-face or video-call coaching per month, and implementing any agreed decisions or homework within your business by your agreed deadline. You will be supported at every step, at no extra cost.

Will it cost me to implement my new business strategy?Some of the business decisions you make as a result of coaching may involve investing in infrastructure, marketing or people. But these decisions will be measured, considered and deemed necessary to achieve the business growth you desperately want. Not investing could stifle your growth, meaning you’ll never get to where you want to be. In many cases, business owners save money by exposing approaches that aren’t working.

How long do I have to sign up for? Only 30 days! If you decide coaching isn’t for you, you can cancel anytime with 30 days’ notice. It often takes six months to see real sustainable change in your business, despite any immediate quick fixes you might also benefit from. But you are covered by my money-back growth guarantee during that time, so you have nothing to lose from committing to those six months.

I don’t think I can afford itThe coaching programme is an investment but it also guarantees results or your money back, so you’re not actually risking any of your hard-earned cash. If you complete all tasks on time as agreed, but your business still doesn’t generate enough gross-profit growth in six months of coaching to cover the fees, I’ll refund you the difference. Grow your business or get refunded – how much more affordable can you get?!

Page 12: Grow the business you truly want - ActionCOACH · As a certified ActionCOACH, I have hundreds of proven business-growth strategies ready to share. Together, we’ll take your business

“ What a year, Jamie! I want to say a big thank you for helping grow my company by 190% and sticking with me when trying to teach me spreadsheets and Xero. I love the new systems you have helped me put in place and made my everyday running of the company so much smoother. Many thanks for everything this year.”

Eva Petersen, Owner, Decorators West London

What would coaching do for you?

“ I actually hired Jamie as my business coach because, to begin with, I didn’t have a clue as to how to run a distribution company. Jamie came on board to give structure to my company. He guided us on how the company should run on a day to day basis. And it has given me terrific clarity. He has really made this company go miles within a year.”

Dhimant Patel, Co-owner, Swiss Cell UK

“ Jamie and I worked together for three months and during that time we’ve achieved 54% growth on last year. Jamie is thorough, experienced and asks the right questions to deal with the key tasks at hand. I would highly recommend him as a business coach.”

Sang Vu, Owner, Hair Definitions

“ I met Jamie at a networking event. He was very confident that he could help me with my business. I’m now 26% up on when I met him. I wish I had met Jamie years ago.”

Michelle Bennett, Owner, QuickPAYE

“ I guess I was reaching a point in my career as an osteopath, but things just weren’t going very well for me and I knew I had to take some sort of action to improve my business. So I was really fortunate that I met you at a networking meeting and I just sort of felt that I needed to hear more about what you do. So we had a chat together.

I think the thing that I recognised quite early on, that you pointed out to me, was that I wasn’t converting leads into business. Basically what that meant was, I met people, but I just wasn’t finding that I was getting any business from the people who needed my services.

So I started working with you and it’s just really transformed me completely as a person and transformed my business. So now I’m confident in talking to people, I’m confident in using business strategies, and the result of all that is that my turnover has gone up by 50% and that started quite early - from about three months I saw the improvements. That continued to go for the whole year, and I’ve had the best year in business I’ve ever had, and it’s really just out of everything that you’ve taught me.”

Irving Boxer, Owner, Stanmore Back Clinic

Page 13: Grow the business you truly want - ActionCOACH · As a certified ActionCOACH, I have hundreds of proven business-growth strategies ready to share. Together, we’ll take your business

Got big ambitions for your business, but not sure how to make them happen? I’ve helped grow hundreds of businesses and since 1999, giving their owners both more money and time to enjoy it with.

Speak to my team and me about how to move your company forward, if you want:

• More time to enjoy life with• Your team to work better together• New ideas or approaches to growth• To be pushed and held accountable• Faster ways to accelerate your business growth

Get more from your businessand life

“I’ve been a businessmen for about 35 years and I thought I knew everything. It is quite an insight to know that there’s so many things in business which I never knew.”Harish Patel, Co-owner, Swiss Cell UK

Book your complimentary profit growth session:

T: 020 7993 2420E: [email protected]/coaches/jamie-goral16 Upper Woburn Place, London, WC1H 0AF